UNIVERSITY OF SOUTHERN DENMARK. Curriculum for. The Master s degree-programme in Business, Language and Culture (Chinese) Campus Sønderborg

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1 UNIVERSITY OF SOUTHERN DENMARK Curriculum for The Master s degree-programme in Business, Language and Culture (Chinese) Campus Sønderborg 2015

2 Table of contents: I. Provisions for the Cand. Negot. programme... 3 A. Aims and requirements The aims of the programme Competence description Students opportunities for contact with relevant research environments Employment profile Admission requirements Titles... 5 B. Structure and progression Structure and course model Principles for choosing types of teaching and examination Humanities model for active learning and activating teaching The process model List of examinations C. Particular definitions for the Cand. negot. programme Joint Provisions for the Humanities Faculty Language used for teaching, set texts and examinations Requirements for a pass, weighting of grades and averages Syllabus Complaints A standard page Home assignments Contributions from several students at one examination Credit transfer II. Description of the subjects of the Master s programme in Business, Language and Culture (Chinese) Compulsory courses in the Humanities Chinese Culture and Society Chinese Politics and Economy Cross Cultural Management: China and the West Compulsory courses in the Social Sciences Advanced Business Research Methods Global Marketing Management Management of Inter-Organizational Relations Global Corporate Social Responsibility Electives and Project oriented courses Electives Elective based on Internship paper Thesis Master Thesis III Coming into force and transitional provisions Applicability Transitional provisions IV Joint provisions for the Faculty of Humanities Appendix

3 I. Provisions for the Cand. Negot. programme The Master s programme in Business, Language and Culture (Chinese) (The Cand. negot. programme (Chinese) is offered in pursuance of regulation no of 16 th of December 2013 regarding Bachelor and Master s Programmes at universities. A. Aims and requirements 1. The aims of the programme The Cand. Negot. Master s Programme in Chinese is a 2-year full-time programme (120 ECTS points). The programme is administered by the study board of cand.negot.-studies and is attached to the panels of external examiners in the areas of business language and business economics. The programme builds upon the skills acquired by students in their BA negot. (Chinese) degree: In the areas of business economics, marketing and national economics on the one hand, and Chinese language, society, culture and communication on the other. Compulsory subjects and thesis (constituent subjects) comprise in all 90 ECTS. Also included are electives from the humanities and the social sciences, which give students some latitude in influencing their course profile, for example by taking these courses abroad or doing them as part of a traineeship (30 ECTS in all). The programme contains equal proportions of humanities and social science subjects, taking account of the fact that students can choose to write their thesis in one of the two areas or combine the two. The thesis comprises 30 ECTS and can be written in collaboration with a private or public company. The aim of the programme is - to ensure that graduates are capable of finding independent solutions to subject-specific problems and to carry out relevant investigations on the basis of broadly based skills both in international business economics with special weight on marketing and in Chinese society and culture and communication, and that they master the Chinese language at a high level. - to qualify students to conduct and participate in academic work and to apply to continue to a Ph.d. 2. Competence description The programme aims to develop the following target skills: General competence targets: Students should be able to 1. delimit and define a problem in their subject area 2. investigate, analyse and solve problems in their subject area with the aid of relevant theories and methods 3. systematise complex quantities of knowledge and data and to prioritise elements that are essential to a given topic 4. make a critical assessment of the subject s various theories and methods 5. make precise and consistent use of concepts and terminology 6. base their arguments on tenable, academic foundations 7. enter into qualified dialogue 8. have clear focus and consistency in the solution of tasks 9. take a critical stance to sources employed and to provide documentation for them with the aid of references, notes and bibliographies 10. employ language both written and spoken that is subject-related, precise and correct 11. convey complex subject matter in such a way that it is relevant and understandable for a variety of target groups 3

4 12. be able to enter into collaborative partnership, including being able to accept criticism of their own work and give constructive criticism to others 13. work in an independent and disciplined manner, with structure and singleness of purpose, and to be able to respect deadlines and formal requirements 14. make use of IT as a tool both to seek information and to make oral and written presentations 15. understand and employ subject-specific texts in English Subject-specific target skills: Knowledge: Candidates should - have specialist knowledge in the areas of marketing management in international settings, business environment and organizational marketing and strategy, and be able to identify and analyse scientific problems in these fields using the appropriate theories and methods - have a specialist knowledge of modern Chinese culture, society, politics and economy, especially in the field of intercultural communication with China and be able to identify and analyse scientific problems in this field using the appropriate theories and methods - be confident with the Chinese language and its use in business relations with China Skills: Candidates can: - select and use relevant scientific theories and concepts, methods and models related to the study of international business marketing and management, Chinese language, culture and society and culture and communication in general - describe and discuss themes and problems related to the fields of study with both peers and laymen. - conduct market surveys and market analysis based on data in Chinese - negotiate directly with Chinese negotiating partners using Chinese language and with full regard for Chinese cultural traditions - prepare material for marketing in Chinese (for instance writing texts in Chinese or making translations) with full regard for Chinese cultural traditions - enter into interdisciplinary projects with expertise in the areas Chinese language, culture, communication and business economy (e.g. cooperate with a company's product development, marketing, and customer service information department of technical products) - contribute to local adaptation of globally operating companies' business operations in China - master the organization s communication in the foreign language (English or Chinese) and advise colleagues in terms of intercultural communication - prepare and carry out international contacts and function as linguistic and cultural advisor and facilitator Competences: Candidates can independently perform a variety of functions in international business enterprises and organisations that require knowledge of international business marketing and management and Chinese culture and society, as well as Chinese language skills including an understanding of relevant theories of culture and communication. Candidates can independently and on a scientific basis identify and solve problems related to international business marketing and management and Chinese language, culture and society. 3. Students opportunities for contact with relevant research environments Teaching is research-based. In connection with the elaboration of reports and papers for the examinations students will have supervisors who are researchers. 4

5 4. Employment profile Candidates can independently perform a variety of functions in international business enterprises and organisations that require knowledge of international business marketing and management and Chinese culture and society, as well as Chinese language skills including an understanding of relevant theories of culture and communication. Candidates can independently and on a scientific basis identify and solve problems related to international business marketing and management and Chinese language, culture and society. 5. Admission requirements Bachelors of Art (BA) in Business, Language and Culture (Chinese) (Danish: Bachelorer (BA) i erhvervsøkonomi erhvervssprog, negot. (Kinesisk)) have a right to be admitted according to the Regulation of Admittance to Master Educations. Other Bachelors with a combination of business economics and humanities comprising Chinese language (as for example BSc in Business, Asian Language and Culture with Chinese at Copenhagen Business School) can be accepted if approved by the board of studies. In order to be accepted applicants must fulfil the following requirements: not less than 30 ECTS Chinese Language (at least level 5 of the Chinese HSK test), Culture and Communication, not less than 30 ECTS within Business economics and management, Economics and Marketing. If necessary the board of studies may require extra courses to be taken. 6. Titles Once all examinations for the master s degree have been passed, the student has the right to the Danish title; cand. negot. (Kinesisk), English: Master of Arts (MA) in Business, Language and Culture (Chinese). 5

6 B. Structure and progression 7. Structure and course model The programme contains equal proportions of humanities and social science subjects, taking account of the fact that students can choose to write their thesis in one of the two areas or combine the two: ECTS compulsory courses in the Humanities and in the Social Sciences ECTS Electives of which at least 10 ECTS within the Humanities and at least 10 ECTS within Social Sciences. One of the courses within the Humanities must be in Chinese and be related to the Chinese speaking area. The electives give students some latitude in influencing their course profile, for example by taking these courses abroad or doing them as part of a traineeship (30 ECTS in all) ECTS thesis which can be written in collaboration with a private or public company. The language of instruction is English or Chinese unless otherwise stated. The first year builds upon the required knowledge, skills and competences in social sciences and humanities, which the student has obtained during their bachelor-degree. The courses in Humanities in the first semester train the students in using language on sinology subjects and introduces them to business related parts of Chinese culture and society. The course in the Social Sciences amplifies and goes into details with the students knowledge of marketing. 6

7 The progression model 4 th sem. Humanities Social Sciences HUM SoSc Supervision 1 Lessons per week 30 ECTS ECTS-points Thesis 3 rd Depending on the chosen course Lessons per week sem ECTS ECTS-points Electives 3 2 nd sem. 2 t/u 3 t/u 2 t/u 2 t/u Lessons per week 10 ECTS 10 ECTS 5 ECTS 5 ECTS ECTS-points Cross Cultural Management - China and the West Global Marketing Management Management of Inter-Organizational Relations Global CSR 1 st sem. 2.5 t/u 2.5 t/u 3 t/u Lessons per week 10 ECTS 10 ECTS 10 ECTS ECTS-points Chinese Culture and Society Chinese Politics and Economy Advanced Business Research Methods 1 The number of weeks in the semester is 13 in the Humanities and 15 in the Social Sciences 2 In the 3 rd semester a Thesis workshop with 2 3 seminars will be offered 3 The total of electives should be 30 ECTS of which at least 10 ECTS within the Humanities and 10 ECTS within the Social Sciences. 7

8 8. Principles for choosing types of teaching and examination Study activities and examination forms are chosen with regard to build and test the knowledge, skills, and competencies which are aimed for in each course and throughout the study programme as a whole. Accordingly, with respect to the diverse aims between the study programme s courses, teaching and exam forms vary across courses. 9. Humanities model for active learning and activating teaching The humanities model is a platform for developing and structuring activating teaching and active learning at the Faculty of Humanities. The model thus puts into practice the educational principles of the University of Southern Denmark: activating teaching and active learning. The model is based on the fact that active learning can be realised by taking part in many different types of teaching and learning activities. At the same time, it shows how teaching can have an activating effect in various ways. The humanities model is based on the view that different types of teaching and learning activities take place in different spaces, which are defined by the respective roles and responsibilities of teachers and students. The model makes it clear that students have different tasks and roles during the course of their studies, including participation in various activities and contributing a variety of products. Participation of teachers and students Students' teaching and learning activities are organised in and framed by four learning spaces: af underviser Learning space in which the teacher is responsible for planning and is present. E.g. lectures, class teaching, excursions and workshops Learning space in which the teacher is present, but students are responsible for planning. E.g. student presentations, flipped classroom, peer-feedback, case and problembased learning, project supervision and question hours. Activities controlled by teachers Learning space in which the teacher is responsible for planning but is not present. E.g. exercises, writing assignments, questions about working methods and similar activities performed individually and in groups. Learning space in which students are responsible for planning, and the teacher is not present. E.g. independent studies, study groups, preparation for examinations, writing assignments and other study products Participation of students Activities controlled by students The teacher plans and performs activating teaching, which includes: involving all four learning spaces with due regard to the learning outcomes for the individual subject, clarifying students' responsibilities in relation to participation in the various learning spaces, supporting students' acquisition of study skills to work in the various learning spaces. The teacher must therefore reflect on which activities to place in each of the four learning spaces and how these activities are connected with the learning outcomes and assessment of the programme. The programme management must ensure that students all-in-all are activated in all 8

9 four learning spaces each semester and that teachers' specific qualifications and areas of expertise are utilised in the best possible way when implementing the model. The model brings to light the fact that students have different responsibilities, tasks and roles in connection with participating in the various learning activities. They are expected to supply various types of products and outputs in the various learning spaces in order to become aware of and familiar with different types of learning activities and types of assignment. Learning space in which the teacher is responsible for planning and is present This learning space will typically contain lectures and class teaching with the inclusion of activating elements, excursions and workshops, and students will participate by asking questions, for instance, reflecting, taking notes and contributing to discussions in groups and in class as a whole. Examples of activating elements in this connection could be brainstorming, questions arising from reflection, quizzes, drawing up concept diagrams, etc., that the teacher can make use of. Learning space in which the teacher is responsible for planning, but is not present This learning space will typically contain group work, exercises, problem solving and similar activities that have been framed by the teacher and in which students play an active role. Examples of activities could be working on questions about working methods relating to the syllabus, log books, contributions to blogs or wikis, collecting material for personal or group portfolios, fieldwork, etc. Learning space in which the teacher is present, but students are responsible for planning the specific activities This learning space will typically contain group presentations, supervision, question hours and similar activities. Students play an active role in the by doing presentations, for example, by responding to their fellow students' presentations, possibly with alternating opponent roles, taking the initiative for and preparing supervision. There can be individual as well as group-based work in all cases. This learning space will typically contain group presentations, project supervision, flipped classroom, peer-feedback, case- and problem-based learning and questions hours. Learning space in which students are responsible for planning and the teacher is not present This learning space will contain students' independent studies, active participation in selforganised study groups, joint preparation for examinations, writing assignments and other study products The humanities model is a general model that applies to all programmes that belong to the Faculty of Humanities. It is both a description of existing practice in humanities programmes, in which activating forms of education already play a major role, and an indicator in relation to the further development of teaching and learning at the faculty. The Academic Study Boards for the individual programmes determine in detail how the model will come to expression in the programme in question. The teaching spaces/study spaces students are activated in with regard to the individual disciplines are shown in the table below. 9

10 Master s programme in Business, Language and Culture (Chinese) The table is provisional and gives an overview over learning spaces used in the individual subjects Learning space Learning Learning space Learning space space Academic subjects Teacher is responsible for planning and is present Teacher is responsible for planning and is not Teacher is present, but students are responsible for planning Students are responsible for planning and the teacher is 1 st semester Chinese politics and economy Chinese culture and society Advanced Business Research Methods 2 nd semester Cross cultural management Global Marketing Management Management of Inter- Organizational Relations Global Corporate Social E.g. lectures, class teaching present E.g. group work, exercises, writing assignment EE.g. student presentations, flipped classroom, peerfeedback, case and problembased learning, project supervision and question hours. x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x Responsibility 3 rd semester Electives th semester Master s thesis - x not present E.g. independent studies 10

11 10. The process model Academic subject Teaching during Examination ECTS points Title of academic subject Department responsible for 1 st sem. 2 nd sem. 3 rd sem. 4 th sem. Semester academic subject Chinese politics and economy DDC Chinese culture and society DDC Advanced Business Research Methods DBRS Cross Cultural Management DDC Global Marketing Management DBRS Management of Inter-Organizational Relations DBRS Global Corporate Social Responsibility Electives Thesis x

12 11. List of examinations Faculty Subject Exam form Duration Preparation Grading Second ECTS Depart. examiner 1 st semester HUM Chinese culture and society Open home assignment 7-point grading scale Internal Oral 20 min. None 10 DDC Chinese politics and economy Open home assignment 7-point grading scale Internal Oral 20 min. none 10 DDC So.Sc. Advanced Business Research Methods Synopsis with oral presentation Pass/fail None Oral based on research report 30 min. None 7-point grading scale None 10 DBRS 2 nd semester HUM Cross cultural management: China and the Open home assignment 7-point grading scale External West Oral 20 min. None 10 DDC Global Marketing Management 10 DBRS So.Sc Management of Inter-Organizational Relations 5 DBRS Global Corporate Social Responsibility 5 3 rd semester HUM/ Electives depends on subject So.Sc 30 1 DDC 4 th semester HUM/ So.Sc. Thesis Thesis project with oral pres. Summary in Chinese 7-point grading scale Pass/Fail External None 30 1 The total weight of electives must be 30 ECTS, in which at least 10 ECTS should be within the Humanities and at least 10 ECTS within the Social Sciences. At least one elective should be in Chinese and deal with conditions in China. 12

13 C. Particular definitions for the Cand. negot. programme 12. Joint Provisions for the Humanities Faculty In the Joint Provisions for the Bachelor and master s degree programmes in the Humanities you find rules and regulations regarding: 13 - ECTS ( 21) - Grading ( 23) (see also 13 below) - Standard pages ( 22) (see also 19 below) Furthermore rules have been laid down about, for example: - Master s Thesis ( 13) - Summaries relating to the Master s thesis ( 14) - Internal and external tests ( 7) - Capabilities in spelling and formulation ( 8) (see also 16 below) - Examination languages ( 10) (see also 12 below) - Rules regarding termination of enrolment due to study inactivity ( 15) - Rules regarding application for exemptions ( 18) (see also 18 below) - Rules regarding signing up for lectures and examinations ( 6) E-learning Attempts are made as far as is possible to involve accessible and relevant e-learning resources in tuition. 13. Language used for teaching, set texts and examinations Teaching in subjects that are language-specific (subjects designed for the individual language discipline) in the humanities part take place in principle in the foreign language concerned. The language of instruction in subjects that are not language-specific is normally English. The language used in examinations is the same as that used in teaching, unless the board of studies has laid down other provisions, cf. Provisions regarding examinations at university institutions 6. Examinations 14. Requirements for a pass, weighting of grades and averages A test is assessed either by giving a grade according to the 7-scale grading system or by a simple pass/fail. A test assessed using the grading system must achieve at least a grade 2 in order to pass. This does not, however, apply to part-exams, cf. Provisions regarding grading and other assessment at university institutions 15. A test once passed cannot be retaken. Grades An average is calculated for the postgraduate degree course. In the average the master s thesis carries twofold weighting. 15. Syllabus The syllabus for examinations in a subject applies after the conclusion of the course until such time as another course has been offered in the subject. After this, only the new syllabus will be examined. 16. Complaints Complaints regarding an examination or the assessment of examination performance should be submitted to the Dean of the Humanities Faculty (in the case of humanities subjects) or the Dean of

14 the Faculty of Social Sciences (in the case of social science subjects) no more than two weeks after the result has been published. The date of publication of results can be seen from the notice regarding examination dates. Complaints must be in writing and give grounds for the appeal. The appellant should first contact the examiner. Further information can be found in Joint Provisions for the Bachelor and Master s degree programmes in the Humanities. Definitions 17. A standard page A standard page is a factor used for calculation and comprises 2400 characters of prose or 14 lines of verse. For audio-visual texts, 2 minutes sound or film corresponds to 1 standard page. One standard page equals 299 Chinese signs. 18. Home assignments In the present curriculum the distinction is made between: a. An open home assignment the subject for the assignment is formulated by the students in consultation with their tutor/teacher. b. A closed home assignment the assignment is set by the teacher. A closed home assignment that is assessed to have failed cannot be resubmitted during the same examination period unless otherwise laid down in the examination provisions for the subject. 19. Contributions from several students at one examination In the case of several contributors to a written assignment, the individual s contribution must be able to be assessed on its own. The length of the assignment must be in reasonable proportion to the number of contributors. No more than three individuals can contribute to a thesis. With other examinations a maximum of four people can contribute, unless otherwise stated expressly in the subject s examination provisions. 20. Credit transfer General The basis for a credit transfer can either be an examination passed at another university either in Denmark or abroad, or a Project oriented course of study (an internship). In the latter case it must involve work that is relevant to the aims of the programme (see 1). Students can apply to the board of studies for advance approval of the study activity or the traineeship on a special form (which can be found on the homepage of the programme). The final decision regarding credit transfer is made on each individual case on the basis of documentary evidence submitted on conclusion of the period in question. In applying for advance approval students must establish that the Board of Studies conditions for approving credit transfer have been met. Application for final transfer credit should be handed to the board of studies on the form provided no later than the 15th September or 15th February respectively immediately following the student s return. 14

15 If the application relates to several subjects on the basis of the same period of study or work experience, the application relating to all subjects must be submitted together. Credit transfer on the basis of studies Credit transfer on the basis of studies elsewhere in Denmark or abroad can be given in all subjects. Credit transfer cannot, however, be given for the thesis. Credit transfer can only be granted on the basis of documentation presented for tests passed, including home assignments. Documentation must contain information as to the extent of the course in question (for instance, the number of hours involved), the syllabus and the form of test taken. Credit transfer for obligatory subjects is granted with the grade of passed, unless the assessment made by the other institution uses the 7-point grading scale or there is an advance agreement of transfer of grades to the Danish 7-grade scale. In order a credit transfer to be granted, the test taken must have an academic level and range at least equivalent to the demands of the curriculum. Credit transfer cannot be given on the basis of courses/higher education components at a nonuniversity level. Credit transfer on the basis of a Project Oriented course (an internship): See chapter about electives. 15

16 II. Description of the subjects of the Master s programme in Business, Language and Culture (Chinese) 1. Compulsory courses in the Humanities 16

17 21. Chinese Culture and Society Study/ study activity no.: 17 Teaching activity no Cand.negot. (Kinesisk) / MA in Business, Language and Culture (Chinese) ECTS: 10 ECTS Campus: Sønderborg Semester: 1 st semester Language of English/Chinese instruction: Approved by the Study Board: Subject responsible institute: Subject responsible: Institute of Design and Communication Michael Rudolph a. The scope of the course 2.5 lessons per week in the 1st semester. ½ lesson will be used for individual supervision. b. Aims The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section G below), which promotes and examines the students' knowledge, skills and competences in the following points: Knowledge Through profound investigation of topical issues and events in China and Greater China, the course will deepen students understanding of Chinese culture and society. It introduces students to theories and methods that are relevant for analysing Chinese society. Skills By the end of the course, students are expected to be able to use these theories in specific case scenarios; be able to use Chinese vocabulary relevant to the analysis of Chinese society and culture; be able to retrieve and analyse sources in Chinese; be able to present cases/problems specific for Chinese culture in Chinese, both orally and written, in language that is without significant deviation from the norm in its grammar, idiom, vocabulary, and orthography. Competences The consequent juxtaposition of Western and Chinese literature will enhance students understanding of value differences across the cultures and thus strengthen their analytical and intercultural competencies. It will also through direct application of the material in discussion in Chinese language enhance students communicative competencies in Chinese. c. Course content Focusing on Chinas s particular historical and socio-cultural situation, the relevancy of existing theories on the development of China s society and on the cultural interaction between China and the West will be scrutinized. With special consideration of Cultural Studies theories, the course introduces and discusses phenomena such as: - Post-colonialism - nationalism

18 - orientalism and Occidentalism - cultural pluralization - Neo-Confucianism Discourse analysis is a main methodological tool in the course. The reading of original Chinese texts will be supplemented by texts written in English on identical or similar subjects. The course will train students in the conceptualization of these topics as well as in the use of the relevant technical languages. The Chinese vocabulary relevant to the themes above will be trained in conversational practice during discussions. Exercises in retrieval of information about China s culture and society will be an integrated part of the teaching. d. Forms of instruction and work Teaching takes the form of lectures, discussions, and exercises. The language used in teaching is English and Chinese. Considerable active participation is expected from students in relation to preparation, presentation and discussion of suggested readings. Students are encouraged to create study groups in this discipline. The teaching is planned and performed in a way that supports active learning and activating teaching. Different types of activity are implemented in accordance with the principles of the Humanities model in 8. At the beginning of the course the teacher informs the students of the plan for the study activities. Reservation is made for changes in size of groups, rooms and other practical circumstances. e. Syllabus The syllabus comprises a maximum of 500 pages in English and Chinese. f. Assessment criteria In consideration of the provisions of the scale grading system, the form of the exam and the level of the postgraduate degree course, weight is placed on the degree to which the student s performance lives up to the described aims. Emphasis is also placed on the degree to which the student masters the general competences described in 2. g. Examination requirements The examination consists of two elements: a. Examination form: an open written home assignment on a topic selected by the student and approved by the teacher. In addition to the material studied during the course, supplementary materials in English as well as in Chinese must be retrieved and included. Minimum requirement for sources are: one book chapter (English), two academic journal articles (English) and two Chines sources (book, article, web). The paper is written in English or Chinese. If written in English, it must be complemented by a 2 pages summary in Chinese. Length: approximately 10 standard pages excluding appendices and summary Multiple participants: No Submission: 1 st of January. Second examiner: Assessment: internal according to the 7-point grading scale- one grade for the content and one grade for the Chinese language proficiency. 18

19 b. Examination form Duration: Preparation time: Aids: Second examiner: Assessment: Weighting: Oral examination. The student should begin the examination with a presentation in Chinese (approximately 5-10 minutes) of the topic of the home assignment after which follows a discussion in English of the topic including references to the syllabus of the course. 20 minutes none All aids are allowed internal according to the 7-point grading scale - one grade for the content and one grade for the Chinese language proficiency 5 ECTS for content as an average of the grade for content of the home assignment and the grade for the content of the oral examination. 5 ECTS for Chinese language proficiency as an average of the grade for the Chinese language proficiency in the summary and home assignment as well as the oral presentation. 19

20 22. Chinese Politics and Economy Study/ study activity no.: 20 Teaching activity no Cand.negot. (Kinesisk) / MA in Business, Language and Culture (Chinese) ECTS: 10 ECTS Campus: Sønderborg Semester: 1st semester Language of English/Chinese instruction: Approved by the Study Board: Subject responsible institute: Subject responsible: Institute of Design and Communication Qi Wang a. The scope of the course 2 ½ lessons a week in the 1st semester. ½ lesson will be used for individual supervision. b. Aims The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section G below), which promotes and examines the students' knowledge, skills and competences in the following points: Knowledge Through the course the students will obtain a deeper insight into the major political (and economic) issues in China and become familiar with the theories and theoretical frameworks that are relevant for analyzing these issues. Skills The students will receive a solid training in how to retrieve, read and use Chinese language material as well as English sources to analyze issues concerning political and economic development in China; they should be able to understand major political (and economic) issues in China in context and be critical about their own theoretic approaches; they should be able to use Chinese vocabulary and concepts relevant to the themes and be familiar with conversational practice in this area. Moreover, they should be able to express themselves, both orally and written, in Chinese on political and economic topics without significant deviation from the norm in its grammar, idiom, vocabulary, and orthography. Competences The course will enhance the students understanding of value differences across the cultures by exposing them to Western and Chinese literature at the same time; it will strengthen their analytical ability and intercultural competencies, and through a direct application of Chinese material in discussion, the course will also build up the students communicative proficiencies in Chinese. c. Course content The course analyzes China s political (and economic) transformation, structural reforms and reorganisation of institutions as well as the changing pattern of political and economic processes. The course will use Chinese language material on political and economic institutions and developments, and the role of China in international economics and politics, and will train the students in becoming familiar with the Chinese vocabulary and conceptualization of these topics. The

21 vocabulary will be trained in text reading as well as conversational practice. The reading of original Chinese texts will be supplemented by texts written in English on identical or similar subjects. Exercises in retrieval of information about China s politics (and economics) will be an integrated part of the teaching. d. Forms of instruction and work Teaching takes the form of lectures, discussions, and exercises. The languages used in teaching are Chinese and English. Considerable active participation is expected from students in relation to preparation, presentation and discussion of suggested readings. The teaching is planned and performed in a way that supports active learning and activating teaching. Different types of activity are implemented in accordance with the principles of the Humanities model in 8. At the beginning of the course the teacher informs the students of the plan for the study activities. Reservation is made for changes in size of groups, rooms and other practical circumstances. e. Syllabus The syllabus comprises a maximum of 500 standard pages in English and Chinese. f. Assessment criteria In consideration of the provisions of the scale grading system, the form of the exam and the level of the postgraduate degree course, weight is placed on the degree to which the student s performance lives up to the described aims. Emphasis is also placed on the degree to which the student masters the general competences described in 2. g. Examination requirements The examination consists of two elements: a. Examination form: an open written home assignment on a topic selected by the student and approved by the teacher. In addition to the material studied during the course, supplementary materials in English as well as in Chinese must be retrieved and included. Minimum requirement for sources are: one book chapter (English), two academic journal articles (English) and two Chinese sources (book, article, web). The paper is written in English or Chinese. If written in English it must be complemented by a 2 pages summary in Chinese. Length: approximately 10 standard pages excluding appendices and summary Multiple participants: No Submission: 1st of January. Second examiner: Assessment: internal according to the 7-point grading scale - one grade for the content and one grade for the Chinese language proficiency. b. Examination form Duration: Preparation time: Aids: oral examination. The student should begin the examination with a presentation in Chinese (approximately 10 minutes) of the topic of the home assignment after which follows a discussion in English of the topic including references to the syllabus of the course. 20 minutes no all aids are allowed 21

22 Second examiner: Assessment: internal according to the 7-point grading scale - one grade for the content and one grade for the Chinese language proficiency. Weighting: 5 ECTS for content as an average of the grade for content of the home assignment and the grade for the content of the oral examination. 5 ECTS for Chinese language proficiency as an average of the grade for the Chinese language proficiency in the summary and home assignment as well as the oral presentation. 22

23 23. Cross Cultural Management: China and the West 23 Teaching activity no Study/ Cand.negot. (Kinesisk) / MA in Business, Language and Culture (Chinese) study activity no.: ECTS: 10 ECTS Campus: Sønderborg (China) Semester: Language of instruction: Approved by the Study Board: 2 nd semester English/Chinese a. The scope of the course 2 lessons a week in the 2 nd semester. Subject responsible institute: Subject responsible: Institute of Design and Communication Michael Rudolph b. Aims The teaching will focus on the key learning objectives listed below. This is supported by the selected exam form (see section G below), which promotes and examines the students' knowledge, skills and competences in the following points: Knowledge The course informs about the differences of managing methods in China and the West. It also introduces the relevant theories and methods to analyse and explain the important questions within intercultural psychology and intercultural communication related to the business contact between China and the West. Skills Students are trained to analyze Chinese language sources concerning cross-cultural management in and with China with the help of the respective theories. In addition, they will be made familiar with the conversational practice in this area and have to build up the Chinese vocabulary relevant to the themes and concepts discussed. They should be able to express themselves, both orally and written, in Chinese on political and economic topics without significant deviation from the norm in its grammar, idiom, vocabulary, and orthography. Competences Students will not only acquire an understanding about cultural differences of managing styles and methods and how to apply this knowledge in different market contexts, but will also learn how to position themselves in these contexts. Further, they will develop the competence to participate in relevant intercultural communication situations in Chinese at a high level. c. Course content The course compares the different cultural understandings and points to risks and challenges in the communication process between Chinese and Western business partners. On a superordinate level, the course also introduces and critically discusses themes such as: - hypothesis of cultural homogenization in times of globalization - complexes of cultural superiority and inferiority

24 - cultural adaptation strategies etc. As one important theoretical foundation, taxonomic notions of culture will be juxtaposed with more generative notions of culture that acknowledge cultural hybridity. The course will investigate the questions outlined above by viewing both English and Chinese language sources. The reading of original Chinese texts will be supplemented by texts written in English on identical or similar subjects. Theoretical literature will be complemented by literature on specific case situations. The Chinese vocabulary relevant to the themes and concepts above will also be trained in conversational practice, and the student will be trained in participating in intercultural communication situations and negotiations using Chinese language. Exercises in retrieval of information about cross-cultural management in a Western/Chinese business environment will be an integrated part of the teaching. d. Forms of instruction and work Teaching takes the form of lectures, discussions, and exercises. The languages used in teaching are English and Chinese. Considerable active participation is expected from students in relation to preparation, presentation and discussion of suggested readings. Students are encouraged to create study groups in this discipline. The teaching is planned and performed in a way that supports active learning and activating teaching. Different types of activity are implemented in accordance with the principles of the Humanities model in 8. At the beginning of the course the teacher informs the students of the plan for the study activities. Reservation is made for changes in size of groups, rooms and other practical circumstances. e. Syllabus The syllabus comprises a maximum of 500 pages in English and Chinese. f. Assessment criteria In consideration of the provisions of the scale grading system, the form of the exam and the level of the postgraduate degree course, weight is placed on the degree to which the student s performance lives up to the described aims. Emphasis is also placed on the degree to which the student masters the general competences described in 2. g. Examination requirements The examination consists of two elements: a. Examination form: an open written home assignment in the form of an analysis of a relevant Western/Chinese intercultural business communication case, selected by the student and approved by the teacher. In addition to the material studied during the course, supplementary materials in English as well as in Chinese must be retrieved and included. Minimum requirement for sources are: one book chapter (English), two academic journal articles (English) and two Chinese sources (book, article, web). The paper is written in English or Chinese. If written in English it must be complemented by a 2 pages summary in Chinese. Length: approximately 10 standard pages excluding appendices and summary Multiple participants: no Submission: 1st of June. Second examiner: external 24

25 Assessment: b. Examination form Duration: Preparation time: Aids: Second examiner: Assessment: Weighting: according to the 7-point grading scale - one grade for the content and one grade for the Chinese language proficiency. oral examination in Chinese. The student must be able to describe the role of the Chinese part in the Western/Chinese intercultural business communication case described in the home assignment. 20 minutes no all aids are allowed external according to the 7-point grading scale - one grade for the content and one grade for the Chinese language proficiency 5 ECTS for content as an average of the grade for content of the home assignment and the grade for the content of the oral examination. 5 ECTS for the Chinese language proficiency as an average of the grade for the Chinese language proficiency in the summary and home assignment as well as the oral presentation. 25

26 2. Compulsory courses in the Social Sciences 26

27 24. Advanced Business Research Methods The course is offered by the Study Board of Business Administration Study/study activity no.: Teaching activity no and Cand.negot. (Kinesisk)/MA in Business, Language and Culture (Chinese) ECTS: 10 ECTS Campus: Sønderborg 2nd Language of instruction: Approved by the Study Board: 1 st semester English a. The scope of the course 3 lessons per week in the 1st semester. Subject responsible institute: Subject responsible: Department of Border Region Studies Simon Fietze b. Aims The objective of the subject is to provide the student with an understanding of the key elements and steps of a scientific research project in business context, which is of strategic importance for the company and a global value chain management in a changing environment. In relation to the study programme s qualification profile, the subject explicitly focuses on: - dealing with a current research topic and deepening knowledge in the field of business research. - conducting a business research project: 1. develop the aim(s) of their research project and formulate a problem, 2. process the state-of-the-art in the chosen research field, and 3. conduct a (small) empirical project to a.) develop recommendation for business practice (implementation) and b.) to generate scientific knowledge - learning how to work problem and goal oriented in small groups To achieve the purpose of the subject, the learning goals for the subject is that the student: - Conduct a scientific research project from a theoretical as well as empirical point of view - Write a research proposal - Write and present a research report c. Course content The purpose of the subject is achieved by the fact that the subject contains the following area of study: - Identifying of a current business problem, development of the concrete aim of the research project, including the writing of a research proposal - Conducting a scientific literature search and writing a state-of-the-art paper - Planning, conducting and analyzing qualitative or quantitative research, based on existing data or data to be surveyed - Writing a scientific research report 27

28 d. Forms of instruction and work 3 hours per week in 15 weeks. Lectures, students' presentations including peer review of the research proposal and final project presentation, and guest speakers e. Syllabus Collection of scientific articles on research methods. A complete list of literature will be made available at the start of the semester. f. Assessment criteria In consideration of the provisions of the scale grading system, the form of the exam and the level of the postgraduate degree course, weight is placed on the degree to which the student s performance lives up to the described aims. Emphasis is also placed on the degree to which the student masters the general competences described in 2. g. Examination requirements 1. The students must have passed this examination in order to qualify for the final examination. Examination form: Assessment: Second examiner: Weighting: 2 a Examination form: Several participants: Length: Second examiner: Assessment: Weighting: 2 b Examination form: Duration: Second examiner: Assessment: Weighting: A research proposal and an oral presentation Pass/Fail None 0 ECTS Written research report Yes. The research report is written in groups of max. 3 students Min. 30 max. 35 pages Electronic hand in via SDU-Assignment in Blackboard. None 7-point grading scale 0 ECTS Individual oral examination based on the written research report developed during the course 30 minutes None 7-point grading scale 10 ECTS Re-examination: Please note that the type and form of the re-examination is announced when registration is closed and may differ from that of the ordinary examination. 28

29 25. Global Marketing Management The course is offered by the Study Board of Business Administration Study/study activity no.: Teaching activity no Cand.negot. (Kinesisk)/MA in Business, Language and Culture (Chinese) ECTS: 10 ECTS Campus: Sønderborg 2nd Language of instruction: Approved by the Study Board: 2 nd semester English a. The scope of the course 3 lessons per week in the 2 nd semester. Subject responsible institute: Subject responsible: Department of Border Region Studies The course description will be announced by15th of September 29