Dairy Food market in Brazil - Product Launch Almanac 2010

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1 Brochure More information from Dairy Food market in Brazil - Product Launch Almanac 2010 Description: Introduction The dairy food market in Brazil Product Launch Almanac 2010 provides a complete guide to new product launches in Brazilian dairy food market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the dairy food market in the Brazil, with data from 2004 to 2009 and forecasts to Scope - Dairy food in Brazil - New product SKUs by category - Dairy food in Brazil - New product SKUs by manufacturer - Dairy food in Brazil - New product by pack type and materials - Dairy food in Brazil - New Product descriptions Highlights product SKUs launched in the Brazilian Dairy Food market - Yogurt is the leading category in Brazilian Dairy Food market - Chacra de Organicos is the leading manufacturer in terms of new dairy food products SKUs in Brazil Reasons to Purchase Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Brazilian Dairy food market Analyze trends in product development over time Contents: OVERVIEW Catalyst Summary EXECUTIVE SUMMARY 220 product SKUs launched in the Brazilian Dairy Food market Yogurt is the leading category in Brazilian Dairy Food market Chacra de Organicos is the leading manufacturer in terms of new dairy food products SKUs in Brazil Cups was the dominant packing type in the new products launched in Brazilian Dairy Food market Majority of the products launched in the dairy food market used plastic as the package material INTRODUCTION How to use this report Disclaimer Market definition DAIRY FOOD MARKET OVERVIEW Market value, Market value forecast to 2014 DAIRY FOOD PRODUCT ANALYSIS New product SKUs by category New product SKUs by manufacturer New products by package type New product by package material DETAILED PRODUCT DESCRIPTIONS APPENDIX Further reading Datamonitor consulting How to contact experts in your industry

2 LIST OF FIGURES Figure 1: Dairy Food, Brazil, market value by category ($m), Figure 2: Dairy Food, Brazil, market value by category ($m), Figure 3: Dairy Food, Brazil, new product SKUs by category, Oct 2009 Sep 2010 Figure 4: Dairy Food, Brazil, new product SKUs by manufacturer, Oct 2009 Sep 2010 Figure 5: Dairy Food, Brazil, new product by package type, Oct 2009 Sep 2010 Figure 6: Dairy Food, Brazil, new product by package material, Oct 2009 Sep 2010 LIST OF TABLES Table 1: Dairy Food category definitions Table 2: Dairy Food, Brazil, market value by category ($m), Table 3: Dairy Food, Brazil, market value by category ($m), Table 4: Dairy Food, Brazil, new product SKUs by category, Oct 2009 Sep 2010 Table 5: Dairy Food, Brazil, new product SKUs by manufacturer, Oct 2009 Sep 2010 Table 6: Dairy Food, Brazil, new product by package type, Oct 2009 Sep 2010 Table 7: Dairy Food, Brazil, new product by package material, Oct 2009 Sep 2010 Table 8: Batavo Bio Fibras - Iogurte Integral - Polpa de Ameixa e Fibras, e Morango e Fibras Table 9: Batavo - Iogurte Parcialmente Desnatado - Morango e Pessego Table 10: Qualita - Queijo Parmesao - Ralado Table 11: Batavo Naturis - Iogurte de Soja Liquido - Morango Table 12: Itambe - Creme de Leite Table 13: Batavo - Creme de Leite Table 14: Batavo Naturis Soja - Iogurte de Soja - Maca e Banana Table 15: La Pastina - Bruschetta - Alcachofra; Alcachofra e Pimentao; Aspargos; Pimentao; Pimentao e Jalapeno Table 16: Danubio Fondue - Massa de Queijo Pronta para Fondue Table 17: Nestle Chandelle - Sobremesa de Trufa - de Cereja; Tradicional Table 18: Sadia Speciale - Requeijao Cremoso - Light Table 19: Yoki Mais Vita - Bebida a Base de Soja - Laranja; Maca; Morango; Original Calcio; Uva Table 20: Nestle Chamyto Super Big - Iogurte - Morango; Tutti Frutti; Uva Table 21: Nestle Molico - Leite em Po Desnatado - TotalCalcio Table 22: Compleite - Leite - Integral; Light Table 23: Danone Danito CN Ben 10 - Iogurte - Leite Fermentado com Polpa de Mora Confeitos de Arroz Chocolate; Leite Fermentado com Polpa de Mora Confeitos de Arroz Coloridos; Polpa de Frutas Table 24: Danone Danoninho - Bebida Lactea UHT - Morango Table 25: Nestle Molico - Leite Liquido - TotalCalcio Table 26: Nestle Ninho Levinho - Leite UHT Semi Desnatado Table 27: Paulista - Sobremesa Lactea Cremosa - Chocolate Table 28: Tirol - Iogurte Bi Camadas com Geleia - Baunilha e Ameixa; Baunilha e Morango Table 29: Tirol Fibrallis Light - Iogurte Liquido - Ameixa; Morango Table 30: Tirol - Queijo Parmesao Ralado - Fino; Grosso Table 31: Tirol - Creme de Leite; Creme de Leite - 25% Gordura Table 32: Tirol Biociclos - Iogurte Liquido - Morango Table 33: La Violetera - Leite de Coco em Po Table 34: Danone Corpus Light - Iogurte com Polpa para Beber - Vitamina Table 35: Danone Activia - Iogurte com Polpa - Kiwi Table 36: Sentir Bem - Leite de Coco - Light Table 37: Polenghi Polenguinho - Snack de Queijo Table 38: Danone Danette Mix M&M's - Sobremesa Lactea Table 39: Bom Preco - Creme de Leite Table 40: Magic Time - Peanut Butter - Creamy; Crunchy Table 41: Danone Danette - Sobremesa Lactea - Ovomaltine Table 42: Danone Activia 0% - Iogurte - Ameixa; Morango Table 43: Jussara - Leite UHT Desnatado - Africa do Sul; Alemanha; Argentina; Brasil; Espanha; Franca; Holanda; Inglaterra; Italia; Leite UHT Integral - Africa do Sul; Alemanha; Argentina; Brasil; Espanha; Franca; Holanda; Inglaterra; Italia; Leite UHT Semi Desnatado - Africa do Sul; Alemanha; Argentina; Brasil; Espanha; Franca; Holanda; Inglaterra; Italia Table 44: Elege - Leite UHT Integral - Rico em Ferro Table 45: Great Value - Ovos - Tipo Extra Vermelho Table 46: Batavo - Queijo - Minas Frescal; Parmesao Ralado Table 47: Batavo - Fondue de Queijo Table 48: Danone Danoninho - Iogurte com Cereais - Morango Table 49: Carrefour - Leite em Po - Integral

3 Table 50: Bakers & Chefs - Ovos de Codorna Table 51: Bakers & Chefs - Ovos - Brancos; Vermelhos Table 52: Danone Danette - Flan - Baunilha com Calda de Caramelo; Chocolate Table 53: Native Green Soy - Bebida de Soja - Organico Chocolate; Organico Original Table 54: Nestle Chamyto 1+1 Ice - Iogurte - Morango com Cereais Mentolados Table 55: Nestle Fast Neston - Bebida Lactea UHT Table 56: Danone Receita Especial - Iogurte Cremoso - Morango e Salada de Frutas Table 57: Pia Plenna - Iogurte - Ameixa; Morango; Natural; Pessego Table 58: Nestle Chamyto - Leite Fermentado - Frutas Vermelhas Table 59: Sufresh Yogomix - Bebida - Maracuja; Pessego; Uva Table 60: Nestle Moca Light - Leite Condensado Desnatado Table 61: Nestle Alpino Fast - Bebida Lactea UHT Sabor a Chocolate Table 62: Mococa - Bebida Lactea UHT - Sabor Chocolate Table 63: Nestle Fast Nescau - Bebida Lactea UHT - Chocolate Table 64: Danone Activia Frozen - Iogurte - Original Table 65: Danone Activia Vitamina - Iogurte Liquido - Frutas e Cereal; Frutas Vermelhas Table 66: Danone Activia Light - Iogurte - Aveia Table 67: Danone - Iogurte - Laranja, Cenoura e Mel; Nata Table 68: Danoninho Ice - Iogurte - Creme; Morango Table 69: Parmalat Zymil - Bebida Lactea - Baunilha; Maca; Original; Pessego Table 70: Parmalat - Leite Desnatado - Dietalat Table 71: Parmalat - Leite Desnatado - Fibresse Table 72: Parmalat - Bebida Lactea - Vitalat Table 73: Parmalat - Leite UHT Semidesnatado - Physi-Cal Table 74: Carrefour Viver Bem + Nutricao - Complemento Nutricional - Baunilha; Chocolate Table 75: Bom Preco - Leite em Po Integral Table 76: Tirolez - Cremoso Cheddar Table 77: Tirolez - Requeijao Light com Fibras Table 78: Carrefour - Queijo Parmesao Ralado Table 79: Gurt - Iogurte - Abacaxi; Ameixa; Cha Verde; Damasco; Morango; Natural Table 80: Nata da Serra - Iogurte Liguido - Mel; Morango; Natural; Pessego Table 81: Nata da Serra Light - Iogurte Liguido - Mel; Morango; Natural; Pessego Table 82: Nata da Serra - Queijo - Frescal; Mussarela; Requeijao Cremoso; Ricota Table 83: Nata da Serra - Manteiga - com Salt; sem Sal Table 84: La Finestra Sul Cielo - Bebida de Cereais - Arroz; Arroz com Amendoas; Arroz com Avela; Arroz Enriquecida com Calcio; Aveia; Soja Enriquecida com Calcio; Soja Natural; Trigo Kamut Table 85: Itambe Fit Light - Iogurte com Suco de Fruta Enriquecido com Vitaminas A e D - Mel; Morango Table 86: Purity - Bebida de Soja - Cereais com Mel; Coco; Mamao e Banana Table 87: Danubio - Sobremesa de Queijo e Fruta - Goiaba; Maracuja Table 88: Aurolat - Iogurte Liquido - Ameixas com Cereais Light; Banana, Aveia e Mel Light; Coco; Morango; Pessego; Vitaminas Table 89: Pia Essence - Iogurte Liquido - Ameixa; Maracuja com Camomila; Morango; Morango com Cha Verde; Uva com Salvia Table 90: Danone Activia com Suco - Iogurte Liquido - com Laranja; com Pessego Table 91: Danone Activia - Leite Fermentado Table 92: Batavo - Leite em Po - Desnatado Instantaneo; Integral; Integral Instantaneo Table 93: Batavo - Pizza - Meia Calabresa e Meia Mussarela Table 94: Carrefour - Ovos de Cordona Table 95: Batavo Top Light - Leite Pasteurizado Table 96: Carrefour - Ovos Tipo Grande (Branco) Table 97: Great Value - Ovos Grandes OVERVIEW Catalyst Summary EXECUTIVE SUMMARY 142 product SKUs launched in the Australian Dairy Food market Cheese is the leading category in Australian Dairy Food market Fonterra Brands Australia Pty. Ltd. is the leading manufacturer in terms of new dairy food products SKUs in Australia Majority of the products launched in the dairy food market used Plastic as the package material INTRODUCTION How to use this report Disclaimer

4 Market definition DAIRY FOOD MARKET OVERVIEW Market value, Market value forecast to 2014 DAIRY FOOD PRODUCT ANALYSIS New product SKUs by category New product SKUs by manufacturer New products by package type New product by package material DETAILED PRODUCT DESCRIPTIONS APPENDIX Further reading Datamonitor consulting How to contact experts in your industry LIST OF FIGURES Figure 1: Dairy Food, Australia, market value by category ($m), Figure 2: Dairy Food, Australia, market value by category ($m), Figure 3: Dairy Food, Australia, new product SKUs by category, Oct 2009 Sep 2010 Figure 4: Dairy Food, Australia, new product SKUs by manufacturer, Oct 2009 Sep 2010 Figure 5: Dairy Food, Australia, new product by package type, Oct 2009 Sep 2010 Figure 6: Dairy Food, Australia, new product by package material, Oct 2009 Sep 2010 LIST OF TABLES Table 1: Dairy Food category definitions Table 2: Dairy Food, Australia, market value by category ($m), Table 3: Dairy Food, Australia, market value by category ($m), Table 4: Dairy Food, Australia, new product SKUs by category, Oct 2009 Sep 2010 Table 5: Dairy Food, Australia, new product SKUs by manufacturer, Oct 2009 Sep 2010 Table 6: Dairy Food, Australia, new product by package type, Oct 2009 Sep 2010 Table 7: Dairy Food, Australia, new product by package material, Oct 2009 Sep 2010 Table 8: Kraft Philadelphia Light - Cream Cheese - Cream for Cooking Table 9: Franklins No Frills - Shredded Parmesan Cheese Table 10: Old Telegraph Road - QTR Brie Table 11: Kraft - Processed Cheddar Cheese Table 12: Kraft Easy Cheese - Spread - Cheddar; Cream Cheese Table 13: Woolworths Home Brand - Extra Light Spread Table 14: Mable's - Cream Cheese - Apricot & Almond; Sweet Chilli Table 15: Mainland Buttersoft - Spreadable Butter - Light Table 16: Kraft - Grated Natural Cheese - Tasty Table 17: Whitestone Cheese - Totara Tasty Vintage Cheddar Table 18: Sara Lee - Dessert Pie - Choc Caramel; Chocolate; Family Dessert Pie - Choc Caramel; Chocolate Table 19: Essential Foods - Gourmet Free Range Eggs - 15 Count Table 20: Vitasoy - Soymilk - Vitality+ for Women Table 21: Laughing Cow Kiri - Cream Cheese Portions Table 22: Riverina Fresh - Full Cream Milk Table 23: Avo - Avocado Oil Spread Table 24: Vaalia for Toddlers - Yoghurt - Vanilla & Peach; Vanilla & Strawberry Table 25: Yoplait Baby - First Yogurt - Banana & Vanilla; Pear Vanilla & Peach Table 26: Fruche - Fromage Frais - Vanilla Bean Table 27: Yogo Mix - Dairy Dessert - Choc Yogo & Minis M&M's Table 28: Laughing Cow - Cheese Spread - Plain Table 29: Kraft Philadelphia - Cream Cheese - Cream for Cooking Table 30: Ski - Smooth No Bits Yoghurt - 3x Banana Blast 3x Strawberry Smash; 3x Very Vanilla 3x Punchy Peach Table 31: Ski Yoghurt & Grains - Yogurt - Banana Honey; Mixed Berry; Tropical Table 32: Tamar Valley - Greek Style Yoghurt - Mixed 6 Pack Table 33: Tamar Valley - Greek Style Yoghurt with No Added Sugar - Mango; Mixed Berry; Passionfruit; Raspberry; Strawberry Table 34: Yoplait Forme Satisfy - No Fat Yogurt - Berry Cheesecake; Passionfruit; Strawberry; Vanilla Table 35: Jalna a2 - Creamy Yoghourt - Vanilla; Low Fat Creamy Yoghourt - BerryFruit; Natural; Passionfruit Table 36: Mini Babybel - Cheese - Light Table 37: Perfect Italiano - Shredded Cheese - Pizza Plus

5 Table 38: Vaalia - Low Fat Probiotic Yoghurt - French Vanilla; Luscious Berries Table 39: Connoisseur - Premium Yoghurt - Peach & Mango with Lime; Raspberry & Pomegranate; Vanilla Bean Table 40: Mini Babybel Kids - Cheese Selection Table 41: Vitasoy Soy Milky - Soy Milk - Regular Table 42: Dairy Farmers - Milk - 2% Fat Table 43: Freedom Foods So Natural - Soy Milk - Calci-Rich Table 44: Nestle Ben 10 Alien Force - Yoghurt - Vanilla Flavored Table 45: Bega Stringers - String Cheese Snacks Table 46: Yoplait Petit Miam - Toddler Yogurt - Assortment Pack Table 47: MeadowLea - Margarine Table 48: Aldi Emporium Selection - Cheese - Halloumi Table 49: Aldi Emporium Selection - Cheese Slices - Edam; Emmental; Gouda; Maasdam Table 50: Coles - Free Range Eggs Table 51: Australia's Own - Premium Organic Soy Milk Table 52: Kraft Philadelphia Spreadable - Cream Cheese - Light Table 53: Australian Gold - Cream Cheese - Onion & Chives Table 54: Delre International Caprakaas - 100% Goat Milk Cheese Table 55: Arla - Danish Havarti Cheese Table 56: Bega - Processed Cheese - Super Slices Table 57: Kraft Philadelphia - Sweet Chilli Philly - Thai Table 58: Rush - Low Fat Flavoured Milk - Iced Chocolate; Iced Latte; Iced Vanilla Malt; Strong Iced Coffee Table 59: Mainland Special Reserve - Tasting Platter - Vintage Cheddar, Camembert & Dried Fruits Table 60: Mainland Special Reserve - Feta - Creamy; Reduced Fat Table 61: Mainland Special Reserve - Long-Life Cheese - Brie; Camembert Table 62: Mainland Special Reserve - Club Cheddar - Classic; Creamy Vintage; Mustard Infused; Red & Green Capsicum; Smoked Flavour Table 63: Mainland - Deli Slices - Dutch Style Gouda; Extra Tasty; Organic Tasty; Vintage Colby Table 64: Sanitarium So Good - Flavoured Soymilk - Chocolate Bliss Table 65: Vaalia Kids - Yoghurt - Strawberry Flavoured; Tropical Fruit Flavoured; Vanilla Flavoured Table 66: Pauls - Double Thick Custard - French Vanilla; Rich Chocolate Table 67: Vaalia Light - Probiotic Yoghurt - French Vanilla; Lemon Creme; Passionfruit; Strawberry Table 68: Brownes - Flavoured Milk - Egg Nog Table 69: Goulburn Valley - Real Flavoured Milk - Wild Strawberry Table 70: Pauls - Thickened Sour Cream - Light Table 71: Nestle - Dessert - Chocolate Table 72: Calci Yum - Low Fat Modified Milk - Banana; Chocolate; Strawberry Table 73: Calci Yum - Custard - Chocolate; Mixed Table 74: Coon - Cheese Slices - Colby; Swiss Table 75: Anchor - Single Serves Milk Table 76: Ecoeggs - Free Range Eggs Table 77: Veggs for Families - Organic Vegetarian Eggs Table 78: Farm Pride - Cage Free Eggs - McGrath Foundation Pink Pack Table 79: Logicol - Dairy Spread - Light; Original Table 80: Pure Harvest - Organic Oat Milk Table 81: Kraft Cheestik - Cheese Snack - Wedges Table 82: Esparto Original - Chocolate Drink Table 83: Mamma Lucia - Grated Parmesan Cheese Table 84: Pace Farm - Premium Gourmet Eggs - Free Range Table 85: South Cape Fine Foods - Cream Cheese - Apricot & Almond; Apricot, Ginger & Coconut Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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7 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Dairy Food market in Brazil - Product Launch Almanac 2010 Web Address: Office Code: Product Formats Please select the product formats and quantity you require: SC Quantity Hard Copy: Electronic (PDF) - Enterprisewide: Electronic (PDF) - Single User: USD USD 57 Shipping/Handling USD 3238 USD 1295 * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

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