Functional Drinks in Brazil

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1 Brochure More information from Functional Drinks in Brazil Description: In 2008, Coca-Cola launched i9 Hidrotônico in lemon flavour. Targeted at young consumers, its launch campaign used social networking sites and blogs in addition to traditional media. The product communicates a new concept in the sports drink category: a product that boosts daily energy and disposition. There are no athletes or people practicing sports featuring in its communication. The Functional Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ( ), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? - Get a detailed picture of the Functional Drinks market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. Contents: Functional Drinks in Brazil Euromonitor International February 2010 List of Contents and Tables Executive Summary Soft Drinks Continue To Experience Vigorous Growth Increasing Purchasing Power Changing Share of Throat Within Soft Drinks M&a Is Making the Market More Concentrated Store-based Retailing Continues To Be the Most Important Channel in Soft Drinks Soft Drinks Should Still See Positive Growth Over the Forecast Period Key Trends and Developments Flavour Diversification Is Growth Strategy in Many Segments Increasing Purchasing Power Changing Share of Throat Within Soft Drinks Carbonates Players Expanding Portfolios To Healthier Soft Drinks Vigorous Growth Rates for Soft Drinks Attract Investments To the Market Logistics Play Key Role in the World's Fifth Largest Country Market Data Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009 Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth Table 11 Off-trade Sales of Soft Drinks by Sector: Value Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth Table 13 Brand Shares of Soft Drinks (RTD) by Total Volume Table 14 Company Shares of On-trade Soft Drinks (RTD) by Volume

2 Table 15 Brand Shares of On-trade Soft Drinks (RTD) by Volume Table 16 Company Shares of Off-trade Soft Drinks (as sold) by Volume Table 17 Brand Shares of Off-trade Soft Drinks (as sold) by Volume Table 18 Company Shares of Off-trade Soft Drinks (RTD) by Volume Table 19 Brand Shares of Off-trade Soft Drinks (RTD) by Volume Table 20 Company Shares of Off-trade Soft Drinks by Value Table 21 Brand Shares of Off-trade Soft Drinks by Value Table 22 Penetration of Private Label (as sold) by Sector by Volume Table 23 Penetration of Private Label by Sector by Value Table 24 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: Value Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth Appendix Fountain Sales in Brazil Sector Data Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: Volume Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth Table 35 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume Table 36 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume Table 37 Company Shares of Powder Concentrates (as sold) by Off-trade Volume Table 38 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume Table 39 Company Shares of Concentrates (RTD) by Off-trade Volume Table 40 Brand Shares of Concentrates (RTD) by Off-trade Volume Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth Definitions Summary 1 Research Sources Amacoco Água De Côco Da Amazônia Ltda Summary 2 Amacoco Água de Côco da Amazônia Ltda: Summary 3 Amacoco Água de Côco da Amazônia Ltda: Statistics 2008 Summary 4 Amacoco Água de Côco da Amazônia Ltda: Competitive Position 2009 Cia Brasileira De Bebidas Summary 5 AmBev - Cia Brasileira de Bebidas: Summary 6 AmBev - Cia Brasileira de Bebidas: Operational Indicators- Summary 7 AmBev - Cia Brasileira de Bebidas: Statistics 2008 Summary 8 AmBev - Cia Brasileira de Bebidas: Competitive Position 2009 Coca-Cola Indústrias Ltda Summary 9 Coca-Cola Indústrias Ltda: Summary 10 Coca-Cola Indústrias Ltda: Operational Indicators Summary 11 Coca-Cola Indústrias Ltda: Statistics 2008 Summary 12 Coca-Cola Indústrias Ltda: Competitive Position 2009

3 Empresa Brasileira De Bebidas E Alimentos Ltda Summary 13 Empresa Brasileira de Bebidas e Alimentos SA: Summary 14 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2009 Empresa De Águas Ouro Fino Ltda Summary 15 Empresa de Águas Ouro Fino Ltda: Summary 16 Empresa de Águas Ouro Fino Ltda: Statistics 2007 Summary 17 Empresa de Águas Ouro Fino Ltda: Competitive Position 2009 General Brands Do Brasil Indústria E Comércio Ltda Summary 18 General Brands do Brasil Indústria e Comércio Ltda: Summary 19 General Brands do Brasil Indústria e Comércio Ltda: Operational Indicators Summary 20 General Brands do Brasil Indústria e Comércio Ltda: Statistics 2008 Summary 21 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2009 Indaiá Brasil Águas Minerais Ltda Summary 22 Indaiá Brasil Águas Minerais Ltda: Summary 23 Indaiá Brasil Águas Minerais Ltda: Operational Indicators Summary 24 Indaiá Brasil Águas Minerais Ltda: Statistics 2008 Summary 25 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2009 Sucos Del Valle Do Brasil Ltda Summary 26 Sucos Del Valle do Brasil Ltda: Summary 27 Sucos Del Valle do Brasil Ltda: Operational Indicators Summary 28 Sucos Del Valle do Brasil Ltda: Statistics 2008 Summary 29 Sucos Del Valle do Brasil Ltda: Competitive Position 2009 Trends Competitive Landscape Prospects Category Data Table 43 Still vs Carbonated Functional Drinks % Off-trade Volume Table 44 Off-trade Sales of Functional Drinks by Subsector: Volume Table 45 Off-trade Sales of Functional Drinks by Subsector: Value Table 46 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth Table 47 Off-trade Sales of Functional Drinks by Subsector: % Value Growth Table 48 Leading Flavours for Functional Drinks: % Volume Breakdown Table 49 Company Shares of Functional Drinks by Off-trade Volume Table 50 Brand Shares of Functional Drinks by Off-trade Volume Table 51 Company Shares of Functional Drinks by Off-trade Value Table 52 Brand Shares of Functional Drinks by Off-trade Value Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: Value

4 Table 55 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth Table 56 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

5 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Functional Drinks in Brazil SC Product Formats Please select the product formats and quantity you require: Electronic (PDF) - Single User: Electronic (PDF) - Site License: Electronic (PDF) - Enterprisewide: Quantity USD 990 USD 1980 USD 2970 Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

6 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World

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