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1 Health-related Segments provided by 3 rd party Data Providers, available for use in MediaMath s Platform Active Buyers» Beauty and Wellness Advanced Demographics» Job Seekers» Healthcare Affinity» Health & Beauty Area (Occupation)» Medical and Health Area (Occupation)» Medical Doctor Area (Occupation)» Medical Health Professional Area (Occupation)» Medical Imaging and Radiology Area (Occupation)» Medical Health Professional Audience Groups» Personal Care» Mouthwash» Mouthwash/Dental Rinse-Use Most-Crest Pro-Health Audience Groups» Personal Finance» Charitable Contributions» HH Contributed to Health Last 12M Audience Groups» Personal Finance» Health Insurance» Have Health Insurance w/aar Audience Groups» Personal Finance» Health Insurance» Have Health Insurance w/aetna Audience Groups» Personal Finance» Health Insurance» Have Health Insurance w/blue Audience Groups» Personal Finance» Health Insurance» Have Health Insurance w/humana Audience Groups» Personal Finance» Health Insurance» Have Health Insurance w/kaiser Permanente Audience Groups» Personal Finance» Health Insurance» Have Health Insurance w/united Healthcare Audience Groups» Personal Finance» Health Insurance» Have Health Insurance: POS (Point-Of-Service) Audience Groups» Personal Finance» Health Insurance» Have Health Saving Account: Flexible Spending Account Audience Groups» Restaurants» Types of Food» Eats Various Healthy Food Audience Profiles» Health and Fitness Audience Profiles» Health and Fitness» Athletic Healthy Eaters Audience Profiles» Health and Fitness» Health & Wellness Buffs Audience Profiles» Health and Fitness» Health-Conscious Mothers Audience Profiles» Health and Fitness» Healthy Eating Fashionistas Audience Profiles» Health and Fitness» Medicare Researchers Audience Profiles» Health and Fitness» Weight-Loss Seekers Business» Health Business» Pharma & Health Buyers» Health & Beauty Products Buyers» Health Products Buyers» Diet & Weight Loss Career» Health Care Professionals Career» Medical Assistant Career» Medical Doctor, Physician Career» Nurse (RN, LPN) Career» Nurses Aide, Orderly Career Services» Employment Search» Health Care Jobs Charitable Donor» Health Consumer Packaged Goods (CPG)» Health & Beauty» Health CPG» OTC Medicine/Cough & Cold Currently Seeking» Financial Products» Insurance» Health Demographic» Career» Health Care Professionals Demographic» Employment» Occupation» Health Care Demographic» Employment» Occupation» Health Care» Health Services Demographic» Employment» Occupation» Health Care» Medical Assistant Demographic» Employment» Occupation» Health Care» Medical Secretary Demographic» Employment» Occupation» Health Care» Medical Technician Demographic» Employment» Occupation» Health Care» Nurse Demographic» Employment» Occupation» Health Care» Nurses Aide/Orderly Demographic» Employment» Occupation» Health Care» Paramedic Demographic» Employment» Occupations» Health Demographic» Employment» Occupations» Health» Health Care Demographic» Employment» Occupations» Health» Medical Assistant Demographic» Employment» Occupations» Health» Medical Secretary Demographic» Employment» Occupations» Health» Nurse Demographic» Employment» Occupations» Health» Paramedic Demographic» Employment Industry» Health, Medical and Pharmaceutical Demographic» Life Style» Finance» Insurance» Health Demographic» Lifestyles» Contributors» Health

2 Demographic» Lifestyles» Read Natural Health Demographics» Career» Medical/Biotech Demographics» Charity» Mental Health Demographics» Charity» Medical Demographics» Hobbies/Interests» Healthy Eating Demographics» Occupations» Health Services Donors» Health Causes Employment Title» Professional/Medical Entertainment & Lifestyle» Health & Wellbeing Enthusiast Entertainment» Magazine Readers» Medical/Health Enthusiasts» Health & Natural Foods Enthusiasts» Wellness Exercise / Health» Yes Finance & Money» Insurance» Health Insurance Finance» Charitable Donors» Health Finance» Interest» Insurance» Health Insurance Financial Services» Insurance Services» Health Care Insurance Food & Beverage» Healthy Eating Food & Drink» Food» Healthy Food Food» Foods» Health Bars Functional Area (Occupation)» Engineering» Biomedical Functional Area (Occupation)» FA» Nurse Functional Area (Occupation)» Medical & Health Services Functional Area (Occupation)» Medical & Health Services» Health Professional Functional Area (Occupation)» Medical & Health Services» Nurse Functional Area (Occupation)» Medical / Health Functional Area (Occupation)» Medical/Health Functional Area (Occupation)» Medical/Health» Health Professional Functional Area (Occupation)» Medical/Health» Nurse Functional Area (Occupation)» Medical Doctor» FA» Medical / Health Functional Area (Occupation)» Medical Doctor» FA» Medical Dentist Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Anesthesiology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Cardiology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Clinical Laboratory Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Cosmetic Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Critical Care Medicine Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Dermatology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Emergency Medicine Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Endocrinology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Gastroenterology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: General-Family Practitioner Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Hematology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Imaging & Radiology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Infectious Disease Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Internal Medicine Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Nephrology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Neurology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Ob-Gyn Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Oncology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Ophthalmology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Orthopedic Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Otolaryngology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Pathology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Pediatrics & Adolescent Medic Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Phlebology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Physical Medicine & Rehabilitation Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Psychiatry & Mental Health Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Pulmonology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Rheumatology Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Surgeon

3 Functional Area (Occupation)» Medical Doctor» FA» Medical Doctor: Urology Functional Area (Occupation)» Medical Doctor» FA» Medical Health Professional Functional Area (Occupation)» Medical Doctor» FA» Medical Pharmacists Functional Area (Occupation)» Medical Doctor» FA» Medical Physician Assistant Health Health & Fitness Health & Fitness» Health Conditions Health & Fitness» Men's Health Health & Fitness» Mental Health Health & Fitness» Reproductive Health Health & Fitness» Senior Health Health & Fitness» Women's Health Health & Wellbeing Health & Well-Being» Health & Well-Being Health & Wellbeing» Health, Wellness & Fitness Health & Wellbeing» Weight Loss Health & Wellness Buyers» Health & Wellness Buyers Health & Wellness Buyers» Weight Loss and Supplements Health & Wellness Buyers Health & Wellness Buyers» Natural Wellness Health» Health and Medical Health» Health and Medical» Health Conditions Health» Health and Medical» Healthcare Health» Health and Medical» Medical Terms» Nurse Health» Health and Medical» Wellness» Healthcare Health» Health and Wellness» Weight Loss Health» Health and Medical» Medical Terms Health» Health and Medical» Medical Terms» Medical Facilities Health» Health and Medical» Medical Terms» Medical Procedures Health» Health and Medical» Medicine Health» Health and Wellness Health and beauty buyers» Health and beauty buyers Health and Fitness» Healthy Eaters Health and Fitness» Health & Wellness Buffs Health and Wellbeing Health and Wellbeing» Health Health food buyers» Health food buyers Health Insurance» Likely Acquisition Channel» Medical Insurance from a Fraternal or Other Membership Group Health Insurance» Likely Acquisition Channel» Medical Insurance from a Union Health Insurance» Likely Acquisition Channel» Medical Insurance from Agent or Broker Representing Many Companies Health Insurance» Likely Acquisition Channel» Medical Insurance from an Agent Representing One Company Health Insurance» Likely Acquisition Channel» Medical Insurance from Other Government Source Health Insurance» Likely Acquisition Channel» Medical Insurance from Medicaid Health Insurance» Likely Acquisition Channel» Medical Insurance from Medicare Health Insurance» Likely Acquisition Channel» Medical Insurance Through Direct Mail or Phone Contact Health Insurance» Likely Acquisition Channel» Medical Insurance Through the Internet Health Insurance: Bundle Products, One Company Health Insurance: e-purchased Health Insurance: First time purchased Health Insurance: Future Affected by Reform Health Insurance: Likely to recommend Health Insurance: Non-traditional Health Insurance: Satisfied Health Insurance: Stay with Current Doctor Healthcare: Concerns in US Healthy & Fit» Healthy & Fit Healthy Living Healthy Living» Health & Fitness Healthy Living» Dieting & Weight Loss Historical Buyer Of» Charitable Donations» Health Historical Buyer Of» Health & Beauty Products

4 Hobbies» Reading» Health Hobbies» Reading» Holistic Health Household Consumer Expenditures» Personal Health Industry» Consumer Services» Health, Beauty & Specialty Industry» Consumer Services» Weight Health Management Industry» Healthcare Industry» Healthcare & Health Services Industry» Healthcare & Health Services» Hospitals & Specialty Clinics Industry» Healthcare» Hospitals & Clinics Industry» Healthcare» Medical Offices Industry» IND» Consumer Services: Consumer Weight Health Management Industry» IND» Hospitals and Clinics Industry» IND» Medical Offices Industry» Insurance» Accident & Health Industry» Manufacturing» Medical, Laboratory & Specialty Industry» Software» Healthcare Industry» Software, Technology & Information Services» Healthcare Management Industry» Hospitals and Clinics In-Market» Consumer Packaged Goods (CPG)» Food & Beverages» Beverages» Coffee, Tea & Cocoa» Tea» Herbal & Medicinal In-Market» Consumer Packaged Goods (CPG)» Health & Beauty In-Market» Consumer Packaged Goods (CPG)» Health & Beauty» Health» Health Electronics In-Market» Consumer Packaged Goods (CPG)» Health & Beauty» Health» Weight Management In-Market» Consumer Packaged Goods (CPG)» Health & Beauty» Health» Weight Management»Weight Loss Programs In-Market» Education» Disciplines» Health Science In-Market» Education» Disciplines» Health Science» Nursing» Clinical Nurse Leader In-Market» Education» Disciplines» Health Science» Nursing» Clinical Nurse Specialist In-Market» Education» Disciplines» Health Science» Nursing» Family Nurse Practitioner In-Market» Education» Disciplines» Health Science» Nursing» Nurse Anesthetist In-Market» Education» Disciplines» Health Science» Nursing» Nurse Educator In-Market» Education» Disciplines» Health Science» Nursing» Nurse Midwife In-Market» Education» Disciplines» Health Science» Nursing» Nurse Practitioner In-Market» Education» Disciplines» Health Science» Medical Technician In-Market» Financial Products & Services» Insurance» Health & Health-Related Insurance In-Market» Retail» Business & Office» Healthcare, Lab & Life Science In-Market» Retail» Entertainment» Media» Books & Magazines» Nonfiction Books» Health, Diet & Exercise In-Market» Services» Services» Health In-Market» Services» Services» Health» Medical In-Market» Services» Services» Health» Medical» Medical Centers Insurance: Medical Emergency Intent» Financial Intent» Insurance» Health Intent» Services» Health Medicine Intent» Services» Personal Services and Care» Health Clubs Intent» Services» Restaurants» Health and Vegan Intent» Services» Medicine and Health Intent» Shopping» CPG / FMCG» Health and Beauty Intent» Shopping» CPG» Health and Beauty Intent» Shopping» CPG» Health and Beauty» Medical Supplies Intent» Shopping» Health and Beauty Interest» Arts & Entertainment» Reading» Magazine Readers» Medical/Health Interest» Arts & Entertainment» Reading» Medical/Health Interest» B2B» Medical Interest» Food & Drink» Health Food Interest» Health Interest» Health and Beauty Interest» Health and Beauty» Health Interest» Health and Beauty» Health and Care Products Interest» Health and Beauty» Healthcare and medicine Interest» Health and Beauty» Medicine Interest» Health and Fitness» Medicine Interest» Health and Fitness» Weight Loss

5 Interest» Health Conscience Interest» Health, Beauty & Personal Care Interest» Health, Beauty & Personal Care» Fitness» Dieting & Weight Loss Interest» Health, Beauty & Personal Care» Health Interest» Health, Beauty & Personal Care» Health» Natural Medicine Interest» Lifestyles» Healthy Living Interest» News & Current Events» Text Message Alerts» Entertainment» Health & Lifestyle Interest» Politics & Society» Charities & Non-Profits» Health Interest» Dieting / Weight Loss Interest» Health and Fitness Interest Model: Lifestyle» Health Living Job Role» Medical professional Lifestyle» Health Lifestyle» Healthy Living Magazine Subscribers» Adult Health Magazines Magazine Subscribers» Children's Health Magazines Magazine Subscribers» Health & Fitness Magazines Medical Research» Medical Research Nonprofit Donations» Health Occupation (Minor)» Health Care Occupation (Minor)» Health Services Occupation (Minor)» Disabled Occupation (Minor)» Medical Assistant Occupation (Minor)» Medical Doctor/Physician Occupation (Minor)» Medical Secretary Occupation (Minor)» Medical Technician Occupation (Minor)» Medical/Paramedic Occupation (Minor)» Nurse Occupation (Minor)» Nurse (Registered) Occupation (Minor)» Nurse/LPN Occupation (Minor)» Nurses Aide/Orderly Offline CPG Purchasers» Brand Segment» ConAgra» Healthy Choice Offline CPG Purchasers» Health Food Buyer Offline CPG Purchasers» Product Segment» Cookies / Snacks / Candy» Snacks» Health Bars & Sticks Offline CPG Purchasers» Product Segment» Health / Beauty Offline CPG Purchasers» Product Segment» Health / Beauty» Health Online» Personal Health OTC Medicine, Cough & Cold» OTC Medicine, Cough & Cold Other Insurance» Likely other Medical Insurance Over-The-Counter Remedies» Health Aids and Medicines Over-The-Counter Remedies» Home Medical Care Accessories Over-The-Counter Remedies» Nutritional Supplements and Weight Control Over-The-Counter Remedies» Smoking Cessation Passionate About» Arts & Entertainment» Reading» Health Passionate About» Health & Beauty Passionate About» Health & Beauty» Weight Loss Past Purchases» Consumer Packaged Goods (CPG)» Health & Beauty Past Purchases» Consumer Packaged Goods (CPG)» Health & Beauty» Health Past Purchases» General Health Past Purchases» Services» Health & Fitness Past Purchases» Medicine Past Purchases» Weight Loss Personal Finance» Insurance -> Health Insurance Personal Health» Health and Diet Conscious Profession» Health Care Profession» Health Services Profession» Medical Assistant Profession» Medical Doctor / Physician Profession» Nurse (RN / LPN) Profession» Nurses Aide/Orderly Propensity» Healthy Living Code

6 Propensity» Weight Conscious Code Propensity Models» Health & Fitness Publishing» Health Purchase Behaviors» Shopping» Health and Beauty Purchase History» Health and Wellbeing» Health, Wellness and Fitness Purchase History» Health and Wellbeing» Weight Loss Retail» Babies & Kids» Babies & Toddlers» Nursery Retail» Entertainment» Media» Books & Magazines» Nonfiction Books» Medical Books Retail» Health Retail» Health and Beauty Retail» Personal Health Seasonal» Winter Holiday Shopping» Winter Holiday Shopper» Interest: Healthy Living Seasonal» Winter Holiday Shopping» Winter Holiday Shopper» Online» Personal Health Seasonal» Winter Holiday Shopping» Winter Holiday Shopper» Personal Health Services» Services» Health» Medical» Nurses Shopping» Coupon» Beauty and Health Products Coupons Shopping» Health & Beauty Shopping» Health & Beauty» Beauty and Health Products Shopping» Health & Beauty» Children's Healthcare Shopping» Health & Beauty» Health Aids Shopping» Health & Beauty» Prescription Medication Shopping» Health & Beauty» Sinus and Allergy Medications Sports & Fitness» Healthy Living Technology» Android Users» Health & Fitness

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