Bang & OLUFSEN BEOSOUND 8. CASe
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1 Bang & OLUFSEN BEOSOUND 8 CASe
2 Bang & OLUFSEN BEOSOUND 8 CUSTOMERs involved in the beosound 8 case Marketing Retail Training PR Idea with the pitch new partnership fresh ideas for viral marketing unsurpassed user experiences Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
3 Bang & OLUFSEN BEOSOUND 8 Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
4 Bang & OLUFSEN BEOSOUND 8 Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
5 Bang & OLUFSEN BEOSOUND 8 IDEA BeoSound 8 unfolds your digital music collection Transforms your listening experience New target group: Young, hip, cool Gives wow user experiences Push the boundaries of 3D technology New ways of presenting our products Different music genres=different target groups Product personification: mood transformer, entertainer Engaging human characteristics: speak to the customer From rational to emotional Integrate product features in the story (colours, devices) Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
6 Bang & OLUFSEN BEOSOUND 8 Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
7 Bang & OLUFSEN BEOSOUND 8 MNGT Scenery Camera Angles Close-ups Footage Soundtrack Tempo Published: may 2010 YouTube: 104,735 Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
8 Bang & OLUFSEN BEOSOUND 8 Web konfigurator Kampagne spot 360 view BeoPlayer App TV-spot Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
9 Bang & OLUFSEN BEOSOUND 8 DESIGN + MNGT PU Idea Factory Apple (certification) Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
10 Bang & OLUFSEN BEOSOUND 8 Bureau pitch 3D modelling Look & feel Idea & concept Animations Packaging Print
11 Bang & OLUFSEN BEOLINK HOME MOVIE CustomerS Retail / Training / marketing IDEA / concept /storyboard / mngt To help the retailers selling the story Move the experience, not equipment Not technology-driven presentation, inspiration Flexible production (replaceable features) Self-explaining (few supportive words)
12 Bang & OLUFSEN BEOLINK HOME MOVIE 3D MNGT Look & feel Furniture Camera movements/animations Tarnsitions Soundtrack Quality
13 Bang & OLUFSEN BEOLINK HOME MOVIE Published: may 2010 YouTube:104,735
14 BANG & OLUFSEN BEOVISION 7 3D MOVIE CASe
15 Bang & OLUFSEN BEOVISION 7 3D MOVIE Streoscopic 3D 3D logo Publishing IDEA Illustrate unique visual and audible experiences, expands people s view lively in 3D The tv opens up to a film showing Northern lights - unique, dramatic, beautiful To illustrate the great 3D feature of the product, the northern lights pop out of the screen, supported by music, specially composed for the purpose All technolgies are introduced while the camera is turning around showing great close-ups All technologies are introduced, one by one, scene by scene
16 BANG & OLUFSEN BEOVISION 7 3D MOVIE PublishingCASe Streoscopic 3D 3D logo
17 BANG & OLUFSEN BEOVISION 7 3D MOVIE Streoscopic 3D 3D logo Publishing
18 BANG & OLUFSEN BEOVISION 7 3D MOVIE PublishingCASe Streoscopic 3D 3D logo
19 bang-olufsen.com BANG & OLUFSEN BEOVISION 7 3D MOVIE WIN A SPECIAL EDITION BEOVISION D Streoscopic 3D 3D logo Publishing SIGN UP INSIDE EXPERIENCE SouNd, SIght & CINEma IN 3d with the NEw BEoVISIoN 7-55 [[text option 1]] [You are cordially invited to a special late-night event, where we will demonstrate our new BeoVision 7-55 with 3d for our special customers. the event is at [date & time]. Please RSVP by calling, mailing or visiting us, and get a true-to-life 3d experience.] [[text option 2]] [we are proud to introduce the new BeoVision 7-55 with 3d. Please visit, call or us for a demonstration of a new true-to-life 3d experience.] Full HD 55-inch television Bang & Olufsen 3D Technology Integrated Blu-ray player Bang & Olufsen announces the debut of its incredible 3D technology. What you encounter is a true-to-life image paired with penetrating sound, bringing the third-dimension to the acclaimed BeoVision 7-55 cinematic experience. Feel the borders of your reality expand with the new BeoVision 7-55 s deceptively true details, enhanced depth perception, incredibleacoustic performance and massive HD resolution. A fusion of beauty and brains, the new BeoVision 7-55 offers the sharpest moving 3D image you ve ever laid eyes on. Be moved by the next dimension of 3D perfection. Sincerely, Name [Store Name] [Address 1], [Town] [retailurl], [Tel.Phone]
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