TURN CAN T INTO... WHEN DO YOU NEED IT? TURN WON T INTO... IT S ALREADY DONE. TURN NOT INTO... WHY NOT?

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1 the right technology to perform better. TURN CAN T INTO... WHEN DO YOU NEED IT? TURN WON T INTO... IT S ALREADY DONE. TURN NOT INTO... WHY NOT? Turn to the premier vacation ownership software system.

2 The right technology to perform better. SPI Technology at a Glance Intuitive Web-Based HTML5 tools that leverage the web Built on Microsoft SQL Server Database Platform User-friendly graphic user interface written in Microsoft.Net Built for scalability SOAP/XML and RESTful web services provide extensibility and interface capability Comprehensive transaction logging and audit tracking at the database level Internet enabled, great for geographically diverse organizations with branches and multiple network access locations Web services layer, owner website and booking engine with real-time connection to database Business logic on the server end; doesn t have to transmit volume of data across the network Centralized processing; front end is very light and doesn t take up resources All rules logic and processing handled on the server side Front-end auto-updates; does not require manual distribution or desktop management Fastest processing of any industry software on the market Customize views and menus on the fly, seamlessly, without coding Work in multiple areas of the system at once, with tabs, no need to open multiple windows Real-time integration across all departments, from resort check-ins to tour booking, sales center, reception and contracts One version of the software ensures customization maintained through future versions Continuous improvements and upgrades that incorporate requests from SPI customers, assure protection from obsolescence

3 Turn to the premier vacation ownership software system. SPI Capabilities SPI Orange offers the most comprehensive suite of capabilities and features for the resort developer or manager that desires a streamlined integrated system and real business intelligence. The system is modular, so different modules can operate on their own if that need exists, or it can be operated as a fully integrated IT infrastructure solution. Of course, we can only scratch the surface, when describing the features of the SPI Orange Package but here are a few highlights: Owner Management SPI Orange includes an owner CRM system that allows for enhanced communications and customization of the owner experience, and: Online booking engine Call center agent booking Owner account status Owner stay history Owner points ledger Controls and tracks inventory Interfaces seamlessly with accounting systems Tracks deposit, cancellations Exchange banking Rentals Central Reservations The SPI Central Reservations module offers flexibility and accuracy unheard of in the vacation industry double bookings are a thing of the past. It can seamlessly manage any type of ownership system, including: Handles guests, owners and exchangers Multi-resort inventory Points management Fixed weeks Floating weeks Vacation clubs Combination of programs Fractional or whole ownership Usage Rules Engine Yield Management Group bookings Rentals are becoming more and more important to the bottom line (and therefore to company leadership). The SPI Orange Rentals module is designed to facilitate tracking and accurate management of rental activity. The best-in-class rentals system allows for easy reviewing and editing of batch processes prior to posting. The system delivers features that are sorely missing from other timeshare software, including: Owner reservation banking Bulk banking Partial-week rental tracking Automatic reservation interface Proper owner-unit rotation Owner rental statement generation Multiple property rental management Contract usage rule enforcement Owner rental accounting Accounts payable system interface capabilities

4 The right technology to perform better. Property Management The SPI Property Management module stands out as the most user-friendly program available today. It powerfully manages the entire resort operation soup to nuts. Essentially, it does anything you need it to do, including: Flexible, inuitive multi-folio management Lightning fast check-in/check-out Automated night audit Housekeeping and maintenance Secure online payments Complete reporting City ledger Interfaces with POS, PBX, Keycard systems guest folio receipt Financial Management: Maintenance Fees and Mortgages The stars of the SPI Finance Management system are the powerful Maintenance Dues and Mortgage Accounts Receivable modules. Intelligent automation of complicated tasks saves time and provides precise control over the assessment, billing and collection of maintenance fees. Mortgage servicing is a piece of cake with SPI Orange. The system takes the guesswork out of billing and adds intelligence and task automation with no complicated coding. It completely automates: Creation of maintenance fee assessments Mortgage Servicing Powerful Payment processing Autopay; recurring payments Automatic payment allocation and rules engine Accounting for fees and taxes Aging, transaction reporting Late-fee generation statements As of dating Audit trail General Ledger Interface Collections Collections can be facilitated with powerful SPI Orange tools including assignment to collector, user-defined activity codes for each account, along with the date that action was taken, task management for follow-ups and promise-to-pays, and custom automatically generated action letters. Sales Management SPI offers the fastest contract entry and sales report generation system bar none. Prepare, execute and print sales documents and loan notes with lightning speed, and: Complete sales center management Sales rotation Flexible sales inventory management Unlimited document groups Restrict document groups based on sales types Quickly print contract sets as defined by group Pull up individual leads by various criteria Flag repeat tours Complete gifting management Deal status tracking and management Loan origination Generate granular reports that detail: Tours taken No-shows Premiums received Lead sources Other data elements Automate commission tracking Ensure commission accuracy Powerful payment engine Sales accounting

5 Turn to the premier vacation ownership software system. Marketing Management The Marketing Management module available through SPI goes beyond the typical lead-management systems available through most timeshare software companies. It has the power to easily build complex campaigns from in-house to telemarketing to OPC track results, and even handle mini-vac fulfillment. It also adeptly handles all technology requirements for managing tours and premium inventory for gifting. Other key features of this module includes: Complete in-house marketing Campaign builder Campaign work list management Do-not-call list maintenance/scrubbing Mini-vacation fulfillment Tour reservations Tour flow Referral tracking Marketing audit trail Reporting, analysis Management snapshot dashboard OwnerConnect SPI provides a complete owner services website, OwnerConnect which provides owner self-service 24/7. OwnerConnect is completely integrated with SPI Orange and ready to go out of the box, no software development required. We can easily add your resorts look and feel or optionally provide the website source code so you can modify and maintain the website in-house or with your web designer. Some of the powerful features of OwnerConnect include: Reservations Inventory availability View statements Make a payment Print a statement Update contact information Track available usage (nights/points) Publish news and documents Orange DataCube and Dashboards Business Intelligence SPI provides powerful business intelligence software, Orange DataCube, which is based on Microsoft Business Intelligence. The powerful reporting capabilities of SPI Orange Business Intelligence can reduce the complexity of business data and deliver business intelligence as meaningful information to decision makers. Built-in query and analysis features allow end users to interact with business information and answer ad hoc questions without advanced knowledge of the underlying data structures and no programming. With the Orange DataCube module, leadership can take advantage of a full set of analytical capabilities, from enterprise reporting to querying and analysis, to drill down and slice-and-dice data. Orange Dashboards provides real-time business performance metrics that deliver key information to browser, tablet and smart phones. Now you can literally have Orange Anywhere! To view a complete list of the software functions, visit

6 The right technology to perform better. CASE STUDY Gold Key Resorts: Custom Modules For Sliced-and-Diced Data Ray Hall, Director of Marketing Analysis Before switching to SPI, Gold Key Resorts used another commercially available timeshare software for their IT infrastructure. As the company grew and added more resorts, they realized this system would no longer meet their needs on several fronts, especially data and reporting. The older system was never created to manage multiple property sales and marketing operations, and Gold Key needed more intelligence and analytics. Ray Hall headed up the team that would eventually decide to switch to SPI Orange. The team did a lot of product comparison, shopping the few software systems specifically created for the vacation ownership industry. Ultimately, they decided that none of the software options came close to offering the sophisticated analytics they needed, except SPI. Service was one of the key deciding factors for the Gold Key team. Since switching to SPI almost 10 years ago, Hall says the customer service on their account has remained consistently great SPI delivers the same level of attention to detail today as they did during the sales and transition processes. The team at SPI has been just great to work with, says Hall. The transition was a delicate process, as you d expect, but they were unbelievably accommodating and everything went very smoothly. Before transitioning to SPI, Gold Key had already accumulated a sizable amount of data, which was housed in multiple places on their network. Merging everything into one system was the big goal of the move to SPI. Of course, that meant taking flat data and mapping it to multiple modules for their future analysis needs. We went from a one-to-one relationship between data elements, to a one to many, explains Hall. It was definitely a challenge, but SPI did it. SPI helped Gold Key custom design the modules, giving the resort developer the ability to easily query the exact data they needed. When the Gold Key team went in and started using the SPI system, they were surprised by how easy it was to access all the drilldown data. SPI really understood what we were trying to accomplish and helped us build a system that slices and dices the data exactly the way we want, notes Hall. And to this day, we get the attention we got on day one. Hall says the Gold Key IT team took some time to get used to the new system, especially the people who came to the company from outside the vacation industry. Through ongoing training and support provided by SPI, the team navigates the software with ease and commends it for its customization, analytics, data integrity and accessibility. They also love the support from SPI during any system-wide upgrades, which are implemented carefully to ensure the integrity of the customized modules. Overall, Hall says SPI brought Gold Key a level of intelligence and service that no other timeshare software system could. He says, If I had to do it all over again, I would choose SPI every time.

7 Turn to the premier vacation ownership software system. CASE STUDY Grand Pacific Resorts: Five Separate Systems Into One Sabrina Locke-Maston, Director of Information Systems Data was the central issue for Grand Pacific Resorts, says Sabrina Locke-Maston, Director of Information Systems. They needed a consistent interface for all departments, and until 2007 were using five separate software systems that didn t talk to each other. Two of them were developed in-house. None of them connected with any of the others. In order to trace a lead or the owner lifecycle we had to connect through many systems. This was laborious, says Locke-Maston. We had to try to match the data and analyze it all manually. Prior to SPI, Grand Pacific used another timeshare software system, and when they decided they needed a better solution, their in-house team developed applications in several departments. Then they considered upgrading. Ultimately, the internal team decided against upgrading with the other timeshare software system because upgrades were not standard across the system making customization far more costly. They didn t shop too many other options because they wanted a system created specifically for the timeshare industry. They decided SPI was the superior alternative to their current system from both functionality and technology perspectives. They expected the transition to SPI to be difficult because of all the separate systems and disparate departmental data that would have to be cleaned and corrected. We expected it to not be easy, states Locke-Maston. We were changing our entire software system, but you can t stop business. It s like changing a tire going 100 miles per hour on the freeway. Locke-Maston says they experienced the typical challenges of implementing new software, but the SPI team worked hand-in-hand with the Grand Pacific IT team to solve each issue. The whole SPI team really came through for us, she notes. What surprised them was how SPI opened their system to the IT team and helped them customize everything they needed. The resort developer requested some features and advancements that weren t available in the SPI system at the time and offered to develop them independently. After the SPI team analyzed how these changes would affect the overall system, they agreed to open the system and the two companies worked together to update Grand Pacific s system to spec. In the end, SPI ended up rolling out those changes system-wide as part of the software update that followed. In fact, all updates released across the system automatically branch into all client-customized modules new releases are standard across the board as soon as the release rolls out. The benefits of the technology don t stop there, says Locke-Maston. Generally speaking, the system is not heavy on the client side and has many of the features we need to run our operations, and the SQL database is a stable platform, she explains. These are all major pluses. Whenever we need something fixed or tweaked, it s done reasonably fast, she adds. In terms of how SPI has benefited Grand Pacific s business, efficiency and technology stand out. Locke-Maston says they have gained significant efficiencies in IT. They also have a level of reporting that provides reliable business metrics that help them find optimization opportunities elsewhere in the company, like inventory control and forecasting. They have even used data from the SPI system to create new, more successful marketing programs. We wanted a system that did 80 percent of the work for us, she says. What we got was a system that handles 80 percent of the heavy lifting and allows us to customize the other 20 percent that is unique to us.

8 The right technology to perform better. About SPI Systems Products International (SPI) is a global leader in software solutions for the vacation ownership industry. Founded in 1978 in Miami, SPI provides advanced software technology, implementation and support services to meet the needs of timeshare resorts, vacation clubs, fractional ownership properties, resort hotels and private residence clubs. Over the years, SPI has continually refined and advanced its best-in-class timeshare software products to help resort developers compete by delivering modern efficiencies and services. We are proud to offer the Orange vacation ownership software suite, a breakthrough product based on everything we have learned over 37 years coupled with the industry s best user interface and advanced HTML5 and Microsoft.NET technology. The industry response has been very positive, and today leading resort developers and managers choose SPI over other options. SPI has the best implementation and support team in the business, we recruit and retain talented people with strong IT, hospitality and vacation ownership experience. Our customers tell us that the quality of our people and the services they provide makes a world of difference in assuring the maximum value from their SPI Orange Software. Join the winning team with SPI. Our mission is to enhance the guest experience and improve resort revenue with powerful, easy-to-use software technology. Social Media or Like us on Facebook: Contact SPI sales@spiinc.com (Outside USA)