Global Trade and Logistics

Transcription

1 Global Trade and Logistics Employer Engagement Status and Summary Report May 21, 2014 Prepared by Philip Jordan, BW Research Partnership 1

2 Acknowledgements The Deputy Sector Navigator for Global Trade & Logistics San Diego and Imperial Region (DSN-GTL) and the Center for International Trade Development (CITD) at Southwestern College would like to thanks all of the participants who attended the April 8 employer engagement session or provided feedback via electronic survey. DSN-GTL CITD would also like to thank the following organizations for their support of the event: San Diego & Imperial District Export Council (DEC) San Diego World Trade Center Grossmont College Southwestern College Palomar College San Diego State University Center for International Business Education and Research (CIBER) San Diego Imperial Region Center of Excellence City of Chula Vista 2

3 Introduction and Summary Deputy Sector Navigator for Global Trade & Logistics San Diego and Imperial Region (DSN-GTL) and the Center for International Trade Development (CITD) at Southwestern College is a grantee under the California Community Colleges Doing What Matters for Jobs and the Economy program, with a focus on its region s global trade and logistics cluster. DSN-GTL and CITD commissioned BW Research Partnership to facilitate an employer engagement session to determine existing workplace needs, future trends for the industry, and existing and potential partnerships between education and training programs and industry. This engagement included a survey of employers and participation in a roundtable event organized by DSN-GTL and CITD, which included a presentation by the region s Center of Excellence on regional labor market supply and demand, and was held at the Bahia Resort Hotel in San Diego on April 8, This report is a summary of the feedback gathered from these leaders. For any questions about the initiatives or this report, please contact: Victor Castillo Director & Deputy Sector Navigator Global Trade & Logistics Doing What MATTERS for Jobs and the Economy, California Community Colleges Center for International Trade Development (CITD), Southwestern College vcastillo@swccd.edu 3

4 Doing What Matters for Jobs and the Economy The engagement was part of the California Community College Chancellor s Office initiative called Doing What Matters for Jobs and the Economy. The goals of Doing What Matters for Jobs and the Economy are to supply in-demand skills for employers, create relevant career pathways and stackable credentials, promote student success and get Californians into open jobs. A focus on priority/emergent sectors and industry clusters; take effective practices to scale; integrate and leverage programming between funding streams; promote common metrics for student success; remove structural barriers to execution. Engagements such as this showcase how community colleges can be essential catalysts in California s economic recovery and jobs creation at the local, regional and state levels. Deputy Sector Navigator Global Trade and Logistics San Diego & Imperial Region The main objective of the Deputy Sector Navigator ( DSN-GTL ) Global Trade and Logistics - San Diego & Imperial Region is to act as a workforce system integrator, identifying gaps and connecting needs and resources in the regional Global Trade and Logistics sector. The DSN-GTL works collaboratively with the network of the statewide sector navigator and the other Deputy Sector Navigators as well as with the Chair of the Regional Consortium. The DSN-GTL coordinates and collaborates regionally with Community Colleges and High Schools to develop effective sector partnerships with employers, professional trade associations, Workforce Investment Boards, and other regional organizations. 4

5 Employer Difficulty and Skill Requirements Participants represented firms that were selected by DSN-GTL and CITD and the San Diego & Imperial District Export Council (DEC). These firms are located across the region and are engaged with a variety of business activities. The participants were asked a series of questions, some more basic questions about their needs, and others more probing to elicit conversation and discussion. Responses were gathered using a platform called Poll Everywhere which incorporates questions into presentations and allows for real-time data collection via smart phone or computer. As the presenter asks the questions, participants can send their answers via text and results populate immediately. In addition to the in-person participants, six employers participated in a web-based survey (with identical questions). Results from the web survey participants are included in the poll results throughout the report. The first series of questions presented to employers were focused on their companies specific activities as well as workforce and skill needs. When asked about their primary activities (more than one response was allowed), one-third of respondents reported each of importing and exporting and wholesale trade, transportation, and logistics. Figure 1: Participant Profile by Activity Importing & Exporting 33% Wholesale Trade/Transportation/Logistics 33% Professional Services 24% Inbound/Outbound Logistics 24% Marketing 19% None 10% 0% 20% 40% 5

6 Participants were then asked about their difficulty finding qualified applicants to fill their positions related to international trade and supply chain sectors. 60% reported that it is somewhat difficult while 27% reported no difficulty and 13% very difficult. Figure 2: Employer Difficulty Very difficult 13% Somewhat difficult 60% Not at all difficult 27% This is generally good news for community colleges, because some difficulty often means that there are generally action-oriented changes that can make a big difference to employers. When there is no difficulty, employers see little value in engagement (because they easily find the talent that they need), and when they report very difficult, it often means that there are systemic shortages that cannot be addressed by community colleges alone. After these more qualitative polling questions, the large group was divided into three small groups to foster discussion on skill needs. The first major issue discussed in the small group was the reason for difficulty hiring. Several reasons were provided for the perceived difficulty. The first most frequently reported issue was lack of communication skills. When pressed further, participants said that the challenge includes basic written and spoken English (such as grammar and 6

7 spelling) as well as effective communication, which is the ability to explain complex issues to colleagues and customers. This is a persistent concern across industry clusters and while difficult to incorporate into training programs, effective communication skills are a concern and deficiency that represent an actionable conclusion for improving existing programs at all levels. Related to communication skills (and in particular this regional cluster due to heavy trade volume with Mexico), employers value fully bilingual, English and Spanish language proficiency. The level of proficiency requires the ability to interpret customs rules and regulations for both imports and exports in both languages. Participants in each small group were then asked to list important, new, or emerging skills in the sector and were then asked to prioritize the top three in terms of importance. The following skills were voted on as a group. The important, new, or emerging skills that participants stated include: Critical Thinking Problem Solving Initiative Project Management Basic Skills Listening Work Ethic Team Player Organization And Time Management Self-Starter Entrepreneurial Accounting Communication Trustworthy Flexibility Math Accounting Statistics Interpersonal Skills Writing Skills Culture Skills Language Skills Internship Experience Data Interpretation Public And Customer Relations Professional Appearance Ethics Fits The Culture Business Etiquette Self-Starter Passion Geopolitical Knowledge Study Abroad For A Year Marketing Sales And Trade Agreements Accounting Protocol-Diplomacy 7

8 Participants then used the Poll Everywhere technology to vote on the top skills, which were led by Work Ethic, Initiative, and Critical Thinking, as seen in Figure 3 below. Figure 3: Skill Preferences Each participant was also asked to describe what comes to mind when thinking of their perfect workers and the following types of responses were gathered: attitude, communication, critical thinker, dynamic, hard worker, innovative, logistics professionals, motivated, positive attitude with the ability to learn, problem solver, professional, relationship building and networks, reliable, team, think outside the box, trustworthy, and willing to learn. In addition to these specific skills, participants noted that many import-export, global trade focused firms are small. Working for a small company often requires wearing many hats, and it is hard for employers to find applicants who have cross-functional abilities. Thinking broadly about skills and experience and developing strong generalists can help candidates expand their search and provide more value to a greater set of potential employers. Finally, experience was reported as both difficult to find and important for successful employment. Later discussions about partnerships highlighted some key strategies for colleges to include more experiential learning in their programs. 8

9 Partnerships Following the skills discussion, participants were brought back to the larger group for additional polling. This second segment s questions focused on partnerships and future trends. Seventy-five percent of participants reported that they have an existing relationship with education and training providers regarding International Trade and Supply Chain employees. Figure 4: Education/Training Industry Partnerships Participants were again polled to provide the elements of successful partnerships: employers input into curriculum, addressing future versus current needs, work-based learning opportunities, and the private sector providing facilities and instructors, as well as providing administrators and instruction to teachers at the colleges. Once this was completed, participants went back to their small groups to discuss partnerships and future trends. In the small groups, a good deal of time was spent discussing internships. One thread of that conversation focused on getting the right interns to companies, and helping students to understand that they are supposed to learn by helping companies solve problems. This could be addressed by screening interns and preparing them for making real contributions to their employers. At the same time, preparation that includes teaching students about corporate rules, which can also be learned from earlier job shadowing and other exposure to the workplace. From the employer s side, internships are more likely to work when students are provided with clear job descriptions and tasks, as well as projects that can lead to professional development. These elements can create a win-win program. 9

10 Overall, employers and educators in all of the groups agreed that apprenticeship models might work better than internships, because of the greater focus on on-the-job training and applied skills. These types of programs would require colleges to be more proactive in finding employment sites, and some suggested a partnership with the Small Business Administration (SBA), the San Diego Workforce Partnership (SDWP), and other organizations. Finally, company representatives were asked about the future trends in their industries, while remaining in their small groups. Each group reported out with several important knowledge and skill areas to monitor: Free trade agreements Manufacturing standards New regulations to trade agreements, Negotiating skills Data analytics Changes in finance and banking Emerging market trends Research skills Flexibility Social media proficiency International and cultural awareness 10

11 Next Steps Based on the feedback from the meeting, DSN-GTL and CITD at Southwestern College has identified the following next steps: Disseminate this report to educational institutions and companies in the international trade community. Disseminate the results of the gap analysis conducted by the Center of Excellence for the San Diego and Imperial region to educational institutions and companies in the international trade community as part of the action plan to address identified gaps between the workforce and employers. Conduct a follow up meeting with the International Business Knowledge Community of the Community Colleges in the region to identify priorities and plan activities that will support and improve regional workforce training within the sector for both entry level and incumbent workers. Connect high schools, community colleges, and industry partners in order to develop an articulated career pathway for International Business. 11

12 Appendix A: Existing Programs 12

13 GLOBAL TRADE & LOGISTICS INITIATIVE INVENTORY OF INTERNATIONAL BUSINESS AND RELATED PROGRAMS California Community Colleges Region 10 San Diego & Imperial May 2014 Prepared by: Deputy Sector Navigator, Global Trade & Logistics San Diego & Imperial

14 International Business Programs at Community Colleges in Region 10 College Information Name: Grossmont College District: Grossmont-Cuyamaca Address: 8800 Grossmont College Dr. City: El Cajon Zip: Phone: (619) Program Information Degree or Certificate(s) Offered: Required Courses: Elective Courses: Associate Degree* Certificate of Achievement Bus 120: Financial Accounting Bus 250: Intro to International Business Bus 251: Import/Export Procedures Bus 252: Global Sourcing, Buying and Manufacturing Bus 253: International Marketing Expanding Exports Bus 256: International Financial Transactions Bus 257: International Transportation Bus 258: The Cultural Dimension in International Business *Additional General Education courses required for Associate Degree Bus 121: Managerial Accounting Bus 140: Entrepreneurship Developing a Business Plan Bus 146: Marketing Bus 265A-B-C-D: Internship in International Business Bus 266: Internship in International Business Bus 267: Internship in International Business Outcomes 2012/2013 Enrollment Success Awards Chancellor Approved Associates Degrees Certificates 2 2 Contacts Program Contact/Chair: Name Phone Non-Chancellor Approved Certificates Priscilla Rogers Priscilla.rogers@gcccd.edu (619) Dean: Dr. Christina Tafoya Christina.tafoya@gcccd.edu (619) Instructor(s): Judith M. Zander Judith.zander@gcccd.edu Michael L. Barendse Michael.barendse@gcccd.edu Priscilla Rogers Priscilla.rogers@gcccd.edu James Burritt James.burritt@gcccd.edu John W. Dunlop John.dunlop@gcccd.edu Patricia K. Miller Pat.miller@gcccd.edu

15 College Information International Business Programs at Community Colleges in Region 10 Name: Southwestern College District: Southwestern Community College District Address: 900 Otay Lakes Road City: Chula Vista Zip: Phone: (619) Program Information Degree or Certificate(s) Offered: Required Courses: Elective Courses: Outcomes 2012/2013 Associate Degree* Certificate of Achievement Certificate of Proficiency Foreign Languange (5 units at intermediate level required for Associate Degree) Bus 134: ebusiness I: Principles of Electronic Commerce Bus 142: Business Ethics Corporate and Personal Bus 143: estrategic Business Planning Bus : Work Experience in Business I - IV LEGL 256: International Law for Business LDR 152: Business Innovation Bus 122: Principles of Importing and Exporting Bus 126: Introduction to Business Logistic Management Bus: 140 Business Law/The Legal Environment of Business Bus 177: Principles of International Business *Additional General Education courses required for Associate Degree ACCT 12: Computerized Accounting ACCT 102: Principles of Accounting II Managerial ACCT 7 Basic Business Bookkeeping ACCT 101: Principles of Accounting I Bus 211: Communication in Business and Industry Bus 212: Business Communication CL 120: Computer Literacy CIS 101: Introduction to Computers and Information Processing Enrollment Success Awards Chancellor Approved Associates Degrees Certificates 7 Contacts Program Contact/Chair: Name Phone Non-Chancellor Approved Certificates (619) x5944 Dean: Silvia Cornejo scornejo@swccd.edu (619) Instructor(s): Elisabeth Shapiro, J.D. Irina Weisblat Bernardo Andrade Michelle Dawson Sylvia Ramirez eshapiro@swccd.edu iweisblat@swccd.edu bandrade@swccd.edu mdawson@swccd.edu sramirez2@swccd.edu

16 College Information International Business Programs at Community Colleges in Region 10 Name: Palomar College District: Palomar Community College District Address: 1140 West Mission Rd City: San Marcos Zip: Phone: (760) Program Information Degree or Certificate(s) Offered: Required Courses: Elective Courses: Associate Degree* Certificate of Achievement ACCT 104: Accounting Spreadsheet Concepts ACCT 201: Financial Accounting Bus 100: Introduction to Business Bus 110: Business Mathematics Bus 155: Marketing Bus 205: Business Communication IBus 100: Introduction to International Business and Management IBus 105: International Marketing IBus 110: The Cultural Environment of International Business IBus 115: International Banking and Finance IBus 120 Essentials of Import/Export Procedures CE 100: Cooperative Education *Additional General Education courses required for Associate Degree IBus 197: International Business Topics Outcomes 2012/2013 Enrollment Success Awards Chancellor Approved Associates Degrees Certificates 1 1 Contacts Program Contact/Chair: Name Phone Non-Chancellor Approved Certificates Jackie Martin ljmartin@palomar.edu (760) x2965 Dean: Norma Miyamoto mmiyamoto@palomar.edu (760) x2154 Instructor(s): Alba Maria Armistead aarmistead@palomar.edu (760) x2603

17 Customs Broker License Course - Community Colleges in Region 10 Information Name: Grossmont College District: Grossmont-Cuyamaca College District Address: 8800 Grossmont (619) 644- City: El Cajon Zip: 9202 Phone: College Drive 7000 Program Information Degree or Certificate(s) Offered: Required Courses: Elective Courses: Contacts Program Contact/Chair: Customs Broker License Exam - Preparation Course Day 1 HTS: GRIs + General Notes Regulations Section: 111 Day 2 HTS: Classification Regulations Section: 152 Day 3 Days 3-7 will be a combination of the following: HTS: Classification Regulations Sections: 141, 24,142,191,113,10,181,132,159,171,134,102,162, 143,144,18,19,174,163,12,146,133 High Level overview of balance of Customs Regulations Specified Customs Directives CATAIR Practice Exams N/A Name Phone Priscilla Rogers, Coordinator Marketing, Management and priscilla.rogers@gcccd.net (619) International Business Department Dean: Dr. Christina Tofoya Christina.tafoya@gcccd.edu (619) Instructor(s): Leslie Pembroke James Burritt No s found

18 College Information Name: International Logistics and Transportation Program at Community Colleges in Region 10 Southwestern College - Higher Education Center at Otay Mesa District: Southwestern Community College District Address: 8100 Gigantic Steet City: San Diego Zip: Phone: (619) Program Information Degree or Certificate(s) Offered: Associate in Science Degree Logistics and Transportation Basic Certificate Logistics and Transportation Intermediate Certificate Associate Degree in Science: ACCT 7: Basic Business Bookkeeping ACCT 101: Principles of Accounting I BUS 142: Business Ethics Corporate and Personal BUS 177: Principles of International Business CIS 133: Advanced Microcomputer Spreadsheets Software 1 GEOG 145: Introduction to Mapping and Geographic Information Science (GIS) 3 LEGL 256: International Law for Business BUS : Work Experience in Business I-IV *Plus the courses required for the Logistics and Transportation Basic certificate *To earn an associate degree, additional general education graduation required must also be completed Required Courses: Certificate of Achievement Basic BUS 122: Principles of Importing and Exporting BUS 126: Introduction to Business Logistics Management BUS 151: Principles of Operations Management BUS 173: Transportation Management BUS 183: Business Mathematics CIS 101: Introduction to Computers and Information Processing BUS 211: Communication in Business and Industry OR BUS 212: Business Communication Elective Courses: Contacts Program Contact/Chair: Certificate of Achievement Intermediate Same as Associate Degree in Science *Additional General Education courses required for Associate Degree Name Phone Victor Castillo vcastillo@swccd.edu (619) Dean: Silvia Cornejo scornejo@swccd.edu (619) Instructor(s): Irina Weisblat iweisblat@swccd.edu Bernardo Andrade bandrade@swccd.edu

19 Appendix B: Attendee List* ADVISORY/SKILLS,PANEL,FOR,THE,INTERNATIONAL,BUSINESS,PROGRAM,IN, REGION,10,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DEPUTY,SECTOR,NAVIGATOR,(DSN),GLOBAL, TRADE,AND,LOGISTICS,, First,Name, Last,Name, Organization, Adriana Garcia U.S.DepartmentofCommerce Adrienne Turner CityofSanDiego Albie Armistead PalomarCollege Aron Davidson BoozAllenHamilton Bob Cange CangeInternational,Inc. Camille Schuster CalStateSanMarcos Cassie Stiles ExportFinance Denisse Cortan SanDiego&ImperialDistrictExportCouncil Desiree Dolores CenterforInternationalTradeDevelopment Drew Garrison SanDiegoRegionalEconomicDevelopment Corporation Edgar Perdomo CenterforInternationalTradeDevelopment Efrem Bycer SanDiegoRegionalEconomicDevelopment Corporation Gabriel Reyes CenterforInternationalTradeDevelopment Gustavo Guerrero CenterforInternationalTradeDevelopment Irina Weisblat SouthwesternCommunityCollegeDistrict Jill Andrews U.S.SmallBusinessAdministration John Dunlop InterNetLC.com,LLC John Tucker SouthernStatesUniversity Joseph Molina MiraCostaCollege Julie Lien SanDiegoWorldTradeCenter Kathy Kelly U.S.DepartmentofCommerce Kimberly Benson CangeInternational,Inc. Lawrence Hahn MiramarCollege Margie Fritch SanDiegoCommunityCollegeDistrict Matt Andersen U.S.DepartmentofCommerce Monica Rosas CenterforInternationalTradeDevelopment Philip Jordan BWResearch Priscilla Rogers GrossmontCommunityCollegeDistrict Robert Hanon SouthernStatesUniversity Sally Johnson BritishQAmericanCouncilSouthernCalifornia Silvia Cornejo SouthwesternCommunityCollegeDistrict Siv DellaMaestra SanDiegoStateUniversityQCenterfor InternationalBusinessEducation&Research Sonia Lira GrossmontQCuyamacaCommunityCollegeDistrict Susan Yamate SanDiegoCountyofEducation Victor Castillo CenterforInternationalTradeDevelopment Wendy Gillespie FrontierTrading,Inc. William& Tunstall& South&County&Economic&Development& Council/Center&for&International&Trade& Development& Zhenya& Lindstrom& Chaffey&College&Center&of&Excellence& & * Six additional employers participated anonymously via web survey 19