Satellite: Making Technology Work
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1 Satellite: Making Technology Work
2 Satellite Industry Association: Who We Are We are the world s leading satellite companies: Satellite operators and service providers Satellite spacecraft manufacturers Satellite launch services companies Ground equipment manufacturers Together, we make technology work.
3 Satellite and U.S. National Policy A robust and competitive commercial space sector is vital to continued progress in space. The United States is committed to encouraging and facilitating the growth of a U.S. commercial space sector that supports U.S. needs, is globally competitive, and advances U.S. leadership in the generation of new markets and innovation-driven entrepreneurship. - U.S. National Space Policy June 28, 2010
4 About the Satellite Industry We are a $190 billion global industry, with annual average growth rates above 10% over the last decade More than $135 billion invested on orbit for satellite fleets and constellations, tens of billions more in teleports and ground equipment to connect More than 330 commercial satellites in orbit almost 40% of all satellites orbiting the planet U.S. satellite technology has been driver for U.S. leadership in space sector U.S. satellite companies employ more than 225,000 Americans
5 What We Do Media Broadband Mobility National Security Science enabled by satellite.
6 Satellite Makes Media Work Satellite: Media Everywhere - Delivers TV and radio to millions of consumers - Delivers media content to cable networks - Satellite provides the only nationwide competition to incumbent media providers - Satellite companies are thought leaders in service quality and diversity, and next-generation technology
7 Satellite Makes Media Work Satellite delivers the media content watched by hundreds of millions of Americans every day DBS satellites deliver a nationwide, competitive video service to over 30 million U.S. households FSS satellites cost-effectively deliver hundreds of channels of HD and SD video to thousands of cable head ends and TV stations serving cable and broadcast TV households Satellite is the most efficient and reliable way to deliver live news reporting and sports coverage Typhoon Haiyan, Superstorm Sandy, Haiti Earthquake Summer and Winter Olympics, World Cup, Super Bowl
8 Satellite Makes Media Work Satellite is an integral part of U.S. TV and radio distribution, even if consumers don t see us Satellites efficiently distribute cable and broadcast programming from source to cable head ends and TV stations Satellite is the distribution backbone for U.S. cable operators and programmers ensuring popular TV programming reaches over 56 million U.S. cable subscribers every day 5,417 channels (U.S., Canada, and Mexico) 6,843 cable head ends (U.S. only) Satellite is used by all major TV networks to distribute content to their affiliates and other TV stations Radio networks use satellite to distribute their programming and national emergency alert messages to hundreds of millions of radio listeners daily
9 Satellite Is the Future of Media Satellite will accelerate the introduction of Ultra HD/4K TV The satellite industry is the leader in this effort Current in-orbit Satellites can handle Ultra HD video feeds Ground equipment and technology for Ultra HD transmission and reception is in development (e.g., Ultra HD SNG equipment, Ultra HD end-to-end transmission protocols and Ultra HD DTH test channels) Future hybrid satellite-terrestrial content distribution networks will assist in alleviating congestion in terrestrial networks caused by increased volumes of Ultra HD TV content
10 Satellite Broadband Satellite Broadband is Critical to Provide Broadband Connectivity to the Hardest to Reach Americans. - Instant infrastructure anywhere for broadband - Reliable; available even when terrestrial infrastructure is down - Cost-effective - Today s satellites deliver speeds of upwards of 15 Mbps - Bringing the next generation of broadband services mobile, in flight and off shore
11 Satellite Makes Broadband Work Satellite Enables Competitive, Cost-Effective, Reliable, and Ubiquitous Broadband Service Next-generation satellites enable competitive broadband offerings to consumers wherever they live Two brand-new High Throughput Satellites launched in 2011 and 2012 serve more than 1.25 million U.S. consumers Satellite is a competitive broadband pipe to the home in areas served by cable, DSL, or other technologies Satellite also provides high-capacity Internet connectivity where terrestrial services can t Current U.S. service offerings are for 5-25 Mbps down, 1-3 Mbps up; packages start as low as $40 a month
12 Satellite Makes Broadband Work Satellite Extends and Improves Broadband Networks Provides high-capacity internet backhaul for terrestrial services Remote and rural as well as off-shore and in-flight Provides scalable, flexible, affordable access Improves terrestrial network reliability through path diversity
13 Satellite: The Future of Broadband Satellite Companies Invest in Innovative Broadband Services Satellite enables broadband on the move On land: for trains, trucks, and cars In air: for more than 850 commercial airliners At sea: for 300 cruise ships and 800 oil rigs Designed for bandwidth-hungry mobile applications: Internet, social media, video, and data for tablets, smart phones, and laptops New satellites are providing truly global services The 2 U.S. satellite broadband-to-the-home companies have ordered next-generation satellites in response to strong customer demand O3b has just launched an innovative non-geostationary highthroughput system to provide high-capacity backhaul to areas not served or under-served by fiber links
14 Satellite Makes Mobility Work Satellite enables mobile communications, globally - Provides efficient, effective in-flight connectivity - Allows critical safety and navigation functions for maritime users - Connect hard-to-reach or mobile communications on land
15 Satellite Makes Mobility Work Satellite provides In the air Essential safety and air traffic management communications In flight broadband and TV to airline passengers Commercial aviation crew cockpit communications Business aviation communications need for passengers and crew At sea Critical safety and navigation communications Internet to passengers on cruise ships Connecting oil platforms On land Mobile telemedicine services for mobile clinics and ambulances Emergency communications Remote connectivity for businesses, such as utility repair crews, oil exploration
16 Satellite Enhances National Security Satellite provides critical services to the nation s warfighters and first responders The satellite industry builds and launches satellites for communications, intelligence, navigation, and weather Products and services include: completed satellites, satellite payloads, and launch services The satellite industry provides services to national security users Products and services include: commercial communications services, networks, and ground equipment Remote sensing data and imagery
17 Satellite Enhances National Security All U.S. military services rely upon and trust commercial satellite services for support world wide In Fiscal Year 2011, the Department of Defense spent more than 1 billion dollars globally on commercial satellite communications services Over North America, the Department of Defense used more than 2.2 GHz of commercial satellite capacity in FY11 Used to link ships, UAVs, and troops for operations and training missions First responders rely on satellite during every phase of emergency and disaster responses First responders: satellite phones News media: news-gathering via satellite Command centers and NGOs: transportable satellite equipment, satellitelinked cell networks and internet connectivity FEMA: satellite-enabled claim processing
18 Satellite Revolutionizes Military Technology Key military and intelligence operations will likely continue over commercial SATCOM systems with future enhancements possible (e.g., remotely piloted aircraft missions) Secure links for platform command & control, and Wider bandwidth and higher data rates for data transport supporting sensor/mission data exfiltration Emerging commercial remote sensing constellations supplementing USGowned collection systems for improved persistence High resolution imagery and HD video systems Ground infrastructure to support tasking, collection, and analysis Big data analytics and ground processing Commercially-managed end-to-end networks addressing USG cyber-security concerns Commercially-based AES-256 encryption for information assurance Secure cloud processing in MAC Level 1 facilities for data processing, storage, and distribution
19 Satellite Makes Science Work Satellite platforms are ideal for gathering scientific data - Global coverage, local impact - Used by meteorologists, agronomists, astronomers, geologists, physicists, climatologists, and countless others
20 Satellite and Earth Observation Satellite provides observations of the planet and the sun which are essential to enable accurate weather forecasts and warnings Virtually all aspects of our country s economy, transportation, food production, national defense, and public safety are sensitive to changes in weather and climate which makes it unacceptable for gaps in operational satellite coverage to occur Taken together, environmental satellites are critical to the public safety and economic well-being for the nation.
21 Conclusion Satellite makes technology work for media, broadband, mobility, national security, and science Satellite delivers vital services today and is constantly innovating to create the new best thing Satellite is a critical U.S. economic engine
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