UNDERSTANDING CABLE TECHNOLOGY: DIGITAL VIDEO. July 17, 2013

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1 UNDERSTANDING CABLE TECHNOLOGY: DIGITAL VIDEO July 17, 2013

2 SCTE LIVE LEARNING Monthly Professional Development service Generally Hot Topics or Topics of high interest to the industry Vendor Agnostic No product promotion Free to SCTE members Live sessions are recorded Members-only benefit

3 TODAY S SESSION Approximately 50 minutes discussion 10 minute Q&A at the end, however.. Ask questions anytime throughout the session Asking questions adds value and enhances learning opportunity for you and others

4 HOW TO ASK A QUESTION Questions? Type your question in the Type here to chat window. Click Send (Only presenters will see questions)

5 NOW LET S GET STARTED UNDERSTANDING CABLE TECHNOLOGY: DIGITAL VIDEO July 17, 2013

6 Emily Nikoo Executive Vice President Blonder Tongue Utilizes her electrical engineering background and nearly 20 years in the industry to help operators solve their technology challenges Leads Business Tech Group to optimize solutions for small, medium & enterprise commercial applications SCTE & WICT participating member BSEE- Purdue University & MSEE- University of Houston

7 AGENDA Basic Traditional Digital Video Transformation to Today s System Trends of the Future For each Category, we ll cover Overview of System Elements Content Delivery Methods Cable Headend Networks The Home or Business

8 POLL QUESTION INTRO VIDEO

9 POLL QUESTION TOPICS OF INTEREST

10 WARNING- ACRONYMS AHEAD 8PSK 8 Phase Shift Keying 8VSB 8 Vestigial Sideband ABR Adaptive Bit Rate AVC Advanced Video Coding DOCSIS Data Over Cable Service Interface Specification DSTB Digital Set-top Box DTA Digital Terminal Adapter DVD Digital Versatile Disc DVR Digital Video Recorder PVR Personal Video Recorder HDTV High Definition Television HEVC High Efficiency Video Coding HFC Hybrid Fiber/Coax HGW Home Gateway IP Internet Protocol MDU Multiple Dwelling Unit MPEG ISO/IEC Moving Pictures Expert Group (-2, -4/H.264, HEVC/H.265) mdvr Multi-TV Digital Video Recorder MoCA Multimedia over Coax Alliance OTA Over The Air OTT Over the Top PPV Pay per View QAM Quadrature Amplitude Modulation SaaS Software as a Service SDV Switched Digital Video STB Set Top Box VOD Video On Demand WiFi Wireless Fidelity

11 ACRONYM RESOURCES SCTE Glossary BT Broadband Reference Guide

12 TRADITIONAL DIGITAL VIDEO SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Camera Satellite (QPSK, 8PSK) Core/ Backbone DVD/Tape/ Film Linear VOD DVR OTA (8VSB) Fiber/IP Network Encode Transcode Transrate Multiplex Modulate Regional Headends Regional Networks Hybrid Fiber Coax QAM STB TV(s) Modem PC(s)

13 PROGRAMMERS BROADCASTERS/NETWORKS/STUDIOS/CHANNELS/MEDIA /ENTERTAINMENT COMPANIES

14 TOP OPERATORS (BY VIDEO SUBS) MSO BASIC VIDEO SUBSCRIBERS 1. COMCAST 21,995, DIRECTV 20,080, DISH NETWORK CORPORATION 14,056, TIME WARNER CABLE INC 12,218, VERIZON COMMUNICATIONS INC 4,726, COX COMMUNICATIONS INC 4,540, AT&T 4,536, CHARTER COMMUNICATIONS INC 4,158, CABLEVISION SYSTEMS CORPORATION 3,197, BRIGHT HOUSE NETWORKS LLC 2,013, SUDDENLINK COMMUNICATIONS 1,211, MEDIACOM COMMUNCIATIONS CORPORATION 1,000, WIDEOPENWEST NETWORKS 702, CABLEONE INC 593, RCN CORP. 327, ATLANTIC BROADBAND GROUP LLC 247, MIDCONTINENT COMMUNICATIONS 236, ARMSTRONG CABLE SERVICES 234, SERVICE ELECTRIC CABLE TV INCORPORATED 213, METROCAST CABLEVISION 164, BLUE RIDGE COMMUNICATIONS 164, WAVEDIVISION HOLDINGS LLC 152, GENERAL COMMUNICATIONS 140, BUCKEYE CABLESYSTEM 130,954

15 NCTA DATA

16 TRADITIONAL DIGITAL VIDEO SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Camera Satellite (QPSK, 8PSK) Core/ Backbone DVD/Tape/ Film Linear VOD DVR OTA (8VSB) Fiber/IP Network Encode Transcode Transrate Multiplex Modulate Regional Headends Regional Networks Hybrid Fiber Coax QAM STB TV(s) Modem PC(s)

17 CONTENT TYPES What are the content types, and how does it get from the programmer to the end customer? Types Real Time Events-news, sports, awards shows, local events, etc. Pre-Recorded shows, movies, ads, etc. Playback Scheduled (traditional Cable TV) On-Demand (PPV, VOD, DVR/PVR) Managed (IPTV)

18 TRADITIONAL DIGITAL VIDEO SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Camera Satellite (QPSK, 8PSK) Core/ Backbone Local Origination DVD/Tape/ Film Linear VOD DVR OTA (8VSB) Fiber/IP Network Analog Tier Encode (MPEG-2) Transcode Transrate Multiplex Modulate Regional Headends Regional Networks Hybrid Fiber Coax QAM STB TV(s) Modem PC(s)

19 BASICS- AT THE HEADEND Encode- compresses the video to MPEG format Transcode- converts from one format to another Transrate- same format, but converts it to lower data rates Multiplex- puts all the video together Modulate- for distribution over the cable network

20 TRADITIONAL DIGITAL VIDEO SYSTEM PROGRAMMER CONTENT TRANSMISSION HEADEND CABLE OPERATOR DISTRIBUTION CUSTOMER HOME/BUS Broadcast Server Camera Satellite (QPSK, 8PSK) Core/ Backbone Local Origination DVD/Tape/ Film Linear VOD DVR OTA (8VSB) Fiber/IP Network Analog Tier Encode (MPEG-2) Transcode Transrate Multiplex Modulate Regional Headends Regional Networks Hybrid Fiber Coax NTSC QAM STB, DSTB TV(s) Modem PC(s)

21 POLL QUESTION BUZZ TOPICS

22 TODAY S SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Local Origination Satellite Camera Core/ Backbone/ RAN DVD/Tape/ Film OTA MPEG-4/H.264 All Digital Analog Regional Access Networks Hybrid Fiber Coax SDV Always On Fiber/IP Network ABR OTT IP Stream CDN DTA, Gateway/WiFi MOCA Multiscreen(s)

23 OVER-THE-TOP (OTT) OTT is delivery of video content to the home via broadband connection The operator may be aware of the contents but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. OTT in particular refers to content that arrives from a third party, such as AppleTV, NetFlix, etc. The video is delivered to an end user device, leaving the operator responsible only for transporting IP packets. Consumers can access OTT content through internetconnected devices such as: set-top boxes, PCs, laptops, tablets, smartphones, Smart TVs and gaming consoles such as Wii, PlayStation3 & Xbox 360.

24 CONTENT DELIVERY NETWORKS An interconnected system of computers that provides Web content rapidly to numerous users by duplicating the content on multiple servers and directing the content to users based on proximity. CDNs are used by a variety of providers to deliver static or dynamic content and the technology is especially well suited to streaming audio, video, and IPTV programming. Source:

25 TODAY S SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Local Origination Satellite Camera Core/ Backbone/ RAN DVD/Tape/ Film OTA MPEG-4/H.264/AVC All Digital Analog Regional Access Networks Hybrid Fiber Coax SDV Always On Fiber/IP Network ABR OTT IP Stream CDN DTA, Gateway/WiFi Multiscreen(s) MOCA

26 TODAY S HOME

27 TODAY S SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Local Origination Satellite Camera Core/ Backbone/ RAN DVD/Tape/ Film OTA MPEG-4/H.264 All Digital Analog Regional Access Networks Hybrid Fiber Coax SDV Always On Fiber/IP Network ABR OTT IP Stream CDN DTA, Gateway/WiFi Multiscreen(s) MOCA

28 TECHNOLOGIES ON THE HORIZON (AND HERE) 1. Internet Video 2. Smartphones, tablets, e-readers 3. Connected TVs & Re-Thinking Television 4. Cloud Storage & Sync 5. Mobile 6. Social Media 7. Internet of Everything and ubiquitous connectivity 8. More Intelligent Machines 9. Devices with Human Appeal 10. Digital Health and real time remote monitoring 11. Big Data Source: Bright House Networks

29 TOMORROW S SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Satellite Camera Core/ Backbone/ RAN DVD/Tape/ Film OTA HEVC/H.265 ABR/MPEG-DASH Regional Access Networks Hybrid Fiber Coax Fiber/IP Network Cloud, Cloud, & More Cloud CDN CDN CDN Gateway/WiFi MOCA Multiscreen(s)

30 CLOUD Hosted environment- hosted services in the sense of Application Service Provisioning that run client server software on a remote location. End users access cloud-based applications through a web browser or a light-weight desktop or mobile app while the business software and user's data are stored on servers at a remote location.

31 CLOUD BENEFITS As long as the infrastructure is in place. Sharing of resources Lower Upfront CapEx Continuous Updates Adaptable to customer needs Leverages resources that are outside the walls of an entity Speed, agility Faster innovation, products and services

32 TOMORROW S SYSTEM PROGRAMMER CABLE OPERATOR CUSTOMER CONTENT TRANSMISSION HEADEND DISTRIBUTION HOME/BUS Broadcast Server Satellite Camera Core/ Backbone/ RAN DVD/Tape/ Film OTA HEVC/H.265 ABR/MPEG-DASH Regional Access Networks Hybrid Fiber Coax Fiber/IP Network OTT IP Stream CDN CDN CDN MPEG-2 MPEG-4/ H.264 HEVC/ H.265 Gateway/WiFi MOCA, 4K Multiscreen(s)

33 MULTI-FORMAT SCREEN ENCODING & ADAPTIVE BIT RATE STREAMING ABR Tailors stream to end device & bandwidth Protocols: Microsoft Smooth Streaming, Apple HTTP Live Streaming (HLS), Adobe HTTP Dynamic Streaming for Flash (HDS) MPEG-DASH ISO standard for the adaptive delivery of segmented content. Dynamic Adaptive Streaming over HTTP Focused on interoperability and deployment guidelines and tests

34 TV VIEWING Q3 12 Q2 12 Q3 11 % DiffYr to Yr Hrs:Min Diff Yrto Yr On Traditional TV 148:03 144:54 146:45 0.9% 1:18 WatchingTimeshiftedTV* (all TV Homes) 11:30 11:33 10:51 6.0% 0:39 Using a DVD/BluRay Device 5:17 5:13 6: % -1:01 Using a Game Console 6:38 6:26 6:51-3.2% -0:13 Using the Internet on a Computer 28:58 28:29 28:33 1.5% 0:25 Watching Video on the Internet 6:59 5:51 5: % 1:53 Mobile SubscribersWatching Video on a Mobile Phone 5:25 5:20 4: % 1:05 Source: Nielsen

35 TOMORROW S HOME Source: NCTA 2013

36 USER INTERFACE Improving input mechanisms: Cameras (gesture recognition, facial recognition) Voice recognition QWERTY remotes Second screen navigation Hosting user interfaces in the cloud enables: Faster development and deployment Simplify integration of improved favorites, browsing, search, recommendations, multi-source meta-data Everything is gets smarter more quickly! Source: Bright House Networks

37 RE-IMAGINATION OF TV Source: Mary Meeker, Internet Trends (May 2012)

38 POLLS TECHNOLOGY TOPICS TO LEARN NEXT BUSINESS SEGMENT TOPICS TO LEARN NEXT

39 ADDITIONAL RESOURCES

40 HOW TO ASK A QUESTION Questions? Type your question in the Type here to chat window. Click Send (Only presenters will see questions)

41 THANK YOU TO OUR SPEAKER Emily Nikoo Blonder Tongue

42 REMINDER This session has been recorded Will be available on SCTE s Member s Only Site within 2-3 days To access previously recorded sessions login to: with your member ID#, then scroll to the bottom of the page and select SCTE Live Learning Archives for a menu of previously recorded Live Learning sessions

43 LIVELEARNING ARCHIVES Free for SCTE Members Under Resources/LiveLearning Archives Topics include: Advanced Advertising Broadband Premises Business Services DOCSIS Emergency Alert System (EAS) Energy Ethernet Fiber Transport HFC Systems Home Networking IP OCAP PacketCable Routing Service Management Standards Video VoIP Wireless Technology

44 NEXT MONTH Register for the next SCTE Live Learning webinar Service Enablement August 21, :00 p.m. Eastern Under Professional Development/Live Learning Available today at the conclusion of this presentation

45 LIVELEARNING REGISTRATION Register for the SCTE LiveLearning Series Under Professional Development/ LiveLearning Webinars Available today at the conclusion of this presentation Third Wednesday of the month at 2 PM Eastern

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