KATHIE CANNING EXECUTIVE DIRECTOR

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1 OVEMBER 20, 2013 DISTRICT NOVEMBER ADVISORY BOARD MEETING KATHIE CANNING EXECUTIVE DIRECTOR

2 AGENDA INTRODUCTION/OVERVIEW 2014 PROJECTIONS COMPETITIVE OVERVIEW 2013 CLIENT ADVISORY BOARD CAPITAL IMPROVEMENT PLAN

3 THEN (1978 AERIAL PHOTO) HEN (1978 A STATISTICS (1983) Metro Orlando Population: 900,000 OIA Passenger Volume: 8 million AreaThemeParks Parks: 3 Metro Orlando Hotel Rooms: 38,000 International Drive Area: 2 hotels 1,800 rooms Sources: U.S. Census (1983 population); Bureau of Labor Statistics (1983); Freddie Mac (1983); Strategic Advisory Group Long Range Strategic Plan (2008); GOAA

4 OCCC HISTORICAL TIMELINE OCCC Expansion Phase Year Cost Details I 1983 $54 million 147,510 GSF exhibition space 29,603 GSFmeeting space 197,280 GSF exhibition space II 1989 $83.5 million 73,179 GSF meeting space 100,000 GSF lobby & registration space IIA 1990 $13 million 5,000 SF office space 383,400 gross sf exhibition space 146,216 gross sf meeting space 2,643 seat Chapin Theatre III 1996 $219.5 million 160 seat Lecture Hall 367,200 gross gosssf exhibition space IV 1996 $198.7 million 99,683 gross sf meeting space Retrofit adds 8,148 GSF exhibition I Retro 1997 $32.6 million space 950,282 GSF exhibition space 1,419 foot long pedestrian bridge with 3 sections of moving sidewalk; V 2003 $758 million infrastructure improvements TOTAL $1.36 billion 2,053,820 GSF exhibition space

5 TDT HISTORICAL TIMELINE Fiscal Year Tax Receipts % $3,500, % $11,800, % $40,400, % $64,500, % $129,900, % $175,300,000

6 NOW (2011 AERIAL PHOTO) OW (2011 A STATISTICS Metro Orlando Population: 2.2 million OIA Passenger Volume: 35 million AreaThemeParks Parks: 7+ Metro Orlando Hotel Rooms: 115,000 Hotels within one mile of the OCCC: 11 hotels 7,380 rooms Sources: U.S. Census (2011 population); Bureau of Labor Statistics (2012); Freddie Mac (2012); GOAA (2011); Visit Orlando

7 OCCC AT A GLANCE $2.1 BILLION ANNUALECONOMICE IMPACT FROM CONVENTION & TRADESHOWDELEGATES $1,970 economic impact per delegate 25,600 jobs supported 1,000 businesses supported 2.5 million occupied room nights $118 annual tax savings per Orange County household Source: The Economic and Fiscal Impacts of the Orange County Convention Center, 2013, Fishkind & Associates

8 2014 PROJECTIONSP

9 2014 BUSINESS MIX (ATTENDANCE) FISCAL YEAR 2014 PROJECTIONS: 2014 P 205 EVENTS, 1.4 MILLION ATTENDEES Meetings/Banquets/ g/ q / Conferences, 3% Public Ticketed, 2% Consumer, 9% *Attendance estimates provided by clients Source: OCCC Sales Conventions/ Tradeshows, 86%

10 2014 REPEAT BUSINESS 65 EVENTS 782,000 ATTENDEES $1.5 BILLION IMPACT *Attendance estimates provided by clients Source: OCCC Market Research

11 2014 NEW BUSINESS 26 EVENTS 149,000 ATTENDEES $293 MILLION IMPACT *Attendance estimates provided by clients Source: OCCC Market Research

12 COMPETITIVE

13 Competition Expansion Plans Boston San Francisco Las Vegas Los Angeles Anaheim Denver Chicago Nashville Detroit Baltimore San Diego San Antonio New Orleans Miami Beach

14 LAS VEGAS $2.5 BILLION Renovated Las Vegas Convention Center Creation of Convention District Campus Centralized Transportation Hub To be complete by 2022

15 MIAMI BEACH $1 BILLION Develop 52 acres 800 hotel rooms 60k sf ballroom Retail, Office, Restaurant, Recreation Space To be complete by 2018 November voter referendum removed due to ruling by state appeals court requiring more detailed terms go before voters

16 SAN DIEGO $520 MILLION Increase exhibit space to 750k sf Add 100k sf meeting space 80k sf ballroom 5 acre rooftop park Pedestrian promenade w/retail Water transportation center Approved by California Coastal Commission in October 2013 San Diego court approved hotelier assessment in March 2012 Downtown hotels: 3% Surrounding downtown: 2% All other city hotels: 1% To be complete by 2017

17 NASHVILLE $585 MILLION Opened May 19, million total sf 350k sf exhibit space Ballrooms: 57.5k sf 18k sf Meeting Rooms: 60 Parking: 3 story, 1,800 spaces Adjacent to Bridgestone Arena and Country Music Hall of Fame and Museum

18 DENVER COLORADO CONVENTION CENTER Opened 1990, expanded ,000 sf exhibit space Ballrooms: 50k sf 35k sf Meeting Rooms: 63 Parking: 1,000 spaces Connected to the Denver Performing Arts Complex

19 DENVER LIGHT RAIL Five light rail lines 36 stations 35 miles of track Station located underneath Colorado Convention Center One way fares from $2.25 to $5.00 Source: RTD Denver, 2011 Facts & Figures

20 DENVER INTERNATIONAL AIRPORT World s 11th Busiest Airport 33,800 acres 6 runways 5th Busiest Airportin in U.S. Nearly 53 million passengers in nonstop destinations Room for expansion Average Daily Flights: 1,739 Average DailyPassengers: 144,792 Source: Denver International Airport Press Kit (2011)

21 Denver Expansion: FasTracks $7.8 Billion Public Transportation Expansion 0.4% sales tax approved by voters in miles of new commuter rail & light rail 18 miles of bus rapid transit Rail linking Denver International Airport to Downtown Denver will be operational in 2015 Recession & cost increases have led to project delays

22 2013 C 2013 CLIENT ADVISORY BOARD

23 2013 CAB DESIRED CAMPUS IMPROVEMENTS OCCC CAMPUS 1. Improved connectivity in the North/South building 2. Increased meeting space/meeting rooms in the North building 3. Riser seating/general assembly seating for up to 10k 4. Outdoor amenities 5. Parking garage 6. Executive conference areas 7. Sponsorship opportunity for destination lounges could lease to exhibitors 8. Upgraded food courts w/healthier options 9. Additional walkways around the North building 10. Improved connectivity; it reliable, fast data, wi fi 11. Appoint a Technology Executive. This Chief Information Office would oversee technology at the Convention Center 12. More charging stations

24 2013 CAB DESIRED DISTRICT IMPROVEMENTS TRANSPORTATION IMPROVEMENTS 1. District wide circulator system 2. Reserve I Drive Di trolley to transport tattendees to Restaurant Row 3. Develop plan to combat congestion get more cars off the road 4. Have cabs waiting when you are ready to leave dinner 5. Easy access system to restaurants INTERNATIONAL DRIVE AREA IMPROVEMENTS 1. Create pedestrian areas 2. Restaurants within steps of the OCCC 3. Additional entertainment opportunities 4. Provide a better application of technology throughout the District (cab & restaurant reservation systems, etc.)

25 2013 CAB TRANSPORTATION

26 CAPITAL IMPROVEMENT PLAN

27 Where We Were JULY 2012: RECEIVED APPROVAL FROM BCC TO: Begin 5 year CIP program (existing facilities) PhaseIIRenovation: June 2014 November 2015 Develop & implement OCCC Campus Study Timeline: May 2013 June 2014 Develop & implement a Strategic Vision for the Convention District

28 ORLANDO S CONVENTION DISTRICT

29

30 FISCAL YEAR CAPITAL REPLACEMENT FOCUS Mechanical/ Electrical Equipment Roof Replacement Life Safety Upgrade Campus Strategic Evaluation Study Door Replacement Carpet Replacement Technology Upgrades Roadway Improvements FP&E Replacement $187M APPROVED CIP

31 WEST BUILDING CIP FY HALL A 367,200 SF HALL B,C 383,400 SF HALL D 156,240 SF HALL E,F 198,600 SF Hall B,C: June 2013 January 2014 Phase III Kitchen Roof/Equipment Valencia Roof & Rigging Points Gary Sain Café Computer Room Fire Protection Interior Digital Signage Hall E,F: June 2014 December 2014 Hall E June 2014 April 2015 Central Meeting Rooms Concourse June 2014 September 2015 Multi purpose Room and New Boardrooms

32 GOALS FOR MOVING FORWARD OCCC CAMPUS MASTER PLAN 1) Present overview of Scope and Goals of Campus Study to MayorandSenior and Staff 2) Formulate understanding of OCCC responsibilities Funding Mechanisms Timeline for District Studies 3) Finalize Scope of Service for RFP to conduct Master Plan and Strategic Study 4) Present overview of Scope and Goals of Campus Study to Board of County Commissioners 5) Scope of Service and incorporate comments and directions 6) Advertise RFP through Purchasing Division 7) Select Consultant Team

33 POTENTIAL CAPITAL IMPROVEMENT PROJECTS* 1. Campus Circulator System 2. Additional Meeting Room and Building Connectivity at North/South Building 3. General AssemblySeating/Building with capacity for 7,000 to 10, Exterior Meeting and Entertainment Spaces 5. Repurposing of various convention center spaces 6. Traffic Circulation & Parking 7. Pedestrian Movement & Connectivity *No budget established at this time

34 SUMMARY The market has changed since the OCCC s construction Clients now demand an urbanized district Competition is growing as destinations invest in convention center facilities i and infrastructure OCCC property is a sizeable county investment that must be protected New & proposed local development could enhance the OCCC district Support from local public & private authorities is critical to future district enhancements

35 OVEMBER 20, 2013 DISTRICT NOVEMBER ADVISORY BOARD MEETING KATHIE CANNING EXECUTIVE DIRECTOR

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