Ethics Curriculum ~Experience Sharing~ Lienti Bei Associate Dean of College of Commerce Director of Sinyi School National Chengchi University

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1 Ethics Curriculum ~Experience Sharing~ Lienti Bei Associate Dean of Director of Sinyi School

2 Time-line of Course Development in Business Ethics and Sustainability in, NCCU Initial Thought Business Ethic Global Corporate Environment and Social Responsibility Social Responsibility and Ethics 1990s Corporate Sustainability in Low Carbon Era Leadership, Ethic, and Social Responsibility Financial Ethics 2

3 Introduction of Sinyi School Business Ethics Sustainable Development Corporate Governance Corporate Social Responsibility 3

4 Objectives of Sinyi School To develop business ethics related courses for every program in our business school To develop local teaching materials for business ethics with international perspectives To prepare faculty to teach business ethics To develop academic research and projects with corporations in the area of business ethics To promote relevant concepts to other business schools and industries and to assist their development 4

5 Time-line of Course Development in Business Ethics and Sustainability in, NCCU Academic Ethics Initial Thought Business Ethic Global Corporate Environment and Social Responsibility Social Responsibility and Ethics Corporate Social Responsibility and Ethics 1990s Corporate Sustainability in Low Carbon Era Leadership, Ethic, and Social Responsibility Financial Ethics Business Ethic and Corporate Governance 5 Forum of Leadership in Business Ethics

6 Course Structure in Business Ethics and Sustainability in, NCCU BBA, BA, BS (under) 6 MS MBA IMBA EMBA Ph.D. Required Course Social Responsibility and Ethics Financial Ethics Corporate Social Responsibility and Ethics Business Ethic and Corporate Governance Leadership, Ethic, and Social Responsibility Global Corporate Environment and Social Responsibility Academic Ethics Elective Course Forum of Leadership in Business Ethics Forum of Leadership in Business Ethics Corporate Social Responsibility Corporate Sustainability in Low Carbon Era Forum of Leadership in Business Ethics

7 Course Objectives of Social Responsibility and Ethics (under level) 7 Introducing the basic ethical concepts and cutting edge concepts for the new world Students are expected to be able to identify ethical issues in the context of business decision making, and recognize and give weight to ethical considerations in light of business operations after completing this course.

8 Course Objectives of Corporate Social Responsibility and Ethics (MS) After completing this course, students are expected to be able to identify ethical issues, clearly state positions on ethical issues, recognize the ethical implications of business decision. 8

9 Course Objectives of Business Ethic and Corporate Governance (MBA) To provide the basic concepts, analytical tools, and the relationship between ethics and business management To nurture the competence for effective decision-making in complex and uncertain situations for stakeholders best interest as well as for the sustainability of enterprise To educate future business leaders integrate sustainable concept into business strategies 9

10 10 Cases in Business Ethics and Sustainable Development Case Resource Status Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion by Eddie Liu CNCCU/Ivey Published The 2011 Plasticizer Scandal in Taiwan (Role Play) Sinyi School 1 st Draft The CSR Department of Footwear Manufacturers Sinyi School 1 st Draft Food Safety Issues in Taiwan Sinyi School 1 st Draft Water Pollution by an Electro-Optical Company Sinyi School Developing The Scandal of Taiwanese Professional Baseball Sinyi School Developing Color Run in Taiwan Sinyi School Developing The CSR of McDonald's in Taiwan Sinyi School Developing The CSR of EPSON in Taiwan Sinyi School Developing The CSR of Shiseido in Taiwan Sinyi School Developing

11 Special Design to Combine Sustainable Development and Entrepreneurship Business Ethics & Sustainable Development Business Plan for Start-up and Entrepreneurship Sustainable Entrepreneurship 11

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13 The Competition of Entrepreneurship for Sustainability (CES) CES is a learning-oriented competition which combines sustainability and entrepreneurship. The competition attracts participants from different industries and calls for students with strong leadership potential to establish ambitious new business entities. These teams will receive instructions from their assigned mentors who include business experts as well as professors from renowned universities. Participating teams, moreover, will have the chance to exchange professional knowledge and techniques with the best industries and business groups in the world. 13

14 The Competition of Entrepreneurship for Sustainability (CES) Vision: To provide potential professional managers with opportunities to develop international perspectives, teamwork skills, executive ability, creativity, responsibility and ideas for the sustainability of industry. Goal: By introducing current MBA students to experts from different experiences and backgrounds, we will share our resources with all the participants. During the competition, we will cultivate the participants ability for creativity and entrepreneurship. In so doing, we will create value for our society and the relevant organizations. 14

15 The Matrix of Entrepreneurship and Sustainability Stage Shared Value Applications Value Proposition Value Delivery Value Capture Environment Economy Community/Society Innovations Enterprise 15

16 Devote Ourselves to Business Ethic Education 16