1 Exploitation of research results Dr Sabine Albrecht EU / Eurice GmbH (Saarbrücken) St. Kliment Ohridski University / Sofia 20 March 2013 Get your ticket to innovation.
2 Roadmap What is IP exploitation? Business scenarios for IP exploitation IP exploitation in the context of contractual R&D regime for IP exploitation in FP7 In a Nutshell
3 STOP What is IP exploitation?
4 IP exploitation IP exploitation means: Technology transfer Innovation Profits Business opportunities and can be realized through: business activities and in the context of contractual R&D
5 STOP Business scenarios for IP exploitation
6 Business scenarios Creation of a business/a spin-off Joint ventures Sale of or pools Licensing of or pools
7 How do I create a business/ spin-off?
8 Motivation (I) Create a vehicle for universities, non-profit research centres and SMEs to extend their capacities to meet exploitation requirements. transfer R&D results into the market and move further (own product line, production capacities and marketing channels). become a free agent in the market without legal boundaries of a University or a non-profit research centre.
9 Motivation (II) Create a business opportunity for university/institutes employees. Establish a platform for a market-oriented cooperation between the parent entity and the spin-off.
10 Precondition Only visible ownership of IP enables a player to become competitive. attracts the interest of investors. It is necessary to protect own IP by ; or treat it as secret know-how; and/or to secure an IP transfer from a third party owner.
11 What are joint ventures?
12 Type of activity Basic definition: Combined economic activity of parties with complementary resources for mutual benefit. Goals: Long-term business relationship Use synergies to open new markets Create a network presence in different countries
13 Features Two characteristic features 1. Cooperation at JV-partner level 2. Autonomy at JV-partner level
14 Types of joint venture Cooperative Joint Venture JV-unit is an independent management and organisation unit, not legally autonomous Flexible input of resources (capital, know-how etc) and flexible share of profit and loss Equity Joint Venture JV unit is an autonomous legal person JV-partners share profits, risks and loss as provided for in the JV-agreement and in compliance with their shares in the JV-capital Design of JV in Cooperation Agreement (JV Agreement)
15 What does commercialization of pools mean?
16 pools What is meant by pools? Bundle for a certain technology (sector) and present a portfolio with high commercialization potential. What are the motives? Search for Investor for your start-up/spin-off/joint venture partner Licensees R&D collaboration partners R&D clients Sale or auction-off of which cannot be used or licensed by the owner
17 How does licensing of or pools work?
18 Licensing Business licensing Cross licensing Assertive licensing Licensing in the context of contractual R&D
19 What is meant by business licensing?
20 Business licensing = Offers of licences to potential licensees outside of R&D contracting
21 How to find licensees? # - Individual business contacts from own networks, incl. spin-offs - General internet search - Database search» ProTon Europe, the Knowledge Transfer Association (http://www.protoneurope.org)» Der Deutsche Technologiedienst (www.dtdienst.de) - technology offers/out-licensing» PatBase (www.patbase.com) patent search - Support by the Enterprise Europe Network (EEN) Europe s largest database for technology transfer: 20,000 profiles & brokerage events 19,000 in the last 3 years (www.enterprise-europe-network.ec.europa.eu)
22 What is assertive licensing?
23 Assertive licensing Assertive licensing is licensing with infringers enforcement of. The aim is to achieve a fair and equitable negotiated licence possibly higher royalties. How to identify infringers? Product watch, e.g. fairs, product portfolios displayed on websites Databases for patent search what other firms are referred to? Subsequent check of their products Network information Individual business contacts Analysis of products
24 What is cross licensing?
25 Cross licensing Mutual licence grants between 2 parties Quid pro quo principle Against commercial conditions or free of charge Purpose of free cross licensing is often to avoid infringement proceedings, (automotive branch!)
26 How to make a choice investment, risk and control?
27 Investment, risk & control Transfer of Transfer of the ownership = transfer of risk and loss of control, e.g. sale of a patent - Increased investment and risk - Share in profits and losses Joint Venture - - Shared control in a complex partnership - Risk of strengthening JV unit as a competitor Licensing - Less investment - Less control, esp. in exclusive licensing - Risks with exclusive licensing
28 Advantages of licensing Combined assets technology of the licensor & marketing, distribution channels, manufacturing capacity, know-how of the licensee Increased profit for both parties Low investment for the licensor to launch a new product/to broaden an existing market; licensee saves development costs Low commercialization risk for the licensor; no development risk for the licensee
29 Risks of licensing Licensee achieves a stronger position on the market Strengthening a potential competitor Is licensing to this licensee the best business opportunity? Risk of loosing other opportunities Risk management by designing the licensing agreement in particular with exclusive licensing
30 What are crucial licence conditions?
31 Description of licence subject What exactly is being licensed: One patent? Future patentable IP related to the patent? What about soft IP (technical know-how)? Related IP assets (software, databases)? The IP being licensed must be described as accurately as possible with no possibility for confusion. The licensee will naturally want a broad definition that will give the widest possible advantage based on their interests.
32 Definition of licence scope Licence scope defines the range of granted rights (freedoms/constraints): Exclusive or non-exclusive rights Sole licence Restrictions by: Field of use (industry specific, technology specific, product specific), and/or Duration, and/or Geographic territories What rights does the licensor retain (e.g. research access) grant-back licence?
33 Payment or consideration Payment can come in many forms not all of them involve money however typical conditions may include: Lump sum payments (upfront or milestone based) Royalties - share in the turnover by percentage or by fix price a sold piece Share in net revenues from sublicensing Minimum royalties Other payment issues: timing of payments, currency, taxes?
34 Limitations of risks with exclusive licensing Restriction of exclusivity, e.g. field of use territory period of time Flexible royalty structure, e.g. dynamic royalties along with increasing commercialization success (dynamic) minimum royalties minimum royalties can be credited against actual royalties Flexible termination or conversion into non-exclusive licence in case of insufficient commercialization.
35 STOP IP exploitation in the context of contractual R&D
36 How is IP exploitation linked to the IP strategy?
37 IP strategy (I) Three areas of core interests: 1. Creation of IP Be and stay innovative Promote R&D 2. Protection and maintenance of IP Become visible by Achieve a competitive lead Achieve a commercialization tool 3. Exploitation of IP Enter the market and generate income
38 IP strategy - Example Siemens
39 IP strategy (II) Step 1: Step 2: Step 3: Creation of IP Protection of IP Exploitation of IP Generate/increase your innovation potential Create a solid platform of as commercialization tool Become visible Become enforceable Become competitive Add value by commercializing your
40 IP strategy (III) Exploitation of IP Protection of IP Creation of IP
41 What are the IP strategies of different players?
42 R&D performers University Maintenance of high quality research and education Visibility of high standard by publications and IP exploitation in contractual R&D and through TT offices/spin-offs R&D institute for applied research Maintenance of high innovation capacity in the intensified competition with other R&D performers are essential for further contractual R&D and IP exploitation by licensing, joint ventures, spin-offs
43 SMEs & industry SME Visible ownership of IP/purchase of to supplement own technology/enforcement of Competitive lead by excluding potential competitors increase the value of an enterprise intangible assets (big) Industry Visible ownership of IP/purchase of to supplement own technology /enforcement of ( battlefield) Competitive lead by excluding potential competitors increase the value of an enterprise intangible assets
44 How is the contractual management of IP exploitation aligned with the IP strategy?
45 University vs. SME contracts University SME IP Strategy 1. High quality of research and education 2. Visibility through publications/ 3. Exploitation interest IP Strategy 1. Buy for competitive lead 2. Exclude competitors
46 Strategic alignment R&D Contract Crucial Issues to be tackled University (Exclusive) licence or transfer of of research results to SME? competitive lead of SME Fair publication rights for university in agreement with SME visibility of high R&D and educational level SME
47 R&D Institute vs. Industry IP Strategy Institute for applied R&D 1. Maintenance of high innovation capacity 2. Further R&D on a contractual basis 3. IP exploitation Industry IP Strategy 1. Buy for competitive lead 2. Exclude competitors
48 Strategic alignment R&D Contract - Basic considerations Institutes for applied R&D Analyse the specific interests of each party in the R&D project results Decide on ownership (cost factor) Rights to use results: Further R&D (including sublicensing) Commercialization fields/ territories Industry
49 STOP regime for IP exploitation in FP7
50 Overview: FP7 regime
51 FP7 regime Grant Agreement Signed by Commission, project coordinator and all project members Little room to negotiate Mandatory regime included in Annex II (General Conditions-Part C) & Annex III (Specific Provisions for SME Actions) Consortium Agreement Comprises individual agreements between the partners of the consortium Recommended for all projects, obligatory for some areas Needs to reflect the regime of the Grant Agreement, where the latter provides flexibility, i.e.:. specify the regime. choose individual provisions
52 FP7 access rights Access rights are licences and user rights to Foreground and Background which Beneficiaries (and their Affiliates in Member States or Associated countries) can mutually request in writing until 1 year after the project. Needed to carry out the project ( Implementation ) Background - identified as relevant - - available for access - Royalty-free, unless otherwise agreed before the Grant Agreement is signed Foreground - project results - Royalty-free Needed to exploit own project results ( Use = further R&D and commercialisation) Royalty-free or on fair and reasonable conditions Royalty-free or on fair and reasonable conditions
53 FP7 IP exploitation Licence Agreement/ Transfer of Beneficiary (Owner of Foreground/ Background) Third party Licensee or transferee The other beneficiaries access rights need to be maintained as long as they can be requested, or to the extent, as they have already been granted The other beneficiaries need to be notified if is transferred to a third party and may object if their access rights are not maintained.
54 FP7 IP exploitation Beneficiary (Owner of Foreground/ Background) Licence Agreement/ Transfer of Third party licensee or transferee Consequences: Non-exclusive licenses can be granted to third parties anytime In an exclusive license or in a transfer of the obligation to grant access rights has to be passed on to the third party not really exclusive Exceptions: Real exclusive licensing is possible if the other beneficiaries waive their access rights in writing Notification is not necessary in case of a transfer to specifically identified third parties
55 FP7 exploitation of joint IP Joint IP Ownership of Foreground arises if: project results are generated jointly by 2 or more beneficiaries, and the individual parts of the contributing beneficiaries cannot be determined. The beneficiaries must conclude a Joint Ownership Agreement to settle: the allocation of shares, and the exercise of rights related to the joint IP
56 Joint Ownership Agreement The allocation of shares and protection by Determination of shares in the invention Responsibility for protection and related management Shares in the costs Exercise of rights Individual use in further R&D activities Individual or joint commercialization with or without mutual financial compensation (profit share) Possible: Set up a joint venture or a start-up company Applicable law, jurisdiction or alternative dispute resolution (ADR)
57 Without Joint Ownership Agreement FP7 prescribes a default regime if no/until a Joint Ownership Agreement is concluded: Beneficiaries may grant non-exclusive licences to third parties upon prior notice to the other beneficiaries. against fair and reasonable compensation.
58 In any case of joint ownership In any case with or without Joint Ownership Agreement: The access rights of the other beneficiaries who have not contributed to the joint Foreground must be maintained in any IP exploitation activity. Exception for exclusive licensing: Written waiver of their access rights
59 STOP In a Nutshell
60 In a nutshell Essentials for IP Exploitation: Diverse business scenarios for IP exploitation IP exploitation in the context of contractual R&D regime for IP exploitation in FP7
61 Website Awareness Raising Activities Helpline Services Bulletin Training Newsletter Publications All services are offered free of charge.
62 Thank you. We look forward to getting in touch with you! For questions on this webinar, please contact: For further questions and general IP advice, please contact our Helpline team: Phone (Helpline) Fax (Helpline) For questions related to our training activities, please send us an at:
63 2013 Photo Credits istockphoto istockphoto.com/maridav (slide 1) istockphoto.com/rtimages (slide 2) istockphoto.com/laflor (slide 2) istockphoto.com/bliznetsov (slide 3) istockphoto.com/andrew Johnson (slide 5) istockphoto.com/zeffss1 (slides 8,12, 16, 18, 20, 23,25, 27, 31, 37, 42, 45) istockphoto.com/sean Locke (slide 10) istockphoto.com/t_kimura (slide 21) istockphoto.com/agata Malchrowicz (slide 52) istockphoto.com/yuri_arcurs (slide 56) istockphoto.com/hudiemm (slide 62) istockphoto.com/dave White (slide 63) Others Boggie, ScoutMedia (slide 51, 54, 55) Disclaimer/Legal Notice The information and advice contained in this presentation is not intended to be comprehensive and attendants are advised to seek independent professional advice before acting upon them. The is not responsible for the consequences of errors or omissions herein enclosed. Re-use of information contained in this presenation for non-commercial purposes is authorised and free of charge, provided the source is acknowledged. The use of images other than in the mere reproduction of this presentation is prohibited. The is not responsible for any impact or adverse effects on third parties connected with the use or re-use made of the information contained in this presentation. The is managed by the Commission s Executive Agency for Competitiveness and Innovation (EACI), with policy guidance provided by the Commission s Enterprise & Industry Directorate-General. The positions expressed are those of the authors and do not necessarily reflect the views of the Commission.
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