Reputation Management Training for Your ipad

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1 Reputation Management Training for Your ipad

2 Program Introduction Reputation Management Reputation Management Training for Your ipad Reputation Management training programs for your ipad feature on-demand recorded sessions from our previously offered live Basic and Advanced Reputation Management training programs. These apps do not require an Internet connection to run, allowing a convenient, any-time option for learning and development. After downloading our free previews from Apple s App store, you will be given three minute clips of every session in both programs. Our Basic and Advanced programs offer valuable reputation management training at a fraction of the cost of live online training. To view the content and faculty of these programs we suggest you download the free previews. Within each free preview is an option to purchase the full sessions. Who is this program for? Professionals in middle to senior management positions, CCOs, CMOs, CROs (Chief Reputation Officer), CSR managers, and other leadership positions Individuals that are leading or looking to lead their organization within the reputation management space Individuals on-the-go that need a training solution with no internet access required I can recommend the ipad training for those who are motivated to learn and have a personal interest in reputation management. It is best to read the provided research papers in between the lessons because that way one can get a better understanding of the issues. This was quite affordable compared to seminars and other means of training. Pasi Koistinen Chief Operations Officer, Silverskin Information Security LLC. Finland

3 Program Overview Basic Reputation Management Basic Reputation Management 01 The Building Blocks of Reputation Presented by Charles Fombrun Founder and Chairman, Reputation Institute 07 Addressing Strategic Issues Governance & Risk Presented by Arif Zaman Consultant on Risk & Governance 02 Corporate Branding & Business Strategy Presented by Majken Schultz Professor, Copenhagen School of Business 08 Relating to the Media Presented by Craig Carroll Senior Research Fellow, Reputation Institute and Visiting Scholar, Stern School of Business, New York University 03 Developing Reputation Platforms Presented by Naomi Gardberg Associate Professor, Zicklin School of Business, Baruch College 09 Managing Crisis Situations Presented by Irv Schenkler Clinical Associate Professor and Director of Management Communication Program, Stern School of Business, New York University 04 Aligning Employees through Corporate Communication Presented by Cees van Riel Vice Chairman and Co-Founder, Reputation Institute 10 Measuring, Tracking & Evaluating Corporate Reputations Presented by Leonard Ponzi Partner and Managing Director of Research and Analytics, Reputation Institute 05 Leadership & Communication Presented by Paul Argenti Professor of Corporate Communication, Tuck School of Business, Dartmouth College 11 Managing Social Issues Presented by Prakesh Sethi Professor, Zicklin School of Business, Baruch College 06 Creating Value for Investors Presented by Pietro Mazzola / Claudia Gabbioneta Full Professor of Management, IULM University Co-Author of Corporate Reputation and Stock Market Behavior 12 Wrap Up: Putting It All-Together Presented by Charles Formbrun Founder and Chairman, Reputation Institute Download the ipad app for free from the ipad app store and view 3 minute previews of each of the sessions before purchasing the full program.

4 Descriptions Basic Reputation Management The Building Blocks of Reputation Presented by Charles Fombrun Founder and Chairman, Reputation Institute The purpose of this session is to develop a foundational understanding of the concept of reputation and develop insight into the reputation management process. Corporate Branding & Business Strategy Presented by Majken Schultz Professor, Copenhagen School of Business This session introduces participants to the concept of the corporate brand, discusses the change process involved in corporate brand execution, and the importance of active involvement of stakeholders in the branding process. 03 Developing Reputation Platforms Presented by Naomi Gardberg Associate Professor, Zicklin School of Business, Baruch College This session links reputation management to corporate strategy by focusing on the dual concepts of stakeholder relations and value chain coherence. By the end of the session, participants will have a clear understanding of the key elements that drive effective reputation platform creation. 04 Aligning Employees through Corporate Communication Presented by Cees van Riel Vice Chairman and Co-Founder, Reputation Institute Through this session, participants gain insight into the role of employee communications in creating internal strategic alignment to mobilize its human assets to build a more competitive position in the marketplace. 05 Leadership & Communication Presented by Paul Argenti Professor of Corporate Communication, Tuck School of Business, Dartmouth College Participants will learn to build, enhance and perfect the skills they will need to excel as general managers working in corporate communication. 06 Creating Value for Investors Presented by Pietro Mazzola / Claudia Gabbioneta Full Professor of Management, IULM University Co-Author of Corporate Reputation and Stock Market Behavior This session addresses the importance of maintaining a good reputation with present and potential investors, how companies can successfully manage their relationships with their stakeholders and what extent financial stakeholders are different from customers, employees, suppliers and other stakeholders.

5 Descriptions Basic Reputation Management Addressing Strategic Issues Governance & Risk Presented by Arif Zaman Consultant on Risk & Governance This session will provide participants with an enhanced understanding of the latest thinking about the relationship between governance and risk and a deepened understanding of best practices in reputational risk management. Relating to the Media Presented by Craig Carroll Senior Research Fellow, Reputation Institute and Visiting Scholar, Stern School of Business, New York University This session on media relations provides participants with a better understanding of the news media s influence on corporate reputations, the factors that influence the production of business news and how monitoring media coverage can build more effective programs of corporate communication. 09 Managing Crisis Situations Presented by Irv Schenkler Clinical Associate Professor and Director of Management Communication Program, Stern School of Business, New York University This session will focus on what constitutes as a crisis and strategies in dealing with them. We will also explore characteristics of effective crisis management and explore how to create a crisis response framework to monitor corporate responses. 10 Measuring, Tracking & Evaluating Corporate Reputations Presented by Leonard Ponzi Partner and Managing Director of Research and Analytics, Reputation Institute In this session, we will discuss the steps necessary to develop a rigorous scorecard for accurately measuring reputations. We will look at key components of reputation, reputation attributes, reputation scales and analytical techniques that can be used to model reputation data. 11 Managing Social Issues Presented by Prakesh Sethi Professor, Zicklin School of Business, Baruch College This session will provide participants with an analytical framework for social issues management that is designed to address the severity of social issues and their potential to impact corporations. 12 Wrap Up: Putting It All-Together Presented by Charles Fombrun Founder and Chairman, Reputation Institute This final session provides an in-depth look at real-world case studies of major companies who have worked with Reputation Institute to showcase best practices in reputation management from around the world. Participants will have the opportunity to see how leading companies are implementing reputation management strategy to create economic value within their organizations.

6 Program Overview Advanced Reputation Management Advanced Reputation Management 01 The Strategic Role of Reputation Management Presented by Kasper Ulf Nielsen Executive Partner, Reputation Institute Differentiating through Leadership & Governance (Part 1 & 2) Presented by R. Edward Freeman and Brian Moriarty Professor at Darden School of Business, University of Virginia Adjunct Professor of Management Communications, Darden School of Business Leveraging the Corporate Brand (Part 1 & 2) Presented by Daniel Diermeier Professor, Kellogg School of Business, Northwestern University Building a Reputation for Innovation (Part 1&2) Presented by Violina Rindova Professor, McCombs School of Business, University of Texas at Austin Using Employee Alignment to Build Competitive Advantage (Part 1&2) Presented by Graeme Martin Professor and Chair of Management, Graduate School of Natural Resources Law, Policy & Management, University of Dundee, Scotland Creating Value through Corporate Social Responsibility (Part 1&2) Presented by Phil Mirvis Organizational Psychologist 12 Using Online Media to Build and Protect Your Reputation Presented by Andrew Currah Technology & Strategy Consultant 13 Creating Business Value through Reputation Presented by Anthony Johndrow Managing Partner, Reputation Institute Download the ipad app for free from the ipad app store and view 3 minute previews of each of the sessions

7 Descriptions Advanced Reputation Management The Strategic Role of Reputation Management Presented by Kasper Ulf Nielsen Executive Partner, Reputation Institute In this session, participants will be introduced to the reputation economy, where reputation is the number one driver of value. We will explore how strategic reputation management results in business success and stakeholder support. Leveraging the Corporate Brand Part 1&2 Presented by Daniel Diermeier Professor, Kellogg School of Business, Northwestern University These sessions will focus on building reputation management capabilities with an emphasis on brands and customer perception. Participants will explore how companies can manage reputational risk based on principled leadership and how sophisticated processes and capabilities can be integrated with the company s business strategy and culture Differentiating through Leadership & Governance Part 1&2 Presented by R. Edward Freeman and Brian Moriarty Professor at Darden School of Business, University of Virginia Adjunct Professor of Management Communications, Darden School of Business The purpose of the two sessions is to explore how new ideas about leadership and governance are necessary today in order to build great companies and great reputations. We will discuss how effective, trustworthy, leadership engages stakeholders and drives business value. Building a Reputation for Innovation Part 1&2 Presented by Violina Rindova Professor, McCombs School of Business, University of Texas at Austin Developing stellar reputations requires that companies deliver consistent results that stakeholders value. Innovation can appear risky because it requires companies to experiment, try new things, engage in trial-and-error, and tolerate high levels of failure. This session focuses on how organizations can pursue innovation and still maintain strong, positive reputations.

8 Descriptions Advanced Reputation Management Using Employee Alignment to Build Competitive Advantage Part 1 & 2 Presented by Graeme Martin Professor and Chair of Management, Graduate School of Natural Resources Law, Policy & Management University of Dundee, Scotland The alignment of people with corporate reputations and strategic advantage is critical to business success. These two sessions explore the fundamental relationship between the management of human resources, reputations and strategic advantage using employer branding as the organizing framework. Using Online Media to Build and Protect Your Reputation Presented by Andrew Currah Technology & Strategy Consultant This session exams the rise of digital media and what it means for the future of corporate communications. Drawing on a variety of case studies, we will explore how organizational reputations can now be built and destroyed at lightning speed due to the new social infrastructure of the web and how to approach these challenges Creating Value through Corporate Social Responsibility Part 1 & 2 Presented by Phil Mirvis Organizational Psychologist These two sessions will explore the linkages between corporate social responsibility and corporate reputation with attention to how to identify social issues of most relevance to companies, how to develop cutting-edge CSR practices and how to link CSR to value creation for the business and for society. Creating Business Value through Reputation Presented by Anthony Johndrow Managing Partner, Reputation Institute This session explores how perceptions of the enterprise are perhaps more pivotal and influential than perceptions of products and services themselves in the marketplace. This session pulls together all the lessons learned from key areas of leadership, corporate branding, innovation, employee alignment and citizenship to demonstrate how corporate reputation provides a new source of competitive advantage.

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