About Reputation Institute...3. Our clients are building the future...5. Gold standard for reputation measurement...7. Annual global conference...

Transcription

1 REPUTATION INSTITUTE REPUTATION IS SMART BUSINESS, SMART CITIES, SMART FUTURE 1

2 Reputation Institute: London, England About Reputation Institute...3 Our clients are building the future...5 Gold standard for reputation measurement...7 Annual global conference...9 Academic partnerships...11 Media reach...13 Leading the vision for Reputation

3 About Reputation Institute Our mission is to provide leaders with the clarity and confidence needed to make the right choices so their business strategies can succeed. Reputation Institute is the world s leading reputation-based research and advisory firm, founded by Dr. Charles Fombrun and Dr. Cees van Riel in We are solely focused on reputation management and help clients bring order to chaos by applying proven analytical models to rigorous stakeholder research. Today we are a company of several hundred professionals with offices and associates in more than 30 countries around the world. Our clientele are some of the most prestigious and well-known global organizations including Akzo Nobel, Harley Davidson, Harrods, InterContinental Hotels Group, Lego, L Oreal, McDonald s, Petrobras, the Politie Police, SABIC, Sanofi, Saudi Aramco, Volvo, and the countries of Spain and Australia. We provide measurement, intelligence and advice services that span across reputation management, corporate social responsibility, and reputation risk management. Reputation Institute s RepTrak research methodology is the global gold standard for measuring corporate reputation. Over the past decade, Reputation Institute has measured the reputation of more than 5,000 companies, 100 Cities and 50 Countries across 15 different stakeholder groups, creating the largest and most highly referenced reputation research database in the market best known as the Forbes-published Global RepTrak 100, the world s largest study of corporate reputations. 3

4 Global reputation leaders 4

5 Our clients are building the future Our clients are exceptional executive communicators and marketers who own reputation management and are typically the reputation stewards for their organizations. Reputation Institute s clients are senior executives at global organizations such as Boeing, FedEx, Hershey, P&G, Shell, and Tesco. Our clients are exceptional executive communicators and marketers who own reputation management and are typically the reputation stewards for their organizations. Their common challenge is to make reputation management a strategic asset for their organization. We work with these extraordinary clients in two ways: Intimate one-to-one engagements where we leverage our RepTrak database to create customized reputation measurement services, targeted research based consulting and implementable management programs; Reputation Leaders Network membership-based services where we gather CCOs, CMOs and their teams to learn and share reputation best practices from each other and participate in best practices workshops, peer coaching, measurement research, expert-led advisory sessions and executive education. Reputation Leaders Network Membership boasts hundreds of global members across 15 vertical industry markets. Our clients have a consistent and scalable way to measure and communicate reputation performance to their executive peers. They tell us our reputation management services help them drive competitive advantage, build and protect reputation capital, develop organizational competencies around reputation management, and be the organization s reputation champion. 5

6 Reputation Institute: Madrid, Spain RepTrak earned its place as the gold standard by showing executives that they can reliably measure and communicate reputation metrics for companies, countries and cities. Reputation Institute s RepTrak Pulse Reputation Institute Office City: Madrid, Spain 6

7 Gold standard for reputation measurement Through our on-going research, we know what drives reputation across more than 15 stakeholder groups in over 25 industries and over 50 countries for more than 5,000 companies. Reputation Institute s RepTrak decision tool stakeholder groups in over 25 industries and is the global gold standard for reputation meaover 50 countries for more than 5,000 compasurement and management. RepTrak earned its nies. We can also point to trends across organiplace as the gold standard by showing executives zations, industries, cities and countries because that they can reliably measure and communicate we have captured this data using a consistent methodology for more than nine years. global reputation metrics for companies, countries and cities and see trends in that data RepTrak is the methodology behind the over time. RepTrak is the largest normative database in the world for organizations to benchforbes-published Global RepTrak 100, the mark reputation management and provides world s largest study of corporate reputations. context for decision making. It is designed to and understand what it takes to Reputation is a perception about the degree of admiration, positiv e feelings, esteem trust an individual has for an organization. Reputation is rooted in an a ssessment of the performance of build trust and support with the general public an organization over time, including in the past and with expec tations about the future. The RepTrak tool started out as a revolutionary around the world. idea that reputation canabe measured if you haveof comparison and it is always an average Additionally, reputation is only relevant in the context of what a subgroup believes to be true. a scientific, disciplined and consistent way to RepTrak methodology is fully flexible and can capture stakeholder perceptions about a compa- be adopted to the specific needs of any organiny or an organization. Today it is used by hunzation. Through our work we know what drives dreds of organizations to measure, communicate reputation, but we also know that all organizaand manage initiatives that impact reputation. tions are unique. So RepTrak is a smart tool Through our advanced analytics, we know which can be customized without losing the what drives reputation across more than 15 ability to benchmark. How do we define reputation? Ho re The Re framew corpora RepTra across groupe ders to The be compa regardi The Re betwee highest Global RepTrak Dimensions of Reputation RepTrak Pulse Supportive Behavior The Re compa (formerly Global Reputation Pulse) All RepTrak System Logos Logos Products & Services Center Logo Global RepTrak Innovation what m Purchase Collapsed Scorecard Global RepTrak Pulse Model RepTrak Pulse RecommendP r Pe ance ts/s Suppor a comp er vic e s Workplace m for roduc stakeho Leaders hip RepTrak Pulse Crisis proof n ovatio Inn RepTrak Governance Verbal support or kp lac e ns ize Cit Citizenship hi p Performance nce High quality Value for money Stands behind products Meets customer needs Innovative First to market Adapts quickly CSR rfo Pe a rm Produ cts/ nce 7 Se rv ice s vation Inno Well organized Appealing leader Excellent managers Industry Industry Se rv ice s vation Inno Leaders hip Profitable Strong growth prospects Better results than expected Produ cts/ Full Scorecard (no attributes) RepTrak Deep Dive Leaders hip a rm Industry Industry Work Full Scorecard (with attributes) RepTrak Deep Dive rfo Pe W Governance Invest Leadership

8 Reputation Institute: Dubai, UAE Recognizing the increasing role played by the Middle East region as a key center of commerce in the global reputation economy, we have selected the city of Dubai as the site of our 19th Annual Global Reputation Management Conference. Reputation Institute executives with members of our esteemed Ministry Partner for the Annual Conference, the Dubai Police. (Faisal Al Zafain, Dr. Cees van Riel, Butti al Falasi, Dr. Charles Fombrun, and Nicolas Georges Trad) 8

9 Annual global conference Since 1997, Reputation Institute has organized the world s largest international reputation management conference, dedicated to the advancement of corporate reputation as a discipline. This annual gathering of thought leaders contributes to an ever growing body of knowledge about how leading organizations create competitive advantage from their stakeholder communications and partnerships Dubai, UAE 2014 Miami, USA 2013 Barcelona, Spain 2012 Milan, Italy 2011 New Orleans, USA 2010 Rio de Janeiro, Brazil 2009 Amsterdam, The Netherlands 2008 Beijing, China 2007 Oslo, Norway 2005 Madrid, Spain 2004 Fort Lauderdale, USA 2003 Manchester, UK 2002 Boston, USA 2001 Paris, France 2000 Copenhagen, Denmark 1999 San Juan, Puerto Rico 1998 Amsterdam, The Netherlands 1997 New York, USA 2006 New York, USA Prior conference speakers include Dan Hesse, former Chief Executive Officer, Sprint, and Stephen Hills, President and General Manager, The Washington Post. 9

10 Reputation Institute Academic Partner: Rotterdam School of Management, Erasmus University, The Netherlands Our academic partner, the Corporate Communication Centre (CCC) of the Rotterdam School of Management at Erasmus University, is celebrating its 25th Anniversary. To mark this anniversary, the CCC hosted a conference showcasing academic and practitioner views on Past, Present and Future Trends in Reputation Management. Reputation Institute Academic Partner: The Tuck School of Business, Dartmouth College, USA 10

11 Academic partnerships We partner with a number of esteemed global academic institutions to advance the practice of reputation management through joint research and executive training programs. Collaboration and on-going dialog with prestigious universities and professors globally is a critical factor in the success of advancing our work with clients and the overall understanding of reputation management practices. We have academic partnerships in Europe, North America, South America, Asia Pacific, Australia, South Africa, and China. For example, we partner with the Dartmouth Tuck School of Business to deliver a live, online certification course in Reputation Management twice a year. We apply the highest academic standards to the commercial work we do. Since its inception in 2006, our RepTrak methodology has been published and broadly used by prestigious academic institutions worldwide. This continuous use by both academics and business practitioners has helped shape and validate the RepTrak methodology, ensuring we maintain the highest quality reputation research and the distinction of providing the reputation measurement gold standard globally. Reputation Institute publishes a quarterly, international peer-reviewed journal, The Corporate Reputation Review. This journal is reviewed by a distinguished editorial board, under the guidance of Dr. Cees van Riel (Erasmus University, The Netherlands). The Review specializes in academic research and analysis about reputations and reputation management. Dartmouth Tuck Executive Training program Harvard Business Review Erasmus University Rotterdam IE Business School of Madrid Hamdan Bin Mohammed Smart University Pontificia Universidad Católica de Chile Wits University South Africa Institute of Social Development and Public Policy, China Pontifical Catholic University of Minas Gerais, Brasil Copenhagen Business School 11

12 Nicolas Trad, Managing Partner, interviewed on CNN Reputation Institute research reaches in excess of five million readers through the global reach of our 50+ media partners. Butti al Falasi, Director of the Department of Security Media at Dubai Police, and Jamie Bedard, President, Reputation Institute, plan the 19th Annual Reputation Management Conference 12

13 Media reach We syndicate our research and expertise through widely recognized media organizations to promote reputation management and measurement, and publish our best practices globally. American Banker BBC Bloomberg Borsen Brand Republic CNN Decideurs TV The Economist Forbes The Holmes Report Huffington Post Information Week Los Angeles Times Marketing Week MSNBC National Underwriter Sky News TIME The Wall Street Journal The Washington Post The World s Most Reputable Companies Reputation Institute s list stands out from other corporate lists we cover, like the most ethical and the most trustworthy companies, because it aims to quantify the way companies are viewed by consumers, or stakeholders as Nielsen calls them, in four areas that determine a company s success: trust, admiration, feeling and overall reputation. The list measures public perception rather than actual corporate practices. Perceptions are vital, Reputation Institute contends. According to Reputation Institute s data, 85% of consumers say they would definitely buy products sold by a company with a top reputation while only 9% said they would buy from companies with weak reputations. ~ Forbes Magazine, April

14 Reputation Institute: Boston, USA RI Offices: Brazil Chile China Denmark Netherlands Italy South Netherlands Africa Spain United Panama Kingdom South United Africa States Spain United Arab Emirates United Kingdom United States Australia Belgium Bolivia Canada Colombia Finland France Germany Greece India Ireland Italy Japan Malaysia Norway Peru Portugal Russia Sweden Switzerland Turkey Ukraine United Arab Emirates RI Associates: Australia Belgium Bolivia Canada Chile Colombia Finland France Germany Greece India Ireland Japan Malaysia Norway Peru Portugal Russia Singapore Sweden Switzerland Turkey Ukraine 14

15 Leading the vision for Reputation 2020 Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University s Stern School of Business where he was on the faculty from 1984 to He was also Professor of Management at The Wharton School, University of Pennsylvania from 1979 to Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world. Dr. Cees van Riel is Co-Founder and Vice Chairman of Reputation Institute. He is also a Professor at Erasmus University Rotterdam and head of its Corporate Communication Centre. His most recent book, The Alignment Factor. Leveraging Total Stakeholder Support, was published in January 2012 in five languages. Cees is the author of numerous books and articles, creator of the RepTrak Alignment Monitor, and co-author, with Charles Fombrun, of Essentials of Corporate Communication and Fame & Fortune: How the World s Leading Companies Build Winning Reputations. A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read! ~ Frederick W. Smith Chairman, President, and CEO, FedEx Corp. 15

16 REPUTATION IS SMART BUSINESS, SMART CITIES, SMART FUTURE To contact Reputation Institute or call in EMEA and APAC: in the Americas: in Brazil: