Agenda. 2. How does it work? International network for Market assessment -> Mapping > R2B B2B I2B opportunities detection -> Match making events

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2 Agenda 1. TEXTECH Med a textile international network for competitiveness 2. How does it work? International network for Market assessment -> Mapping > R2B B2B I2B opportunities detection -> Match making events 3. Future steps : Launch the first Professional Social Network dedicated to Technical textile in the Mediterranean Area 2

3 SYNBEA (FR) Bridging Euromed Innovactors Synbea support the development of Innovation systems through a range of services to institutional bodies, Technoparks, Support organisations We offer services to SMEs and Start Up, Venture Capital funds, Corporate groups Energie & Environment, ICT, Microelectronics, Healthcare and biotech, Medical devices, New materials, Agrifood, Textile, Automotive, Construction,... 01/09/2011 3

4 SYNBEA is an Associate member of EBN Network 23 countries 277 members 153 members of which have been awarded the E.C. quality mark BIC (Business and Innovation Centre) 52 BIC-satellites EBN members include 61 organizations such as venture capitalists and investment organizations, large corporate players, other European networks, business support and technology transfer organizations, regional economical development agencies, technology parks, chambers of commerce, private consultants etc. 01/09/2011 4

5 1. TEXTECH Med: partners TEXTECH Med - well balanced consortium Euro Med Textile community: Association Marocaine des Industries du Textile et de l'habillement, Morocco Ecole Supérieure des Industries de Textile et de l'habillement, Morocco Mfcpole, le Pôle de Compétitivité Monastir-EL Fejja-la Manouba, Tunisia La Cité Euroméditerranéenne de la Mode, France TexNet - MEDA Textile network, associated partner Euro Med Business community: Confédération Générale des Entreprises du Maroc, Morocco Foreign Investment Promotion Agency, Tunisia EBN - European Business & Innovation Centre Network 5

6 1. TEXTECH Med : project Develop technical textile in the Mediterranean joining the efforts of research, business and investment actors «Market oriented» vision and value chain representation of technical textile sector «Intelligent» mapping of EuroMed actors, business opportunities and multiactor relation making: Business to Business : technical and commercial partnerships Research to Business : cooperation projects (R&D innovation) among research and resource centres, SMEs & Start up Investors to Business : relationship among industrials and financial players (Joint venture, financing of production infrastructures) Pilot project, possible adaptation to Agrifood, Automotive, Health & Cosmetics Fine analysis of cooperation potential & opportunities 6

7 2. How does it works: Main activities and results 7

8 2. How does it works: first results Culture des fibres naturelles Machines et équipements Transformation des fibres, chimie des matières Progiciel Production CAO / DAO Régulation Normalisation Filage, tissage, tricotage Création, design, stylisme Prototypage,test, contrôle, mesure Enoblissement Gestion de l eau, de l énergie et des déchets Make-up, couture, confection Composants électroniques et microélectronique s Environnement juridique et légal Distribution B2B, B2C TIC More than 300 EuroMed actors mapped Project / mapping extension to Mashreq countries First matchmaking session: more than 200 BtoB, RtoB and ItoB meetings organised Engagement of EU and Med clusters: UpTex, TECHTERRA, MFC Pole, AMITH, etc. Partnerships with other programs and projects: TexNet & MedaTex, Medibtikar project (www.medibtikar.eu ) SYSTEX, smart textile project, FP7 program (www.systex.org ) 8

9 Activity 1 : Assess market potential Assess the market potential: EU / MED and condition to access the market : which link between actors on the value chain from research and technology to final market / application No Top down and exhaustive macro study > Bottom up approach: what are the needs in the short term? What are the needs in the middle term? Local? National? International? Then aggregate data's 9

10 Activity 2 : Mapping actors First step Value chain Model : Why value chain representation? Stakholders from Research Industry / Finance must share a same vision of the sector dynamic. The Value chain model enable Better mutual understanding How the value chain was defined Collective intelligence : steering committee, experts of scientific and validation committee, validation during physical and virtual meetings (Fez, June 2009 & Marseille, October 2009) 10

11 Activity 2 : Textile Value chain Main segments Support segments Depending on the final market to adress Some segments are not relevant 11

12 Activity 2 : Mapping : analysis of regional specificities Culture des fibres naturelles Transformation des fibres, chimie des matières Filage, tissage, tricotage Enoblissement Make-up, couture, confection Distribution B2B, B2C Industrie Protection individuelle Médical & hygiène Construction / bâtiment Machines et équipements Progiciel Production CAO / DAO Création, design, stylisme Prototypage,test, contrôle, mesure Gestion de l eau, de l énergie et des déchets Composants électroniques et microélectronique s TIC Géotextile Sports & loisirs Transports Emballage Agriculture Régulation Normalisation Environnement juridique et légal Habillement mode chaussure Aménagement de la maison Egypt EU European Union Morocco Tunisia Syria Turkey Environnement 12

13 Activity 2 : Mapping 28 Culture des fibres naturelles Transformation des fibres, chimie des matières Filage, tissage, tricotage Enoblissement Make-up, couture, confection Distribution B2B, B2C Industrie Protection individuelle Médical & hygiène Construction / bâtiment 71 Machines et équipements 67 Progiciel Production CAO / DAO 3 Création, design, stylisme 10 Régulation Normalisation Prototypage,test, contrôle, mesure 1 Gestion de l eau, de l énergie et des déchets 2 Composants électroniques et microélectronique s 2 Environnement juridique et légal TIC Géotextile Sports & loisirs Transports Emballage Agriculture Habillement mode chaussure Aménagement de la maison Environnement EU Actors Med Actors First mapping: more than 300 EuroMed stakholders Research Industry Finance Institutional bodies 13

14 Activity 3 : R2B B2B I2B and innovative project detection Map existing opportunities / project, but we do not wait only for actors to come with innovative project (very few) We detect opportunities, qualify and quantify the opportunities, and then we push them to specific actors and support their initiative. We also brand competencies / not only research results or existing solutions 14

15 Activity 3 : R2B B2B I2B and innovative project detection How : MMDIP Mutualised Market Demand Intelligence Process, a methodology developed with Cambridge, Sophia etc.. (3 years R&D in innovation management, 3 years demonstration) Analysis of Final market needs then change them into individual / collective innovation and research result exploitation involving main segments and support segments 15

16 Activity 3 : R2B B2B I2B and innovative project detection Identify the actors that are able to supply a part of the innovative solution to answer the need Then Make the link by organising physical meetings between stakeholders: Research / Industry / Finance 16

17 Activity 3 : R2B B2B I2B and innovative projects detection Sample of projects Protech market : Police, army,... : new design, new materials (cluster of 4 companies) Sportech using recycled plastics : Large company + suppliers + National grant New distribution channel and customisation : clothes for youth : ICT + textile companies Builtech : Textile and Adverstising on construction site : construction equipement Company + textile company + communication company ICT company and a textile consultant building a ERP / CRM software for Textile company And so on... 17

18 Activity 4 : Conditions for the industry to switch from traditional to technical application : Added Value Services platform? Measure / compliance > OK But Prototyping? Pre series? For which application / final market? For which research organisation? For which companies? Off shoring? Near shoring. Local south Mediterranean companies? Who will operate? PPP? How to gain the confidence of private sector 18

19 3. Future TEXTECHMED steps > Prepare the launch of the first Professional Social network dedicated to technical textile in the Euromediterranean Physical <> Virtual Critical mass of opportunities Capitalization of contacts Define a range of Value added services for SME s Equipments : Test, Control, prototyping, pre series, Scale up, and How to operate the service? PPP 19

20 20

21

22

23 Call for expression of interest Scientific and sectoral experts committee People from each community : business, finance, research, institution : researchers, private consultants, entrepreneurs, business angels, to : contribute to the mapping and detect cooperation opportunities Lobby > EC, National Authorities,.. > Raise fund to launch the Web based tool : manage the network 23

24 Companies, researchers, financial officers, textile industry representatives.. Why join us? Switch from a rough vision to a clear one of markets and technology trend, business opportunities, etc Better Understanding of relations between actors of the value chain, potential partnership and coopetitive positioning between countries in the textile sector Benchmarking and partnership with «hot spots» of textile, technical textile 24

25 Launching and Making a sectoral network sustainable? Must be Multi actors : Intermediaries and support organisations Financial organisations : Subsidies, VCs & Banks SMEs Innovation providers : Research, Start up,.. Waiting from Ideas from Member is not enough : detect market opportunities > Push them to actors Fulfill Local / Regional / Needs Export (JV) : Lower cost for EU / More Added Value for Med Partner Use of ICT / Web 2.0 : Virtual + physical Lower cos Environment preservation Critical mass of actors 25

26 Contacts Raffaele BUOMPAME, Project Director - Francois TAMARELLE, Senior Expert Elena MURZAKAEVA, Project Officer 26

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