EXECUTIVE EDUCATION LONDON BERLIN PARIS WARSAW TURIN MADRID. Campus Berlin. The World s First Business School (est. 1819)

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1 EXECUTIVE EDUCATION Campus Berlin LONDON BERLIN PARIS WARSAW MADRID TURIN The World s First Business School (est. 1819)

2 WELCOME 2

3 WELCOME WELCOME ESCP Europe combines academic excellence, practical application and international orientation. On our five European campuses in Berlin, Paris, London, Madrid and Torino, over 4,000 students from diverse backgrounds are enrolled in our challenging study programmes. Each year around 5,000 managers appreciate our approach to Executive Education. The modular and flexible Executive Education programmes at ESCP Europe s Berlin campus have one overall objective: to be of the highest value to your specific needs. Through our offer we provide you with knowledge from academia, experience from practitioners and networks with peers and alumni. Our professors know what is important for your career development, and they are highly committed and dedicated to working with you. I would like to invite you to learn more about our programmes and modules, each of which is designed in a way that allows you to work towards additional degrees later on, such as our highly valued General Management Programme certificate or our renowned Executive MBA, should you wish to do so. We would be pleased to welcome you at ESCP Europe, and we can assure you that you will benefit greatly from the opportunities we provide for you. Yours sincerely Prof. Dr. Stefan Schmid Academic Dean Executive Education, Berlin Chair of International Management and Strategic Management YOUR In this folder you will find our detailed programme brochures and an overview with all dates, costs and a registration sheet. Visit the Executive Education website and call us for any information: Dipl.-Ing. Dominic Hammer, MBE T: dhammer@escpeurope.eu Theresa Voigt, M.A. T: tvoigt@escpeurope.eu 3

4 WELCOME ESCP EUROPE AT A GLANCE KEY FACTS & FIGURES 40,000 graduates in key positions in over 150 countries campuses in Paris, London, Berlin, Madrid, Torino and Warsaw 4,000 students representing 90 nationalities 130 permanent professors active in research 80 5,000 academic alliances worldwide affiliate faculty members managers and executives in training every year HISTORY On 1st December, the World s First Business 1819 School is established by a group of economic scholars and businessmen On 5th April, the concept of ESCP Europe as a multi-campus in Paris. Even at its debut ESCP Europe had a global perspective with one third of its students coming from an international background. ESCP Europe celebrates its 100th anniversary, postponed due to the post-war crisis, in the vast auditorium of the Sorbonne. business school is born. Inauguration of campuses in Germany and the United Kingdom soon follow. This landmark recognises the school s deep European identity. The school expands its borders once again by opening its 4th campus in Madrid. ESCP Europe enters Italy with a 5th campus in Torino. 4

5 WELCOME Education in a school such as ours builds on a privileged leverage for change on personal and organisational levels: it enables executives to identify and to orchestrate new sources of value for companies and to build the personal development of its members. Delphine Manceau Dean of European Executive Education & Corporate Relations

6 ADDITIONAL MODULE: BUSINESS COMPETENCE PROGRAMME Module by module one step ahead: Understanding Marketing, Strategy and Corporate Finance INTERCULTURAL MANAGEMENT GERMANY & FRANCE The World s First Business School (est. 1819)

7 BUSINESS COMPETENCE PROGRAMME BUSINESS COMPETENCE PROGRAMME Strategy Marketing BCP Business Competence Programme Corporate Finance ENGLISH LANGUAGE management programme Module length: THREE DAYS per module THREE MODULES: Marketing, Strategy and Corporate Finance ONE STEP AHEAD: Knowledge- and skills-focused modules will enhance your career development All activities take place at ESCP Europe s BERLIN CAMPUS BOOK all three modules as an entire programme Or CHOOSE each module separately LEARN essentials, CONNECT to equals and BUILD your network CERTIFICATE awarded by ESCP Europe, The World s First Business School 7

8 BUSINESS COMPETENCE PROGRAMME BUSINESS COMPETENCE PROGRAMME The Business Competence Programme is an English language Executive Education programme. It consists of three modules, namely Marketing, Strategy and Corporate Finance. Every module can be chosen separately or as a series. You will gain profound knowledge which you will then be able to use in your daily work life. Our modular Executive Education programmes are flexible and as individual as your own career. For every career step you take, we provide you with the modules you need. In addition, credits from our Business Competence Programme can be transferred to other Executive Education programmes such as the Executive MBA and the General Management Programme. European Executive MBA General Management Programme Executive Masters 8

9 BUSINESS COMPETENCE PROGRAMME MARKETING Contemporary business realities place the marketing function of any company in a key position. Specialised marketing decision-makers and company executives must therefore develop and maintain a significant mastery of state-of-the-art marketing skills and knowledge. By doing so they can provide better decision-making, effective communication channels and long-term success for the company as a whole and for their own careers. More than any other business function, marketing deals with customers. Philip Kotler, a renowned marketing specialist, once wrote: Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer s watchwords are quality, service and value. This class exposes participants to the fundamental concepts, mechanisms and terminologies of marketing, and provides them with an understanding of how they are applied to both businesses and non-profit organisations. Very well structured. Very good mix of theory and practical work. KEY TOPICS Fundamental Marketing Concepts Consumer & Organisational Buying Marketing Instruments I Marketing Instruments II Marketing and Web 2.0 Market Segmentation KEY TAKE-AWAYS Provides you with an understanding of the key principles of marketing You will develop a deeper understanding of how companies plan, implement and control marketing strategies and actions You will study the relevant marketing tools and elements of the marketing mix Explains you marketing s relationship with other departments within the firm and the market environment KEY FACTS Professor Prof. Dr. Frank Jacob Chair of Marketing Teaching Method Lectures Cases Videos Discussions Length: 3 days Language: English Costs and dates: see overview 9

10 BUSINESS COMPETENCE PROGRAMME STRATEGY The title of a famous article by Michael Porter in the Harvard Business Review was: What is Strategy? In this module you will not only find an answer to this fundamental question, but you will also explore in how far strategies drive organisations and experience why and how strategy matters. This module will cover the essentials of corporate and business strategy. Participants will be made familiar with all facets of the strategy process, with a particular emphasis on strategic analysis and strategy formulation. Strategy is a key topic for everybody in the firm entrepreneurs, managers and employees at all levels. KEY TOPICS Key Concepts in Strategic Management Corporate Culture, Mission, Vision and Objectives Strategic Analysis Formulating Strategy Implementing Strategy Many compliments to Professor Schmid he makes the lesson interesting, participative and he adds lots of value by his academic experience and passion on the topic, which transpires from his attitude in the class. KEY TAKE-AWAYS This module: Provides you with key frameworks and concepts in corporate strategy Shows you that a firm must have a clear vision and clear objectives before formulating its strategy Makes you aware of the need for intensive strategic analysis in firms Helps you to understand and make strategic decisions Gives you insights into the need for implementing strategy Reflects the trend towards internationalisation and globalisation and focuses on the international dimension of strategy Prepares you to think about your firm s and other firms strategies KEY FACTS Professor Prof. Dr. Stefan Schmid Chair of International Management and Strategic Management Teaching Method Interactive teaching Exercises Debates Individual work, group work and discussions Case study Length: 3 days Language: English Costs and dates: see overview 10

11 BUSINESS COMPETENCE PROGRAMME CORPORATE FINANCE The Corporate Finance module examines both sides of the balance sheet raising capital as well as investing capital. Therefore, the module is designed to provide participants with a solid general understanding of the way financial markets work and how financial decisions are made in practice. The Finance module is directed at Executives without any prior knowledge of financial management. It introduces you to the basic concepts, principles and tools of corporate finance, and provides you with an overview of the role of the financial manager. KEY TOPICS Describe the general objectives and the main instruments of corporate finance Explain the time value of money and opportunity cost of capital concepts Calculate and interpret present values, net present values and internal rates of return Evaluate common stocks and straight bonds Explain the trade-off between risk and return, and calculate the company cost of capital Evaluate a whole firm using discounted cash flow analysis or multiples Describe and value basic derivatives (options, futures and swaps) KEY TAKE-AWAYS You will challenge your analytical and mathematical skills You will understand how investment decisions are made You will be able to recognise the advantages and limitations of various investment valuation techniques You will get to know the different kinds of financial instruments that are employed for raising capital Using capital market data, you will explore adequate financial strategies for firms You will understand why corporate finance is beneficial to the whole company, and not only to the financial manager Professor Pape gave a very interesting and excellent lecture: very focused, well thought out, a high level of interactivity and with perfect emphasis. KEY FACTS Professor Prof. Dr. Ulrich Pape Chair of Finance Teaching Method Lectures Examples Cases Class participation Length: 3 days Language: English Costs and dates: see overview 11

12 BUSINESS COMPETENCE PROGRAMME INTERCULTURAL MANAGEMENT GERMANY & FRANCE How to promote German-French business will be the main question to be answered in this module. Germany and France have been neighbours, allies and strong economies within the European Union for decades. By participating in this module you will gain a deeper understanding of cultural inheritance, differences and commonalities of those two countries. The module gives an insight into the basics of intercultural management using very practical examples of the German and French business context. Participants will learn about the strategic and commercial approach: negotiation methods and project management in the German-French environment. The module will also focus on recruiting strategies and the different ways to motivate the sales team. Furthermore, the very practical aspects of intercultural management such as establishing a subsidiary and generating external growth abroad are taken into consideration. KEY TOPICS Understanding before action: national cultures and corporate cultures Strategic and commercial approach Client prospection and sales techniques Negotiation skills and recruitment Project management and optimising the customer relationship Managing and motivating sales teams Auditing & restructuring a sales force External growth Search, negotiation and due diligence of partners and targets Implementation of strategy KEY TAKE-AWAYS You will learn how to build a strategic approach, how to negotiate and how to handle a specific German-French Customer Relationship Management You will define recruiting criteria and gain insights into motivating sales teams You will learn how to establish and run a subsidiary You will learn how to accelerate growth through company acquisition Cross-cultural management knowledge I ve been working with Germans for a long time. But it was only after training with Mr. Untereiner that I finally understand some situations, which was very useful for my professional cooperation. KEY FACTS Professor Prof. Gilles Untereiner, Director CCFA Teaching Method Lectures Examples Class participation Interactive teaching Individual/group work and discussions Length: 3 days Language: English Costs and dates: see overview 12

13 INTERNATIONAL BUSINESS PROGRAMME Module by module one step ahead: Being successful abroad The World s First Business School (est. 1819)

14 INTERNATIONAL BUSINESS PROGRAMME INTERNATIONAL BUSINESS PROGRAMME International Marketing Managing in China International Strategy Intercultural Leadership IBP International Business Programme Managing in CEE Managing in Japan Managing in India International Finance ENGLISH-LANGUAGE management programme ONE STEP AHEAD: Knowledge- and skills-focused modules will enhance your career development All activities take place at ESCP Europe s BERLIN CAMPUS BOOK all modules as an entire programme Or CHOOSE each module separately LEARN essentials, CONNECT to equals and BUILD your network CERTIFICATE awarded by ESCP Europe, The World s First Business School 14

15 INTERNATIONAL BUSINESS PROGRAMME BUSINESS MODULES: International Strategy, Intercultural Leadership, International Finance and International Marketing Module length: ONE AND A HALF DAYS per module MANAGING IN... MODULES: Managing in India, Managing in Central and Eastern Europe (CEE), Managing in China and Managing in Japan Module length: ONE DAY per module Are you working with colleagues, customers or suppliers from other countries? Are you preparing for an international career? Our modules, taught by a team of experienced professors, will provide you with excellent learning and development opportunities for the management across borders. Our International Business Programme is an English-language Executive Education programme. It is structured in two parts. The first part concentrates on the major challenges of internationalisation. Four modules cover all fundamental questions of going and operating abroad: International Strategy, Intercultural Leadership, International Finance and International Marketing. Internationalisation takes place in specific countries or regions. In the second part of our International Business Programme, you can acquire knowledge and skills relevant for doing business in specific countries or regions. We offer you a broad range of specialisations: Managing in India, Managing in Central and Eastern Europe (CEE), Managing in China and Managing in Japan. In addition, credits from our International Business Programme can be transferred to other Executive Education programmes such as the Executive MBA or the General Management Programme. European Executive MBA General Management Programme Executive Masters 15

16 INTERNATIONAL BUSINESS PROGRAMME INTERNATIONAL STRATEGY If you want to expand internationally, this module is a must have. Taught by one of the leading experts in the field, the module is both conceptually insightful and practically helpful. Before and when going international, one of the major questions is whether the competitive advantage found in the home country can be transferred to other markets. Companies have to develop an appropriate strategy for their business abroad. Which countries are the best choices? What market entry options do exist? When is the right moment to go abroad? Will products and services be offered identically or in a differentiated way? The International Strategy module provides you with an exhaustive framework to answer questions of the highest relevance in today s globalised world. You will gain profound knowledge and receive input in the form of checklists and tools, helping you to better make and/or understand decisions relating to internationalisation. KEY TOPICS Various options for being an international firm Objectives of the international firm The strategy of the international firm an overview Strategic analysis in an international firm Market entry strategies for international firms Target market strategies for international firms Timing strategies for international firms Allocation strategies for international firms Coordination strategies for international firms Towards a modern perspective for international firms KEY TAKE-AWAYS I highly appreciated Professor Schmid s passion for the topic and his ability to transmit his knowledge and experience to the class. This module: Extends and deepens your knowledge on strategy by focusing on the international dimension Provides you with practical and applicable key frameworks and concepts of international strategy Shows you that international strategy is multi-faceted Helps you to make and understand internationalisation decisions Gives you many examples of firms from different industries and countries KEY FACTS Professor Prof. Dr. Stefan Schmid Chair of International Management and Strategic Management Teaching Method Interactive teaching Exercises, debates Individual work, group work and discussions Case studies Length: 1.5 days Language: English Costs and dates: see overview 16

17 INTERNATIONAL BUSINESS PROGRAMME INTERCULTURAL LEADERSHIP The globalisation of business requires intercultural competence and global leadership capabilities. This module provides participants with the essential know-how and experience which is the indispensable basis for any successful career in an international context. The dynamic global environment is the context of organisations which are no longer defined by national boundaries. Intercultural interactions have now become a common feature of business life. Understanding and managing these situations is crucial not only for international business, but also for the global careers of individual managers. This module will introduce future managers to the particular challenges of working, managing and leading in a multicultural environment. KEY TOPICS Introduction to Intercultural Leadership Culture and management Communicating across cultures Cultural synergy, intercultural competence Motivation in an intercultural context Teams in an intercultural context Global leadership and global mindset Key success factors for global careers KEY TAKE-AWAYS It was a good approach, aligning theory with individual practice. One of the best courses! Thank you! You will understand and discuss cultural values and their impact on management practices You will understand and develop intercultural competence You will understand the basic principles of motivation, leadership, careers and team dynamics in an intercultural environment Finally you will combine all this knowledge and experience for the development of global leadership capabilities KEY FACTS Professor Prof. Dr. Marion Festing Chair of Human Resource Management and Intercultural Leadership Teaching Method Lectures Case discussion Individual and collective presentations, debates, exercises Role play Films Length: 1.5 days Language: English Costs and dates: see overview 17

18 INTERNATIONAL BUSINESS PROGRAMME INTERNATIONAL FINANCE This module helps participants to develop a first understanding of international finance and is thus beneficial for every manager in a firm with international exposure, not only for financial managers. This module contrasts operational hedges and financial hedging strategies used in managing foreign exchange risk. Fluctuating exchange rates can affect the competitive position of firms. Companies that export a significant part of their products or services bear the risk of an increasing value of the domestic currency, whereas importers are afraid of decreasing rates. Currency risks, however, not only affect firms that are engaged directly in international trade, but also purely domestic firms (e.g. suppliers). Furthermore, the search for financial funds no longer stops at the water s edge. Consequently, this module seeks to provide a conceptual framework within which the key financial functions of the multinational corporation can be analysed. The professors made a difficult subject very interesting they got the class involved. KEY TOPICS Foundations of international financial management rise of the multinational corporation, internationalisation of financial markets and financial management Multinational capital budgeting capital structure and the cost of capital, international capital budgeting Measuring and managing foreign exchange exposure forwards, futures, options and swaps KEY TAKE-AWAYS You will understand the meaning of international financial markets for corporate decision-making in a globalised world You will be able to make international capital budgeting and financing decisions by accounting for political and country risk factors You will understand the economic intuition behind changes in exchange rates through the interplay of interest rates, inflation levels and exchange rates You will be able to discuss the conceptual and managerial analysis of economic exchange exposure KEY FACTS Professors Prof. Dr. Ulrich Pape Chair of Finance Prof. Dr. Houdou Basse Mama International Financial Markets Teaching Method Lectures Examples Cases Active discussions with other participants Small exercises in cooperative learning teams Length: 1.5 days Language: English Costs and dates: see overview 18

19 INTERNATIONAL BUSINESS PROGRAMME INTERNATIONAL MARKETING State-of-the-art insights taken from research and best practice on international marketing helps the marketing decision-maker to acknowledge and harness fully a number of new marketing realities. Consequently, this module provides the current or future marketing manager with the essential skills and knowledge base needed for international marketing success. Globalisation has developed from a trend into a fact. For marketing in particular, plenty of new opportunities and new challenges have emerged. How are international customers different, what is the best strategic approach to entering new markets and can we continue with our proven marketing practices or do we need to adapt? KEY TOPICS Marketing realities on a global scale Cultural diversity and its impact on buying and marketing Coordination of marketing activities across country markets Product standardisation vs. price discrimination Best practice insights from a global marketing champion KEY TAKE-AWAYS Congratulations to Professors Jacob and Wilken! They were great, and the time we spent with them was very interesting. We covered a lot of material and they had a very good teaching approach regarding cases etc. You will learn to appreciate opportunities and understand the pitfalls of international marketing You will be able to frame and structure the challenges of and approaches to international marketing You will understand what drives the success of global marketing champions You will be able to define marketing strategies for a global arena You will be able to apply tools to prepare and implement marketing actions across country markets KEY FACTS Professors Prof. Dr. Frank Jacob Chair of Marketing Prof. Dr. Robert Wilken Chair of International Marketing Teaching Method Lectures Discussions Case studies Concluding workshop Length: 1.5 days Language: English Costs and dates: see overview 19

20 INTERNATIONAL BUSINESS PROGRAMME MANAGING IN INDIA This compact one-day module, co-delivered in part by a German and an Indian lecturer, both with working experience in India, will help to make sense of the often contradictory Indian experience and enable you to navigate successfully your way through interactions with Indians. India is a nation with lots of diversity, and it is vibrant, argumentative and self-confident. In terms of information technology, India is already amongst the best in the world, so the country has therefore become a primary destination for outsourcing services. Strategically, India is seen as a counterweight to China for many industries. Few can dispute its strategic importance, growing middle class and market potential amongst the emerging markets just after China. Whilst linguistically India is thought to be easier to access, its culture is very different from any other and follows its own inner and complex logic. KEY TOPICS Recent developments in the Indian business context and their implications for European companies Understanding Indian value and belief systems and their impact on business interactions Understanding Indian communication styles and behaviours Building relationships in India Collaborating with Indian partners Leading Indian employees and teams Managing the outsourcing relationship KEY TAKE-AWAYS Increases your awareness of challenges and opportunities in the Indian business environment Provides you with an understanding of the key aspects of Indian culture and their business implications Gives you a framework with which to interpret Indian communication and behaviours and to avoid traps Shows you practical solutions that help to communicate and interact effectively and get things done You will improve your ability to interact as a leader, colleague or partner You will reflect on the implications for your own role and involvement It was an intense learning experience for all the participants and your session, in particular, received very positive feedback. We are sure that your contribution will go a long way towards enriching the wisdom of our participants. KEY FACTS Professor Dipl.-Kffr. Claudia Müller Managing Director of cim consulting Mrs. Claudia Müller will be joined by Mrs. Sujata Banerjee for part of the day. Teaching Method Interactive teaching Discussion Exercises and cases Short film sequences Real-life examples from personal experience Length: 1 day Language: English Costs and dates: see overview 20

21 INTERNATIONAL BUSINESS PROGRAMME MANAGING IN CEE Since 1989 we have witnessed the unification of Europe on the principles of democracy and a market economy. This process is far from its end, and differences between the old EU-15, newcomers and other Central and Eastern Europe countries (CEE) are significant. This module has been designed to understand these differences and to contribute to crafting the right strategy for these markets. CEE is a target destination for many multinational companies headquartered in Western Europe, USA, Asia, etc. In order to succeed in this region, managers need to understand local specifics originating from different historic, economic and cultural backgrounds. They also need to understand that knowledge transfer from Western countries to CEE has been so successful that CEE has become a cradle of many fast-growing companies, serious competitors and even champions on the global business stage. KEY TOPICS KEY TAKE-AWAYS Helps you to understand the historical, political and economic development of CEE countries and the consequences of doing business in CEE You will analyse and gain key information on the business environment in the region You will discuss the motivations, strategies and challenges of multinational corporations operating in the region You will learn how to deal with management issues in joint ventures and mergers and acquisitions in CEE Economic environment and privatisation in CEE Political, legal and cultural environment in the region Motives for and types of investments in CEE Strategies of foreign investors Main marketing and management challenges for MNCs in the region Impact of the crisis on doing business in the region Case study of an MNC investing in the region (manufacturing and service sector) Case study of a successful local company going global...more than satisfactory the professor was very good. It was a great experience to understand the economic progress made by CEE very different from developed markets like Germany. Prof. Sonia s welcome and hospitality were very warm. KEY FACTS Professor Prof. Dr. Sonja Ferencikova International Business and Management Teaching Method Lecture Discussion Case study analysis Group work and discussion Length: 1 day Language: English Costs and dates: see overview 21

22 INTERNATIONAL BUSINESS PROGRAMME MANAGING IN JAPAN A deeper understanding of the Japanese management system helps us to understand that management is culturally rooted and that there is more than one road to success. Is Japan in, or is Japan out? What is the truth? Is there anything which the Western managers can learn from Japan? Let s face the facts. Japan s economy belongs to the most sophisticated economies in the world. Its global competitiveness has recently deteriorated slightly, but it is still ranked among the Top 10 countries in the world. If we look at the economic performance of Japan since World War II, the rise of its economy has been breathtaking and has been considered a miracle. Part of this success has been due to the specific Japanese management system, which is substantially different from the rest of the world. Prof. Dr. Sonnenborn s rich experience, his profound knowledge and the variety of practical examples made the course a highlight in the curriculum. KEY TOPICS Cultural diversity in Japan and the interconnection between management and culture The Japanese value system Comparison of management systems Selection of management concepts (Total Quality Management, Kaizen) Competitive conduct of Japanese companies KEY TAKE-AWAYS You will learn to question different management systems You will understand the cultural context of different management approaches You will be able to evaluate different managerial procedures You will experience that each management culture offers specific advantages for its economic success You will be helped to decide which strategies and tools are appropriate for successful management in this country KEY FACTS Professor Prof. Dr. Hans-Peter Sonnenborn International Management Teaching Method Lecture Discussion Group work Presentation Length: 1 day Language: English Costs and dates: see overview 22

23 INTERNATIONAL BUSINESS PROGRAMME MANAGING IN CHINA This module will provide you with an understanding of key aspects of Chinese culture and their business implications, and it will also help you to interact effectively and get things done. China has become one of the major strategic development markets worldwide. Nowadays it is more important than ever to work closely with Chinese collaborators, in order to attract and retain local talent and to understand customers intimately in order to further access and to develop market potential. These objectives require a high degree of intercultural compe - tence, for everybody in the organisation who interacts in some way with Chinese colleagues and partners. KEY TOPICS Recent developments in the Chinese business context and implications for European companies How do the Chinese tick? Value system and manifestations in business Understanding Chinese communication styles and behaviours Building guanxi in China Collaborating with Chinese partners Communicating virtually Collaborating with Chinese colleagues: how to get your message across and obtain results Leading Chinese employees: how to generate engagement and performance Building the local organisation: how to align global and local practices KEY TAKE-AWAYS Increases your awareness of challenges and opportunities in the Chinese business environment Provides you with an understanding of the key aspects of Chinese culture and their business implications Gives you a framework with which to interpret Chinese communication and behaviours and to avoid traps Shows you practical solutions to communicating and interacting effectively and getting things done You will improve your ability to interact as a leader, colleague or partner The workshop was extremely informative yet entertaining and tended very well to my individual needs. Mrs. Müller provided lots of personal experience and made the subjects come to life. I came away with very concrete ideas on how to communicate and interact in my future job in China and Hong Kong. KEY FACTS Professor Dipl.-Kffr. Claudia Müller Managing Director of cim consulting Teaching Method Interactive teaching Discussion Exercises and cases Short film sequences Real-life examples from personal experience Length: 1 day Language: English Costs and dates: see overview 23

24 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES Executive programmes designed for professional development at the intersection of Business, Politics and Civil Society The World s First Business School (est. 1819)

25 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES INTRODUCTION The ESCP Europe/Hertie School Certificate Series is a set of unique short-term executive programmes for managers working at the intersection of business, politics and civil society. Certificates consist of three to four seminars each, and they address topics and skills related to general management such as leadership, strategy and decision making, as well as marketing and communication. All seminars take place at either ESCP Europe Berlin campus or at the Hertie School Berlin. They will cover the main concepts, principles and instruments as well as their application in different organisational contexts. Each certificate requires participants to successfully complete all seminars within two years. Credits can be transferred to ESCP Europe s Executive MBA programme and Hertie School s EMPA programme. In cooperation with: 25

26 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES INTRODUCTION Certificate in Strategy and Decision Making in Business, Politics and Society ESCP EUROPE / HERTIE SCHOOL Certificate Series Certificate in Marketing and Communication in Business, Politics and Society Certificate in Leadership in Business, Politics and Society 26

27 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES MARKETING AND COMMUNICATION IN BUSINESS, POLITICS AND SOCIETY MARKETING Contemporary business realities place the marketing function of any company in a key position. Specialised marketing decision-makers and company executives must therefore develop and maintain a significant mastery of state-of-the-art marketing skills and knowledge. By doing so they can provide better decision-making, effective communication channels and long-term success for the company as a whole and for their own careers. This class exposes participants to the fundamental concepts, mechanisms and terminologies of marketing, and provides them with an understanding of how they are applied to both businesses and non-profit organisations. KEY FACTS Professor Prof. Dr. Frank Jacob Chair of Marketing Learn more: Business Competence Programme brochure School: ESCP Location: Berlin Length: 3 days Language: English Costs and dates: see overview 27

28 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES MARKETING AND COMMUNICATION IN BUSINESS, POLITICS AND SOCIETY POLITICAL COMMUNICATION Strategic reform policy in addition to policy content must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency. This course introduces participants to crucial issues of national and international communication, as well as of key developments on the European and regional levels. Participants get insight into the role of the mass media and the possibility of reaching small and/or diverse audiences through modern social media. KEY FACTS Professor Prof. Dr. Andrea Römmele Learn more: School: Hertie Location: Berlin Length: 2.5 days Language: English Costs and dates: see overview PUBLIC AFFAIRS AND STAKEHOLDER COMMUNICATION In a media society where reputation is key, knowing and catering to the specific stakeholder s expectations is a crucial factor of competitive differentiation. This course addresses public affairs, stakeholder management and communication as a holistic approach to doing business and discusses options for successfully reaching each individual stakeholder. It allows participants to develop a conceptual and practical understanding of strategic methods in areas as relationship / network management, media management, or corporate social responsibility. KEY FACTS Professor Prof. Dr. Andrea Römmele Learn more: School: Hertie Location: Berlin Length: 2.5 days Language: English Costs and dates: see overview 28

29 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES LEADERSHIP IN BUSINESS, POLITICS AND SOCIETY HUMAN RESOURCES FOR EXECUTIVES Human resources can be a source of competitive advantage in your firm and ensure the performance of your team if they are well managed. This course is designed for managers who are necessarily involved in managing people within their organisation and gives special emphasis to the international dimension of human resource management (HRM). The course focuses on the way how managers use human resource practices to plan, develop and motivate their workforce. The course is designed to outline the strategic relevance of HR for achieving firm performance and to explain how line managers can contribute to this process. KEY FACTS Professor Prof. Dr. Marion Festing Chair of Human Resource Management and Intercultural Leadership Learn more: Open Executive MBA Courses brochure School: ESCP Location: Berlin Length: 1.5 days Language: English Costs and dates: see overview INTERCULTURAL LEADERSHIP The dynamic global environment is the context of organisations which are no longer defined by national boundaries. Intercultural interactions have now become a common feature of business life. Understanding and managing these situations is crucial for international business and for the global careers of individual managers. This module will equip participants with the essential intercultural competencies and global leadership capabilities for a successful career in an international and multicultural context. KEY FACTS Professor Prof. Dr. Marion Festing Chair of Human Resource Management and Intercultural Leadership Learn more: International Business Programme brochure School: ESCP Location: Berlin Length: 1.5 days Language: English Costs and dates: see overview 29

30 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES LEADERSHIP IN BUSINESS, POLITICS AND SOCIETY POWER AND INFLUENCE: LEADERSHIP IN ACTION Participants develop an understanding of the relationship among key concepts leadership, management, authority, power and influence and thereby gain a practical and coherent framework useful for their future courses of action. The objectives of this course are to enable the participants to see the world differently to reflect on what they notice and how they apprehend the world around them and to reflect on and/or change what they do as they navigate through that world. KEY FACTS Professor Prof. Johanna Mair, PhD Learn more: School: Hertie Location: Berlin Length: 2.5 days Language: English Costs and dates: see overview SMART DECISIONS IN GOVERNMENT AND BUSINESS This course cuts across several of the most important decision areas which managers in the private and public sector face: allocating scarce resources or project budgets in different business units or policy areas; making tradeoffs between financial/economic, ecologic and social objectives; transparently selecting contractors; developing recommendations for siting public facilities; considering health or environmental risks. KEY FACTS Professors Dr. Gilberto Montibeller Cornelius Schaub Learn more: School: Hertie Location: Berlin Length: 2.5 days Language: English Costs and dates: see overview 30

31 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES STRATEGY AND DECISION MAKING IN BUSINESS, POLITICS AND SOCIETY STRATEGY The title of a famous article by Michael Porter in the Harvard Business Review was: What is Strategy? In this module you will not only find an answer to this fundamental question, but you will also explore in how far strategies drive organisations and experience why and how strategy matters. This module will cover the key frameworks and concepts in corporate strategy. Participants will be made familiar with all facets of the strategy process, with a particular emphasis on strategic analysis and strategy formulation. KEY FACTS Professor Prof. Dr. Stefan Schmid Chair of International Management and Strategic Management Learn more: Business Competence Programme brochure School: ESCP Location: Berlin Length: 3 days Language: English Costs and dates: see overview STRATEGIC MANAGEMENT Public sector organisations have to anticipate and respond to substantial challenges, such as long-term economic and financial instability, as well as demo graphic change or the drive for ecological sustainability. The main goal of this seminar is to equip the participants with a profound conceptual as well as instrumental and practical understanding of strategic management within a political and administrative context. The course enhances the participants awareness of opportunities to move beyond businessas-usual and to act and think more strategically. KEY FACTS Professors Prof. Dr. Mark van Twist Dr. Martijn van der Steen Learn more: School: Hertie Location: Berlin Length: 2.5 days Language: English Costs and dates: see overview 31

32 ESCP EUROPE /HERTIE SCHOOL CERTIFICATE SERIES STRATEGY AND DECISION MAKING IN BUSINESS, POLITICS AND SOCIETY SMART DECISIONS IN GOVERNMENT AND BUSINESS This course cuts across several of the most important decision areas which managers in the private and public sector face: allocating scarce resources or project budgets in different business units or policy areas; making tradeoffs between financial/economic, ecologic and social objectives; transparently selecting contractors; developing recommendations for siting public facilities; considering health or environmental risks. KEY FACTS Professors Dr. Gilberto Montibeller Cornelius Schaub Learn more: School: Hertie Location: Berlin Length: 2.5 days Language: English Costs and dates: see overview 32

33 OPEN EXECUTIVE MBA COURSES Advancing and developing knowledge, skills and careers The World s First Business School (est. 1819)

34 OPEN EXECUTIVE MBA COURSES INTRODUCTION ESCP Europe s Executive MBA ranks among the top worldwide, being number 1 in Germany and number 16 in the world (FT ranking 2014). Taking part in an open course of this highly renowned programme is a unique opportunity. You will achieve insights into a variety of topics, taught by our highly qualified Professors and selected Practitioners, as well as work together with other participants in the Executive MBA class. They come from over 20 different nations and hold diverse positions in international firms. Networking possibilities will arise and enrich your career. Credits can be transferred to the General Management Programme or the Executive MBA at ESCP Europe. OPEN EXECUTIVE MBA COURSES 34

35 OPEN EXECUTIVE MBA COURSES HUMAN RESOURCES FOR EXECUTIVES Human Resources can give your firm the competitive edge and ensure a superior performance by a well managed team or department. The course is designed for managers who are predominantly involved in managing people within their organisation. It gives special emphasis to the international dimension of human resource management (HRM) and will deepen your understanding of human resource policies and practices in different contexts. The course focuses on how managers use human resources practices to plan, develop and motivate their workforce. Thus, the role of managers in strategic workforce planning, recruitment and selection, management development and talent management as well as compensation issues, is addressed. The course is designed to outline the strategic relevance of HR for achieving firm performance and to explain how line managers can contribute to this process. KEY FACTS Professor Prof. Dr. Marion Festing, Chair of Human Resource Management and Intercultural Leadership Length: 1.5 days Language: English Costs and dates: see overview 35

36 OPEN EXECUTIVE MBA COURSES INTERNATIONAL CONTRACT LAW This course will first introduce the participant to certain universal principles of contract law common to the world s major legal systems. The course will then give an introduction to both public and private international contract law principles contained in various treaties and rules, including those concerning the financing of, and disputes arising from, such international contract transactions. As a result of taking this course, you will be better prepared to successfully participate within the world of international contracting, including the negotiation, drafting and performance of such agreements. KEY FACTS Professor Prof. Lawrence Eaker, J.D. Length: 1.5 days Language: English Costs and dates: see overview INTERNATIONAL STRATEGY AND STRUCTURE Since most firms are internationalising nowadays, this course will cover the international dimension of strategy. It will also link international strategy to international structure. The course will extend and deepen your knowledge of strategy by focusing on the international dimension. It will provide you with practically applicable key frameworks and concepts in international strategy and show you that international strategy is multi-facetted. Furthermore, the course will assist you in making and understanding internationalisation decisions, and demonstrate that international strategy and structure are interlinked. KEY FACTS Professor Prof. Dr. Stefan Schmid, Chair of International Management and Strategic Management Length: 1.5 days Language: English Costs and dates: see overview 36

37 OPEN EXECUTIVE MBA COURSES SERVICES MANAGEMENT An orientation towards services is often quoted as one of the most important factors of success for modern economies. Recently, a number of global companies have announced a shift of activities away from products and towards services. Some have already undertaken remarkable efforts to put those plans into practice. But not all have been equally successful in harnessing service markets economically. Services, in contrast to products, are characterised by their very specific nature. In order to be successful, the business manager of service markets must understand those aspects and be able to translate them into categories of practical decision making. The purpose of this course is to provide participants with an understanding of the specificities of service markets, to introduce a framework for managing a service offering, and to discuss how service suppliers can evaluate new service ideas for modern markets. KEY FACTS Professor Prof. Dr. Frank Jacob, Chair of Marketing Length: 1.5 days Language: English Costs and dates: see overview 37

38 OPEN EXECUTIVE MBA COURSES MANAGING SELF AND OTHERS This course offers insights into how you function in personal and managerial situations. Such knowledge will make you aware of a range of problems and opportunities that arise in connection with the management of human beings. For an entire class you will have the possibility of concentrating on yourself, different aspects of your life and your professional project. The aim is to help you assess yourself in relation to others, to your career and your lifestyle, and subsequently use this insight and self-awareness to make better life and career decisions. The course is based on the premise that an understanding of yourself will lead to a more effective management style in the various roles you may take up in an organisational setting. Being able to effectively manage oneself is the first and indispensable step towards managing others. KEY FACTS Professors Prof. Dr. Katharina Balazs, Associate Professor of Strategy and Organisation Prof. Dr. Philippe Gabilliet, Professor of Leadership and Personal Development Length: 1.5 days Language: English Costs and dates: see overview UNLEASHING PROFESSIONAL AND PERSONAL TALENT WITH MBTI Differences, diversity, and decision-making are the themes of this course. To properly prepare for increasing our mutual understanding of each other, we will determine our personal preferences in information processing and decision making. We will use the Myers-Briggs Type Indicator (MBTI) which is a personality inventory based on the theories of Carl Jung. The MBTI is non-judgmental and allows people to gain an understanding of their preferences, particularly with respect to energy source, information gathering, decision-making, and lifestyle/work patterns. The MBTI is widely used in the areas of management development, team building, and leadership. Over 40 years of research and development have demonstrated the reliability and validity of the MBTI. Participants should be led to think about their Types and how they can consequently best function as a team member, in terms of communication and/or conflict management, leadership, and decision-making, and more. Participants should also be able to gain insights in their professional and personal development. KEY FACTS Professor Prof. Dr. Véronique Tran, Associate Professor of Organisational Behaviour Length: 1.5 days Language: English Costs and dates: see overview 38

39 OPEN EXECUTIVE MBA COURSES CORPORATE COMPLIANCE AND CRISIS MANAGEMENT It takes decades to build a reputation and minutes to ruin it. (Warren Buffet). Corporate compliance crises occur mostly overnight and can negatively impact the company as well as its managers. No international company is immune to them. Causes can be, for example, the undue influence of cartels, or corrupt or fraudulent practices by one or several employees or a business partner. Consequences may include large fines, vast economic damage, a broken reputation, and even corporate collapse and insolvency. Severe private and criminal law liability risks and the end of professional careers are often implied also for managers who have not committed any crime, but had been managing those cases or had been in charge of preventive measures. Basic knowledge of corporate compliance management systems has therefore become an integral part of every Executive and Middle Manager s standard knowledge portfolio. This includes preventive actions, reaction to suspected cases, and crisis management after actual breaches. Corporate stakeholders have come to expect this knowledge of new placements at Executive, Senior and Middle Management level. KEY FACTS Professor Jürgen Pauthner, LL.M., MBA Length: 1.5 days Language: English Costs and dates: see overview 39