ECONOMIC IMPACT OF THE CREATIVE INDUSTRY IN SAN ANTONIO: 2012

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1 ECONOMIC IMPACT OF THE CREATIVE INDUSTRY IN SAN ANTONIO: 2012 Presented on: October 30, 2013 Presented by: Steve Nivin, Ph.D. Please contact Steve Nivin with any questions or comments at or

2 Red Panel by Ellsworth Kelly, Dallas Museum of Art

3 The Artistic Dividend 3 The aggregate economic impact that would not occur without the presence of artists. Ann Markusen and David King. The Artistic Dividend: The Arts Hidden Contributions to Regional Development. p. 4

4 Components of the Artistic Dividend 4 (1) the work that artists do to enhance the design features of a region s manufacturing products or marketing efforts. (2) the success of photographers, painters, authors, poets and graphic designers in exporting their work out of the region over the internet, arts fairs, or via other direct sales routes. (3) the revenues and income to groups or individuals artists who tour with theatrical, musical or dance performances. (4) the incomes earned and human capital created by the many artists who teach others their craft. (5) the incomes generated for support workers who build sets, edit manuscripts, print books and music, act as brokers or agents and engage in paid promotional efforts outside of arts establishments. Ann Markusen and David King. The Artistic Dividend: The Arts Hidden Contributions to Regional Development. p. 4

(3) the revenues and income to groups or individuals artists who tour with theatrical, musical or dance performances.

5 Data Sources and Methodology 5 Main data sources Quarterly Census of Employment and Wages Economic Census Nonemployer Statistics Occupational Employment Statistics Used Economic Census data to calculate a conversion factor (sales/payroll) used to calculate economic impact Some adjustments and projections in data were necessary

Statistics Used Economic Census data to calculate a conversion factor

6 Total Employment = 28,981 6 Design & Advertising 4,223 6,016 1,168 Museums & Collections Performing Arts 10,208 3,794 Schools 2,313 1,258 Visual Arts, Photography, & Culinary Arts Printing, Broadcasting, & Related Activities Independent Artists, Writers, & Performers

1,258 Visual Arts, Photography, & Culinary Arts Printing,

Total Number Self-Employed Creative Workers = 10,911 7 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 - Top 5 Sectors for Self-Employed Creatives: 2012 4,090 Independent

7 Total Number Self-Employed Creative Workers = 10, ,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Top 5 Sectors for Self-Employed Creatives: ,090 Independent Artists, Writers, and Performers 1,161 Specialized Design Services Photographic Services Advertising, Public Relations, and Related Services Fine Arts Schools (Private)

Independent Artists, Writers, and Performers 1,161 Specialized Design Services 890 859

8 Top 10 Occupations by Employment 8 4,000 3,500 3,000 2,500 2,000 1,500 1, ,681 2,820 2,212 1,744 1,649 1,570 1,372 1,320 1,210 1,206

Total Wages = $1,190,394,611 9 $600,000,000 $500,000,000 $513,938,852 $400,000,000 $300,000,000 $287,804,626 $200,000,000 $124,630,532 $146,342,579 $100,000,000 $31,426,208 $23,137,462 $63,114,351

9 Total Wages = $1,190,394,611 9 $600,000,000 $500,000,000 $513,938,852 $400,000,000 $300,000,000 $287,804,626 $200,000,000 $124,630,532 $146,342,579 $100,000,000 $31,426,208 $23,137,462 $63,114,351 $0 Design & Advertising Museums & Collections Performing Arts Schools Visual Arts, Photography, & Culinary Arts Printing, Broadcasting, & Related Activities Independent Artists, Writers, & Performers

$63,114,351 $0 Design & Advertising Museums & Collections Performing Arts Schools Visual Arts,

Creative Industry Average Wage = $39,858 10 $60,000 $50,000 $47,416 $50,169 $48,200 $40,000 $34,650 $30,000 $26,906 $27,272 $20,000 $18,387 $10,000 $0 Design & Advertising

10 Creative Industry Average Wage = $39, $60,000 $50,000 $47,416 $50,169 $48,200 $40,000 $34,650 $30,000 $26,906 $27,272 $20,000 $18,387 $10,000 $0 Design & Advertising Museums & Collections Performing Arts Fine Arts Schools Visual Arts, Photography, & Culinary Arts Printing, Broadcasting, & Related Activities Independent Artists, Writers, & Performers

Museums & Collections Performing Arts Fine Arts Schools Visual Arts, Photography, &

11 Economic Impact = $4,294,509, $2,500,000,000 $2,000,000,000 $1,967,141,762 $1,500,000,000 $1,000,000,000 $831,260,600 $726,726,800 $500,000,000 $423,022,245 $0 Design & Advertising $110,982,171 Museums & Collections Performing Arts $84,211,012 $151,164,478 Schools Visual Arts, Photography, & Culinary Arts Printing, Broadcasting, & Related Activities Independent Artists, Writers, & Performers

$110,982,171 Museums & Collections Performing Arts $84,211,012 $151,164,478 Schools Visual Arts,

12 Economic impact of the industry continues to grow Employment 28,676 28,765 28,981 Total Wages $1,137,844,287 $1,178,782,016 $1,190,394,611 Average Wage $37,430 $38,738 $39,858 Economic Impact $4,094,927,862 $4,263,612,792 $4,294,509,067

$1,178,782,016 $1,190,394,611 Average Wage $37,430 $38,738

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16 How many artists are there in the room? Would you please raise your hands. FIRST GRADE: En mass the children leapt from their seats, arms waving. Every child was an artist. SECOND GRADE: About half the kids raised their hands, shoulder high, no higher. The hands were still. THIRD GRADE: At best, 10 kids out of 30 would raise a hand, tentatively, self-consciously. By the time I reached SIXTH GRADE, no more than one or two kids raised their hands, and then ever so slightly, betraying a fear of being identified by the group as a closet artist. The point is: Every school I visited was participating in the suppression of creative genius. 16 Gordon MacKenzie, Orbiting the Giant Hairball: A Corporate Fool s Guide to Surviving with Grace

THIRD GRADE: At best, 10 kids out of 30 would raise a hand, tentatively, self-consciously.

17 Conclusion 17 Creative industry is foundational!

18 18 We should close our eyes and imagine

19 19 what our economy can develop into if we continue to foster the growth of the arts and the creative industry!

The Kentucky Creative Industry

The Kentucky Creative Industry The National Picture The United States Bureau of Economic Analysis and the National Endowment for the Arts released results of the arts and culture sector s contributions