We make the difference

Transcription

1 We make the difference Innovative solutions for product and brand protection A tesa company

2 »Our brand will only stay successful if we keep counterfeiters and greymarket dealers at bay.«

3 tesa scribos Reliable solutions which build trust Customers trust is the basis of branded products success. Security solutions from tesa scribos protect and strengthen this trust, since they make it possible to distinguish between originals and counterfeits, prevent unauthorised access and track a product s path through the entire distribution chain. Brand loyalty is a treasured commodity which is why there are many copycats who try to exploit this loyalty for their own interests. From counterfeits, theft and tampering to trade on the grey market: Trust is always being abused and thus weakened. Integrated security strategies from tesa scribos dependably protect brand loyalty from such attacks in the long term with customer-specific concepts which are ideally adapted to the challenges of the market in question. Brand loyalty demands that it is easy to tell originals apart from counterfeits without any doubt. Focus on counterfeits: Product pirates can only be overcome in the long term by marking the original product using a method which is technologically superior, but reliable and easy to check. tesa scribos offers effective protection from counterfeiting. Focus on grey markets: It happens all too frequently that unprotected original products stray from sales channels and reappear far away from the intended distribution chain. The solution is seamless traceability. tesa scribos makes products traceable. Focus on warranty protection: Goods which should be unmistakeably identified as originals after years of use require markings which withstand external forces. tesa scribos marks original products permanently. Focus on tampering and theft: Unauthorised access and theft during storage or transport cause unnecessary losses. Intelligent seals provide security. tesa scribos prevents unauthorised access. tesa scribos Maximum counterfeit protection Confidence in original products Seamless traceability Distribution chain monitoring Permanent product marking Proof of originality for years Protection from unauthorised access Tampering and theft prevention

4 »I expect highperformance protection from counterfeiting.«

5 tesa scribos Security through leadership in technology Every company has specific security requirements. tesa scribos has a broad portfolio of in-house developed, patent-protected security technologies and efficient security concepts in order to be able to offer a tailor-made solution for every challenge. These worldwide unique solutions are exclusively offered by tesa scribos, produced in Germany and designed solely for trademark owners. Security products from tesa scribos are equipped with overt and covert features on multiple levels of authentication, all of which have variable, item-unique contents. This enables combination with data-matrix codes and RFID chips as well as the integration of serial numbers and industryspecific identification standards. Whether as a single solution or in the scope of security concepts all security products boast a wide spectrum of performance features which only tesa scribos has. This means that they can be used for discretely monitoring distribution channels just as effectively as for generating attention in the scope of customer retention programmes. As a specialist for security and identification solutions with long-term experience in the design, development and implementation of protective measures, tesa scribos also provides database solutions and services which can optimise the security marking s effectiveness even further. tesa scribos products provide particularly effective security when the entire supply chain is incorporated in the security concept. Sales partners and consumers can then verify the item-unique product code online or using a smart phone. If this check was successful, you will receive instructions on the additional inspections of the counterfeiting protection features. This can greatly increase the number of inspections in the market. Product-specific instructions for inspecting the safety features can be displayed on devices such as smart phones. tesa scribos In-house developed, patent-protected security solutions Individual counterfeit protection features for each item Safeguarding for serial numbers, matrix codes and product data A broad spectrum of applications in the supply chain

6 »We need security concepts which fit to us.«

7 tesa scribos Tailor-made security concepts A security strategy s success largely depends on how it can be applied in practice and every brand product has security requirements all of its own. That s why consultation at tesa scribos begins with a thorough analysis of the industry, brand and distribution-specific environment and the technical circumstances. Individual security concepts which can be seamlessly integrated into operation are developed in close coordination with the trademark owner. This enables tesa scribos to use its competitive edge in developing particularly innovative and reliable solutions which can be implemented flexibly and effectively. In order to guarantee the security strategies success in the long term, the trademark owner has an internationally operating team at his disposal which handles project management, keeps the customerspecific solution up to date in the long term and provides the necessary support and service. tesa scribos also guarantees worldwide service after implementation. Focus on analysis: In order to precisely define the security requirements of the customer, risk and effectiveness analyses are conducted which take the cost-benefit dimension into account from the very beginning. Focus on strategy implementation: The experienced customer advisors at tesa scribos know how to successfully implement product and brand protection concepts in practice. Continuous, sustainable teamwork is the key to success in the process. Focus on project management: For each project, there is a technical project manager (TPM). In the implementation phase, they are in charge of following schedules, compliance with technical requirements and customer-specific conditions as well as seamless integration in the production and logistics processes. After implementation, the TPM is responsible for technical functioning and the further development and adaptation of the solution if desired. tesa scribos Comprehensive support: Analysis, design, implementation Flexible development of customer-specific security solutions Efficient technical project management Worldwide infrastructure, complete availability, prompt reaction

8 tesa scribos, tesa SE and Beiersdorf AG Brand protection and brand management under one roof As a brand and product protections specialist, tesa scribos benefits from decades of experience of one of the most successful trademark owners in the world: Beiersdorf AG (NIVEA, Eucerin ), parent company of tesa SE (tesa ). tesa SE is a leading global supplier security and identification, with focuses We will be glad to send you further of adhesive tape and label solutions on counterfeit protection, product track- information on our solutions and tech- with subsidiaries in over 50 countries ing, document protection and anti- nologies upon request! and extensive, certified experience in tampering devices. As a tesa sub- manufacturing and marketing security sidiary, tesa scribos has a worldwide identification systems. distribution network and has 75 years tesa scribos GmbH is subsidiary of of experience in the field of sophisti- tesa SE and has become synony- cated adhesive solutions for industrial mous with expertise in the fields of applications. tesa scribos GmbH and tesa SE are certified in accordance with ISO 9001:2000 and ISO tesa scribos I N T E R N AT I O N A L NORTHERN EUROPE tesa scribos GmbH tesa UK Ltd. Quickbornstraße 24, D Hamburg Yeomans Drive, Blakelands, Milton Keynes, Bucks, MK14 5LS Phone: +49 (0) , Fax: +49 (0) Phone: +44 (0) , Fax: +44 (0) info@tesa-scribos.com, info@tesa-scribos.com, A tesa company tesa SE