SAS and OSU Data Mining Certificate and Marketing Analytics Certificate Program

Transcription

1 SAS Analytics Day SAS and OSU Data Mining Certificate and Marketing Analytics Certificate Program Goutam Chakraborty Professor (Marketing)

2 Agenda Conference details 190+ registered attendees (60+ companies) 25 posters by students Please visit with them during the networking coffee breaks and lunch breaks. A list of presentation titles and student names is in your conference package. The number on this list matches the number on the poster board. Post-conference will have links for downloading PDF files of all presentations.

3 Agenda (contd.) An overview of our analytics and data mining programs Timeline and development of our programs Performance highlights for last year (2014) Curriculum overview current and new programs KPIS of our programs over last 10+ years 3

4 Timeline and Addition of New Programs 2004 Fall SAS OSU DM CERT GRAD CERT in BDM GRAD CERT in MA SAS OSU MA CERT DM : Data mining BDM: Business data mining MA: Marketing Analytics THREE TIERED SAS OSU CERTIFICATE Core level Advanced level Expert level Note: MS in Business Analytics degree is pending State Regents approval 2015 Fall MS BUSINESS ANALYTICS 4

5 Program Highlights of Last Year (2014) Research papers and posters by students Seventeen papers/posters presented at SAS Global Forum 2014 Seven posters presented at JMP Discovery Conference 2014 Twenty three posters presented at Analytics 2014 Conference Three papers presented at the SCSUG 2014 conference Awards and honors received by students One SAS Ambassador award at SAS Global Forum 2014 Two student scholarship awards at SAS Global Forum 2014 Two best poster awards at Analytics 2014 conference Two teams finished second and third and one team received honorable mention in the Analytics 2014 shootout. Class and research projects with: Devon Energy, Love s Travel Stops, OG&E, Hilti from Oklahoma, Elevate Financial, Texas, Square Two Financial, Colorado 5

6 Our Curriculum in 2015 Context for Applications: Business and Marketing Data Base Management, Hadoop INFORMATION TECHNOLOGY and PROGRAMMING SQL, SAS, R, Python, STATISTICS Basic Statistics, Multivariate Hypothesis Tests, Statistics, Linear Models, Time series Logistic regression Matlab QUANTITATIVE METHODS -Mathematical simulation -Optimization MACHINE LEARNING - Data mining - Text mining - Sentiment mining - Web mining

7 Tiered Current Certificates and Credentials Expert Level (Total 21 credit hours) Additional Core Courses (6 hours): Adv. Marketing Research Intro. to Mathematical Programming New MS in Business Analytics Degree will encompass all these plus electives and internships Hadoop R Python Research Requirements: At least one paper/ poster at a national conference Additional Skills: Research Requirements: At least one paper/poster at a regional conference Approved Electives (3 hours) Advanced Level (Total 18 credit hours) Additional Core Courses (6 hours): Adv. Data Mining Applications Statistics for Experimenters II Approved Electives (6 hours) Core Level (Total 12 credit hours) Core Courses (6 hours): Database Marketing Data Mining Approved Electives (6 hours) Certifications: SAS Cert. Base Programmer Additional Certifications: SAS Certified Statistical Business Analyst Google Analytics Certification Additional Certifications: SAS Cert. Adv. Programmer SAS Cert. Predictive Modeler Note: New degree is pending State Regents approval

8 Key Performance Indicators Started in By December 2014, 690+ graduates from our certificate programs Students currently graduate with MS in MIS, or MS in IEM, or MBA, or MS in Statistics with certificates awarded jointly with SAS New program starting Fall 2015: MS in Business Analytics * Builds on the foundation of our existing certificate programs *Pending approval from State Regents 8

9 Thank you to Our Corporate Advisory Board 9

10 Thanks to Our Alum Advisory Board 10

11 SAS Analytics Day Thank You