Data tells stories, and business analytics depends on data. Hearing the stories in the data, however, only happens when you have people with the

Transcription

1 Data tells stories, and business analytics depends on data. Hearing the stories in the data, however, only happens when you have people with the right listening skills. Skilled people are the heart of business analytics. Dave Wells, Director of Community Development

2 Thanks to Our Host

3 The Business Analytics Collaborative The Business Analytics Collaborative was formed to build a community of people who have roles in analyzing data to drive business success. These roles encompass a wide variety of people including statisticians, data scientists, analytic modelers, data gurus, data providers, and de facto analysts who are simply managers who must analyze data to do their job well. Start with local meet-ups Not one off but regular and recurring meet-ups in multiple locations Aggregate local meet-up groups into a virtual community A network of analytics professionals... search and connect A resource for analytics professionals... sharing tips, techniques, practices, etc. BAC website in beta now... launch April 2014 (but even in beta you can go to the website and join the community) Currently planning the 2014 meetup calendar... including hands-on/cloud analytics

4 BACollaborative.com

5 Listening to the Data: Essential Skills for Business Analytics Jennifer Hay Jeremy Sherette - Jeremy.Sherette@piraeusconsulting.com Dave Wells DWells@BACollaborative.com

6 who? Business Analytics Skill Areas analytics consumer accidental analyst data analyst statistician data miner data scientist what?

7 Business Analytics Roles and Skills analytics consumer accidental analyst data analyst statistician data miner data scientist

8 Business Analytics Teamwork Business SMEs Data SMEs Analytic Consumers Analysts Modelers Maintainers analytics consumer accidental analyst data analyst statistician data miner data scientist

9 Business Analytics Data Skills Web and Social Media Machine to Machine (M2M) Big Transaction Data Biometrics Human Generated Data Geospatial Data Publicly Available Data Legacy Documents analytics consumer accidental analyst data analyst statistician data miner data scientist

10 Business Analytics Technology Skills Excel, SAS, R, RapidMiner, Weka, PSPP, Mahout, jwork, Lexalytics, SQL, NoSQL, ESRI, Hadoop, Map Reduce, Tableau, Qlik, BeGraphic, Treasure Data, Big Query, and many more... analytics consumer accidental analyst data analyst statistician data miner data scientist

11 Business Analytics Careers Jennifer Hay

12 Launching a Business Analytics Career where are you coming from? education degrees credentials work experience where are you today? business analysis business intelligence business management content management data governance data integration data mining data modeling data quality data warehousing master data management metadata management performance management predictive analytics software engineering systems engineering web analytics web development where do you want to go? analytics consumer accidental analyst data analyst statistician data miner data scientist Jennifer L. Hay (jhay@itresumeservice.com)

13 Launching a Business Analytics Career where are you coming from? where are you today? where do you want to go? how do your skills match up? Business Needs Definition requirements analysis? business / industry subject expertise? Analytic Problem Framing systems thinking? lateral and divergent thinking? Data Acquisition And Preparation ETL, data conversion, data migration? data cleansing & data quality? Statistical Modeling actuarial? biostatistician? economist? operations research? auditor? Analytic Modeling descriptive analytics? decision analytics? predictive analytics Data Visualization presentation and report design? charts & graphs? Model Maintenance & Support software and systems support? help desk or end-user support & training? Interpretation & Understanding cause-effect analysis? critical thinking? defining KPIs, leading & lagging indicators? Decision & Action Jennifer L. Hay (jhay@itresumeservice.com) evaluation of alternatives? reasoned & fact-based conclusions? decision making with accountability? communication & implementation? monitoring and follow up?

14 Launching a Business Analytics Career where are you coming from? where are you today? where do you want to go? how do your skills match up? Data Skills? Web and Social Media Machine to Machine (M2M) Big Transaction Data Biometrics Human Generated Data Geospatial Data Publicly Available Data Legacy Documents etc. Technology Skills Excel SAS R RapidMiner Weka PSPP Mahout jwork Lexalytics SQL NoSQL ESRI Hadoop Map Reduce Tableau Treasure Data etc. Analysis Skills? Web Analytics Text Analytics Geospatial Analytics Descriptive Analytics Discovery Analytics Decision Analytics Predictive Analytics etc. Jennifer L. Hay (jhay@itresumeservice.com)

15 Launching a Business Analytics Career where are you coming from? where are you today? where do you want to go? how do your skills match up? how do you tell your story? clearly articulating your goals and objectives understanding and describing your professional brand connecting your past experience with your career aspirations highlighting your relevant experience and skills highlighting your personal strengths and talents reducing and removing noise from your story shaping your resume and social media profiles to create opportunities Jennifer L. Hay (jhay@itresumeservice.com)

16 Launching a Business Analytics Career Business Needs Definition requirements analysis business process improvement ISO 9000 Data Acquisition And Preparation Documented data acquisition, data cleansing, data warehousing, and data transformation processes RDBMS, SQL, XML, ArcIMS, WebEDMS Statistical Modeling Prepared statistical analyses of Coinstar sales data for various locations and prospective locations Analytic Modeling geospatial, multidimensional, and predictive location models Developed an integrated modeling system (physical 3D Model/Computer Model/Animated Model) for Boeing Data Visualization 2-D & 3-D visualization ESRI certified Analyses geospatial analyses and mapping Jennifer L. Hay (jhay@itresumeservice.com)

17 Launching a Business Analytics Career Software Developer with a specialty in Business Analytics designs simulations using techniques similar to Predictive Analytics (classifications, clustering, pattern matching, and probability). Produces products using advanced analytic techniques that create a competitive advantage for the company and spur business growth to achieve recordsetting revenues. Project: Major investment firm wanted to evaluate the decision-making capabilities of branch managers. Developed a model that put people in simulated sales situations with the ability for management to analyze their decisions in order to evaluate performance. Mapped real sales performance to situations and the decisions made in those situations. Yielded years of continued business with the client and the development of similar products for additional investment firms. Jennifer L. Hay (jhay@itresumeservice.com)

18 A Day in the Life of an Analytics Consultant Jeremy Sherette

19 Dashboard Typical Analyst Project Interview Key Stakeholders Business Requirements Find the Data $2,000K $1,500K $1,000K $500K Scorecard Presentation $0K $0K $20,000K $40,000K $60,000K $80,000K Analytics Shepherd Examples Scorecard Dashboards Excel Modeling Forecasting

20 Thank You for Participating! visit BACollaborative.com to join our community get the slides at