English- language elements in sample and authen1c business Italian texts. Nives Lenassi Faculty of Economics, Ljubljana, Slovenia

Transcription

1 English- language elements in sample and authen1c business Italian texts Nives Lenassi Faculty of Economics, Ljubljana, Slovenia

2 Structure of the presenta;on 1. Introduc;on 2. Materials and method 3. Results and discussion 4. Conclusion

3 1. 1. Introduc;on Foreignisms, not adapted words Donor/source language (D/SL) Receptor languages (RL) Lexical items: - indirect and direct contact - easy to accept - no disrup;on of RL structure - response to the need for naming new objects, concepts, inven;ons - other reasons

4 1.2 Introduc;on Italian: through LSP (fast, con;nuous and unstoppable progress) Mass media: denota;ve and connota;ve meaning Italiano aziendale (aziendalese, corporatese)

5 2.Materials 1744 texts: a) 1242 in manuals, b) 237 in business Italian textbooks c) 265 authen;c texts

6 2.1Manuals Title RODRIGUEZ, Flaviano/ Natale MARCHETTI (1974) Corrispondenza commerciale italiana. Milano: Edizioni Scolas;che Bruno Mondadori. PATRUNO, Giuseppe (1975) Langenscheidts Musterbriefe. 100 Briefe Italienisch. Für Export und Import. Aus der Praxis für die Praxis. Berlin München: Langenscheidt. REALE, Gaspare (1997) La nuova corrispondenza commerciale. Milano: De Vecchi. CHIUCHIÙ, Angelo/ Mauro BERNACCHI (1993) Manuale di tecnica e corrispondenza commerciale. Perugia: Guerra. SCARPELLINI, Alves Paolo/ Muzio NERI (2005) Manuale pradco di scrieura. Milano: Hoepli ALBANI, Luca (2008) LeEere commerciali per corrispondenza tradizionale e via internet. Milano: FAG Abbrevi a1on M M M M M 5 52 M Number of texts

7 2.2 Business Italian textbooks Textbook CHERUBINI, Nicoleda (1992) L'italiano per gli affari. Roma: Bonacci. MAFFEI, Sabrina/Sandra RADICCHI/Vera VETRIH (1993) L'italiano per operatori economici. Ljubljana: CTJ in Gospodarski vestnik. Abbrevi a1on TB 1 TB 2 BERETTA, Nicoleda/Fabia GATTI (1997) Italia in affari. Torino: SEI. TB 3 39 LENASSI Nives/Sandro PAOLUCCI (2000) ArgomenD d'italiano commerciale. Ljubljana: Ekonomska fakulteta. PELIZZA, Giovanna/Marco MEZZADRI (2002). L'italiano in azienda. Perugia: Guerra. DOBNIK, Nadja/Nives LENASSI (2002) Affari in italiano. Ljubljana: Ekonomska fakulteta. GOMBAČ, Erika/ Cvetka BAJEC (2011) Poslovni tuji jezik II. Italijanščina. Ljubljana: Zavod IRC. hdp:// irc.si/sl/gradiva. TB 4 TB 5 TB 6 TB 7 Number of texts

8 2.3 Authen;c texts Medium (28 texts on paper, 237 e- mail messages) Considered: only the central part Volunteered texts Sectors: secondary, ter;ary, quarternary Text diversity: - length (6 to 306 words) - topic (offer, order, complaint, etc.) - number of recipients (one vs. many) - rela;onship (formal vs. informal)

9 3.1 Manuals M 1 M 2 M 3 M 4 M 5 M 6 Year Number of texts Latin LI 1 (8%) _ 2 (11,1%) 2 (6,9 %) 1 (50%) 4 (6,6%) French LI 7 (63,6%) 1 (20%) 6 (33,3%) 6 (20,7%) _ 7 (11,6%) English LI 4 (36,3%) 4 (80%) 10 (55,6%) 21 (72,4%) 1 (50%) 49 (81,8%)

10 3.1 Manuals M 1: diskpack, microfilm, Dck, party M 6: A) IT (sopware, hardware, on- line, worldwide, floppy disk, Cd rom, stampand laser, fotocolors, ink- jet, e- mail) B) Anglo- American business model (manager, leader, meedng, business, stage, staff, stock, know- how, shopping, showroom, stand, stage) C) brand names

11 3.2 Textbooks TB 1 T B2 TB 3 T B4 TB 5 TB 6 TB 7 Year Number of texts Latin LI 1 (10%) 1 (20%) 1 (6,3%) 1 (33,3%) 1 (5,2 %) 2 (16,7%) French LI 2 (20%) 1 (33,3%) 2 (10,6%) 2 (40%) 1 (8,3 %) English LI 7 (70%) 4 (80%) 15 (93,7%) 1 (33,3%) 16 (84,2%) 3 (60%) 9 (75%)

12 3.2 Textbooks Textbooks (proficiency level, foreign learners, number of texts) vs. manuals Italian and non- Italian authors Time (1992 vs. 2011): A) TB 1: leader, training, import- export, sopware, full- Dme, free- lance B) TB 7: file, fax, link, e- mail, hotel; proper names, brand names

13 3.3 Authen;c texts Year Number of texts French LI English LI Slovene LI (1,9%) 96 (92,4%) 6 (5,7%)

14 3.3 Authen;c texts code mixing code switching ready- made terms Italian equivalents

15 3.3 Authen;c texts a) posi1on holders (Intellectual Property Manager, Store Manager) b) departments (Export Markets, Out of Home Research & Development, Finance, Industrial OperaDons, MarkeDng) c) payment and sales condi1ons (payments, bank code, account, net price) d) documents (quarterly report, delivery note, transportadon checklist) e) brand names f) company names g) IT and communica1on (CD- ROM, database, web, online, blog, mail, username, file, link, password) h) educa1on (master, business school, faculty, academy, learning, study tour, workshop) i) marke1ng (brand, flyer, target, equity) j) delivery and control (locadons, lead Dme, stock) k) free 1me (tee Dme, green fee, golf cart).

16 3.3 Authen;c texts The most frequently used lexical items: mail (30), on- line (7), file (7), Master (6), newsleeer (5), link (3), ok (3), placement (3), password (2)

17 3.3 Authen;c texts Parts of texts /.../ La fadura defini;va verrà trasmessa selmana prossima. Cordiali salu; I*** SRL WE'LL BE CLOSED FOR CHRISTMAS HOLIDAYS FROM DECEMBER 25th TO JANUARY 2 nd INCLUDED. Our complete address: [...] Working hours: a.m p.m. (M 13)

18 3.3 Authen;c texts English texts: a) first contacts b) flyers c) coopera;ve assistance?

19 4. Conclusion Limita1ons of the study Linguis1c aspect: a) seman;c fields b) parts of texts c) en;re texts Pedagogical aspect: a) other English courses b) recep;ve and produc;ve knowledge