MCC-UE 1755 PUBLIC RELATIONS PRINCIPLES AND PRACTICES
|
|
- Roy Barber
- 8 years ago
- Views:
Transcription
1 MCC-UE 1755 PUBLIC RELATIONS PRINCIPLES AND PRACTICES Required Text: Wilcox, Ault, Agee & Cameron, Public Relations Strategies and Tactics Additional readings: to be assigned during the semester COURSE OBJECTIVES 1. To better understand the basic concepts of effective public relations 2. To understand the difference between public relations, advertising and other marketing techniques 3. To better understand the impact of public relations on the news and the news on public relations 4. To better understand the ethical practice of public relations 5. To learn to think like a publicist CLASS STRUCTURE Every class will consist of the following: Lecture Review of assigned cases or reading assignments Discussion of current events as they pertain to assigned cases, reading assignments and class work Presentation of current events articles
2 In-class project creation of a public relations campaign Outside (group) project creation of a public relations campaign to be presented during the final class General Q&A COURSE REQUIREMENTS Come to class on time. Speak up. Shyness is not an option in public relations work. Be sure to turn off your cell phones. Participation in all class activities and discussions will significantly impact your final grade. Attendance is MANDATORY. All submitted work must be typed and checked for spelling errors. Review and discussion of actual case studies that have been covered by the handouts. Ongoing in-class project: Creating a PR plan. As a class, we will create a public relations campaign. You must come to class prepared to discuss our client (to be determined during class) in accordance with the evolving PR plan. Being accountable and prepared will significantly impact your final grade. Group project: Creating a PR campaign. You will be divided into groups and will be responsible for constructing a PR plan for the client selected by your group. Campaigns will be presented during the final class. Article Assignments: Each student will be assigned to follow a specific media outlet throughout the semester and should be prepared to present and lead discussion on one article for each class. Also students should summarize each article on no more than one typed, double-spaced page. All articles and summaries are to be organized sequentially, put into a folder and turned in with your final examinations. Pop Quizzes: Be prepared. Do your reading and your research because just when you least expect it Final exam: A comprehensive exam will be given at the end of the course. GRADE REQUIREMENTS Grades will be determined based on the following: Articles 10% Class discussion 20% Class Project 20% Group Project 25% Final Exam 25% Final grades will be determined by evaluation of the above stated course requirements and assignments:
3 1. Attendance and contributions to classroom discussions. a. Attendance to class is expected and mandatory. Students with more than two absences will have their grade lowered. As a rule of thumb, more than two classes missed will result in a grade deduction (for example, B+ to B) for each absence thereon. It is your responsibility to SIGN IN on the attendance sheet for each class session. b. Students who attend all class sessions will maintain the attendance portion of the grade, provided they also contribute significantly to class discussions. However, students who tend not to be particularly active in classroom discussions should find other ways to participate (e.g., use my office hours; send me questions and comments from your readings via ) It is your responsibility to participate and effectively communicate your involvement. Failure to actively participate will result in between one and three grade deductions. c. Attendance is simple I can count absences. However, participation is very subjective. Therefore, I will provide you with a participation progress report at any time but you must request if of me via as proof. If you do not request at least two progress reports by mid-march then I will not entertain ANY discussion of this portion of your grade at the end of the semester. d. There are several opportunities for you to participate during class sessions. Make sure you take advantage of them! 2. Media Monitoring a. You have each been assigned a print or broadcast media outlet to monitor during the semester. The purpose of this assignment is to help you better discern the impact of public relations on the news (and vice versa). Be prepared to lead a discussion about the article you have chosen and be ready to answer the question, is it news or public relations? b. You are also encouraged to stimulate discussion of current events as they pertain to assigned cases, reading assignments and class work. 3. Development of In-Class Public Relations Campaign a. Our class will act as NYUPR, an energetic young agency that s HUNGRY for new business. We have landed a client launching a new product. It s our job to put together a strategic public relations plan. b. Each week, we will discuss a different component in the development of this specific PR plan. Be prepared to participate!
4 c. This process will serve as a guide for your group projects, so this process should give you the guidance you need to create fantastic presentations. 4. Group Project a. You will be divided into groups. Each group will act as a new business team and be responsible for the development of a public relations campaign. Your group will choose its client. Be on the lookout for companies that are launching new products (such as Hasbro, Sony, General Mills), new services (think FedEx and Kinko s) or new divisions (such as Delta s Song Airlines). Perhaps you d rather pick a company that needs to refresh its image or consumer perception. b. During our last class, each group will make an oral presentation of their campaign before the rest of the class. You will be graded on both the written and oral portions of this presentation. Weekly Class Topics and Assignments Class #1 01/27 What is Public Relations? Reading: Chapters 1 & 2 Handouts distributed in class Class #2 02/03 Public Relations in the Marketing Mix Reading: Chapter 3 Class #3 02/10 The Ethics of Public Relations Reading: Chapters 4 02/17-NO CLASS PRESIDENT S DAY Class #4 02/24 Agency versus corporate PR experience Reading: Chapter 5 Class #5 03/03 The Role of Research in Public Relations Reading: Chapter 6 Class #6 03/10 The Public Relations Plan Reading: Chapters 7 & 8
5 03/17- NO CLASS SPRING BREAK Class #7 03/24 Creating and Delivering the Message Reading: Chapter 9 & 11 Class #8 03/31 Public Opinion and Persuasion Finding Your Target Audience Reading: Chapters 13, 14 & 15 Class #9 04/07 Communication Tools Reading: Chapters 17 & 18 Class #10 04/14 Corporations, Politics and Government Public Relations Reading: Chapters 19, 20, 21 and 22 Class #11 04/21 International, Entertainment/Sports/Travel PR Non-profit and Education Public Relations Reading: Chapter 10 Tylenol Case Study Media Relations Handouts Class #12 04/28 Crisis Communications, Issues Management, Internal Communications, Media Relations Final Exam Distributed Class #15 04/27 Class Presentation Class #16 05/05 Group Presentations Final Exams Due Media Monitoring Due Class #17 05/12 Group Presentations Final Question and Answer Session
Syllabus. MANAGEMENT 4210: Advertising and Promotions Spring 2010 T/Th 12:15-13:30, Room D631
Syllabus MANAGEMENT 4210: Advertising and Promotions Spring 2010 T/Th 12:15-13:30, Room D631 Instructor: Sameer Deshpande Office: D548 University Hall Office Hours: T/Th 13:45-15:15, or by appointment
More informationPublic Relations Course Descriptions
Annenberg Undergraduate Program for Public Relations Majors Recommended Four Year Course Sequence Freshman Sophomore Junior Senior Fall Spring Fall Spring Fall Spring Fall Spring WRIT 140 JOUR 201 JOUR
More informationIntroduction to Public Relations COMM 2330 Spring 2014
Introduction to Public Relations COMM 2330 Spring 2014 Instructor: Charles L. Ehrenfeld Office: Communications Building, Room 158. Phone: 894-9611, ext. 2448 or 2435. E-mail: cehrenfe@southplainscollege.edu
More informationIntroduction to Public Relations MCM 380.090 Course Syllabus Spring 2011 Division of Communication and Contemporary Culture
Introduction to Public Relations MCM 380.090 Course Syllabus Spring 2011 Division of Communication and Contemporary Culture Instructor: Kimberly Squyres/Phone: 936-468-6541/Email: squyreska@.sfasu.edu
More informationMKTG 380: Fall Semester, 2012 DIRECT MARKETING
MKTG 380: Fall Semester, 2012 DIRECT MARKETING Course Description & Key Info Instructor: Steven F. Osinski Classroom: EBA - 345 Day / Times: and (10:00 AM 11:50 AM) E-mail: Address: Office Hours: Textbook:
More informationMidland College Syllabus Communications 1307 Introduction to Mass Communications SCH (3-0)
Course Description Midland College Syllabus Communications 1307 Introduction to Mass Communications SCH (3-0) This class is designed to survey the American mass communication functions with emphasis on
More informationBusiness Communication COMM 332
COURSE TITLE: Business Communication COURSE NUMBER: COMM 332 SEMESTER HOURS: 3.0 PREREQUISITES: Placement in ENG 101 and 102 Instructor: Melanie P. Jackson Department: Communication Office Phone: Office
More informationResearch Methods in Advertising and Public Relations COMM 420 Spring 2012 120 Earth & Eng. Sci. W/F 12:20 PM to 2:15 PM
Research Methods in Advertising and Public Relations COMM 420 Spring 2012 120 Earth & Eng. Sci. W/F 12:20 PM to 2:15 PM The Pennsylvania State University Department of Advertising and Public Relations
More informationDistance Education. CRN 74095 Fall 2015 Second Start 12 Weeks September 21 through December 9. Contact Information
Distance Education COMM 2330 Introduction to Public Relations Syllabus CRN 74095 Fall 2015 Second Start 12 Weeks September 21 through December 9 Contact Information Debbie Service 713-460-3514 debra.service@hccs.edu
More informationUniversity of Wisconsin Green Bay Fall 2013
University of Wisconsin Green Bay Fall 2013 Course: COMM 366: Media Planning and Selling Days: TR Time: 11:00 AM 12:20 PM Location: MAC 217 Credit Hours: 3 Instructor: Bryan Carr, Ph.D. E-Mail: carrb@uwgb.edu
More informationCollege of Liberal Arts Department of Journalism & Mass Communication. STANDARD COURSE OUTLINE JOUR 370: Principles of Public Relations
I. General Information College of Liberal Arts Department of Journalism & Mass Communication STANDARD COURSE OUTLINE JOUR 370: Principles of Public Relations A. Course Number: JOUR 370 B. Title: Principles
More informationCommunications 1115: Interpersonal Communications
Communications 1115: Interpersonal Communications Course Content Erin Robb (erobb@langara.bc.ca) Office: A206 Voice Mail: 604-323-5212 Office Hours: Wednesdays 11:30 am to 2:15 pm or by appointment Welcome
More informationAdvertising & Promotions
In partnership with CAPA International Education (CAPA) Advertising & Promotions COURSE DESIGNATOR SDNY 3018 NUMBER OF CREDITS 3 LANGUAGE OF INSTRUCTION English COURSE DESCRIPTION This course introduces
More informationNEW MEDIA AND PUBLIC RELATIONS. Prerequisites PR Writing, Public Relations Principles and Practices, and Online Journalism
Instructor: Dr. Francine Edwards Office: ETV 118 Office Hours: TBA Phone: 302-857-6570 E-mail: fedwards@desu.edu NEW MEDIA AND PUBLIC RELATIONS NEW MEDIA AND PUBLIC RELATIONS Prerequisites PR Writing,
More informationCourse Outcomes Guide. Course/Program Title: PLS 101 Introduction to Paralegal Studies 2014
Course Outcomes Guide Course/Program Title: PLS 101 Introduction to Paralegal Studies 2014 Date: May Course/Program Team: Loretta Thornhill Student Learning Outcomes: 1. Demonstrate knowledge of terms
More informationMKTG 380: Fall Semester, 2014 DIRECT MARKETING / DIRECT RESPONSE
MKTG 380: Fall Semester, 2014 DIRECT MARKETING / DIRECT RESPONSE Course Description & Key Info Instructor: Steven F. Osinski Sched. # 22188 Classroom: EBA - 343 Day / Times: and Thursday (2:00 3:50 PM)
More informationAdvertising Lab: Strategic Communication Campaigns
Advertising Lab: Strategic Communication Campaigns Communication 400XXXX Pilar McKay, Ph.D. Thursday 2:35 5:15 p.m. Office: McKinley 308 Room: XXXX Email: pmckay@american.edu Semester: Spring 2016 Office
More informationSpch. 1000 Human Communication
Azerbaijan University Spch. 1000 Human Communication Spring 2010 Term Course Instructor: Tural Ahmadov Office hours: by appointment Cell phone: 0556092137 Email: tural_teymurogly@yahoo.co.uk Course description:
More informationMARK 228: Communication & Digital Media
MARK 228: Communication & Digital Media Professor Marlene Morris Towns Office: Hariri 481 / Phone: 202-687-3486 mdm2@georgetown.edu Class times: Tues/Thurs 2:00 3:20 pm (140 Hariri Building) Office Hours:
More informationSTATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE BSAD 322 - ADVERTISING AND PROMOTION
STATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE BSAD 322 - ADVERTISING AND PROMOTION Developed By: Nicholas Kocher SCHOOL OF BUSINESS AND LIBERAL ARTS BUSINESS DEPARTMENT
More informationRequired Texts and Readings:
Shepherd University, Department of Political Science PSCI 101: American Federal Government, Spring 2011 T/R 1:50-3:05 in White Hall 113 OR T/R 3:15-4:30 in White Hall 209 Dr. Stephanie A. Slocum-Schaffer
More informationOnline Course Syllabus SPCH 1321 Business and Professional Speech
Online Course Syllabus SPCH 1321 Business and Professional Speech Department: Communication Department Discipline: Speech Communication Credit: 3 hours lecture This course satisfies a core curriculum requirement
More informationCOMR 452/MRKT 452 PUBLIC RELATIONS II Spring 2007
COMR 452/MRKT 452 PUBLIC RELATIONS II Spring 2007 Credits: 3 Instructor: Miss Melinda Booze Office: AB2 105F Class time: T/TH, 11 a.m. to 12:15 p.m. Class Location: AB2 205 Phone: Ext. 8417 E-mail: boozem@evangel.edu
More informationMKT 363 Professional Selling & Sales Management Course Syllabus (Spring 2011)
MKT 363 Professional Selling & Sales Management Course Syllabus (Spring 2011) Instructor: Professor Herbert A. Miller, Jr. Office Hours: T TH 11:00-11:45am Class Hours: T - TH 12:30pm - 2:00pm Office Location:
More informationMKT395A: SOCIAL MEDIA BRANDING & PR
MKT395A: SOCIAL MEDIA BRANDING & PR SPRING 2015 Richard J. Wehle School of Business CANISIUS COLLEGE Instructor: Mark Yi-Cheon Yim, Ph.D. Email: yimy@canisius.edu Office: CT-404 Tel: 716-888-3264 Office
More informationDivision: Communication, Susan Dittmer Chair
1 Division: Communication, Susan Dittmer Chair ACADEMIC PROGRAMS Academic Program Assessment and Planning Report Missouri Valley College Year: 2009-2010 Academic Program: Public Relations Submitted by
More informationSECTION A The College of Communication Graduate Program
SECTION A The College of Communication Graduate Program Table of Contents Section Page A.1 Mission Statement... p. A2 A.2 Mentor Program.. p. A2 A.3 Program Requirements... p. A3 A.4 Concurrent Program...
More informationIntroduction to Public Relations JOUR 3400-001 Spring 2015 MW 2:20 p.m. 3:45 p.m. Meeman 100
Introduction to Public Relations JOUR 3400-001 Spring 2015 MW 2:20 p.m. 3:45 p.m. Meeman 100 Dr. Melissa Janoske Office: Meeman 306 Office Hours: MW 11:30 a.m. 2 p.m.; Friday 10 a.m. 12 p.m. (901) 678-2853
More informationSpeech Communications Online SPC 2608
Speech Communications Online SPC 2608 Instructor: Terri Moore Telephone: 321-433-5536 E-mail: mooret@brevardcc.edu Office: 1/220 - O This is a 3 credit hour online course in the Fundamentals of Speech
More informationTOPICS: EVENT PLANNING AND COMMUNICATION COM 315V-2X- Tuesdays from 4:00 6:30 p.m. Fall Term, 2011
TOPICS: EVENT PLANNING AND COMMUNICATION COM 315V-2X- Tuesdays from 4:00 6:30 p.m. Fall Term, 2011 Professors: Beth Pittenger Telephone: 407-758-4887 E-mail: epittenger@rollins.edu Office: Communication
More informationCheryl Woodward (woodwardcheryl@deanza.edu)
Psych 1 & Speech 1 Spring 2015 Mind Control: Persuasion & Propaganda Instructors: Office Hours: Email: Phone: Web site: Linc website: Counselor: Mark Healy (Psychology) and Matt Abrahams (Speech) Mon &
More informationResearch Methods. Fall 2011
Research Methods Fall 2011 Instructor: 陳 憶 寧,Dr. Yi-Ning Katherine Chen (kynchen@nccu.edu.tw, TEL: 67214) Class Time: Monday, 2-5 p.m. Classroom: 310309, Communication Building Office: Rm 414, Communication
More informationOral and Written Communications Mass Communications Academy COURSE NUMBER 23.051004-2
Oral and Written Communications Mass Communications Academy COURSE NUMBER 23.051004-2 Carnegie Units (#):.5 Semester/Year: Fall/Spring 2013-2014 Instructor: Gerard A. Holmes Class Location: Room 2114 Tutorial
More informationMidland College TMGT-3305 Organizational Theory and Practice. Syllabus 3 semester credit hours (3 hours lecture)
Midland College TMGT-3305 Organizational Theory and Practice Syllabus 3 semester credit hours (3 hours lecture) Course Description: A comprehensive analysis of individual and group behavior in organizations.
More informationSpeech 120: Human Communication Spring 2015 Tentative Course Syllabus and Schedule
Speech 120: Human Communication Spring 2015 Tentative Course Syllabus and Schedule Instructor: Dewi Hokett Email: dhokett@palomar.edu Phone: 760-744-1150 x2794 Office: H 201 P Office Hours: Tue / Thurs.:
More informationRequired Text: Thompson, R. A. (2012). Professional school counseling: best practices for working in the schools (3 rd edition). New York: Routledge
Exhibit I.5.b.1 ED 585 ED 585-71 Introduction to School Counseling Fall 2012 - Mondays from 4:30-6:50 Location: Westside Classroom Building, Room 338 Dr. Gabriel I. Lomas Office: WS 515 - Phone: (203)
More informationUnit Number Unit Name Person Responsible 012120 Business Management and Supervision (MST) Wanda Markie Hunter
Unit Number Unit Name Person Responsible 012120 Business Management and Supervision (MST) Wanda Markie Hunter : 1 Operational To improve the accessibility of business courses, the Business Department will
More informationGRAPHIC DESIGN 1, ART 2541. Spring Semester, 2014 Washington Hall, 1st Floor, Lab/Room 158 Mondays and Wednesdays, 5:20 p.m. 7:50 p.m.
GRAPHIC DESIGN 1, ART 2541 Spring Semester, 2014 Washington Hall, 1st Floor, Lab/Room 158 Mondays and Wednesdays, 5:20 p.m. 7:50 p.m. Instructor: Todd Beasley Office Location: Washington Hall, 2 nd Floor
More informationquatrocv@fredonia.edu PH 716-366-0105
COMM 102 Mass Media & Society Spring 2015 Fredonia College Jewett 101 12:30 1:50 Office McEwen 205D Instructor: Vincent Quatroche Office Hours: TBA quatrocv@fredonia.edu PH 716-366-0105 Course Introduction
More informationDYERSBURG STATE COMMUNITY COLLEGE Course Syllabus
DYERSBURG STATE COMMUNITY COLLEGE Course Syllabus COURSE DEPARTMENT AND NUMBER: MATH 1830 COURSE NAME: Elementary Calculus NUMBER OF SEMESTER HOURS: Three semester hours INSTRUCTOR: Bobby Solmon TEXT:
More informationSJSU School of Journalism and Mass Communications Journalism 132, Section 1 Information Gathering Spring 2015
SJSU School of Journalism and Mass Communications Journalism 132, Section 1 Information Gathering Spring 2015 Contact Information Instructor: Office Location: Richard Craig DBH108 Telephone: (408) 924-3287
More informationCOMMUNICATION & JOURNALISM 130 - PUBLIC SPEAKING SECTION 021 COURSE SYLLABUS
CJ130 021 1 COMMUNICATION & JOURNALISM 130 - PUBLIC SPEAKING SECTION 021 COURSE SYLLABUS GENERAL INFO Instructor: Rodrigo Guzmán e-mail: cguzma02@unm.edu URL: unm.edu/~cguzma02 Office Hours: Tuesday from
More informationSports and Entertainment Marketing
Mr. Facteau Sports and Entertainment Marketing ½ Year My philosophy begins with a concern for the success and progress of each student. Classroom accomplishments will not be the only sign of success; I
More informationCom 380A Public Relations Writing Syllabus
1 Com 380A Public Relations Writing Syllabus Instructor: Samantha Nazione, PhD Class: COM 380A Email: snazione@berry.edu Classroom: Cook 107 Phone: 706 368-2939 Time: TuTh 12:30 to 1:45pm Instructor Office
More informationJason Loviglio Loviglio@umbc.edu X53259 MCS. Abigail Granger Abigail3@umbc.edu X2041 MCS
UMBC UGC New Course Request: MCS 388 Modern Public Relations Date Submitted: August 28, 2014 Proposed Effective Date: January 27, 2015 Dept Chair or UPD Other Contact Name Email Phone Dept Jason Loviglio
More informationPsychological Tests and Measurements PSYC 421-001 Summer 2016
Psychological Tests and Measurements PSYC 421-001 Summer 2016 Professor: Gregory E. Everett, PhD Class Location: Alumni Hall, Room 0401 Office: Alumni Hall, Room 0142 Class Time: Tuesdays & Thursdays Phone:
More informationOffice hours: Office: TLC 2249 Tues: 11.00a-12.20p, 3.25p-4.00p Office phone: 678-839-5317
Critical Thinking (Philosophy 2020) -- Fall 2015 Instructor: Dr. Riker Meeting Time/Place Contact: Section 6 (11135): T/Th 12.30-1.50, Pafford 305 Section 7 (11134): T/Th 2.00-3.20, Anthropology 7 Office
More informationCENTRAL TEXAS COLLEGE: English 1301
Instructor: Ms. Anita Dugat-Greene E-mail: anitagale@yahoo.com CENTRAL TEXAS COLLEGE: English 1301 Website: http://www.anitagale.com On the front page of my web site, click on the CTC Classes button at
More informationSYLLABUS PUR 4410 (5137) PRINCIPLES OF FUND RAISING
Department of Public Relations College of Journalism and Communications UNIVERSITY OF FLORIDA 2013 Spring Semester T Period 8 (3 3:50 p.m.) R Period 7-8 (1:55 3:50 p.m.) Weimer 1078 SYLLABUS PUR 4410 (5137)
More informationANGELO STATE UNIVERSITY Department of Accounting, Finance and Economics. Financial Management. Spring 2015 Syllabus
ANGELO STATE UNIVERSITY Department of Accounting, Finance and Economics FIN 3361-Financial Management Syllabus This Syllabus is provided for informational purposes regarding the anticipated course content
More informationSYLLABUS SPHR 1011: Voice and Diction Spring 2014
SYLLABUS SPHR 1011: Voice and Diction Spring 2014 CONTACT INFORMATION: Instructor: Contact Info: Office Hours: COURSE MATERIALS: Required Text: Professional Voice: Developing Your Communication Style Through
More informationMidland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0)
Midland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0) Course Description This course will explore the history and development of public relations and present the theory and process
More informationCOMM 192. Business Communications
Multimedia Communications Fall, 2010 COURSE OUTLINE COMM 192 Business Communications 45 HOURS 3 CREDITS PREPARED BY: Hillarie Zimmermann, Instructor DATE: APPROVED BY: Jeff Wolosewich, Acting Dean DATE:
More informationHRM 386 HUMAN RESOURCE MANAGEMENT Spring, 2008
HRM 386 HUMAN RESOURCE MANAGEMENT Spring, 2008 INSTRUCTOR Barry Friedman (friedman@oswego.edu) OFFICE/ PHONE 247 Rich Hall, (315) 312-6381 COURSE WEBSITE Angel OFFICE HOURS 9:00-11:15, 12:30-1:45 MW or
More informationFACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015
FACULTY of MANAGEMENT MARKETING MGT 2020 Z Fall 2015 FRIDAY 6:00-8:50 PM ROOM: G305 INSTRUCTOR OFFICE HOURS COURSE MATERIALS Required Textbook: Raymond Bilodeau Ray.bilodeau@uleth.ca By appointment Marketing,
More informationSchool of Journalism and Mass Communications Adv. 128, Integrated Marketing Communications. Fall 2015
School of Journalism and Mass Communications Adv. 128, Integrated Marketing Communications Fall 2015 General Information Instructor: Tim Hendrick, Associate Professor, Advertising Office location: DBH
More informationMILWAUKEE AREA TECHNICAL COLLEGE Course Syllabus Fall 2005
MILWAUKEE AREA TECHNICAL COLLEGE Course Syllabus Fall 2005 Course: Communication Skills English 801-151-504 Credits: 3 Class Meets: Mondays in M 677 5:00 to 7:55pm Writing Lab is in C 281 Instructor: Office:
More informationPSYCHOLOGY 461a The Social Psychology of Attitudes Spring, 2011; TTR 3:30-4:45pm, ILC 145
Instructor: Office: Office Hrs: Jeff Stone, Ph.D. Phone: 626-2438 email: 436 Psychology Department Weds 1-4pm and by appointment jeffs@email.arizona.edu PSYCHOLOGY 461a The Social Psychology of Attitudes
More informationMARKETING COURSES Student Learning Outcomes 1
MARKETING COURSES Student Learning Outcomes 1 MKT 371: Consumer and Buyer Behavior 1. Compare and contrast different perspectives that characterize the study of consumer behavior (e.g. cognitive vs. behavioral).
More informationCOURSE TITLE COURSE DESCRIPTION
COURSE TITLE COURSE DESCRIPTION CA-00X COMMUNICATION EXIT INTERVIEW All graduating students are required to meet with their department chairperson/program director to finalize requirements for degree completion.
More informationSocial Media Marketing & Analytics MBAD 6277
Social Media Marketing & Analytics MBAD 6277 Class Hours: Tues/Thurs 5:30-915pm Classroom: CITY 606 Office Hours: By Appointment Phone: 980-355-1333 Email: elyse.blouin@gmail.com REQUIRED READINGS: Jab,
More informationADGR772801/Public Relations 3 Credits; Summer, 2015
ADGR772801/Public Relations 3 Credits; Summer, 2015 Instructor: E-Mail: Office: Office Hours: Telephone: Class Times: Room: Dr. Donald Fishman fishmand@bc.edu 454 St. Mary's South T/TH 5:30-6:00 p.m. and
More informationPrepared by Seungwon Shawn Lee 1
GEORGE MASON UNIVERSITY TOUR 220 Introduction to Events Management Syllabus Summer 2010 Class time & Location: M/T/W/F 9:30 a.m. 11:45 a.m. Eng. Bldg. 1110 Credits: 3 Hours Professor: Seungwon Shawn Lee,
More informationMKTG 435 International Marketing Course Syllabus Spring 2013. Phone: (618)453-7778 Email: lakeland@siu.edu
MKTG 435 International Marketing Course Syllabus Spring 2013 Instructor: Office: Office Hours: Class Web Page: Required Text: Tyson Ang Phone: (618)453-7778 Email: lakeland@siu.edu Rehn Hall 235 A Monday,
More informationITK 214 Social, Legal, and Ethical Issues in Information Technology
ITK 214 Social, Legal, and Ethical Issues in Information Technology Instructor: Dr. Bryan Hosack Office: Old Union 107 Phone #: 438-8133 ITK Dept Phone #: 438-8338 E-Mail: bhosack@ilstu.edu Course Promise
More informationAngelo State University Department of Psychology, Sociology, and Social Work SWK 3315: Social Welfare Policy and Practice II
Page 1 of 14 Angelo State University Department of Psychology, Sociology, and Social Work SWK 3315: Social Welfare Policy and Practice II Course Dates, Time, and Location Spring Semester, 2016: January
More informationIMPORTANT NOTE REGARDING FEEDBACK AND RESPONSIBILITY FOR LEARNING
CENTRAL TEXAS COLLEGE SYLLABUS BUSINESS 1301 BUSINESS PRINCIPLES Semester Hours Credit: 3 BUSINESS: The Engine That Drives America! I. COURSE DESCRIPTION This course provides a survey of economic systems,
More informationCTA 1114 MASS COMMUNICATION COURSE SYLLABUS
CTA 1114 MASS COMMUNICATION COURSE SYLLABUS INSTRUCTOR: Dr. Ray Gamache, Associate Professor of Communication, Room 4409 Tower Hall. Phone: 733-2298 E-Mail: RGamache@css.edu OFFICE HOURS: M-W: 11 a.m.-12:30
More informationMKTG 330 FLORENCE: MARKET RESEARCH Syllabus Spring 2011 (Tentative)
INSTRUCTOR: Ta Tao Chuang, Ph.D. OFFICE and OFFICE HOURS: tba and by appointment EMAIL: chuang@jepson.gonzaga.edu BLACKBOARD: http://learn.gonzaga.edu DAYS, TIMES & ROOM: M, W 5:15 6:45 pm (15 weeks) IMPORTANT
More informationMidland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0)
Midland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0) Course Description This course will explore the history and development of public relations and present the theory and process
More informationMarketing Communications BSAD 155 Fall Semester 2015
Marketing Communications BSAD 155 Fall Semester 2015 Thursdays 4:35 p.m. 7:35 p.m. Lafayette L102 Professor: Carolyn Bonifield Office: 209 Kalkin Office Hours: Thursdays 9:30-11:30 a.m. and by appointment
More informationSyllabus: Business 189 - Strategic Management
Syllabus: Business 189 - Strategic Management 1. Course Information: Instructor: Michael Kayhan Department: School of Management College of Business, San Jose State University. Fall Semester, 2015, Thursday
More informationPUR 4100-1A88 Public Relations Writing (Spring 2015)
PUR 4100-1A88 Public Relations Writing (Spring 2015) #ufpr4100 The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Mark Twain Class
More informationClass Fridays 8:00 am - 10:45 am Rowe 161. Office Tuesdays 9:30 am - 10:30 am, 352-B (3 rd floor) Friday or by appointment
SYLLABUS Marketing Concepts - Fall 2015 MKTG 3110-005 - Course # 14622 - Belk College of Business, UNC-Charlotte Instructor: Mrs. Tamara L. Cohen Ph: 704-687-7644 e-mail: tcohen3@uncc.edu www.belkcollegeofbusiness.uncc.edu/tcohen3
More informationFNST 140: TRADITIONAL KNOWLEDGE
SCHOOL OF LIBERAL ARTS FNST 140 3 Credit Course Winter Semester, 2014 FNST 140: TRADITIONAL KNOWLEDGE INSTRUCTOR: OFFICE HOURS: OFFICE LOCATION: Mark Nelson, MA By appointment TBA TELEPHONE/E-MAIL: mnelson@yukoncollege.yk.ca;
More informationWARRINGTON COLLEGE OF BUSINESS ART AND SCIENCE OF NEGOTIATION (MAN 6447)
WARRINGTON COLLEGE OF BUSINESS ART AND SCIENCE OF NEGOTIATION (MAN 6447) Professor: Sara Wheeler-Smith E-mail: sara.wheeler-smith@warrington.ufl.edu Office: 239 Stuzin (office hours by appointment) Teaching
More informationJ320 Stratcom I: Introduction to Strategic Communication Spring 2016
J320 Stratcom I: Introduction to Strategic Communication Spring 2016 Dr. Denise Linville, Instructor Office: 2062 Dole Human Development Center Email: linville@ku.edu Office Hrs.: 11:00 to 12:30 day and
More informationFundamentals of Oral Communications 1313 Syllabus
Fundamentals of Oral Communications 1313 Syllabus Spring 2013 Speech Honors North Arkansas College Instructor: Michael Mahoney (email: mmahoney@northark.edu) Office Hours: MWF: 8:30-9:30am and 1-2pm. TTH
More informationUNIVERSITY OF WISCONSIN-EAU CLAIRE COLLEGE OF ARTS AND SCIENCES Department of Political Science Criminal Justice Program
UNIVERSITY OF WISCONSIN-EAU CLAIRE COLLEGE OF ARTS AND SCIENCES Department of Political Science Criminal Justice Program CRIMINAL JUSTICE 103/SOCIOLOGY 103 SURVEY OF THE CRIMINAL JUSTICE SYSTEM Tuesday
More informationRequired Text Schacter, Daniel L. Introducing Psychology with Updates on DSM-5 (2nd ed.). Worth Publishers. (2014).
1 General Psychology PSY 1010-52H CRN 26527 Spring 2015 Instructor & Contact Information Colin Metzger, M.S. Phone: 435.256.7869 Email: metzger@dixie.edu Lecture: Thursdays 6:00 pm to 8:30 pm, Dixie State
More informationMaster s Degree Program in Strategic Communications
Master s Degree Program in Strategic Communications STRATEGIC COMMUNICATIONS IN THE 21ST CENTURY Instructor: D. Bates db2130 @columbia.edu Section 003 717 Hamilton: Wednesday: 6:10-8:00 pm Course Description
More informationTECM 3200: Web Design and Development University of North Texas Technical Communication Spring 2015
TECM 3200: Web Design and Development University of North Texas Technical Communication Spring 2015 Instructor and Course Information Time: Monday/Wednesday 2:00-3:20 p.m. and Lab Wednesday 1:00-1:50 Place:
More informationScottsdale Community College MKT101 Introduction to Public Relations Course Syllabus for Fall 2011
Scottsdale Community College MKT101 Introduction to Public Relations Course Syllabus for Fall 2011 Instructor Anne Wolf Class Time M- W 1:30-2:55 Email anne.wolf@sccmail.maricopa.edu Dates 9/7/11 12/16/2011
More informationHuman Resources Management in Public Service Organizations PUAD 5220 Syllabus, Spring 2015 Thursday 6:30p 9:15p
Human Resources Management in Public Service Organizations PUAD 5220 Syllabus, Spring 2015 Thursday 6:30p 9:15p Facilitator Information Name: Tamara R. Dixon Telephone: 303-518-2037 Email Address: tamara.dixon@ucdenver.edu
More informationCollege of Business Administration MKT 452
King Saud University Services Marketing College of Business Administration MKT 452 Marketing Department 2012-2013- 2d semester Instructor: Soad A. Al-Meshal Office: F01- (Blue Section)/ Building 16 Office
More informationPELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS DIGITAL GRAPHIC DESIGN I CGT 1100
PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS DIGITAL GRAPHIC DESIGN I CGT 1100 Class Hours: 5.0 Credit Hours: 5.0 Laboratory Hours: 0.0 Date Revised: Spring 99 Catalog Course Description:
More informationLoyola University Chicago Spring 2016 COMM 328-201 Magazine Design and Production, SOC-Room 002 Tu/Th 10-11:15 a.m.
Loyola University Chicago Spring 2016 COMM 328-201 Magazine Design and Production, SOC-Room 002 Tu/Th 10-11:15 a.m. Instructor: Jessica R. Brown E-mail: jbrown7@luc.edu (Please allow up to 24 hours for
More informationMidland College Syllabus Communication 2327 Principles of Advertising SCH (3-0)
Midland College Syllabus Communication 2327 Principles of Advertising SCH (3-0) Course Description An overview of the broad field of advertising. This course acquaints student with the role of advertising
More informationJOU4700: Problems and Ethics in Journalism Course Syllabus, Spring 2015 Mondays, 3-6 p.m. Florida Gym, Room 260
JOU4700: Problems and Ethics in Journalism Course Syllabus, Spring 2015 Mondays, 3-6 p.m. Florida Gym, Room 260 Instructor: Michael Stone Office hours: 12:30 to 2:30 p.m., Mondays in Weimer G035; or by
More informationCommunication Skills for Engineering Students Sample Course Outline
Communication Skills for Engineering Students Sample Course Outline Instructor: Contact: Office: Office hours: Class schedule: CONTENTS 1.0 COURSE DESCRIPTION... 2 2.0 COURSE OBJECTIVES... 2 3.0 COURSE
More informationMPPR 880-01 - Online Visibility: Search Engine Optimization Georgetown University - School of Continuing Studies Spring 2013
MPPR 880-01 - Online Visibility: Search Engine Optimization Georgetown University - School of Continuing Studies Spring 2013 Instructor: Cheryl Haas The Course Course Objectives The objective of this search
More informationPELLISSIPPI STATE COMMUNITY COLLEGE MASTER SYLLABUS ORIENTATION TO SPORT MANAGEMENT PHED 1001. Laboratory Hours: 0.0 Date Revised: Spring 2011
PELLISSIPPI STATE COMMUNITY COLLEGE MASTER SYLLABUS ORIENTATION TO SPORT MANAGEMENT PHED 1001 Class Hours: 1.0 Credit Hours: 1.0 Laboratory Hours: 0.0 Date Revised: Spring 2011 NOTE: PHED 1010 through
More informationBUS 205-002, 205-004 Management Communication
BUS 205-002, 205-004 Management Communication SEMESTER: 201530 CLASSROOM: ED 558 Tuesday, Thursday 14:30 15:45 pm 16:00 pm 17:15 pm INSTRUCTOR: Paul Sinclair OFFICE HOURS: Office ED 524.11 Monday & Wednesday
More informationCOURSE INFORMATION AND SYLLABUS. TEXTBOOK: Tort Law for Legal Assistants by Linda and Stanley Edwards; Texas Remedies Code, online
LGLA 2303.01 Torts and Personal Injury Law Instructor: John A. Whitehead, J.D. Office Location: BA 103A (Kilgore) e-mail: jwhitehead@kilgore.edu Office Phone: (903-988-7436 (Kilgore) COURSE INFORMATION
More informationThe York Campus IB 303 GI - International Business Operations SPRING 2009
The Pennsylvania State University, York Campus IB 303 GI - 001 - International Business Operations SPRING 2009 Time: 10:40 11:55am Instructor: Dr. Ali Kara Day (s): Tuesday & Thursday Office: ISTC 206
More informationREQUIRED TEXT: Slavin, R. E. Educational Psychology, Ninth Edition. Allyn and Bacon, 2009.
HARFORD COMMUNITY COLLEGE SYLLABUS - EDUCATIONAL PSYCHOLOGY PSYCHOLOGY PSY207 03 (CRN# 21002) T 7:00-9:50 Fallston 203 SPRING 2011 INSTRUCTOR: Mr. Chuck Conjar OFFICE: Fallston 250 / OFFICE HOURS: T 6-6:50
More informationTexas State University School of Journalism & Mass Communication Fall 2008 Round Rock Higher Education Center
Texas State University School of Journalism & Mass Communication Fall 2008 Round Rock Higher Education Center MC 4303.81: International Advertising MC 5304N.81: International Advertising & PR Issues Class:
More informationVALENCIA COLLEGE, OSCEOLA CAMPUS PSYCHOLOGY 2012 32733 (General Psychology) Summer B, 2014 Dr. Nancy Small Reed
I. GENERAL INFORMATION VALENCIA COLLEGE, OSCEOLA CAMPUS PSYCHOLOGY 2012 32733 (General Psychology) Summer B, 2014 Dr. Nancy Small Reed Instructor: Dr. Nancy Reed Office hours: The first 15 minutes of class
More informationAEC 3073 INTERCULTURAL COMMUNICATION Ms. Mary Rodriguez
Spring 2015 AEC 3073 - Section 2D38 General Education Categories: Social & Behavioral Sciences (S) and International (N) or S and Diversity (D) Three (3) Credit Hours Tuesday (5 th and 6 th period) 11:45-1:40pm
More information