Importance Notice The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Jubilee Enterprise Public Company Limited ( Jubile and shares in Jubile, shares ) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Jubile operates and general achievement of Jubile business forecasts, which will cause the actual results, performance or achievements of Jubile to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. This presentation has been prepared by the Jubile. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the Jubile or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes. This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.
Contents Highlights About Us Key Financial Summary The Growth Strategy 2010
2009 HIGHLIGHTS www.jubileediamond.co.th
Business Highlight: 2009 Jan : Ocean Chumporn, Big C Prae, Central Festival Pattaya Beach Feb : Robinson Rangsit Mar: Market Village Huahin, Central Plaza (Bangna) April : Carrefour Hatyai May: Tesco Lotus Kadkamtieng, Central Chonburi August : Tesco Lotus Payao September: Tesco Lotus Samui October : Tesco Lotus Rama IV, Tesco Lotus Amata Nakorn November & December: Lotus Phuket / Saraburi / Salaya / Rayong New Branches Jubilee Heart Collection with Magic of Love Pendant Diamond line collection starting with rings and bangles New Gen collection with 3 new design rings Carat collection, attraction in Pink and Yellow gold ring under classic solitaire design concept. New Products
Business Highlight: 2009 Mid-Year Sales at Bangkok and Thank you sales at HatYai Jubilee Sparkling Bonus Hot Deals 2009 Gift of the Season 2009 CRM Program >> Currently Jubilee owns more than 80,000 customer database Marketing & Promotion 74% growth in new customers (from 2008 to 2009) Q4 2009 total revenue grew by 20% y-o-y to 162.04 MB, from successful new product launched, diamond line collection, Gift of the Season promotional campaign and 6 new branches opened. Q4 2009 net profit increased by 51% y-o-y to 19 MB, primarily from increase in total revenue and effectively managing cost of goods sold and selling & administrative expenses which positively increase in net profit to 11% of 4Q 2009. Financial
ABOUT JUBILEE www.jubileediamond.co.th
Key Milestones Registered capital 10 Mil. Baht Opened first branch Added sale channel: Key Account Direct mail by credit card 2536 2537 2540 2544 Added sale channel: Hyper Mart Super Brand / Reached 50 Branches 2546 Leasing/ carat diamond shop 2549 2550 Listed company 2551
In-house design Internal QC Team Imported polished diamonds from Belgium Have own product Have own sale distribution channels
Distribution Channels Diamond Store Diamond Counter Leasing Company
The Fuel of Our Growth Offer finest quality products Internationally accepted certificates Craftsmanship and hitechnology in manufacturing Variety product collections for many specific segments Continuously improvement in Channel Innovation Pioneer in Diamond Counter Pioneer in Certified Carat Diamond Shop Trade in nonstore format
Share of Retail Outlet Space Branded Diamond Retail Retail Space Outlet for Retail Diamond Princess Diamond 6% Perfect Diamond 5% Other 12% Jubilee Diamond 37% Diamond Today 9% D-Flawless 10% Regent Diamond and Oriental Diamond 10% Diamond Lover and James Diamond 11%
New outlets in 2009 Number of Branches 50 57 60 73 2006 2007 2008 2009 At the end of year 2009, Jubilee currently have 73 outlets Over 200% more than other brands New outlets in 2009 Ocean Chumporn Big C Prae Central Festival Pattaya Beach, Central Plaza (Bangna), Central Chonburi Robinson Rangsit Market Village HuaHin Carrefour Hatyai Tesco Lotus Kadkamtieng / Payao/ Samui/Rama IV/ Amata Nakorn/ Phuket / Saraburi / Salaya / Rayong
Jubilee s Outlets: 73 Outlets Northern: 8 North Eastern: 8 Central & Eastern: 8 Southern: 20 BKK: 29
THE FINANCIAL OF JUBILEE www.jubileediamond.co.th
Financial Performance 2009 Total Revenue 0.10% Total revenue of Q3 and Q4 generates 325 MB which 46% increase from that of Q1 and Q2. The proportion of BKK sales to upcountry sales from 60:40 in 2008 changes to 50:50 in 2009. Sales in Jewelry increase by 6% in 2009 which represent 87% of 2009 total revenue while carat diamonds 'sales decrease by 50% which represent 6% of 2009 total revenue Net Income 15.2% Efficiency in managing cost of goods sold as well as product mix was made 7.4% increase in Gross Profit Apart from increase in gross margin, selling and administrative expenses have been decreased by 2% from well-managing of various expenditures. Total Asset 25.05% Very Strong cash flow and decrease in inventory level by 65.41 MB comparing the beginning and year end. While Debt-Equity ratio is as low as 0.49 time in 2009 from 0.74 time in 2008
Million Baht Total Revenue Total revenue 600 500 400 300 200 100 0 457.79 547.76 548.23 268.97 yr2007 yr2008 yr2009 yr2008 (Q3,Q4) 325.36 yr2009 (Q3,Q4)
Revenue Contribution Loose Diamond 4% Carat 13% Sales 2008 Service Fees 5% Loose Diamond 6% Carat 6% Sales 2009 Service Fees 1% Diamond Jewelry 78% Diamond Jewelry 87%
Million Baht Total Expenditures Total expenditures 600 500 400 300 200 100 0 417.42 504.07 489.94 249.02 yr2007 yr2008 yr2009 yr2008 (Q3,Q4) 286.54 yr2009 (Q3,Q4)
Total Expenditures (%) Expenditures 2008 Interests & Taxes 5% Expenditures 2009 Interests & Taxes 6% Sales & Admin 28% COGS 67% Sales & Admin 28% COGS 66%
Million Baht Net Profit Net Profit 70 60 50 40 30 20 10 0 16.78 49.33 52.3 60.24 25.15 40.62 yr2006 yr2007 yr2008 yr2009 yr2008 (Q3,Q4) yr2009 (Q3,Q4)
Profit Margin 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Profit margin 37.84% 38.12% 40.92% 27.86% 10.78% 9.55% 10.99% 4.62% yr2006 yr2007 yr2008 yr2009 Gross Profit Net Profit
Total Assets Total Assets 2009 (Million Baht) 225.58 160.24 52.79 19.51 32 Cash & Bank A/R -Net Inventory-Net PP&E-Net Others
Total Liabilities & Equity Liabilities&Equity 2009 (Million Baht) 329.24 90.83 14.81 31.52 10.50 13.22 Short-term loan Account Payable Accrued Expense Long-term loan Other liabilities Equity
Times Debt-Equity Ratio 7 Debt-Equity Ratio 6 6.09 5 4 3 2 1 0 1.82 0.74 0.49 yr2006 yr2007 yr2008 yr2009
Key Ratios Corporate Performance Key ratios Y2008 Y2009 Change Gross profit margin (%) 38.10% 40.90% Operating profit margin (%) 13.80% 16.10% Net profit margin (%) 9.50% 11.00% ROA (%) 13.44% 12.30% ROE (%) 23.18% 18.30% *Increase in assets (i.e. cash, inventory, etc.) *Increase in registered capital (IPO)
THE GROWTH STRATEGY 2010 www.jubileediamond.co.th
The Growth Strategy 2010 Product Innovation Distribution Channels Marketing Tools Developments Managing Fast Moving Items to have higher sales turnover per item Launching Promotional Items (Hi- Light) periodically Focusing on high purchasing power segment with Carat Diamonds Increase number of sales outlets to be 80 branches within 2010 Branch expansion is mainly in hypermarket 2010 80 branches 2009 73 branches Branding Above the line marketing Strategies Activation Membership program Flagship Stores and Sales Counters Major Developments Minor Developments: Positioning 2007 55 branches 2008 60 branches