SAN FRANCISCO FACT SHEET



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Press Contacts: Angela Jackson, 415.227.2603 ajackson@sanfrancisco.travel or Tanya Houseman, 415.227.2651 thouseman@sanfrancisco.travel SAN FRANCISCO FACT SHEET Latest data available from the SFCVB Research Department, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources. Tourism Statistics Total visitors and convention participants 1 Total visitor and convention spending 1 16.1 million $8.2 billion Average expenditure per convention delegate per day 2 $290.00 Average daily expenditure per general visitor staying in hotels/motels 2 $256.00 Average daily expenditure for all visitors 1 $175.00 Average daily room rate 3 $181.00 Hotel occupancy (2007) 3 79% Top five producing domestic metro areas 2 Top five producing international markets 4 1) Los Angeles 2) San Francisco/Oakland, San Jose 3) Sacramento, Stockton, Modesto 4) New York 5) Washington, DC 1) United Kingdom 2) Japan 3) Germany 4) France 5) Australia Page 1 of 7

Top reasons for visiting San Francisco 2 Leading attractions visited 2 Purpose of visit 2 Visitor Profile 2 1) Atmosphere & Ambiance 2) Restaurants 3) Scenic Beauty 4) Diversity 5) Weather 1) Fisherman's Wharf 2) Cable Car Ride 3) Golden Gate Bridge 4) Golden Gate Park 5) Ferry Building 39.7% Leisure/Vacation 35.3% Meeting/ Convention 22.1% Business Travel 2.9% Other Profile of hotel guests staying overnight in San Francisco accommodations: Average Age 46 Average Annual Household Income $93,900 Average Length of Stay in City 4.6 Nights First Time Visitors 17.5% Gender Female 46.5% Male 53.5% Population 5 City of San Francisco 824, 525 Major ethnic groups (July 1, 2004): White 44.73% Asian 31.23 % Hispanic Origin 13.52% African American (Black) 7.13 % Multiracial 2.60% Pacific Islander.49 % American Indian.30% Population of the nine Greater Bay Area counties: Alameda (1,543,000), Contra Costa (1,051,674), Marin (257,406), Napa (136,704), San Francisco (824,525), San Mateo (739,469), Santa Clara (1,837,075), Solano (426,757) and Sonoma (484,470) 7.3 million Page 2 of 7

History and Geography Total area in square miles in the city of San Francisco Miles of shoreline Miles of waterfront 6 47.335 miles 29.5 miles 7.5 miles Number of piers 6 39 Square miles in San Francisco Bay and Delta 7 Fog signals around the San Francisco Bay Total square miles in Golden Gate National Recreation Area (GGNRA) 8 Miles of San Francisco streets 9 Ranges from 400 to 1,600 miles 32 signals 117 miles (75,500 acres) 1,088 miles Parks, playgrounds and squares compromising 4,380 acres, 229 including 960 outside city limit 10 Community gardens (Recreation and Park Dept.; a number are also located on San Francisco Unified School District and Public Utilities Commission property) 10 35 (8 acres) High-rises (eight stories and above) 11 477 Buildings designated historical landmarks (since 1996) 11 Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty Hill, Northeast Waterfront, South End, Telegraph Hill, Webster St.) 11 250 buildings 11 total Lodging Hotel rooms available 12 33,372 rooms Transportation Average number of commuters daily 13 320,300 Total number of licensed taxis permits 14 1,432 Ramped taxi permits 14 99 Yearly cable car riders (FY 2007-2008) 9 Cable Cars 7.4 million 40 cars Page 3 of 7

Route miles of cable car track Speed of cable car per mile 10.2 miles 9.5 mph Annual passenger boarding, San Francisco Municipal 220,000,000 Railway (Muni) (2007-2008) 9 Annual passenger volume at San Francisco 37,402,455 International Airport (2008) 15 Bridges 16 Length of San Francisco-Oakland Bay Bridge in miles 8 bridges 8.4 miles Average number of vehicles crossing the Bay Bridge yearly 39,555,251 (2007-2008) 16 Length of Golden Gate Bridge in miles, including approaches 17 1.7 miles Average number of vehicles crossing Golden Gate Bridge yearly 39,315,596 (2007-2008) 17 Number of years it took to construct the Golden Gate Bridge 4 years Attractions Total visitors to Golden Gate National Recreation Area (GGNRA)(2007) 8 14,200,100 Total visitors to Alcatraz (2007) 8 1,354,714 Victorian Houses 14,000 Restaurants 18 3,489 Grants for the Arts annual budget 20 $14,779,334 Grants for the Arts recipients 20 225 Theaters and small theaters 19 150 Museums 20 62 Quick Facts: BIRD California Quail CABLE CARS Inaugural run August 2, 1873. Declared a National Historic Landmark on Oct. 1, 1964. Invented by Andrew S. Hallidie; restored June 21, 1984 after $60 million overhaul Page 4 of 7

COLLEGES AND UNIVERSITIES San Francisco State University, Golden Gate University, University of San Francisco, Hastings College of Law (University of California), University of California Medical Center, San Francisco Art Institute, San Francisco Conservatory of Music, Academy of Art University, San Francisco City College (2 years) and dozens of other private institutions COLORS Black and gold 25 LARGEST BAY AREA COMPANIES (PUBLIC) 21 Chevron Corp.; Hewlett-Packard; McKesson Corp; HP; Safeway, Inc.; Wells Fargo & Co.; Intel Corp.; Cisco Systems, Inc.; Apple, Inc; Oracle Corp; Google; Gap, Inc.; Sun Microsystems, Inc.; PG&E Corp.; Genentech, Inc.; Sanmina-SCI Corp.; Applied Materials, Inc.; Calpine Corp.; ebay, Inc.; Synnex Corp.; Yahoo, Inc.; Franklin Resources Inc. Advanced Micro Devices, Inc.; Ross Stores, Inc.; Core-Mark Holding Co., Inc.; Agilent Technologies, Inc. ELEVATION LOWEST POINT FLAG FLOWER Highest Point: Mt. Davidson at 938 feet Sea level The phoenix rising from the ashes on a white field bordered in gold Dahlia FOUNDED Presidio of San Francisco established on Sept. 17, 1776; incorporated on April 15, 1850 GEOLOGY GOVERNMENT HILLS 903'), Nob ISLANDS MOTTO PATRON SAINT SISTER CITIES 22 San Francisco for the most part rests on a foundation of sandstone, shale and volcanic rock. Large deposits of serpentine, official rock of California, are located in the Presidio Mayor (four-year term, two-term limit) and Board of Supervisors (11 members) There are 43 hills within San Francisco, major ones are: Twin Peaks (910' and (376'), Russian (294') and Telegraph (248') Numerous islands are around the San Francisco Bay, 12 within city limits: Alcatraz; the Farallones, a group of seven islands; Treasure Island; Yerba Buena; Angel Island, shared with the city of Tiburon; and Red Rock Oro en paz, Fierro en guerra (Gold in peace, Iron in War) St. Francis of Assisi Abidjan, The Ivory Coast; Assisi, Italy; Bangalore, India; Cork, Ireland; Paris, France; Haifa, Israel; Ho Chi Minh, Vietnam; Manila, Philippines; Osaka, Japan; Seoul, Korea; Shanghai, China; Sydney, Australia; Taipei, Taiwan; Thessaloniki, Greece; Zurich, Switzerland; Bangalore, India Page 5 of 7

SONG MUSICAL INSTRUMENT STREETS Steepest: Longest: Widest: Narrowest: STRUCTURES Official: "San Francisco" Official ballad: "I Left My Heart in San Francisco" The accordion 31.5 percent of grade, Filbert between Leavenworth and Hyde, 22nd Street between Church and Vicksburg 29 percent of grade, Jones between Union and Filbert 27.9 percent of grade, Duboce between Buena Vista and Alpine Mission Street, 7.29 miles Sloat Boulevard, 135 feet De Forest Way, four and a half feet Sutro Tower is the tallest structure at 981 feet, (its base stands 830 feet above sea level); Transamerica Pyramid is the tallest building at 853 feet; Mission Dolores, dedicated on Aug. 2, 1791 is the oldest For information on hotel packages and reservations, events, activities and transportation in San Francisco, visit www.onlyinsanfrancisco.com. For lodging reservations by phone, call 800-637-5196 toll free within North America or 415-391-2000 elsewhere. Visitor guides are available at the Visitor Information Center at 900 Market St. at the corner of Powell and Market streets, lower level, Hallidie Plaza. To receive a copy by mail, call 415-391-2000, write to the San Francisco Convention & Visitors Bureau, 900 Market St., San Francisco, CA 94102 or send an email to vic1@sanfrancisco.travel. Domestic and international shipping charges apply.! Sources 1 Breakdown of San Francisco Annual Visitor Volume & Spending (2007), San Francisco Convention & Visitors Bureau 2 San Francisco Hotel Guest Survey, 2004, San Francisco Convention & Visitors Bureau Education & Research Foundation 3 PKF Consulting 4 U.S. Department of Commerce, Office of Travel and Tourism Industries, 2006 5 State of California, Department of Finance, E-1 Population Estimates for Cities, Counties and the State with Annual Percent Change Jan. 1, 2007 and 2008, Sacramento, CA May 2008 and California County Race/Ethnic Population Estimates and Components of Change by Year, July 1, 2000-2004. 6 City and County of San Francisco, Port of San Francisco 7 U.S. Army Corps of Engineers 8 Golden Gate National Recreation Area 9 City and County of San Francisco, San Francisco Municipal Transportation Agency 10 City and County of San Francisco, Recreation and Park Department 11 City and County of San Francisco, Planning Department Page 6 of 7

12 San Francisco Convention & Visitors Bureau, 2008 13 MTC-ABAG Library, www.mtc.ca.gov 14 City and County of San Francisco, Taxicab Commission 15 City and County of San Francisco, San Francisco International Airport, www.flysfo.com 16 Bay Area Toll Authority, www.bata.mtc.ca.gov 17 Golden Gate Bridge, Highway & Transportation District, http://goldengate.org/organization/annual_reports.php 18 City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily. 19 Theatre Bay Area 20 Grants for the Arts and San Francisco Convention & Visitors Bureau 21 San Francisco Business Times, 200 Largest Public Companies in the Bay Area, June 6, 2008. 22 City and County of San Francisco, Office of the Mayor Rev. 1.30.2009 Environmental Health Inspectors inspect over 7,000 locations including restaurants, bars, markets, bakeries, pushcarts, stadium food facilities and any other facility that serves food to the public. Inspections reduce the number of food-related illnesses by providing information to the public. Environmental Health Inspectors inspect over 7,000 locations including restaurants, bars, markets, bakeries, pushcarts, stadium food facilities and any other facility that serves food to the public. Inspections reduce the number of food-related illnesses by providing information to the public. Page 7 of 7