Sample Digital Marketing Report Prepared for Sample Client Prepared by O'Rourke Hospitality Marketing
Table Of Contents Executive Summary Google Analytics Summary Report Website Revenue Report Google Analytics Top Referrers Report Google Analytics Top Search Engine Report Remarketing Report Bing/Yahoo PPC Summary Facebook Newsfeed Ads AdWords Summary Report Twitter Management Report Facebook Management Report 3 6 7 9 0 3
Executive Summary 3,6 visits, +.% from previous year,977 organic visits -0.% from previous year,06 clicks from Google PPC, +79.% from previous year 799 clicks from Bing/Yahoo PPC, +.79% from previous month 7,9 impressions and clicks from retargeting, +9.3% in clicks from previous month 3 transactions for $,.00 in revenue, +7.% from previous year Revenue by channel: Organic: $3,9.00 Google PPC: $,3.00 Referral: $,960.00 Bing/Yahoo PPC: $6,.00 Retargeting: $,9.00 There was a nice increase in website activity and in revenue when compared to last year. Revenue from Google PPC increased 96.9% and organic revenue decreased 3.7%. Google PPC also generated 3 calls from mobile devices. Page 3 of 7
Google Analytics Summary Report Google Analytics compared to: //03 - /30/03 Including paid search Client received 3,6 visits for this month, which is a.% increase from last year. 900 77 67 0 0 79 39 0 366 379 37 3 6 333 3 33 7 303 39 96 69 0 3 06 30 39 3 9 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 3,6 Visits Previous: 0,3 (+.%),3 Page Views Previous: 6,33 (+3.37%) 36.3% Bounce Rate Previous: 3.% (+.9%) 3.96 Pages/Visit Previous:. (-.6%) 3:36 Time on Site Previous: :3 (-.6%) Ref. (.3%) Direct (7.%) Other (0.0%) Search (0.%) Page of 7
Website Revenue Report Google Analytics: Ecommerce compared to: //03 - /30/03 Including paid search Revenue increased 7.% when compared to last year. Total transactions increased 3.70%. 0 0 3 3 3 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 3 Transactions Previous: 73 (+3.70%) 0.63% Conv. Rate Previous: 0.7% (-.3%) $,.00 Total Revenue Previous: $7,.00 (+7.%) Ref. (.%) Search (6.%) Direct (.9%) Other (0.%) Page of 7
Google Analytics: Referrers Google Analytics Top Referrers Report compared to: //03 - /30/03 Advanced Segments: All Sessions 9 69 6 7 3 7 63 7 7 60 7 30 6 3 9 9 7 9 7 6 0 6 7 60 6 6 6 66 79 3 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 All Sessions: Page Views 6,99 Previous:,66 -.% All Sessions: Avg Time on Site 3:6 Previous: : -.9% All Sessions: Visits,63 Previous:,06-9.63% All Sessions: Visit Bounce Rate.7% Previous: 3.%.09% All Sessions: Pages/Visit. Previous:. -.9% Referrers Referring URL Visits % tripadvisor.com 393.0 chamber.com 3. visitmaine.com 6 3.3 theknot.com 3.3 weddingwire.com 3.3 register.com 7. americinn.com.76 davidmarx.com.76 newenglandinnsandresorts.com 3.63 heinemann.com 3.0 Page 6 of 7
Google Analytics: Engines 00 300 00 00 Google Analytics Top Search Engine Report compared to: //03 - /30/03 Advanced Segments: All Sessions 30 303 9 73 63 73 99 63 7 0 96 79 7 9 9 3 97 0 70 6 7 6 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 All Sessions: Page Views 7,03 Previous:,76 9.0% All Sessions: Avg Time on Site 3:9 Previous: : -.6% All Sessions: Visits 6,66 Previous:,9 9.3% All Sessions: Visit Bounce Rate 3.3% Previous: 3.37% 6.% All Sessions: Pages/Visit.0 Previous:.3 -.% Search Engines Search Engine Visits % google 6,3 9.76 bing 6. yahoo.37 aol 7 0.6 comcast 6 0.09 ask 0.0 baidu 0.0 onet 0.0 Page 7 of 7
Google Analytics: Summary Remarketing Report Advanced Segments: Display Retargeting Conversions: Ecommerce 3 0 6 9 7 0 3 3 3 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 Display Retargeting: Visits 3 Display Retargeting: Page Views 9 Display Retargeting: Pages/Visit.9 Display Retargeting: Bounces 9 Display Retargeting: Avg Time on Site :00 Display Retargeting: Visit Bounce Rate 7.% Display Retargeting: Transactions Display Retargeting: Transaction Rate 0.76% Display Retargeting: Transaction Value $,9.00 Site Referrals 0 Search Referrals 0 Page of 7
Google Analytics: Summary Bing/Yahoo PPC Summary Advanced Segments: Bing PPC Conversions: Ecommerce 39 6 3 0 7 7 6 3 6 9 3 3 9 9 0 3 33 33 6 0 7 3 3 3 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 Bing PPC: Visits 69 Bing PPC: Page Views,9 Bing PPC: Pages/Visit 3.76 Bing PPC: Bounces Bing PPC: Avg Time on Site 3:0 Bing PPC: Visit Bounce Rate 3.3% Bing PPC: Transactions Bing PPC: Transaction Rate.6% Bing PPC: Transaction Value $6,.00 Site Referrals 0 Search Referrals 0 Page 9 of 7
Google Analytics: Summary Facebook Newsfeed Ads Advanced Segments: Facebook Newsfeed 0 0 3 7 3 0 0 7 9 7 7 9 0 9 6 9 3 6 9 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 Facebook Newsfeed: Visits 0 Facebook Newsfeed: Page Views 360 Facebook Newsfeed: Pages/Visit. Facebook Newsfeed: Bounces 07 Facebook Newsfeed: Avg Time on Site 0:7 Facebook Newsfeed: Visit Bounce Rate.0% Site Referrals 0 Search Referrals 0 Page 0 of 7
AdWords Summary Report Google AdWords Ad Clicks There was a 79.% increase in clicks and a 96.9% increase in revenue for Google PPC when compared to last year. 00 0 00 3 7 3 7 3 3 3 7 30 30 30 0 0 3 3 06 06 6 0 9 7 3 6 9 0 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 3,66 Visits,7 Impressions $0.97 RPC,06 Clicks $,97.0 Cost.60% CTR $.0 CPC $9.9 CPM.60% ROAS $,3.00 Total Value AdWords Campaigns CAMPAIGN VISITS IMPR. CLICKS COST CTR AVG. CPC TOTAL REVENUE Campaign 9 0,,6 $,7. 0.% $. $0.00 Brand,7 3,73,06 $7.30.6% $0. $37,363.00 Capture Campaign 9,7 99 $,0.07.00% $.3 $,73.00 Display,6 39 $.3 0.73% $0.3 $0.00 Capture Campaign 3 Capture Campaign Capture Campaign 97,9 00 $63..77% $0. $0.00 3,93 9 $.3 3.7% $.0 $,70.00 7 3,7 09 $.76 0.6% $.3 $0.00 Page of 7
AdWords Summary Report (continued) CAMPAIGN VISITS IMPR. CLICKS COST CTR AVG. CPC TOTAL REVENUE Events 3,09 3 $9..% $.9 $0.00 Capture Campaign 6 3 3 30 $3.3 6.96% $0.7 $0.00 Capture Campaign 7 37 $7. 6.73% $. $0.00 Geo-targeted - Maine Capture Campaign 7 369 9 $.9.% $0.0 $0.00 $7.3 3.7% $0.90 $0.00 Weddings 9 $0.90.6% $0.90 $0.00 Page of 7
Twitter Management Report Twitter Posts (36) Replies () Retweets (3) Other Mentions (7) 6 / / /3 / / /6 /7 / /9 /0 / / /6 / /0 / / /6 / /30 939 Posts 96 Replies Retweets 63 Followers Following. Follower/Following Ratio Other Mentions (.3%) Retweets. (.0%) Replies (6.7%) KPI Amount Change from 3//0-3/3/0 Posts 939 % Replies 96 % Replies Reach 6,6 0% Retweets % Retweets Reach 93, % Other Mentions 3 6% Following % Followers 63 % Page 3 of 7
Facebook Management Report Client Name Weekly Total Reach 67 Weekly Total Reach,799 (Average) 03 339 696 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 People Talking About This People Talking About This During Past Week (Average) 76 3 / /3 / /7 /9 / /3 / /7 /9 / /3 / /7 /9 KPI Amount Change from 3//0-3/3/0 Total Page Fans,6 3.% People Talking About This During Past Week 9 -- Weekly Total Reach 3,.% Page of 7