Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The image part with relationship ID rid2 was not found in the file.

Insight 2014 Software Forums Automate, Orchestrate and Transform with HP Automation John Kilkenny Software Presales Consultant Cloud and Automation HP Software March, 2014

Agenda IT Complexity and managing in Silos Automate, Orchestrate and Transform HP Cloud Automation Solutions HP Server Automation HP Operations Orchestration Cloud Service Automation CSA CSA 4.0 Demonstration Summary 3

IT is stretched too far Not enough innovation New IT project initiatives 30% 70% Ongoing IT operations Complex processes Too many tools Too many products Challenges impacting IT and the business 1 2 3 4 Slower IT response Loss of controls Pressure on costs New business opp 4

More Complexity: IT Silos siloed operations management is time consuming and is error prone IT consumers and users Mobile Dev Test Enterprise user Partner user LOB user IT teams and administrators Many silos of IT teams and infrastructure App Security Server Network Storage Database QA Release Many manual handoffs Infrastructure, platforms, services Physical/Virtual servers Public/Managed services Storage Network Platforms, databases, middleware Too many point tools and GUIs to interact with 5

HP makes it easy to Simplify and Transform Automate tasks Orchestrate processes Transform service delivery Provision, patch and manage compliance of servers and databases Design and execute end to end workflows from infrastructure to application release Build, manage and broker private and hybrid cloud services (IaaS, PaaS and SaaS) across heterogeneous traditional IT and cloud environments 6

Typical Service Request with HP Orchestration Service requests fulfilled at the click of a button Create SharePoint Add user Add to domain Add DNS Add backup Automatic-actions to implement change E2E service requests using workflows Re-usable automation and flows Physical/Virtual servers Public/Managed services Storage Network Platforms, databases, middleware Complete audit trail Reports and ROI metrics Knowledge captured in process automations 7

HP Server Automation One stop shop to control and manage server tasks Scale Few servers to 100,000s+ Provision, Configure, Patch Policy based templates Compliance in 4 easy steps Easy Get started in less than 2 hours Strengths SA Value 5x more servers per admin Heterogeneous Across physical, virtual and clouds Audit, compliance & remediation Software Deployment Configure 1000s of servers in minutes Major European Bank Problem: 36,800 man-days to deliver 1600 VMs With HP: Delivery time reduced by 82% for 4800VMs Healthcare provider Problem: Audit & fixing compliance took 32 weeks With HP: 80% faster compliance now (in 2 days) 8

HP Operations Orchestration Industry leading IT run-book and process automation solution Time to value 500O+ operations out of box Incident Mgmt & Service fulfillment Disaster Recovery $250K+ return in first 3 months Easy to use 3-5x easier than any competitor Strengths OO Value 15,000+ flows run concurrently Heterogeneous 80+ HP and non-hp integrations Application Deployment Workload / General Orchestration 75% efficiency gains in run book execution Insurance Provider 13,000 man hours reclaimed quarter across provisioning, request fulfillment and maintenance tasks Tata Consulting Services 1M savings for Incident remediation and service provisioning with 200% efficiency gains 9

Cloud Service Automation

HP Converged Cloud it s a a hybrid world HP Converged Cloud provides enterprises with the essential foundation of technologies and services to confidently build, consume and manage IT across private, managed, and public clouds. Build & Operate Cloud Services Consume Cloud Services Service Lifecycle HP Cloud Service Automation 11 Traditional IT Private Cloud Managed Cloud Public Cloud

HP Cloud Service Automation - Cloud Service Broker Single management environment for all your cloud services Access all cloud services from one portal Order cloud services VMware HP Cloud Service Automation single user portal HP MOE Infrastructure, Platforms and Software as-a-service Manage cloud services Openstack vcloud Director Manage all cloud services with a single tool Publish cloud services from multiple cloud environments into a single catalog KVM MS Hyper-V HP Cloud OS Manage multiple VMware clouds Azure Manage VMware, M/S Hyper-V and KVM clouds Supports HP Public Cloud Services or Amazon EC2 services Manage clouds based on virtual or physical servers HP Cloud Services CloudSystem matrix Amazon EC2 Physical 12

Service Marketplace Self-service portal for business users Cloud services SaaS, PaaS or IaaS Internal or public cloud resources Physical or virtual servers Service catalog Browse and search services View service definition and options View service cost Order services 13 Customize and order services Lifecycle actions - View and modify services Add resources, reboot VMs, access console, install s/w or patches Service scheduling

Secure access to cloud services Multi-tenancy and role-based access control User access Role-based access Multiple organizations / catalogs Custom log-in for each organization LDAP/AD integration Organisation portals fully skinnable with HTML5 and CSS Email notification Integration with Service Management solutions Service catalog management Global catalog Multiple catalogs per organization Approval policy per catalog 14 Access Copyright 2013 control Hewlett-Packard per Development catalog Company, L.P. The information contained herein is subject to change without notice. Service catalog 2 Service Service catalog Service catalog catalog 1

Quickly create cloud service offerings Advanced tools make it easy to add services to your service catalog Graphical Service Designer Intuitive designer tool Flexible service design Re-useable design components Infrastructure, platform and application services Import/Export service designs, resources, offerings and full catalogs Extensive library of out-of-box integrations Multi-vendor hardware, multi-hypervisor Physical and virtual resources Support for public cloud vendors New Content releases every quarter 15

Financial Asset Management Using CloudSystem Chargeback Out-of-the-box financial asset management Financial Asset Management Chargeback/show back Financial reporting Software Asset Management License usage (end user, department or organization) License management Software compliance Customized reporting 16 All product views are illustrations and might not represent actual product screens.

HP Cloud Automation Solutions Integrated Suite, Designed to Deliver Managed Business Applications Cloud Service Automation Cloud Customer Access Service Portal ucmdb Order Mgmt Other System Integrations Operations Orchestration IT Process Governance BSM ALM System Integrations Domain SME Access Storage Essentials Network Automation Servers Automation Database & Middleware Automation Application Deployment (CDA) Technology Specific, Best in Class Solutions 17 Storage Network Physical servers Virtual servers Windows, Linux, Unix Database & Middleware Applications

The image part with relationship ID rid2 was not found in the file. Cloud Service Automation Demonstration Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

December 2013 HP leads the pack. HP obtained the highest scores for both its current offering and market presence HP stands out.. By providing clean and navigable interface that wraps substantial breadth and depth of capabilities into fewest number of interfaces The Forrester Wave : Private Cloud Solutions, Q4 2013 19

HP makes it easy to Simplify and Transform across traditional IT and cloud environments Automate tasks Orchestrate processes Transform service delivery You can Start Today Provision and patch (Infra & Apps) Audit IT compliance and remediation Self healing remediation IT service request fulfillment Build and operate private cloud Hybrid cloud management Enable IT as a Service Provider Automate delivery of infrastructure, application releases and hybrid cloud services 20

See it in action and Get started now! Get more info on the Web www.hp.com/go/itautomation www.hp.com/go/csa Get hands on experience A HP Live session for a more in-depth understanding of Cloud Service Automation Includes Live demonstration 21 Copyright Copyright 2012 2013 Hewlett-Packard Development Development Company, Company, L.P. The L.P. information The information contained contained herein herein is subject is subject to change to change without without notice. notice.

The image part with relationship ID rid2 was not found in the file. Questions Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enter to win! Be here to collect your prize! ElitePad 900 valued at $799.00 incl GST Draw at 5.45pm Entries close 5.30pm Enter via hardcopy or online at: Ops hp.com.au/formo 23