A M B A S C I A T A D I T A L I A O T T A W A The Agricultural and AgriFood Sector in Canada The Italian Experience
Overview 8.2% of total Canadian GDP or 98bnCAD; Growing at an average rate of 2.3% Employing over 2M people (12.5% of total work force) Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 22/05/2012 2
Total Provincial GDP (%) Overview/Contribution of Provinces 14 12 10 Agriculture and Food Processing's Contribution to Provincial GDP (2009) Food Processing Primary Agriculture 8 6 Canadian Average 4 2 0 Source: Statistics Canada Note: Excludes beverage and tobacco processing 6/28/2012 3
Overview: Employment Ontario and Quebec account for the largest share of employment in agriculture and food processing. In 2009, Ontario, Quebec and Alberta accounted for almost 70% of total Canadian agriculture and food processing employment. Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 4
Main Sectors Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 5
Industry Industry sectors (30 main categories) Grains and Oilseeds and Grain-based products Dairy and Dairy genetics Industrial Agriculture (animals) Egg Industry and Poultry Industry Fish and Seafood Organic Industry Red Meat Industry Pulse Industry Vegetable Industry & Fruit Industry Wine Industry Mainstay Wheat, Barley and Oats+Canola, Soybean and Flaxseed Third largest industry. Factory Farming, Integrated aquaculture Including production of enzymes and eggbreakers 5bnCAD/Year. Canada is the 4 th largest exporter of fish w/ Research Branch of AAFC 4 th largest manufacturing industry Canada is the world largest pulse exporter (beans, fava beans, chickpeas and lentils) Fresh, canned, frozen and preserved f&v Niagara and Okanagan 6/28/2012 6
Policy Growing Forward is the National Agriculture Policy Framework for Canada. Prepared by AAFC, 1.3bnCAD in 5 years (on a 60:40 federal/provincial) inputs from the sector Development of a series of programmes (both on National and Provincial level) for Academia, Business and Institutions Programmes on investment, R&D, marketing, branding, infrastructures etc. The Canadian Federation of Agriculture developed a Food Strategy in 2010, called Towards a National Food Strategy: a Framework for Securing the future of Food 6/28/2012 7
Trade in the Agri-Food Sector/Exports 2010 Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 8
Trade in AAF/Composition of Export Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada, (dati 2010) 6/28/2012 9
Trade in AAF/Imports 2010 Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 10
Trade in AAF/Composition of Imports Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada, (dati 2010) 6/28/2012 11
Recent results in Can/EU Co-operation Canadian Access to EU for Hormone-free beef and lift of Canadian Retaliatory measures Agreement on Ochratoxin pre-testing on exports Agreement on Organics Equivalency 6/28/2012 12
Canadian Imports of Extra Virgin Olive Oil 2010 Greece 10% Spain 6% Tunisia 4% Chile 2% Turkey Lebanon 1% 1% United States 1% Argentina 1% Morocco 1% Others 1% Italy 72% Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 13
Italian Market Share/Food: Cheese Canadian Imports of Cheese by country of origin 2010 Denmark 6% Norway 5% United Kingdom 3% Netherlands 5% Greece Others 3% Germany 4% 2% United States 22% Switzerland 9% France 21% Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada Italy 20% 6/28/2012 14
Italian Market Share in AAF/Prosciutto Canadian Imports of Dry-cured Prosciutto 2010 Austria 0% Spain 8% Others 13% Italy 12% United States 67% Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 15
Wine: Market Access and Distribution Private Import Restaurants and Wine Clubs PRODUCER AGENT MONOPOLY Points of Retail CONSUMER Personal Import 6/28/2012 16
Monopolies Societe des Alcools du Quebec Liquor Control Board of Ontario Alberta Gaming and Liquor Commission BC Liquor Distribution Branch 2.4 bn CAD in 2009 +5.5% Wines are 74% of sales 4.3 bn CAD in 2009 +4.8% Wines are 37% of sales Partially privatised 2.3bn CAD in 2009 (of which only 400 M from wine) Quota on the sale price 2.8 bn CAD in 2009 +4.3 % Wines are 29% of Sales 6/28/2012 17
The Market of Alcoholic Beverages Canadian consumption of alcoholic beverages Volume 2010 Canadian consumption of alcoholic beverages Value 2010 Beer 46% Spirits 25% Spirits 7% Wines 15% Wines 29% Beer 78% Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 18
Litres Canadian Wine Consumption Canadian Per Capita Wine Consumption by Province 25 20 15 10 5 CANADA Quebec British Columbia Alberta Ontario Nova Scotia New Brunswick Manitoba Prince Edward Island Saskatchewan Newfoundland & Labrador 0 2005 2006 2007 2008 2009 Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 19
Thousands of hectolitres 800 Wine: Canadian Imports by Country of Origin Canadian Wine Imports by Country 700 600 500 400 300 Italy France Australia United States Chile Argentina 200 100 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 20
Wine: Canadian Imports by Country of Canadian Imports of Wine Volume 2010 Origin/2 Canadian Imports of Wine Value 2010 New Zealand 3% Argentina 8% New Zealand 2% Spain 6% South Africa 4% Portugal 2% Others 3% Italy 18% France 17% Argentina 6% Chile 6% South Africa 3% Spain 4% Portugal 3% Others 3% Italy 19% France 22% Chile 10% United States 15% United States 14% Australia 16% Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada Australia 16% 6/28/2012 21
Wine: Canadian Imports of Italian wine Alberta British 5% Columbia 8% Canadian Imports of Italian Wine Volume 2010 New Brunswick 1% Nova Scotia 2% Newfoundland 1% Manitoba 1% Saskatchewan 0% PEI 0% by Province Quebec 45% British Columbia 6% Canadian Imports of Italian Wine Value 2010 Newfoundland 1% New Brunswick 1% Manitoba 1% Alberta 11% Nova Scotia 2% Saskatchewan 0% PEI 0% Quebec 43% Ontario 37% Ontario 35% Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada 6/28/2012 22
Main bilateral issues Geographical Indications and Registered Marks Different regulations and hygienic/phytosanitary standards Protocols concerning trichinosis Incompatibility of the carcasses-washing systems and standards Lack of harmonization for Maximum Residues Level of unintended GMOs 6/28/2012 23
Main bilateral issues/ Italian Sounding Fight against Italian Sounding domestic production Concurrent factors: Non adequate protection of Intellectual Property Rights Lack of food education Strategy: Joint S&T projects on Health and Food Safety and Quality Media and communication campaign 6/28/2012 24
Agriculture & Agrifood Canada www.agr.gc.ca Canadian Food Inspection Agency (CFIA) is the institution responsible for the sanitary and phytosanitary certificates for the Canadian importations of dairy and pork and beef processed products. www.inspection.gc.ca
Associations Canadian Federation of Agriculture Canadian Agri-Food Trade Alliance Provincial Associations 6/28/2012 26