HP Converged Storage: A Vision for Storage Simplicity Sundip Arora Enterprise Storage Category Manager HP Storage
Storage questions get more complicated in a rapidly changing world Transform to a hybrid infrastructure Protect your digital enterprise Entry? Midrange? High-End? Block? File? Object? Enable workplace productivity Empower the data-driven organization Flash? Software- Defined? On-Prem? Cloud? Hybrid? Converged? Hyper-Converged? Packaged? Open Source?
Driven by technology shifts and new deployment models Integrated / Converged Appliances Hyper-Converged Appliances System Defined Software Defined Highly virtualized external systems Distributed compute nodes with internal disk
Reshaping an industry exposing legacy silos and startup sprawl
HP s strategy is choice without compromise It starts with the right Storage Architectures System-Defined 3PAR StoreServ Software-Defined StoreVirtual
HP s strategy is choice without compromise Available in different Delivery Models Converged System CS700/CS500 System-Defined 3PAR StoreServ Hyper Converged CS200-HC Software-Defined StoreVirtual
HP s strategy is choice without compromise with a common set of Federated Data Services Converged System CS700/CS500 System-Defined 3PAR StoreServ Data Services StoreOnce Hyper Converged CS200-HC Software-Defined StoreVirtual
HP s strategy is choice without compromise Administered through Common Interfaces Converged System CS700/CS500 System-Defined 3PAR StoreServ Data Services StoreOnce Hyper Converged CS200-HC Software-Defined StoreVirtual
The secret of simplicity comes from Polymorphic Storage Architectures Fixed POLYMORPHIC ONE that exists in MANY forms, shapes, & sizes Simplicity Training Management Interoperability Replication SLA Cost Flex
Whereas fragmented complexity leads to inefficient Data Centers VMAX VNX VNXe XtremIO DSSD Isilon VPLEX Systemic gaps in legacy storage ScaleIO vsan Complex: 16+ disconnected platforms to meet needs. No interoperability. Rigid: Manual hardware-defined allocation of resources by workload Data Domain Avamar RecoverPoint Isolated: Inability to intelligently search or move data between silos VCE Vision VSPEX UIM ViPR SRM Uni sphere Expensive: <30% utilization, increasing CapEx and OpEx at odds with flat budgets
HP Converged Storage Vision is Simplicity through Polymorphic Architectures Polymorphic ONE that exists in MANY forms, shapes, & sizes HP 3PAR StoreServ ONE flash optimized storage system architecture with Block, File, and Object-access VMAX VNX VNXe XtremIO DSSD Isilon VPLEX HP StoreVirtual VSA ScaleIO vsan ONE hypervisor agnostic, software-defined architecture with Block, File, and Object-access HP StoreOnce Backup ONE converged backup and retention architecture for application managed protection Data Domain VCE Vision Avamar VSPEX UIM RecoverPoint HP OneView Converged Management ViPR SRM Uni sphere ONE open and automated control plane to manage from datacenter to device Simplicity of one approach to Training Management Interoperability Replication
Next Gen 3PAR StoreServ Portfolio ONE Operating System ONE Interface ONE Feature Set Block, File & Object access When Scale Matters 7440c/20800 New Future Ready When Performance Matters 7450c/20850 New When Value Matters 7200c/7400c
Gartner Magic Quadrant for General-Purpose Disk Arrays A leader for General-Purpose Disk Arrays HP is named a leader in the General-Purpose Disk Arrays report for HP 3PAR StoreServ, XP7, and StoreVirtual. * This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HP. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for General-Purpose Disk Arrays, Stanley Zaffos, Roger Cox, Valdis Filks November 20, 2014.
HP 3PAR StoreServ validated for the New Style of IT Midrange Array Best-in-Class HP 3PAR StoreServ 7400 High End Array Best-in-Class HP 3PAR StoreServ 10000 Flash Memory Storage Array Recommended HP 3PAR StoreServ 7450 InfoWorld Technology of the Year HP 3PAR StoreServ 7400 #1 2014 #1 Gartner Critical Systems Capabilities #1 Mid Range Overall Use Case HP 3PAR StoreServ 7000 Storage Magazine #1 Midrange Storage Vendor 3PAR StoreServ 7400 Gartner Critical Systems Capabilities #1 Solid State Arrays RAS, Multitenancy & Security Use Cases HP 3PAR StoreServ 7450 All-Flash Systems GOLD: HP 3PAR StoreServ 7450
Trust Me! HP could overtake EMC in disk storage revenues if IDCrevealed trends continue. EMC was the super canine, although its revenue share fell 6.7 per cent year-on-year to $1.53bn. Next was HP, with 19.3 per cent growth to $1.28bn; not so very far from EMC s number and poised to overtake it if these trends don't change. That 3PAR purchase really was very, very good. Overall, the big swings were away from IBM, NetApp and EMC, and towards the ODMs and the Others, with Dell, HP and HDS benefitting from smaller swings
Flash Changes Everything
Everyone Agrees that the Opportunity is Huge IDC states Flash is disruptive force driving industry transformation 2016 All-Flash Array $1.6 Billion 58.5% CAGR 2017 Hybrid Array $14.3 Billion 21.1% CAGR More than half of enterprise shops have Flash in use today! IDC Predictions 2014 January 2014
Traditional Storage can t keep up! Unmanageable Complexity Flash Simplicity Performance without compromise 500% more transactions per second 90% fewer disks (1) IDC Digital Universe Report, 2013. (2) Worldwide Internet of Things (IoT) 2013-2020 forecast, October 2013. (3) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (4) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (5) TBD, (6) http://en.wikipedia.org
Traditional Storage: Living on borrowed time for too long Consider these facts High-end HDD/Tiered Solution HP All-Flash Solution 10 X More More Performance Productivity More Persistence Less Complexity Less Cost Less Cooling
All-flash arrays are going mainstream Speed Predictable response under 1 ms to drive more revenue generating transactions Affordability Price parity with high performance HDDs to eliminate sub-lun tiering compromises? Some focused on only performance Others focus on affordability as well Enterprise Resiliency Mission-critical availability, Zero RPO, and petabyte scale for enterprise growth Going mainstream will take delivery of all 3 attributes
In 2014 we released the first Mainstream Tier-1 All-Flash Array HP 3PAR StoreServ 7450c Over 900,000 IOPS. Latency from.3 ms Under $2 per GB Usable capacity for all-flash Industry-leading 1 1.4 PB & 6-Nines Usable capacity Availability 3 4X Flash vs 15K rpm disk 4 1000 Units in 1H 4 #1 Fastest growing AFA supplier in 2014 2 Copyright 2014 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1. Based on HP analysis of publically available specifications for known all-flash array competitors 2. Gartner, Market Share Analysis: SSDs and Solid-State Arrays, Worldwide 2014, May 2015. 3. Subject to terms and conditions of HP Get Six-Nines Guarantee Program 4. HP Shipment Data
New: HP 3PAR StoreServ 20850 and 20800 Enterprise Flash Systems 1 System 3.2 Million IOPS 1 12 PB usable in a 20850 (All-Flash) 0.2 to 0.8 ms Latency 1 One System 8-node cluster. Only HP 1 Drive Enclosure 280TB usable in 2U 1 Rack 5.5PB usable in a rack 15PB usable in a 20800 (Converged Flash) Copyright 2014 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1. HP internal analysis based on internal testing using 100% random read workload with an 8k block size and node local volume layout using RAID1 protection
New: 3.84TB SSD A game changer enabled by HP 3PAR StoreServ 3.84TB cmlc SSD Adaptive Sparing (20% bonus) HW-based Data Compaction (4:1)+ 3PAR Usable $/GB = 10K SAS Snapshot based sharing (6:1)+ Usable $/GB with snapshot use $1.50 per GB $0.25 per GB In the last 18 months 8x Density Improvement 73% Price Decrease Copyright 2014 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Source: David Floyer, Wikibon CTO http://premium.wikibon.com/evolution-of-all-flash-array-architectures/
A New Class of Flash Array Scalability Performance All Flash. No Limits 3M 3PAR 20850 100% Random Read 1M 300K Performance, IOPS XtremIO IBM FS900 Pure 450 3PAR 7200 3PAR 7450 Scalability, TB raw 500TB 1PB 4PB
Consolidate Traditional High-End Arrays like EMC VMAX 3 x EMC VMAX3 400K 12 PBs Usable 21 Racks 90% HDD / 10% SSD 85% 1 Less space Less power Less cooling 1 x 3PAR StoreServ 20850 12 PBs Usable 3 Racks 100% SSD 1. HP internal analysis based on comparison of publically available product specifications for the competitive products and capacity points listed
Prevent Flash Array Sprawl From Limited AFA Architectures Dual Controller: 30 x Pure //m70 12 PBs Usable 10 Racks 100% SSD 70% 1 Less space Less power Less cooling 1 x 3PAR StoreServ 208x0 12 PBs Usable 3 Racks 100% SSD Scale-Out: 8 x 8-XtremIO 12 PBs Usable 8 Racks / Clusters 100% SSD 62% Less space1 Less power Less cooling 1. HP internal analysis based on comparison of publically available product specifications for the competitive products and capacity points listed
New: Bi-directional HP 3PAR Peer Motion Elastic Resource Pool for Data Center and Multi-Site Agility Up to 60PB 12.8M IOPS in a quad-system federation 1 New: Online Import from HDS The easiest way to modernize your storage Online Import Copyright 2014 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1. Based on 4 x HP 3PAR StoreServ 20000 systems utilizing HP 3PAR Peer Motion
New: Flash-optimized end-to-end data integrity, availability, and protection 3PAR Persistent Checksum powered by 3PAR Gen5 ASIC 3PAR Asynchronous Streaming Replication 3PAR Protection with StoreOnce RMC-V Flat Backup
Completing our convergence Story with the new HP 3PAR File Persona Software Lower OpEx with consolidation of all workloads VMs & DBs (block), Group Shares (file), Cloud Apps (obj.) under unified management Block File Object REST Greater ROI with a efficient shared capacity A single thin pool with reservation-less file snapshots and zero-detect replication Extend SLAs by consolidating on a proven tier-1 platform Multi-site replication, QoS Assurance, Auto-Tiering, Flash Cache, DAR encryption 1 ONE Management Experience ONE Shared Capacity Pool ONE Proven, Tier 1 OS Design 2X easier to provision and monitor, 1/3 the data center space - The Taneja Group
What about converged management? Control Plane automation to speed rollout of IT services Server, Storage and Network management simplified and consistent Rapid, repeatable, and reliable operations at lower costs using infrastructure templates Automated delivery of IT services to speed the transition to hybrid cloud Data Plane services for storage lifecycle management Federated control and health monitoring Instantly collect configuration and health information on demand On demand reporting of capacity and performance with system reporter HP OneView 3PAR StoreServ Management Console
Storage architected to support your Business Transformation 1 2 Take advantage of mainstream flash Cost, density, and data services Accelerate with hyper-convergence Building on leading SDS foundation Converged System CS700/CS500 (3PAR) Data Services StoreOnce Hyper-Converged CS200-HC StoreVirtual 3 Reduce risk with embedded protection StoreOnce RMC and StoreOnce Catalyst System-Defined 3PAR StoreServ Software-Defined StoreVirtual 4 Rapid ROI with the right ecosystem Consulting, support, financing, and partnerships
Now Consider This About 3PAR StoreServ. 1 2 3 4 5 6 Over a 1000 shipped systems in the first half of 2015 alone Only Vendor to Grow Over a 1000% from 2013 to 2014 in all Flash Arrays Source Gartner HP sold more flash arrays in the first half of this year than Pure did all last year Only vendor to offer 6 nines availability with an all flash array and scale to 12PB Only vendor with 3.84TB SSD drives and 20% more capacity per drive 3 out of 4 Gartner MQ Cloud Services Leaders rely on 3PAR StoreServ
Performance Price Scale Future Ready Enterprise Features Convergence ONE Operating System ONE Interface ONE Feature Set Block, File & Object access