Data Center Business Overview: How Trends impact your Datacenter Strategy Anna Conan Global Data Center strategy deployment VP Foundational BUSINESS OVERVIEW Rev 4a
The energy dilemma is here to stay Continued Consumption Peak demand Structural cost Environment Energy demand By 2050 Electricity by 2030 Source: IEA 2007 Over the past 12 years (France) Expensive, under utilised peak capacity Of trade deficits are linked to fossil fuels and are increasing CO 2 emissions to avoid dramatic climate changes by 2050 Source: IPCC 2007, figure (vs. 1990 level) Conflicts for resource access & control Frequent power outages Rising energy prices Climate change Schneider Electric 2
Climate change has a global impact Risk linked with Climate change Extreme risk * High risk Multiple risks difficult to measure Increase in rainfall Tropical storms increase Decrease in rainfall Sea level increase Desertification Impact on agricultural activity PNUE ; V. Raisson, 2033, Atlas des futurs du monde, Robert Laffont, 2008 ; Maplecroft, Climate Change Vulnerability Index 2013 Schneider Electric 3
The human to human internet is growing and the machine to machine internet is taking off From developed to developing markets Internet users in the G-20 countries (millions) From fixed to mobile Consumer broadband connections (millions) From basic content to data explosion Global Internet traffic (Exabyte per year) 2707 Total Evolution of the Internet (Sources : Economist Intelligence Unit; CISCO; Ovum; BCG analysis) Schneider Electric 4
Data Center challenges The double-edged squeeze The BUSINESS The PLANET More computing per watt! Reduce carbon footprint! Schneider Electric 5
Data Center Challenges It was expensive and took months to complete a first proposal that was rejected! It s going to take another month to revise and resubmit. My project manager had a detailed schedule but came in 6 months late. Even more time was lost when the components didn t work together as designed. Data Center Life Cycle Due to all of the unexpected cost overruns and change orders, my data center came in 30% over budget. My data center was challenged to power and cool my new applications. I could not install new IT equipment even though there was room for it in the racks. Schneider Electric 6
We can work with you to solve your business challenges Schneider Electric 7
Schneider Electric the global specialist in energy management 24 billion sales in 2012 140,000 people in 100+ countries 4 5% of sales devoted to R&D Balanced Geographies FY 2012 sales North America 25% Rest of World 18% Western Europe 30% Asia Pacific 27% Diversified End Markets FY 2012 sales Utilities & Infrastructure 25% Industrial & Machines 22% Data Centres 15% Non-residential Buildings 29% Residential 9% Schneider Electric 8
Why is Schneider Electric leading the industry We have more customers to learn from than any other infrastructure provider We have worked 15 years to develop the science of data centers and have the technology and skills to solve customer problems We already offer nearly all the different parts used in the data center and are therefore in an ideal position to integrate them in ways to add maximum value We are uniquely positioned to solve data center problems Schneider Electric 9
We can work with you in many ways to solve your business challenges Hardware & Software Services UPS Supplier Power Quality Software Supplier Building Operations Software Supplier Switchgear Supplier IT Rack Supplier IT Room Management Supplier Turnkey Provider Trusted Advisor Facility Operator DCIM Integrator Remote Monitoring Provider UPS Maintenance Provider Software Installer Arc-flash Assessor Project Manager Design Assistant Solutions Schneider Electric 10
Our focus is on... Solution Improvement & integrations Standardization & Modularity Key to improving availability, agility, and efficiency of data center infrastructure while reducing total cost Life Cycle Services Key to deploying and maintaining efficiency and availability Schneider Electric 11
Complete portfolio of Data Center services... to simplify your life, reduce costs, and tackle your technical or business challenges. 12
Data Center Services: Assess Realize your exact performance and safety position, and receive reports Technical or Business Challenge Simplify Your Life Reduce Costs Supply side and demand side assessments provide the best return for your money. Experts assess technical, business, and safety topics leveraging automation tools using best practices developed over 45 years 13
Data Center Services: Plan Realize your performance and safety needs and receive guidance Technical or Business Challenge Efficiency, Size, and Availability planning IT Room (power, cooling, physical architecture) Power Systems Architecture Cooling Systems Architecture DCIM (Data Center Infrastructure Management) Physical Security Simplify Your Life Build vs. outsource Code and regulation compliance Sustainability options Location planning Reduce Costs CapEx vs OpEx options and analysis Leverage Trade-off tools Leverage library of reference designs Alternative energy sources Using our methodology and automation tools, we provide expert assistance for your project to determine optimal costs, criticality, performance, timing, regulatory compliance, or sustainability 14
Planning: Schneider Electric TradeOff Tools Free Tools at: http://tools.apc.com Simple, automated tools to support specific planning decisions Models complex interactions of systems based on data & science One-screen, standardized user interface Instant output allows for rapid creation of what if scenarios 15
Advanced tools and designs Customer Access to White Papers, TradeOff Tools, and Education White Papers Library of Complete Data Center Reference Designs from 200kW to 20MW Reference Designs 16
Questions affecting or delaying critical planning decisions 17
Data Center Services: Design Receive expertise to meet your performance and safety needs Technical or Business Challenge Conceptual Design Studies Design assistance electrical basic design electrical network design precision cooling technical cooling system security IT Room physical infrastructure DCIM (Data Center Infrastructure Management) Simplify Your Life Design library to leverage Full specification preparation Partial specification preparation Prefabrication options simplify design process Reduce Costs Alternative energy sources High-efficiency architecture designs Leverage prefabricated building blocks in the design to optimize cash flow Whether you need facility power, facility cooling, IT Room Infrastructure, security, DCIM, or an entire data center, Schneider has the expertise, methodology, design tools, and design library you need. Basic to detailed/constructible design services are available 18
Schneider Reference Designs Starting Point Compare Analyze Customize Refine Use as a base plan to design and build your data center Preview, compare, and even combine different designs Gain a better understanding of costs, performance, size, and players Apply preferences and constraints Conceptualize and refine end result 19
Four major outputs 20
Data Center Services: Build Receive services that enable you to finish on time and on budget Technical or Business Challenge Supervision Start-up DCIM Software installation configuration integration training Hardware integration Technical training Simplify Your Life Project management Assembly Installation management Site coordination Construction coordination Commissioning Reduce Costs Resource management Risk management Schedule optimization Reduce site cost leveraging prefabrication From equipment integration to construction management and everything in between. Our systematic, proven approach eliminates risks, compacts schedules, and minimizes costs 21
Data Center Services Schneider Electric provides more services in this category than any other company. Expertise and efficiency in this phase are gained from our design, plan, and build phase experience. Variable offerings and progression are available enabling you to start advanced or start simple and progress 22
Data Center Services: Operate Realize performance and safety targets everyday Technical or Business Challenge Simplify Your Life Reduce Costs We offer a comprehensive services portfolio to ensure your mission Critical applications receive the proper care & maintenance. Leveraging our proven methodologies & automation tools to monitor, maintain, operate & optimize your data centers performance 23
Summary Business Overview The Broadest Offer From power to cooling to racks to security to management, Schneider Electric has the broadest offer focused on the data center. The Right Strategy Standardized, modular, scalable, manageable solutions are best practice for data centers. Schneider introduced most of these concepts to the industry and leads in bringing nextgeneration data center infrastructure to the market. Committed to the Data Center Business No other company in the industry has invested more in the data center infrastructure business from a capital or R&D standpoint. 24