Welcome to IKEA Atlanta BYOF Day!

Welcome to IKEA Atlanta BYOF Day! Time 9:30AM 11AM: Event Doors open! Register for BYOF Day in the lobby. Enter to WIN a $1,000 IKEA Gift Card. Take a fun IKEA photo at BYOF Day and post it on Twitter to @IKEA_Atlanta, see rules below. Redeem your BYOF coupon for a FREE IKEA Breakfast. FREE IKEA Blue Bags Redeem your BYOF coupon (for the first 500 people) Join IKEA FAMILY, it s FREE! Enjoy free coffee, product discounts, local partnership deals, and so much more! 11AM-8:30PM: 12PM: 12PM-4PM: 1PM: Scan To Win a $100 IKEA Gift Card! Every time you swipe your IKEA FAMILY card at a kiosk or checkout today you have TEN chances to win! See Rules Below. Eat for Free! Dine in the restaurant and deduct your meal receipt total from any home furnishings purchase over $150. Buy one get one free dessert in the IKEA Restaurant! KIDS ROOM Seminar Keight Dukes Kids Room Makeover Seminar by Keight Dukes of Put Up Your Dukes in the Dining Department. Get a FREE Chair massage by NIA MASSAGE. First come, first served in the Bed Rooms Department. IKEA Spirit: Show your IKEA spirit wearing blue & yellow t-shirts, orange IKEA FAMILY inspired gear, meatball or furniture costumes; let your creativity shine. All participants will be eligible to win a $100 IKEA Gift Card. Judging time is 1PM in the Dining Department, at the end of the seminar. FREE Party Meatball Samples in the Showroom and Swedish Food Market. Celebrate National Meatball Weekend with us! Location Address: Follow us on Twitter: IKEA in Atlantic Station 441 16 th St NW Atlanta, GA 30363 IKEA-usa.com/Atlanta @IKEA_Atlanta and check out our Twitter sweepstakes on BYOF Day for a chance to win a $1,000 IKEA Gift Card! Rules here>>

BYOF Twitter Picture Hunt Sweepstakes OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. 1. To Enter: To enter the BYOF Twitter Picture Hunt Sweepstakes ( Sweepstakes ), log onto your Twitter account. If you do not have a Twitter account, visit www.twitter.com to create one. Twitter accounts are free. Once logged into your Twitter account, follow the links and instructions to become a follower of @IKEA_Atlanta. On Saturday March 8, 2014 between 10:00 AM and 3:00 PM EST ( Sweepstakes Period ), tweet a photo ( Photo ) of yourself [ Entrant ] with one of the items on the Photo list below ( Photo List ) with @IKEA_Atlanta and #IKEApichunt for one (1) entry into the Sweepstakes drawing. Each tweet must include #IKEApichunt and mention @IKEA_Atlanta. Photo must take place in IKEA Atlanta, 441 16 th St NW, Atlanta, GA 30363. You may submit up to three different photo entries from this Photo List: Checking in at the BYOF registration table Sitting on an EKTORP sofa Using a Work IKEA office chair Pretending to cook in one of our kitchen room settings Hugging an IKEA soft toy Sleeping in an IKEA bed Smelling an artificial flower in the Greenroom Department Peeking out from behind a curtain in the Textiles Department Pondering over options in As-Is Walking in Self Serve with a flat bed cart Standing next to an IKEA Family kiosk By entering, each entrant warrants and represents the following with respect to entrant s Photo: (a) entrant is the sole and exclusive owner of the Photo; and (b) the Photo will not infringe on any rights of any third parties. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any messages that are inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language. 2. Limit: Three (3) different entries per person. Only three different Tweets will be counted per entrant and each Tweet submitted by an entrant throughout the Sweepstakes Period must be different, as determined by Sponsor in its sole and absolute discretion, or will be subject to disqualification. If you post updates to or receive updates from twitter.com via SMS from your wireless phone, your wireless-service provider may charge you for each text message you send and receive. Please consult your wireless-service provider regarding its pricing plans. You must be an active holder of a non-private Twitter account and be a follower of the @IKEA_Atlanta account to be eligible to enter this Sweepstakes. All terms and conditions of Twitter.com apply. Multiple entrants are not permitted to share the same twitter account. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different twitter accounts, identities, registrations

and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any twitter account, the authorized account holder of the email address used to register at twitter.com will be deemed to be the entrant. The authorized account holder is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder. All entries become the sole and exclusive property of the Sponsor and receipt of entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. 3. Random Drawing/Odds. On March 10, 2014, IKEA US EAST LLC, Atlanta Store, Store No. 257 will randomly select 1 winner from all eligible entries received. Odds of winning depend on the number of eligible entries received for the drawing. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. 4. Prize: One winner(s) will receive a $1,000 IKEA Gift Card. Approximate retail value ( ARV ) of each prize: $1,000. [ARV of all prizes combined: $1,000.] All prizes will be awarded and are not substitutable, transferable or redeemable for cash. In the case of unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value. The winner is responsible for all federal, state and local taxes on the prize and for delivery and assembly of IKEA merchandise, where required. All expenses not specifically listed herein are the responsibility of winners. IKEA is not responsible for lost or stolen gift cards. Gift cards valid in IKEA US stores only. Any portion of prize not used by winner is forfeited and no cash substitute will be offered. 5. Notification of Winners: Potential winner(s) will receive a direct message from Sponsor through the Twitter account used to enter the Sweepstakes on or about March 10, 2014. Potential winners will be required to respond to the direct message and complete the Contact Form by 7pm EST on March 17, 2014. If a potential winner does not respond to direct message or complete the Contact Form within the required time frame prize will be forfeited and awarded to the next runner-up. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. Potential winners may be required to sign and return, where legal, an Affidavit of Eligibility, Liability/Publicity Release and/or rights transfer document within 5

calendar days of prize notification. If any potential winner is considered a minor in his/her jurisdiction of residence, Affidavit of Eligibility and/or Liability/Publicity must be signed by his/her parent or legal guardian. If a potential winner cannot be contacted, or fails to complete and respond to the direct message within the required time period, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize or in the event of noncompliance with these Sweepstakes rules and requirements, such prize will be forfeited and may be awarded to the entrant with the next highest score. Upon prize forfeiture, no compensation will be given. IKEA IKEA US EAST LLC, Atlanta Store, Store No. 257 and its agents will not be liable for inability to notify the winner, whether due to inaccurate entry information, change of twitter account or otherwise. 6. Eligibility: Sweepstakes is open to legal residents of the 50 United States and the District of Columbia, who are 18 years or older. Void outside of the 50 United States, and where prohibited, taxed or restricted by law. Employees, officers and directors of IKEA US EAST LLC, Atlanta Store, Store No. 257 ( Sponsor ) and its parent company, subsidiaries, affiliates, partners, advertising and Sweepstakes agencies, manufacturers or distributors of Sweepstakes materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees, officers and directors are not eligible to enter. You are not authorized to participate in the Sweepstakes if you are not located within the United States or the District of Columbia. All federal, state and local laws and regulations apply. Entrants must have valid twitter handle and it is entrant's responsibility to update Sponsor and its agents of any change in twitter handle. 7. Internet: Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion. Sponsor reserves the right to select winners from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. Sponsor may prohibit an entrant from participating in a Promotion if it determines that said entrant is attempting to undermine the legitimate operation of the Promotion by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other entrants. Caution: Any attempt by a participant to deliberately damage any Web site or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such participant to the fullest extent of the law.

8. Release, Limitations on Liability: BY PARTICIPATING, ENTRANTS AND WINNERS AGREE TO RELEASE AND HOLD HARMLESS SPONSOR, TWITTER, AND THEIR ADVERTISING AND SWEEPSTAKES AGENCIES AND THEIR RESPECTIVE PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, PARTNERS, REPRESENTATIVES, AGENTS, SUCCESSORS, ASSIGNS, EMPLOYEES, OFFICERS AND DIRECTORS (COLLECTIVELY, RELEASED ENTITIES ), FROM ANY AND ALL LIABILITY, FOR LOSS, HARM, DAMAGE, INJURY, COST OR EXPENSE WHATSOEVER INCLUDING WITHOUT LIMITATION, PROPERTY DAMAGE, PERSONAL INJURY AND/OR DEATH WHICH MAY OCCUR IN CONNECTION WITH, PREPARATION FOR, TRAVEL TO, OR PARTICIPATION IN SWEEPSTAKES, OR POSSESSION, ACCEPTANCE AND/OR USE OR MISUSE OF PRIZE OR PARTICIPATION IN ANY SWEEPSTAKES-RELATED ACTIVITY AND FOR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION, INVASION OF PRIVACY, COPYRIGHT INFRINGEMENT, TRADEMARK INFRINGEMENT OR ANY OTHER INTELLECTUAL PROPERTY-RELATED CAUSE OF ACTION. Participation in Sweepstakes and/or acceptance of prize constitutes each winner s permission for Sponsor to use his/her name, address (city and state), likeness, photograph, picture, portrait, voice, biographical information, and/or any statements made by each winner regarding the Sweepstakes or Sponsor for advertising and promotional purposes without notice or additional compensation, except where prohibited by law. Released Entities are not responsible for incorrect or inaccurate entry of information, technical malfunctions, human error, lost/delayed data transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software or any combination thereof, entry materials that have been tampered with, or entries that are illegible, incomplete, late, lost or damaged or for any injury or damage to participant s or any other person s computer related to or resulting from participation or downloading any material in this promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices or intending to annoy, abuse, threaten or harass any other entrants or Sponsor s representatives. Sponsor reserves the right to cancel, terminate, modify or suspend this promotion if it becomes technically corrupted or if is not capable of running as planned, including due to infections by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion. In such case, Sponsor may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. This Sweepstakes is void where prohibited or restricted by law and is subject to all applicable federal, state and local laws. Sponsor is not responsible if Sweepstakes cannot take place or if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. 9. Limitation of Liability; Disclaimer of Warranties. IN NO EVENT WILL THE RELEASED ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF ANY PAGES OR SITES ASSOCIATED WITH THE SWEEPSTAKES AND/OR PARTICIPATION IN THE SWEEPSTAKES, DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, THIS SWEEPSTAKES AND ALL

PRIZES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. 10. Disputes; Governing Law. The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of or relating to these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in the State of Delaware. THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF Delaware WITHOUT REGARD TO ITS CONFLICTS OF LAWS RULES. For any matters which are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to the County of Delaware in the State of Delaware. The parties agree not to raise the defense of forum non convenes. 11. Copy of Rules: For a copy of the Official Rules and winner list, please send a selfaddressed stamped envelope by March 30, 2014 to: #BYOFpichunt Sweepstakes IKEA Atlanta 441 16 th St NW, Atlanta GA 30363 Attn: LMS 12. THIS PROMOTION IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, TWITTER.

IKEA ATLANTA IKEA FAMILY SCAN TO WIN Sweepstakes Official Sweepstakes Rules NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. 1. How To Enter: This event is open to all legal residents of the fifty (50) United States and the District of Columbia, age 18 and older. Visit the IKEA Atlanta store March 8, 2014. Scan your IKEA FAMILY card at either a Family Kiosk or Cash Lane Cash register and be automatically entered to win the raffle. Limit one (1) entry per person. All entry/application forms become the sole property of IKEA. 2. Sponsor: IKEA US East, LLC Store 257 441 16 th St NW, Atlanta, GA 30363 3. Prize: One IKEA gift card for $100 (retail value of $100) will be awarded to the Grand Prize winner. Ten $100 IKEA gift cards (retail value of $100 each) will be awarded in a drawing to 10 IKEA FAMILY member winners (total of 10 gift cards). All prizes will be awarded, are non-transferable and are not redeemable for cash. The winner must come back to the store in order to pick up the prize gift card if they are not in the store at the time their name is announced. The Grand Prize winner will not be announced via email. ID will be required. The winner is responsible for all federal, state and local taxes on the prizes and for delivery and assembly of the IKEA merchandise, where required. Any portion of prize not used by winner is forfeit and no cash substitute will be offered or permitted. Prize is valid in IKEA US stores only. 4. Eligibility: Entrants must be legal residents of the fifty (50) United States who are at least eighteen (18) years old and age of majority at time of entry. Employees of IKEA, its advertising and promotional agencies and their parent and affiliate companies as well as their immediate families and household members are not eligible to participate. The Sweepstakes is subject to all federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant s full and unconditional agreement to these Official Rules, which are final and binding in all matters relating to the Sweepstakes. Winning the prize is contingent upon fulfilling all requirements set forth in the Official Rules. 5. Selection of Winner: Drawing Winner(s) will be randomly selected from all March 8 th, 2014 eligible scans and enrolment entry/application forms by 89 Degrees, our kiosk monitoring company, on or before March 24 th, 2014. Entrants will be chosen at IKEA s sole and absolute discretion and are subject to verification of eligibility. The odds of winning will depend on the number of eligible entries received during the promotion period. All decisions by IKEA are final. The winners will be notified via telephone or e-mail depending on their method of entry and in accordance with the information supplied during their IKEA Family enrollment. 6. Release: IKEA will require the participants to provide valid identification, sign and return an Affidavit of Eligibility, Acceptance of Conditions and Liability/Publicity Release and W-9 form prior to receiving the prize. If such documents are not returned within the time period requested, or if an entrant is found ineligible or if they do not comply with the Official Rules, then the potential entrant will be disqualified and an alternate entrant will be selected. If the winner does not pick up their prize by April 30 th, 2014, an alternate entrant will be selected. Alternate winner is subject to all eligibility requirements and restrictions of these Official Rules. 7. Limitations on Liability: By entering the Sweepstakes and accepting the prize, each entrant releases and holds harmless IKEA and its agents, company s officers, parent

companies and employees from any and all liability for loss, harm, damage, injury, cost or expense whatsoever including without limitation, personal injury, death or damage to or loss of property in connection with participation in and use or misuse of the prize or for any cause of action based on publicity rights, defamation or invasion of privacy or merchandise delivery. 8. Publicity Release: Except where legally prohibited, winner s acceptance of prize constitutes the winner s agreement and consent for IKEA to use of his/her name and likeness, photograph, voice, opinions and city and state of residence in print, TV, radio, broadcast, or Internet and other forms of media now known or hereafter devised for advertising, trade, promotional and/or marketing purposes in any media worldwide without additional compensation, limitation, restriction, notice, review or approval. 9. Privacy: By entering the Sweepstakes, entrants will be sharing their personal information with IKEA. Personal information collected by IKEA will be used for administration of the Sweepstakes and awarding the prize. For information about how IKEA North America Services, LLC uses your personal information, please see Sponsor s privacy policy located on the IKEA website. 10. Right to Cancel: IKEA reserves the right to cancel, terminate, modify or suspend this promotion if it is not capable of running it as planned, including for any causes beyond the control of IKEA which affect administration, security, fairness, integrity or proper conduct of this promotion. IKEA reserves the right to disqualify any individual it finds tampering with the entry process or operation of the Sweepstakes. IKEA reserves the right to correct typographical errors in any Sweepstakes-related materials. 11. Disputes: By entering the Sweepstakes, entrants agree that any disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any class action and all claims, awards and judgments shall be limited to actual out of pocket costs incurred, including costs associated with entering Sweepstakes, but in no event attorneys fees. No entrant is permitted to obtain any award for, and waives all rights to claim punitive, incidental, or consequential damages. Except where prohibited, all issues and questions concerning the validity, construction, and enforceability of these Official Rules, or the rights and obligations of the entrants and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of New York State without giving effect to any choice of law or conflict of law rules (whether of New York State, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the state of New York. In addition, any dispute relating to the Sweepstakes or Official Rules shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in the county of Nassau, New York. Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction they may have. 12. Winner List:: For a copy of the Winner List, please send a self-addressed stamped envelope to: IKEA Atlanta, IKEA FAMILY Scan To Win Sweepstakes 441 16 th St NW Atlanta, GA 30363 Attn: Local Marketing Specialist