The Role of Librarians in DAM and Network Marketing



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The Role of Librarians in DAM and in Your Organization: Broadening Your Existing Skill Set Createasphere Digital Asset Management Conference February 22, 2012 Deb Hunt, ECMp, MLS Information Edge 1

Modern civilization will not collapse from a lack of resources or a war--it will collapse from the crush of information. I am only half joking. Content Curation: Contributing to Improved Findability by Seth Earley. Information Outlook, December 2011, p. 14. 2

Two Case Studies Exploratorium Pacific Energy Center Soap Film Painting Image by S. Schwartzenberg 3

Exploratorium Pinscreen Faces Image by A. Snyder Science, Art and Human Perception Hands-on science in over 500 interactive exhibits Museum as an educational center 14,000 indexed assets Images, PDFs, Word files, audio and video files 4

EDAM Exploratorium Digital Asset Management IMLS funded 2001-2003 2.75 FTE staff Recollections Image by N. Rodger 5

Audiences Salt Piece Image by A.Snyder Educators Museum Partners Commercial Media Journalists Historical Researchers Staff 6

Departments Rotunda at Night Image by S. Schwartzenberg Media Production and Marketing Learning Tools Photography Public Information Teacher Professional Development Exhibit Services 7

Central vs. Departmental Catalogs Fracture in Granite Image by P. Doherty Central: best quality, both high and med resolution; full indexing; available to all staff and partly to external audiences Departmental Catalogs: range of quality and resolution; partial indexing; limited availability. Designed to help departments control access to their material. 8

Conceptual Framework Categories / Keywords Light Walk Image by S. Schwartzenberg By Audience By Conceptual Area By Exhibit Name By Phenomena By Date By Place By Event 9

Field Structure Bubbles Image by S. Schwartzenberg Asset Creator Other Contributor Caption Exhibit Builder Person Portrayed Master Format Master Location Asset Quality Copyright 10

Dissemination Internal Network External Web Brine Shrimp Ballet 11

Copyright Solar Eclipse Sun s Corona Image by A. Snyder 12

Challenges Took a long time to get started Processing/Indexing time We spent much more time on infrastructure than we intended; time well spent Anti-Gravity Mirror 13

More Challenges Physical organization of assets Territoriality Setting priorities Lack of intellectual property policies Bubble Demonstrates Osmosis Image by S. Schwartzenberg 14

Solutions Have patience with territorial feelings -new system will assert itself Train and retrain Document processes and policies through an internal website Museum slowly changing processes Argon Candle Image by N. Roger 15

Pleasant Surprises Popularity of the digital assets with staff and external users Some of our best assets were created by non-media department staff Cracks in a Door Image by S. Schwartzenberg 16

More Surprises New resources to come out of project include exhibit cross-reference database, event/exhibition database Colored Shadows Image by A. Snyder 17

Hidden Treasures Circumzenithal Arc Image by P.Doherty Paul Doherty Collection Staff scientist s personal images Demanded by teachers Filled collection gaps: geology and astronomy Agreement with him is model for future agreements with other staff 18

Letting Go What s lost is lost Prevent future loss Air Rings Image by S. Lani 19

Looking Forward Torn Edge of Typing Paper More customization to external audience needs More evaluation Concentration on audio and video assets New audiences such as scientific researchers 20

Exploratorium Digital Library http://www.exploratorium.edu/digital_library/ Asset Archive Explo.tv Polar Media Collection Math Explorer Activity Database SMILE Pathway 21

Pacific Energy Center Seeking DAM solution Many formats Internal use only Ability for staff to add simple metadata PEC Heliodon 22

Those DAM Librarians! Know audiences who they are, what they look for and how Expertise in building metadata schema and taxonomies Recognize the business value that finding information brings to an organization Create IP policies that address copyright issues Extensive experience and expertise organizing assets of all kinds and know that you get out of a record, what you put into it 23

Those DAM Librarians! Know how to organize information and assets for findability Generally they are viewed as neutral working for the good of the entire organization Have big picture view Contribute to workflow strategies Able to prioritize what needs to be indexed first and why Know to start small and let the success of a DAM project speak for itself 24

Thank you and be in touch! dhunt@information-edge.com http://www.information-edge.com http://www.information-edge.com/ieblog http://www.linkedin.com/in/informationedge http://twitter.com/debhunt6 Contact me and I ll add you to my enewsletter mailing list. 25