Trusted data for omni-channel retailers BABM Info session Hilde De Geest, President, GS1 Belgilux Jan Somers, CEO, GS1 Belgilux Joke Op den Acker, Lead Data Manager, GS1 Belgilux 27/04/2015
Starting point
Starting point
Priorities of the GS1 Board Build one platform for the exchange of B2C data in the 1169 FIC regulation we did it Increase the data quality B2C = first priority via the GS1 Data Checker = ongoing Hire extra 4 FTE s for GS1 with the only focus on data quality = done Assist GDSN roll-out of Delhaize and Intergamma = ongoing Prepare GDSN with Carrefour, Colruyt, Makro, Hubo = ongoing Achieve an industry wide agreement on the exchange of B2B2C and digital data via GS1 standards via an Memorandum of Understanding = decision on GS1 Board 30/4 Change the data quality approach from a posteriori to a priori approach = Q2 and Q3 2015
Agenda What did we achieve with trustbox? What is the omni-channel challenge? What are the data business requirements of the Belgilux GS1 community? What is the GS1 strategy to exchange data and digital content? Common way forward
Trustbox 6
Starting point
Trustbox
Trustbox
Trustbox data providers
Trustbox data recipients > 40 Carrefour Java Colruyt Solucious Delhaize Nubel BIDVEST Makro Cactus Cora La Provencale Intermarché Biofresh NV Lekkerland CVBA Conway Lambrechts Schietse NV Franky Paul Link SARL Provera Belux CEGES SA ISPC VERBA MEAT ROMECK Trendy Foods ADS Group Revogan CAMAL SA Alvo CV Retail Partners Colruyt Group Rocona N.V. Ranson NV Aramark Compass Group Belgilux Vleeswaren Depuydt Rocona NV ADS group Sodexo Varesa NV Frigilunch Ameel Candy World Buba Dami Marchel Grosbush & fils Frudicom iu (Multipharma) Aveve Bloem
Situation before 13/12/2014. Correct image, but no information about ingredients nor about nutrition facts 12
Situation after 13/12/2014. 1 3
Situation after 13/12/2014. 1 4
Starting point
Together we can achieve results
Situation in Europe on EU 1169 Country # retailers Local solution used by the retailer, wholesaler or foodservice to get the EU 1169 data # suppliers (average) # GTINS (average) Italy 13 Third Party/GDSN 650 33000 Sweden 15 GDSN 750 37000 Denmark 12 GDSN 505 40000 Portugal 6 GDSN 273 15350 France 9 GDSN/Third/Excel 756 13661 Austria 48 GDSN 1200 78000 Belgilux 43 GS1 Source 1635 71000 Nehterlands 60 GDSN/Third party 550 150000 Germany 60 GDSN/Third Party/Excel/Internal (web) portal 8500 600000 UK 2 GDSN/Third Party 4000 60000 Spain 30 GS1 Source (aggregator) 3500 85000 Total 22319 1183011 17
The omni-channel challenge 18
Omni-channel
Omni-channel
Omni-channel
Omni-channel
Retail From A Consumer Perspective Standards Make it Possible Single Channel Multi-Channel Omni-Channel In Store In Store By Proxy On-Line Providing a seamless consumer experience across physical and digital channels 23
Why do we need global e-commerce standards? 24
How GS1 helps with e-commerce standards Better Search Results Improved Product Information Greater Inventory Visibility Smarter Analytics Safer Products and Fewer Counterfeit Goods Grow the Business Reduce Costs Leverage Consumer Insights Manage Risk 25
How GS1 helps with e-commerce standards Better Search Accurate Product Identification Quality Data Simple Product Listing Improved Product Info Accurate Product Identification Quality Data Trusted Product Information Simple Product Listing Greater Inventory Visibility Accurate Product Identification Real-Time Inventory Smarter Analytics Accurate Product Identification Quality Data Trusted Product Information Fewer Counterfeit Goods Accurate Product Identification Trusted Product Information Real-Time Inventory 26
If the FMCG does not understand the omni-channel strategy of the retail, and linked to this, the need for qualitative and trusted data, you are lost! 27
Business needs of our BELU community 1. The need for B2B2C data, exchanged throughout the value chain with GS1 standards 2. The need for this B2B2C data to be trustworthy/certified and of good quality 3. Focus on SMEs and including as much as possible services in GS1 membership 4. The need for high quality digital content to be exchanged easily with different trade partners and for different purposes
Business needs of our community 5. 1 single point of entry and access for our (data) community 6. The need for a data backbone and complete data sets with all necessary information (B2B2C + digital content (images)) 7. Omnichannel and ecommerce request additional GS1 solutions 29
Our action plan 30
Data Quality Strategy in a nutshell A priori checks & audit Data exchange platforms Data Quality monitoring and training 3 pillars for DQ improvement and exchange 31
Data Quality Strategy in a nutshell 3 pillars for DQ improvement A priori checks & audit Data exchange platforms Data Quality monitoring and training - Random samples - 10% of total assortment - Compare physical packaging against data - CDB/GDSN - GS1 Data Checker - Digital assets - training 1 data model for food & near-food Guidelines digital assets Memorandum of Understanding (MoU) for 1 single platform 32
Data Quality strategy in a nutshell No data is exchanged with the retailer without the GS1 approval and certification 33
Data exchange platforms 34
Data Exchange Standards of GS1 CDB / GDSN Global Data exchange Logistical and Label Information (and many other types) 220 suppliers (GDSN Europe: 7400 companies) 42000 GTINS 1 item = 1 hierarchical level Built in validations trustbox Local solution in Belgium & Luxembourg Food label data (EU1169/2011 regulation) More than 1600 suppliers More than 30 data recipients More then 70.000 items (consumer units) 35
Data Flows B2B(2C) 2014 2015 2016 BRANDS GDSN as a source for trustbox for B2B (2C) data B2C SUPPLIERS PLATFORMS RECIPIENTS 36
The role of the Data Manager 37
Lessons learned from trustbox and Delhaize GDSN 84 % of the data in trustbox comes from web-userinterface or excel import 16 % from GDSN Internal processes to manage the upload of data or the update of the data are not (yet) present Some companies are not yet convinced they need a data manager in their team, the CDO (Chief Data Officer), besides, the CEO, CIO, CFO, CMO, CTO, etc Excel is no data synchronization but a time stamped picture of the current status
Delhaize GDSN Bedrijf Lid CDB In scope Delhaize Actif participation Delhaize (publishing at least in test) Lid trustbox Gebruiker Data Checker ALPRO x x x x x BAHLSEN x x x BEIERSDORF x BIC x BISCUITS DELACRE (united biscuits) x x x x x BOLTON x x x x x BONGRAIN x x x CHARLIER-BRABO GROUP x x x x x COCA-COLA ENTERPRISES x x x x COLGATE-PALMOLIVE x CONTINENTAL FOODS x x x x D.E MASTER BLENDERS 1753 DE retail x x x DANONE x x x DR. OETKER x x x x FERRERO x x x x x FOODS INTERNATIONAL x x x FRIESLANDCAMPINA x x x x x HARIBO x x x x x HENKEL x x x IGLO x x x x x JOHNSON & JOHNSON x KELLOGG S x x x x x KIMBERLY-CLARK x x L OREAL x LOTUS BAKERIES x x x x x LUTOSA FINDUS x x x x MARS x x x MELITTA x x x MONDELEZ x x x NESTLE x x x x ORANGINA SCHWEPPES x x x x x PATROBA x x x PEPSICO x x x x PERFETTI VAN MELLE x x x x PERNOD RICARD x x x PIETERCIL DELBY S x x x x PROCTER & GAMBLE x x x RAFFINERIE TIRLEMONTOISE x x x x ROGER & ROGER x x x x SCA HYGIENE PRODUCTS x SOPRALEX & VOSMARQUES x x x x x SOUBRY J. x x x x x SPADEL x x x x UNILEVER x x x x 39
How to exchange digital content? 40
Digital Asset Management (DAM) Central Starting point (1): Given the current developments in the industry, GS1 Belgilux would like to offer a complete data solution, providing the possibility to suppliers and retailers to exchange a full date set containing: Logistical (B2B) data Label (B2C) data Digital assets (images, MSDS, manuals,etc.) Solution in place with CDB/GDSN Solution in place with trustbox/gdsn No efficient solution in place 41
Way forward 42
Way forward A common approach Pro-active capturing and audit of the data Data flow via GS1 solutions offering possibility to exchange B2B2C data and digital assets (pictures/safety sheets, 3D movies/legal documents) And finally a continuous monitoring and education of the data quality (certificate of excellence) Advantages: - Supplier is sure of better quality before product introduction - All the costs and efforts are not for 1 recipient but for all - Retailer can aggregate the information coming from different sources and combine them to 1 complete and qualitative dataset - Data quality is assured a-priori (before the data goes to retailers) and NOT a- posteriori 43
Way forward GDSN is the long term way forward. Believe or disappear. No data, no sales. Complete information will not be the diversifier but it will be the basis of successful e-commerce. 44
GDSN strategy Prepare yourself for GDSN - Delhaize June 2015 + active use of GS1 Data Checker - Colruyt 2016 - Carrefour 2016 Correct implementation of GDSN takes time!! Start now! 45
GS1 helps
New Data Quality campaign to raise the awareness
Memorandum of Understanding Retailers and brands agree to roll out GDSN B2B2C data + digital content A priori quality control done by GS1 48
Thank you! GS1 Belgium & Luxembourg Koningsstraat 76 - b1 BE-1000 Brussel T: +32 (0) 2 229 18 80 F: +32 (0) 2 217 43 47 E: info@gs1belu.org 49