COREMEDIA STUDIO BROCHURE CoreMedia Studio Empowering Business Users www.coremedia.com
COREMEDIA STUDIO BROCHURE Meeting today s and tomorrow s content challenges CoreMedia Studio Today s customers increasingly demand a highly customized digital experience regardless of where they are, the time of day or the kind of device they re using to access online content. This has been accompanied by enormous shifts in the growth of online delivery channels that have created exciting new opportunities for brands to improve and differentiate their customer engagement. This pace of change is only going to accelerate. According to a recent report by Ericsson Mobility, by 2020, 90 percent of the world s population over 6 years old will have a mobile phone, and smartphone subscriptions will top 6.1 billion 1. This is a vast addressable market, so it s no surprise that marketers are now leveraging a range of online channels to communicate with customers and increase levels of engagement. At the same time, everyone is now a publisher right across the organization, from CEOs writing blogs, to product managers sharing offer details, marketers developing content, partners re-using material and customers posting content. This explosion of content is no longer constrained by static web pages it s part of an evolving, richer and more interactive omni-channel experience that s accessed from a range of channels and devices. This combination of customer-driven demand, massive growth in the consumption of content, and the introduction of new channels means a dramatically different landscape for digital experience professionals. Unfortunately very few have the tools they need to turn this change to their advantage. 1 Ericsson Mobility Report: On the Pulse of the Networked Society, November 2014. 2
Break free from legacy content management systems When managing web content simply involved a basic assembly line of templates and content and then publishing them to pre-configured pages, traditional legacy content management solutions were good enough for most organizations. But that s no longer the case. The online ecosystem has exploded, and many content management vendors haven t kept pace. Just look at the user interfaces that most online content professionals have to work with. The presentation can only be described as confusing, with random groups of windows littered across the display and nothing appears to be integrated. As the digital ecosystem becomes more complex and diverse, business users must be able to access content from a wider array of systems and collaborate with more of their colleagues. Yet many users continued to be stuck with systems that limit access to external content and restrict collaboration to rigid, complicated workflow tools. The result is that nobody wins. Customers get frustrated, IT and web development teams are overworked, content professionals can t keep up, content production slows to a crawl and the business is left with missed opportunities and ground lost to the competition. CoreMedia Studio the integrated editorial hub for creating omni-channel digital experiences The good news is that with CoreMedia Studio a flexible, intuitive editorial interface it doesn t have to be like this anymore. Companies can now create personalize digital experiences that can be delivered to their customers anytime, anywhere and to any device. CoreMedia Studio is the only digital experience interface designed entirely for today s omni-channel world. It provides any user from occasional editors to power users and developers with the ability to easily create and deliver the right experience in the right context and preview it in real time. CoreMedia Studio effectively rewrites the web content management rulebook, offering an omni-channel digital experience approach that: J JRecognizes that to remain profitable and relevant, today s organizations require a proven and flexible digital experience platform to effectively connect with their audiences J JEmpowers collaboration and unlocks user productivity to meet today s escalating online demands J JReflects the need to design and create engaging digital experiences based on content from multiple sources and applications J JFacilitates the creation and delivery of digital content to multiple regional and brand sites J JSupports today s omni-channel, multi-touchpoint and multi-lingual delivery requirements JJRemoves the barriers imposed by traditional one-size-fits-all WCM approaches 3
COREMEDIA STUDIO BROCHURE EXTENSIVE SUPPORT FOR IT AND WEB DEVELOPMENT TEAMS CoreMedia Studio provides an optimized development environment essential for IT departments faced with resource and budget constraints. By empowering business users with a single editorial interface that can be easily customized and extended to meet their business requirements, IT teams are freed from lower level support tasks. CoreMedia Studio s technical highlights include: HTML5 interface for simplifying ease of deployment Powerful Studio SDK for customizing and extending Enterprise-level scalability across the Cloud HTML5 and Ajax support for rapid customization and design Dynamic integration of external third-party content Separation of editorial and delivery environments with fully implemented Content Security Policy Automated testing, efficient migration, continuous integration and deployment Developed from the ground up to support today s challenging online world, CoreMedia Studio provides companies with a fully optimized editorial hub for all their contextual, multi-touchpoint publishing needs. CoreMedia Studio helps businesses make the shift from their outmoded page-based web content management approach to an infinitely more scalable, omni-channel digital experience platform. CoreMedia Studio a dramatically different editorial interface CoreMedia Studio offers a powerful alternative for the many online professionals who have been waiting for an integrated editorial interface to ease their content frustrations. With this solution, CoreMedia is giving control back to the right people. Business users are empowered with a single interface that supports the way they work and increases productivity by removing the need to balance multiple tools and interfaces. And IT teams and web developers now have the right tools to customize and extend this interface to address an every increasing range of services, systems and editorial roles. When it comes to providing a dynamic hub, CoreMedia Studio leaves traditional WCM tools behind. Once a digital experience team has used CoreMedia Studio to deliver online projects, there s no going back. Developed to maximize creativity, collaboration, productivity and control, CoreMedia Studio addresses the growing frustrations and barriers imposed on today s online professionals giving them a creative environment and a powerful accelerator to meet their increasingly complex and fast-paced online requirements. CoreMedia Studio the only online editorial interface a digital experience team needs Online audiences have changed, so it s essential that editorial interfaces also evolve to make the most of the digital team s valuable time. CoreMedia Studio helps them optimize their time by providing an integrated, intuitive environment that encourages speed and accuracy and contributes directly to increased team productivity. In making the shift from a page-oriented to an information-based content solution, CoreMedia Studio ensures that online teams never get left behind. Giving business users a digital stage for online success CoreMedia Studio provides marketing professionals, social media moderators, and content editors with all the capabilities they need to create, manage and optimize the online experience of their customers in today s and tomorrow s fiercely competitive online space. CoreMedia Studio helps business users to assume much greater responsibility and drive significant productivity improvements. Create compelling digital experiences, not just content with customers now expecting customized online experiences, the pressure is on for companies to move beyond simple content delivery. This requires editorial teams to be collaborative, more creative and increasingly agile. CoreMedia Studio helps online professionals streamline the identification of relevant, meaningful content that can be served on demand to respond to each customer s unique content requirements. 4
Working smarter with content optimized for reuse there s a huge difference between content that can be repurposed manually, and content that s fully optimized for reuse. CoreMedia Studio helps online teams work smarter, with a create once/publish anywhere approach where editorial teams can treat their content as a valuable corporate asset, working it hard and gaining maximum value by optimizing content reuse. The right functionality for every role different types of users will always need different functionality. With CoreMedia Studio, companies can configure a range of role-based options from simple tools for occasional content contributors, to full functionality for site administrators, power users and IT teams. CoreMedia Studio quickly becomes each user s design studio, with the opportunity to customize their studio environment to match their functional and creative process requirements. Collaborative creative framework to match each team s way of working with CoreMedia Studio in place, companies can effectively create their own online creative environments easily modifying CoreMedia Studio to reflect their needs, with support for custom taxonomies, flexible business modeling, and the ability to define content types, keywords and content structures. CoreMedia Studio also provides out-of-the-box support for both ad hoc creative collaboration between team members and more formal publication and translation workflows. CoreMedia Studio is a single and complete progressive disclosure interface that caters to casual and power users. 5
COREMEDIA STUDIO BROCHURE Inside the fully-equipped CoreMedia Studio Just look at the difference why can t all digital design-spaces be like this? CoreMedia Studio completely transforms the online editorial experience, helping business users to access, monitor, optimize and manage everything they need from within a single interface. Select page layout with multiple styles Access content properties and attributes Real-time preview of desktop, mobile and tablet experiences Real-time preview on external devices Real-time preview of persona and time-based experiences Group content into logical sets and share Change status, quickly publish and withdraw documents Access all library content, external content and bookmarks Place multiple content items Immediate notifications of the status of workflows Control Room Pane for collaboration and workflow Form View Pane for management of content elements Preview Pane for preview of content in context CoreMedia Studio is a dynamic, Web-based interface for the design, creation and delivery of content-driven digital experiences. Powerful customer experience preview capabilities CoreMedia Studio business users can publish with confidence before they go live by previewing the experience on multiple external devices. Comprehensive contextual, real-time preview capabilities let them see what the experience would look like across a range of target platforms including Android devices, iphones and ipads before their customers do. Future-proof omni-channel publishing customers quite rightly expect a unified, consistent and relevant experience across all their digital channels and mobile devices. CoreMedia Studio is designed to support the latest responsive and adaptive technologies, enabling it to automatically adapt, optimize and leverage the strengths of different devices and interfaces to deliver the best experience on any channel or device. As mobile matures companies can be assured that they won t be left high and dry when one approach loses ground in the market. 6
Deeply integrated social tools managing social content is increasingly complex that s why CoreMedia Studio features effective tools for moderating social activity and participants, including curating and publishing social content and rich media. CoreMedia Studio enables companies to set up collaborative teams to accomplish this across comments and threaded discussions, while also offering pre-built integration with leading social networks. Contextualization for relevant customer experiences CoreMedia Studio gives business users everything needed to design, test and optimize the customer experience. This includes a comprehensive range of out-of-the-box context sources such as location, device type being used, demographic information, customer history and predictive data to enable the crafting of intelligent rules to align the online experience with each customer s needs. Context sources from other systems and services can be integrated with ease. Improved visual flexibility CoreMedia Studio enables greater creative freedom and enhanced control over design elements. Business users can maximize the impact of their digital experiences with stunning design and layout elements, including clickable image maps and galleries. And they can easily restructure these elements with flexible page grids, adaptive site templates, and simple, drag-&-drop control of all page elements. Work smarter and faster and with flexible content sets The new Control Room panel ensures that business users can work together across departments and pre-defined roles on shared content sets of multiple related assets. They can access recently edited content, define and share logical groupings of content, publish new or modified assets in a set with a single click, or propose a content set for approval. Support for smart translation workflows CoreMedia Studio supports end-to-end translation workflows to convert content into multiple languages out-of-the-box and supports easy integration with leading translation management systems via standard exchange formats such as XLIFF. Defining and testing content rules CoreMedia Studio provides a single interface that gives business users the ability to define and test the rules that contribute to each online visitor s customized experience. This not only increases their productivity, but also unleashes their creativity and targeting skills. Effective content creation and management CoreMedia Studio s architecture ensures an integrated and more dynamic information-based approach to the editorial process. It makes it easy for business users to create or source content once and reuse it many times saving considerable time and effort. Enterprise integration for seamless creation todays business-critical online applications require access to content from numerous systems such as ERP, CRM, marketing automation, social media networks or third-party context providers. CoreMedia Studio ensures that business users aren t left struggling with multiple applications and user interfaces. Integrated analytics provides even greater insight with CoreMedia Studio, powerful analytical tools are accessible, integrated and meaningful to ensure that the impact of delivered customer experiences are measured, and valuable insight is available for further optimization. 7
Germany, Switzerland, Austria CoreMedia AG Ludwig-Erhard-Straße 18 20459 Hamburg Germany Tel + 49.40.325587.0 The Americas CoreMedia Corporation 114 Sansome Street, Suite 1300 San Francisco, CA 94104 USA Tel + 1.415.371.0400 CoreMedia Corporation 1001 N. 19th Street, Suite 1200 Arlington, VA 22209 USA Tel + 1.703.945.1079 Europe, Middle East and Africa CoreMedia Ltd. 90 Long Acre Covent Garden London WC2E 9RZ United Kingdom Tel + 44.207.849.3317 Asia Pacific CoreMedia Asia Pacific Pte. Ltd. 25 International Business Park #0 106 German Centre Singapore 609916 Tel + 65.6562.8866 About CoreMedia CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty. Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington, London and Singapore. CoreMedia s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany. For more information, please our website: www.coremedia.com Email: info@coremedia.com Copyright 2015. CoreMedia Corporation. All rights reserved. CoreMedia is a registered trademark of CoreMedia AG. All trademarks are the property of their respective owner. 0415-PB-US-001