is a platform for efficiently selling digital services, such as websites, local directories, online advertising and SEO. Haystack Sales. Inbound Marketing. Business Intelligence. 1
Haystack What is Haystack? Haystack is a platform for efficiently selling digital services, such as websites, local directories, online advertising and SEO. Selling these services at scale can be a real challenge. Reps must invest time manually researching their prospects, or combine a mixture of tools to understand them properly. Haystack automates all your research into a single optimised platform, that you can choose to integrate directly into your CRM. Haystack creates high quality, branded reports, 2 presentations and proposals to help your team pitch more clients, more effectively. But that s just the start. Haystack can help you generate leads with a unique inbound marketing solution, and augment your existing contact lists with sophisticated business intelligence.
Why Haystack? There s never been more information available on the Internet about your sales prospects. Haystack empowers your sales team to take full advantage of it. In a minute or less, your reps can research a new prospect and generate high quality reports, presentations and proposals about their digital presence. They save time and are better prepared. That means your reps can engage with more prospects in less time, and do a better job of converting each one. Haystack helps you manage and track your leads. For example, if you email a prospect, you can be notified when they read your proposal. If you use a CRM system like Salesforce, Haystack can integrate directly into it. Running on the cloud, Haystack requires nothing to install and runs on almost any device with an internet connection, including mobile phones. A sales team can be trained online and brought onboard within days. We ve designed Haystack to offer a consumer-grade user experience with enterprise-grade architecture. This means software that s so easy to use you don t need a manual. Where guidance is required (say, to explain a particular technical issue with a business) we explain it inside the tool, at that particular point, in plain-spoken language. 3
Features Sales Empower your sales team Discovering prospects Discover new prospects by name, sector or location. Simply type what you re looking for say florists in San Francisco and let Haystack do the hard work for you. You can import your own leads or use Haystack to discover new ones. Assessing a project Haystack analyses and summarises the key aspects of this business into a single summary screen, automating hours of research. Learn about their social and local presence, their website s popularity, their advertising and much more from a single, customisable screen. 4
Profiling a prospect Haystack researches key information about the business itself, including the company s contact details, size, age, locations, online mentions (e.g. press releases) and more*. * Information available varies for different countries and businesses. US and UK examples shown. Comparing businesses Compare businesses side-by-side, establishing a prospect s strengths and weaknesses against their competitors. Demonstrating that a company s rivals are engaged in advertising, or have better SEO, can be all it takes to close a sale. Haystack can even help you identify who their competitors are. 5
Presentations Presentation mode strips away the unnecessary and sensitive details from the screen, ideal for delivering webinars or face-to-face meetings. You can add your own branding if you wish. Sharing with prospects Export and share any of your reports as PDF documents with a few clicks. Apply your own branding, and customise your email templates. Haystack can even notify you when a prospect opens your email. 6
Integrate into your business Haystack can optionally fully integrate with Salesforce and other CRM systems. For example, your Salesforce leads can be automatically tested in Haystack, with the results being fed back into Salesforce. Our API driven architecture permits other integrations on request. Create proposals Create and edit proposals directly within one tool. Optionally teach Haystack to create proposals automatically for your prospects, based on your custom product set and rules. For example: websites without a Facebook page are offered a standard Facebook package. 7
Inbound marketing Attract and engage more business Haystack features an optional inbound marketing tool, which you can embed within your website, allowing members of the public to test their own businesses. Example of a public facing inbound marketing tool (nibbler.silktide.com) This public facing tool is branded and white labelled to match your organisation. The tests that we run can be customised for example, to focus on SEO, or social media, or the speed of a website.specific data fields and calls to action can be integrated into your process: for example, you might ask for an email address before running a report, or recommend specific services you offer around the report. You can also integrate the tool with your own email or advertising campaigns.any reports run through the public facing tool become part of the same shared data you have inside Haystack. So it s possible to mine this data, and integrate it directly into your CRM process if you wish. For example: a prospect who runs a report can be automatically added to your Salesforce as a new lead. Haystack is fully white labeled, API driven, and fully customisable for you. We can develop custom tests and integrations on request.pricing for Haystack s inbound marketing solution starts at $1,000 / month. Please contact us for details. 8
Business intelligence Get smart about your prospect s potential Haystack provides a platform for expanding your sales and marketing data. We help identify insights into tens of millions of businesses every year. Mine your own data Any businesses you test in Haystack can be data mined via our built-in interface, making it easy to gain insights and generate campaigns on demand. For example: find all of your prospects with less than 1,100 Facebook followers. You can even automate this process, updating your own lists as new businesses are added. For example, you can create automated lists of business based on geographic territory, or by AdWords spend. You could export these lists into marketing campaigns, or allocate lists to specific reps for them to call. Searching for businesses with under 1,100 Facebook likes Expand your own data Haystack can help you learn more about your own customers and prospects. If you provide a list of contact details, or web addresses, we can help you fill in the gaps (e.g. identify phone numbers from web addresses), categorise your listings (e.g. split by geography) and provide rich statistics on each of them (e.g. AdWords spend, Facebook likes, local directories used). Haystack has specially tuned processes for large scale analysis of millions of contacts. We have worked with individual customers who test over 5 million businesses in a single month. 9
Silktide contact Where to find us Silktide Ltd Brunel Parkway, Pride Park Derby, DE24 8HR United Kingdom E-mail Enquiries: enquiries@silktide.com Support: support@silktide.com Phone UK: 01332 460 460 US: 1 800 654 6145 International: 44 1332 460 460 Our details Silktide Ltd. All rights reserved. Silktide is registered in England and Wales. Company no: 4242422. VAT no: 772 526320. 10