Celal Bayar University CURRICULUM VITAE PROF. DR. I. CANAN AY Faculty of Economics and Administrative Science Department of Business Administration Division of Production Management and Marketing Office Phone: E-mail: +90 236 233 06 57 /133 canan.ay@bayar.edu.tr Name: Ifakat Canan AY Foreign Language: English, KPDS: 78 EDUCATION PhD MBA B.S. School Dokuz Eylül University, Social Sciences Institute, Business Administration Ege University, Social Sciences Institute, Accounting and Finance Ege University, Faculty of Economics and Administrative Science, Marketing Department Graduation Year 1989 1983 1977 ACADEMIC EXPERIENCE School Year Position Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Division of Production Management and Marketing Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Division of Production Management and Marketing Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Division of Production Management and Marketing Dokuz Eylül University,Manisa Faculty of Economics and Administrative Sciences, Department of Business Administration 2005 - Present Professor 1999-2005 Associate Professor 1993-1999 Assistant Professor 1991-1993 Assistant Professor University of Wisconsin-Madison, Business School 1989-1991 Visiting Scholar Dokuz Eylül University, Manisa Faculty of Economics and Administrative Sciences 1984-1989 Research Assistant Ege University, Public Finance College 1979-1984 Research Assistant 1
MANAGERIAL EXPERIENCE Institution Year Position Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Division of Production Management and Marketing 2007 Present Head of Division Celal Bayar University, Social Sciences Institute 2007-2010 Director Celal BayarUniversity, Faculty of Economics and Administrative Science Celal Bayar University, Saruhanlı Vocational School 1996-1999 Associate Dean 1994-2004 Director AREAS OF INTEREST Marketing Management, Marketing Research, International Marketing, Societal Marketing, Service Marketing, Green Marketing, Marketing and Ethics, Marketing and Culture, Internal Marketing, Internal Branding PhD Thesis: Master Thesis: PUBLICATIONS Determination and Application of Opportunity Cost as Business a Decision Making Tool Order Based Costing System in Business and Its Application BOOKS: Quality in Post Purchase Services (in Turkish), Bilim Printing, Izmir, 1998. Success Stories in Manisa Organized Industrial Site: Vestel Electronic, Raks Electronic, Inci Exide (in Turkish), Emek Publishing, Manisa, 1998. The Problems of SME s in Manisa and Advices for Solution (in Turkish), Emek Publishing, Manisa, 1997. BOOK CHAPTERS: Attribution Theory, Marketing Theories, Editors: Mehmet İsmail Yağcı and Serap Çabuk, pp.113-130, 2014, MediaCat, İstanbul, (with Aysun Kahraman) Chapter 8: Marketing Ethics (in Turkish) with Sinan Nardalı in Management Ethics, Editor: Zeyyat SABUNCUOĞLU, pp.137 165, 2011, Beta Publishing, Istanbul. Chapter 14: Business Ethics in SMEs and its Application (in Turkish) with Levent Arslan in Management Ethics, Editor: Zeyyat SABUNCUOĞLU, pp.279 306, 2011, Beta Publishing, İstanbul. Chapter 3: Ethics in Pricing (in Turkish) with Aysun Kahraman in Ethical Approaches in Marketing, Editors: Canan AY, Burak KARTAL and Sinan NARDALI, pp.58 91, 2010, Detay Publishing Inc. Ankara. Chapter 7: Standardized Ethical Applications and Effects on Marketing Processes (in Turkish) with Levent Arslan in Ethical Approaches in Marketing, Editors: Canan AY, Burak KARTAL and Sinan NARDALI, pp.198-241, 2010, Detay Publishing, Ankara. 2
Chapter 4: Global Social-Cultural Environment (in Turkish) with Sinan Nardalı in Strategic International Marketing, Editors: Necdet TİMUR and Alparslan ÖZMEN, pp.108 128, 2009, Eflatun Publishing, Ankara. Chapter 9: Transformation of Employee Satisfaction to Customer Satisfaction: Internal Marketing Applications (in Turkish) with Sinan Nardalı in New Trends in Total Quality and Strategic Management, Editor: Said KINGIR, pp.177 191, 2007, Gazi Publishing, Ankara. Chapter 9: Strategic Leadership Analysis Based on Organizational Transformation in the Information Society (in Turkish) with Bahar Yalçın in New Trends in Total Quality and Strategic Management, Editor: Said KINGIR, pp.233-266, 2007, Gazi Publishing, Ankara. EDITORSHIP: Principles of Marketing (in Turkish), Editors: Canan AY and Tülin URAL, Lisans Publishing, Istanbul, Turkey, 2011. Ethical Approaches in Marketing (in Turkish), Editors: Canan AY, Burak KARTAL, Sinan NARDALI, Detay Publishing, Ankara, Turkey, 2010. INTERNATIONAL JOURNAL ARTICLES: Semiotic Analysis of Brand Personality Archetypes Used in the Commercials, Celal Bayar Üniversity Journal of Management and Economics, V.21, N.1, pp.345-355, 2014, with Volkan Yakın ve Mehmet Yakın. A Research on Perception of Brands Personality Archetypes, The Turkish Online Journal of Design, Art and Communication TOJDAC, C.2, S.3, ss.27-36, Temmuz 2012, with Volkan Yakın. Consumer Based Brand Equity on Soccer Teams: A Model Suggestion, Ege Academic Review, V.12, Special Number, pp. 1-10, 2012, with Yavuz Yıldız and Selhan Özbey. Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising (in Turkish), American Journal of Economics and Business Administration, V.2, N.3, pp.280-286, 2010, with Pınar Aytekin and Sinan Nardalı. Joint Ventures in Globalization: A Perspective From Turkey (in Turkish), Advances in International Marketing, V.16, N.5, pp.191-217, 2000, with Tuna Taner, Hülya Tütek and Semra Öncü. NATIONAL JOURNAL ARTICLES: The Relationship Between Hedonic Consumption and Impulse Buying, Niğde University Academic Review of Economics and Administrative Science, Vol:8, No:1, pp.141-156, January 2015, with Pınar Aytekin. A Research on Perception of Brands Personality Archetypes, The Turkish Online Journal of Design, Art and Communication TOJDAC, V.2 N.3, pp.27-36, July 2012 with Volkan Yakın. Focusing on Environmentally Conscious Consumers, Pİ, Marketing and Communication Journal, Summer, 2011 (2011/03), pp.5-11. A Case Study of Learning Organizations and Leadership Related in The Information Society, Celal Bayar University, The Faculty of Economics and Administrative 3
Sciences, Journal of Management and Economics, V.9, N.1, pp. 15-36, 2010, with Bahar Yalçın. Ethical Borders of Public Relations, Celal Bayar University Social Sciences Institute Journal, V.6, N.1, pp. 15-36, 2008, with Tolga Şentürk. Identification of the Personal Values Motivating Organic Product s Consumers within Value Based Segmentation (in Turkish), Marmara University, Journal of Social Sciences Institute: Öneri, V.8, N.29, January, pp.13-21, 2008, with Sinan Nardalı. A Sample of The Application of Niche Marketing By SMEs in The Soda and Carbonated Beverages Market (in Turkish), Celal Bayar University, The Faculty of Economic and Administrative Sciences, Journal of Management and Economics, V.12, N.2, pp.53-65, 2005, with Burak Kartal and Sinan Nardalı The Role of Culture In Enterprises Ethical Decision Making (in Turkish), Celal Bayar University Management and Economics Journal, V.12, N.2, pp. 31-52, 2005. Environmentally Conscious Consumers (in Turkish), Akdeniz University the Faculty of Economic and Administrative Sciences Journal, V.5, N.10, pp.238-264, 2005, with Zümrüt Ecevit. Ethics in Advertising, Marmara University, Journal of Social Sciences Institute: Öneri, V.6, N.24, Year:12, June, pp.238-264, 2005, with Pınar Aytekin. The Effects of Globalization on the Marketing and Management of Multinational Enterprises (in Turkish), Celal Bayar University, The Faculty of Economics and Administrative Sciences, Journal of Management and Economics, V.11, N.2, pp.11-26, 2005, with Burak Kartal Green Marketing and Green Applications of Serel Seramik A.Ş (in Turkish), Celal Bayar University Social Sciences Institute Journal, V.2, N.2, 2004, with Emel Yılmaz. Internal Marketing: A Literature Review (in Turkish), Marmara University, Journal of Social Sciences Institute: Öneri, V.5, N.20, Year:20, pp.15-25, 2003, with Burak Kartal. Guerilla Marketing, (in Turkish), Celal Bayar University, The Faculty of Economics and Administrative Sciences, Journal of Management and Economics, V.9, pp.75-85, 2003, with Aylin Ünal. Marketing and Organization Culture, (in Turkish), Celal Bayar University, The Faculty of Economics and Administrative Sciences, Journal of Management and Economics, V.5, pp.75-87, 2003, with Aylin Ünal. Social Responsibilities of Businesses and Evaluations of them in terms of Marketing (in Turkish), Ege University Faculty of Communication Journal: Düşünceler, N.12, pp.227-250, 1999, with B. Çolak. Consumerism in Modern Marketing Concept (in Turkish), Celal Bayar University, The Faculty of Economics and Administrative Sciences, Journal of Management and Economics, N.2, pp.31-44, 1996. Factors Complementing Success in Importing (in Turkish), Celal Bayar University, The Faculty of Economics and Administrative Sciences, Journal of Management and Economics, N.1, pp.17-28, 1995. The Role of Marketing in Economic Development (in Turkish), Ege University, Press College Journal, pp.217-224, N.4, 1990. INTERNATIONAL CONFERENCE PAPERS: 4
Consumption of Counterfeit Luxury Brands, Reasons, Practices and Consequences, 11-14 September, V. European Conference on Social and Behavioral Seciences, St. Petersburg, Russia, with Afet Ayça Başalp. Investigation of Corporate Social Responsibility Campaigns In Turkey: A Research on Turkey s Top 100 Firms, 1st International Scientific-Practical Conference "Business Administration and Corporate Social Responsibility", Azerbaijan State Economic University Faculty Of Business Administration, 23-25 November 2012 Azerbaijan, Baku Olimpic Hotel, pp. 232-344, with Aysun Kahraman and İdil Kacar. Eco-Tourism and Marketing of Eco-Tourism:Manisa Study (in English),19th International Conference on Recent Advances in Retailing and Services Science, 9-12 July 2012, The European Institute of Retailing and Services Studies (EIRASS), Renaissance Imperial Riding School Hotel, Austria, Vienna, with Bahadır Birim. A Research on Perception of Archetype in Brand Personality, Visualist-International Congress on Visual Culture: New Approaches in Communication, Arts and Design, 07-09 March 2012, İstanbul Kültür University, İstanbul, Turkey, pp. 159-168. with Volkan Vakın. Consumer Based Brand Equity on Soccer Teams: A Model Suggestion (in Turkish), (with Yavuz Yıldız and Selhan Özbey), I. International Congress on Sports Economics and Management, October 12-15, / Izmir-Turkey, 2011, pp.283-302. Business Ethics Applications in SME s, A Research in SME s in Izmir and Manisa (in Turkish), (with Levent Arslan) International Congress on Knowledge, Economy and Management, 23-25 June, in Bosnia, 2011 Political Marketing and Political Parties in Turkey (in Turkish), (with Levent Arslan) International Congress on Knowledge, Economy and Management, 23-25 June, in Bosnia, 2011 Business Ethics and Entrepreneurs; A Research among SME s in Aegean Region Turkey (in Turkish), (with Levent Arslan), International Entrepreneurship Congress, Izmir University of Economics, 27-29 April, İzmir, 2011. Standardized Business Ethics Applications and its Effect of Business Efficiency (in Turkish), (with Levent Arslan), 16th World Productivity Congress, 2010 Europe Productivity Conference, Antalya. Emerging Economies and Organic Product Market The Case of Turkish Organic Sector (with Sinan Nardalı), 3rd IIMA Conference on Marketing Paradigms for Emerging Economies, India, 2009. Integrated Marketing Communication: A Literature Review (in Turkish), (with Burak Kartal and Sinan Nardalı) International Marketing Communications Symposium (MARCOM), Izmir, Turkey, 29 May 2009, Proceeding Book. Guerilla Marketing Strategies and Ethical Problems (in Turkish), (with Pınar Aytekin and Sinan Nardalı), 1rd MARCOM, International Marketing Communications Symposium, İzmir, 2009. Resolving Conflict Between Marketing and Engineering: A Quest for Effective Integration (with Hülya Tütek), First International Joint Symposium on Business Administration, Challenges for Business Administrators In The New Millennium, Çanakkale Onsekiz Mart University and Silesian University, Gökçeada, Çanakkale, 1-3 June, 2000. Characteristics of Joint Ventures: An International Comparative Study (with Hülya Tütek), the 15th Triennial Conference of the International of Operational Research Societies, Beijing, China, August 16-20, 1999. 5
Joint Ventures In Globalization: A Perspective From Turkey (with Tuna Taner, Hülya Tütek and Semra Öncü), International Firms and Rising Economies in Globalization Process, 27-31 May, İzmir, 1998. Quality and Customer Satisfaction as Competitive Advantage Factors in Turkish Automotive Industry: An Empirical Study on the Relationship between Quality Expectations, Customer Satisfaction and Market Share (with Hasan Baklacı and Aylin Ünal), International Firms and Rising Economies in Globalization Process, 27-31 May, İzmir, 1998. NATIONAL CONFERENCE PAPERS: Increasing Competition and Branding of Universities (in Turkish), (with Sinan Nardalı), 16th National Marketing Congress, Istanbul Arel University, 22-25 November, Istanbul, 2011. Ethical Trade and Consumers in Izmir (in Turkish) (with Sinan Nardalı), 13th National Marketing Conferences, Çukurova University, 30 October 1 November, Nevşehir, 2008. Experimental Marketing (in Turkish), (with Pınar Aytekin) 7th Anatolian Business Congress, Hitit University, 8-10 May, 2008. Organic Product Retailing and Ethical Problems (in Turkish), (with Sinan Nardalı), 12th National Marketing Conferences, Sakarya University, 18-20 October, Sakarya, 2007. Internal Branding: An Approach Requiring the Coordination of Marketing and Human Resources Departments (in Turkish), (with Burak Kartal and Onur Çevikoğlu), 15th National Congress of Management and Organization, Sakarya University, 25-27 May, Sakarya, 2007. Learning Organizations in Information Society and Leadership Process: a Case Study (in Turkish), (with Bahar Yalçın) 14th, National Management and Organization Congress, Ataturk University, 25-27 May, 2006. The Role of Culture in Ethical Decision Making (in Turkish), (with Aylin Ünal and Sevinç Köse), 13th, National Management and Organization Congress, Istanbul, 2005. The Soda and Carbonated Beverages Market (in Turkish), (with Sinan Nardalı and Burak Kartal), 8th National Marketing Congress, Kayseri, 2003. Job Satisfaction as a tool of Service Quality in Public Sector (in Turkish), (with Aylin Ünal), 1st, Quality in Public Administration Symposium, TODAIE, Ankara, 1998. Just in Time Production and Marketing: A Case Study in Manisa Organized Industrial Site (in Turkish), (with Zümrüt Ecevit), Operation Research and Industrial Engineering XIX Congress, 1998. Post Sales Services Quality and Productivity as a Tool for an Effective Competitive in Customs Union Process (in Turkish), 3rd, Productivity Congress, 14-16 May, Ankara, 1999. Leadership and Organization Culture (in Turkish), (with Aylin Ünal), 12th Century Leadership Congress, 5-6 June, Istanbul, 1997. Transformation of Employee Satisfaction to Customer Satisfaction in Service Firms in 2000s (in Turkish), (with Aylin Ünal), 5 th National Business Congress, 8 November, Istanbul, 1997. 6
SEMINARS Quality in Sales, Elginkan Foundation Quality in Post-sales, Elginkan Foundation Enhancing Communication Skills of Salespeople, Elginkan Foundation CONFERENCES Globalisation and Turkish Economy Position of Women in Turkish Economy Position of Women in Professional Life Consumerism Atatürk and Modern Turkish Women MEMBERSHIP: Turkish Marketing and Marketing Research Association. Academic Year 2014-2015 Fall 2014-2015 Spring TEACHING EXPERIENCE (LAST 3 YEARS) Term Name of Course Credit Course Hours Principles of Marketing (Under Strategic Marketing Management I Corporate Social Responsibility and Ethics (With Thesis Master Program) Principles of Marketing (Non-Thesis Marketing Management (Under Strategic Marketing Management II Corporate Social Responsibility and Ethics (With Thesis Master Program) Marketing Management (Non-Thesis Theoretical Applied 3 3 3 3 2013-2014 Fall Principles of Marketing (Under Strategic Marketing Management I 7
2013-2014 Spring Principles of Marketing (Non-Thesis Marketing Management (Under Strategic Marketing Management II Marketing Management (Non-Thesis 2012-2013 Fall 2012-2013 Spring Principles of Marketing (Under Strategic Marketing Management I Principles of Marketing (Non-Thesis Marketing Management (Under Strategic Marketing Management II Marketing Management (Non-Thesis Master Programs) 8