Software AG Product Strategy and Positioning November 2012 Dr. Wolfram Jost CTO Software AG
Safe-Harbor-Statement November 23, 2012 2 This presentation contains forward-looking statements based on beliefs of Software AG management. Such statements reflect current views of Software AG with respect to future events and results and are subject to risks and uncertainties. Actual results may vary materially from those projected here, due to factors including changes in general economic and business conditions, changes in currency exchange, the introduction of competing products, lack of market acceptance of new products, services or technologies and changes in business strategy. Software AG does not intend or assume any obligation to update these forward-looking statements.
2010-2012 November 23, 2012 3
Positioning
Enterprise Architecture November 23, 2012 5 Business Models Processes & Integration Flexibility & Collaboration Layer Applications
Agility Layer for more Felexibility and Speed November 23, 2012 6 Business Models Processes Integration/SOA Agility Layer IT Silos IN-MEMORY BIG DATA
Platform Strategy
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November 23, 2012 9 Order-to-cash Process logic Inquiry processing Offer processing Order processing Shippment processing Billing processing Integration logic On Premise ESB ipaas SaaS SaaS On premise SaaS new business logic Business logic
Main Technology Drivers November 23, 2012 10 NoSQL Hadoop Social Computing Internet of Things
ARIS 9 & webmethods 9
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ARIS Connect November 23, 2012 13 Marketplace Discover Publish Visualize Social Collaboration Platform
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webmethods Pulse November 23, 2012 15
Use Cases November 23, 2012 16 As a Sales Executive, I want to be notified immediately when important customers submit support requests, an then track their resolution As Sales Management, I want to actively monitor sales, consulting, and support activity within their region As a Product Manager, I want to immediately know when a customer is having an issue with my product and be able to proactively reach out to them As a Marketing Manager, I want to immediately know when a comment has been made in social media and be able to respond appropriately
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Proliferation of SaaS Applications November 23, 2012 18
webmethods CloudStreams - Highlights November 23, 2012 19 Out of the box SaaS Connectors & Cloud Connector Framework Advanced Security & Traffic Analytics SaaS Integration + Governance SaaS to SaaS, SaaS to on premise and on premise to SaaS integration webmethods ESB
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Command Central November 23, 2012 21 Template-based Provisioning Basic Provisioning Fix Management Central Configuration Solution Management Landscape Management Web UI Service API Command Line Mobile UI
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Data Explosion November 23, 2012 23 VARIETY Sensors Mobile Social Media Video Telemetry Kiosks Email Web Files 1001000011110101 1100100001111010101010 011001000011110101000011 101011001000011110101001001
Classical Data Management Architecture November 23, 2012 24 Operational and analytical environments are separated Mainly based on structured data Data exchange and transformation with latency Different ways end-user interacts with data Applications Business Analytics OLTP DBMS ETL Data Warehouse
Next Generation Data Management Platform November 23, 2012 25 Mobile- and Web-Scale Applications New Analytics Social Media Big Data Real-time dashboards Business Analytics Reporting OLAP Data Mining In-Memory Data Management Platform combining transactional, analytical, and Big Data to enable the real-time enterprise for better business outcomes. Data Store LL Messaging Event Processing Cloud OLTP DBMS Hadoop Social Computing Internet of Things Data Warehouse Big Data
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Application Platform Integration November 23, 2012 27 Process flow Integration flow webmethods BPMS webmethods ESB webmethods Application Server Container business logic Tomcat Grails GWT Spring Hibernate Ehcache
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"Cross Analytics": Process + Data + Social November 23, 2012 29 Process Analytics What is the Cycle time for Order-to-Cash for Q2/2012? Which processes lead to the most profitable deals? Is there a correlation between delivery reliability and process cost? Correlation Data Analytics How much revenue increase? What is the Revenue in Q2/2012 for the Dealers in San Francisco? Are the eye-catching peaks of complaint rates/maintenance cancellations? Social Analytics How strong was the collaboration between Sales and Delivery teams during Q1-Q3/2012? How did the best sales teams collaborate? Which teams reached highest customer satisfaction? Reporting / Dashboards
Thank You! Please contact: Investor Relations phone: +49 (0) 6151 / 92-1900 Uhlandstrasse 12 fax: +49 (0) 6151 / 92-341900 64297 Darmstadt web: softwareag.com Germany e-mail: investor.relations@softwareag.com