3rd FORUM October 20-21, 2014 Hotel Courtyard by Marriott, Warsaw Strategic annual forum of Polish retail e-commerce We drive together e-commerce in Poland!
A competitive and profitable e-commerce is based on synchronisation and optimisation of key operational domains of e-commerce store. During this annual Forum we will provide the representatives of the Polish retail sector with information, inspirations and concrete solutions supporting them in tackling these challenges! So that e-commerce runs like clockwork!
ABOUT THE FORUM e-commerce Forum is a strategic meeting of persons responsible for the key operational areas supporting the development of electronic sales of retail chains and the producers of FMCG and durable goods operating or planning to operate both offline and online (bricks & clicks model). FORUM S OBJECTIVE For 3 years we have been providing the representatives of the retail sector with the examples of best practices and concrete tools optimising the development of e-commerce and thus we support the increase of revenues for both the retail chains and the producers. Focus topics: For more information please contact: Katarzyna Klimkiewicz Project Director STRATEGY emarketing esales LOGISTICS CUSTOMER SERVICE 12 350 54 32 katarzyna.klimkiewicz@bbm.pl
Jared Blank Czesław Grzesiak Michał Nawrocki Qaalfa Dibeehi Marc Rietbrock Vice President e-commerce Tommy Hilfiger (USA) Vice-President Tesco Director for e-commerce, Management Board Member Terg (Electro.pl oraz Mediaexpert.pl) Vice President Forrester Research (UK) Head of e-commerce ORSAY (Niemcy) FORUM INSPIRATORS Jakub Jasiński Mariusz Nowak Grzegorz Lipnicki Dorota Tylek Bartosz Lewiński e-commerce Local Leader e-commerce Manager Vice-President of the Management Board Specialist for marketing and e-commerce e-commerce Operations Coordinator Sephora Tesco Redan, Top Secret Fandago (Greenpoint) TOYS R US Poland
Tomasz Ślaskowicz Jarosław Sokołowski Paweł Wojciechowski Tomasz Mazur Michał Walczyński Sales Director e-commerce Manager Former Managing Director e-retail Manager Senior specialist for e-commerce BEKO Neckermann Polska Biuro Podróży RAVELO Danone Samsung Electronics Polska More about the inspirators: www.forum-e-handel.com/prelegenci Stanisław Krzaklewski Andrzej Ptasik Łukasz Zawolski Jose Villamil Marcin Gadulski Director of Internet Project Head of Transport & Customs Director for Internet Sales Director for e-commerce POLAND President of the Management Board Alma.24.pl, Alma Market ORSAY Piotr i Paweł Decathlon MM Brown Polska
FORUM AGENDA Day 1, Monday, October 20 Moderator: Paweł Wojciechowski, former Managing Director, Ravelo 9:00 Registration, morning coffee 9:30 Greeting the participants, networking DEVELOPMENT DIRECTIONS OF POLISH ONLINE RETAIL PLENARY SESSION 9:45 The Importance of Customer Experience in ecommerce what is special about customer experience in ecommerce what are the elements of good CX in ecommerce how companies are doing it what are some key trends Key Speaker: Qaalfa Dibeehi, Vice President, Forrester Research (UK) 10:25 Q&A session 10:35 The Importance of Data in Display Advertising how does the change in consumer behavior impact your way of doing marketing? why shouldn t we talk about Big Data, but Data that matters? how can you leverage Data successfully in Performance Advertising? Case study: How Sklep Presto benefits from data-driven Performance Advertising Dirk Henke, Managing Director Eastern Europe & MEA, Criteo Łukasz Kozłowski, Vicepresident E-commerce, Presto Shop 10:55 Q&A session 11:00 Coffee break 11:20 Where is the Polish online retail now and what will be its position next year panel discussion of CEOs challenges for retailers starting their activity online what will the online retail look like in omnichannel era in a year what is the future and what s happening now already how to ensure the synergy of offline and online retail Experts: Czesław Grzesiak, Vice-President, Tesco Grzegorz Lipnicki, Vice-President, Redan Michał Nawrocki, Director for e-commerce, Management Board Member, Terg (Electro.pl, Mediaexpert.pl) Przemysław Schmidt, Member of the Board, Czerwona Torebka Group, owner of Merlin.pl Moderator: Paweł Wojciechowski, former Managing Director, Ravelo 11:55 Q&A session 12:10 Lunch PARALLEL SESSIONS LOGISTICS AND CUSTOMER SERVICE AT E-STORE Moderator: Michał Nawrocki, Director for e-commerce, Management Board Member, Terg 13:10 Optimum logistics, i.e. selection of a delivery method impact of own store chain on development and growth of click & collect, mutual benefits resulting from this strategy and threats related to tracking the delivery in the distribution channel door-to-door courier deliveries vs. delivery to parcel shop logistics as a virtual seller/last point of contact between the product and the client impact of logistics on the image of e-commerce Andrzej Ptasik, Head of Transport & Customs, ORSAY MARKETING AND SALES AT E-STORE Moderator: Paweł Wojciechowski, former Managing Director, Ravelo 13:10 Selling abroad i.e. everything about the expansion of e-store challenges and threats related to starting business in a new country how to meet the expectations of new clients logistics and customer service abroad how to manage the price policy on different markets with open borders Marcin Gadulski, President of the Management Board, MM Brown Polska 13:40 Q&A session 13:40 Q&A session
13:50 The role of customer service in the development of online store the objectives set for customer service staff specification of contact via phone and email customer s loyalty in e-business Dorota Tylek, Specialist for Marketing and e-commerce, Fandango (Greenpoint) 14:20 Q&A session 14:30 Coffee break 14:45 Quality of customer service: measurement, development and impact on the image of e-store panel discussion key criteria for the assessment of the store: products availability, quality of delivered products, timely deliveries how to measure the quality of service and its impact on online sales Experts: Mariusz Nowak, e-commerce Manager, Tesco Stanisław Krzaklewski, Director of Internet Project, Alma.24.pl, Alma Market Moderator: Michał Nawrocki, Director for e-commerce, Management Board Member, Terg 15:15 Q&A session 15:25 Optimization of the payment process for reducing the time of shipping and new opportunities for online payments Jacek Kinecki, Sales Manager, Przelewy24 Piotr Pawlak Specialist Sale, Przelewy24 15:45 Q&A session 15:55 How to measure the impact of delivery & customer service on the improvement of the e-shop how customer service translates into purchases how e-delivery translates into e-sales KPI Jose Villamil, Dyrektor e-commerce POLSKA, Decathlon 16:25 Q&A session 13:50 How to sell without selling, i.e. what is marketing automation, Case study Eurolot are marketing automation category systems just a more advanced tool for sending emails dynamic content generation, example of Eurolot Jarosław Sokołowski, Lecturer, L. Koźmiński Academy, e-commerce Manager, Neckermann Polska Biuro Podróży 14:20 Q&A session 14:30 Coffee break 14:45 Robots in marketing and drones replacing couriers vs today s e-commerce reality real life examples of email marketing automation in e-commerce Maciej Ossowski, Director of Education & CEE Business Development, Implix 15:15 Customer relations is everything for e-commerce building customer relations loyalty in the e-store how to improve e-customer satisfaction with the support of innovative technology how to build synergy Michał Pieprzny, Managing Director, Loyalty Partner Poland, PAYBACK Grzegorz Marczak, Senior Digital Manager, LoyaltyPartner Poland, PAYBACK 15:45 Q&A session 15:55 We invite you for the parallel session 16:35 Coffee break and division of participants into focus tables 16:55-17:55 FOCUS TABLES: These are meetings in smaller groups, whose purpose concerns active involvement of the participants and discussions leading to answers to most pressing issues. Each participant will choose a topic he/she is most interested in. The number of table participants is limited decided on first come first serve basis. 1 The role of e-customer service in conversion increase discussion Bartosz Lewiński, E-Commerce Operations Coordinator, TOYS R US Poland 2 Mobile aspects of e-store costs, implementation period, effects Dominik Kaznowski, Grupa PWN 3 Usability in e-commerce -case study of ANSWAER.COM Wojciech Tomaszewski, Marketing and e-commerce Director, WearCo, ANSWEAR.com 4 Email 3.0. How to save 20% of transactions in your online shop Thomas Pakulski, Director of Marketing and Sales, EmailLabs 18:00 Cocktail & networking excellent opportunity to share opinions in an informal atmosphere and a place of meeting between the retail chains and producers 19:00 End of day 1 of the Forum
FORUM AGENDA Day 2, Tuesday, October 21 Moderator: Paweł Wojciechowski, former Managing Director, Ravelo 9:00 Registration, morning coffee 9:30 e-shop in multi-channel sales strategy perspectives and risks the role and place of the e-shop in the sales strategy across multiple channels how to develop e-shops from the omnichannel perspective Key Speaker: Marc Rietbrock, Head of E-Commerce, Orsay (GERMANY) 10:00 Q&A session 10:10 Replatforming Your Ecommerce Site Does Not Need to Be Painful Case study Tommy Hilfiger how to choose a platform provider how to manage communications with the senior executive team who are the 2 people you must hire to ensure the project is a success Key Speaker: Jared Blank, Vice President E-Commerce, Tommy Hilfiger (USA) 10:40 Q&A session 10:50 Coffee break 11:10 How to be premium in Polish e-commerce Case study Sephora is there a room for quality players on Polish e-commerce market non-price competition example of Sephora Jakub Jasiński, e-commerce Leader, Sephora Polska 11:40 Q&A session 11:50 The New Mobile Commerce: Blurring The Line Between Online and Offline Payments future of online payments potential of mobile commerce for the real world one-click payments make it simple Trayan Nikolov, Dyrektor Pionu Rozwoju Produktów, PAYU 12:10 Q&A session 12:15 Lunch 13:15 Cooperation: producer-online chain panel discussion how can the producer support e-commerce key aspects of cooperation: producer s expectations vs chain s expectations Experts: Stanisław Krzaklewski, Director of Internet Project, Alma.24.pl, Alma Market Michał Nawrocki, Director for e-commerce, Management Board Member, Terg Tomasz Mazur, e-retail Manager, Danone Tomasz Ślaskowicz, Sales Director, Beko Michał Walczyński, Senior e-commerce Specialist, Samsung Electronics Polska Moderator: Paweł Wojciechowski, former Managing Director, Ravelo 13:55 Q&A session 14:05 New responsibilities for online retailer a new consumer directive - revolution or evolution? key challenges for e-stores an open question to an expert: the interpretation of the most unclear provisions Pawel Litwiński, PhD Attorney, Partner BARTA LITIWŃSKI, KANCELARIA RADCOW PRAWNYCH I ADWOKATOW 14:40 Summary of 3rd Forum and drawing of free participation in 4th Forum 14:50 End of 3rd e-commerce Forum Sector sponsor: Media sponsors: Partners:
PARTICIPANTS ABOUT PREVIOUS EDITIONS OF THE FORUM e-commerce forum was a great opportunity for me to share my experience and knowledge with other individuals from e-commerce sector on Polish market, specifically in respect of new trends and technologies. Worth recommending! Marlena Gref-Stefańska, Country Marketing Manager, C&A Online GmbH I think that e-commerce forum was a very successful event. Many ideas presented during the forum inspired us to make the changes in the way our company operates. Worth attending! Jędrzej Wittchen, President of the Management Board, Wittchen e-commerce forum is excellent opportunity to present both own point of view regarding e-commerce (and other issues as well) and to compare our perspective with other market players, share experiences and find inspiration for further actions. Excellent lecturers, open listeners and excellent organisation make the participation in this event a real pleasure. I recommend both presentations themselves and very productive informal discussions. Antoni Leniek, SEM Manager, answear.com
REGISTRATION OF PARTNERSHIP IN THE FORUM The detailed terms of registering the participation and registration form are available online at: www.forum-e-handel.com/zgloszenie The cost of participation of one person in the Forum is: 2195 PLN + 23% VAT when registering 3 or more persons from the company To September 5, 2014 2595 PLN + 23% VAT when registering 2 persons from the company 2795 PLN + 23% VAT when registering 1 person from the company Promotional offer applies exclusively to first 15 registrations! 2995 PLN + 23% VAT when registering 1 person from the company after the promotional registration pool has been used During the period from September 6 to 26, 2014 2995 PLN + 23% VAT when registering 2 and more persons from the company 3495 PLN + 23% VAT when registering 1 person from the company After September 26, 2014 3995 PLN + 23% VAT when registering any number of people from the company
LOOKING FORWARD TO SEEING YOU For more information on participation please contact: For more information on potential partnership during the Forum please contact: Anna Banaś Head of Sales 12 350 54 06 anna.banas@bbm.pl Anna Chrobot B4B Communications Manager 22 256 70 35 anna.chrobot@bbm.pl
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