Company PRESENTATION
MAGNET GAMING DEVELOPS ATTRACTIVE ONLINE SLOTS FOR REAL-MONEY GAMBLING OPERATORS. Our mission is to grow the online gambling market by offering the best and most engaging cross-platform casual gambling experiences. Our success in online and mobile casual social gambling has taught us how to attract and retain both casual and core players. Top production values combined with accessibility, unrivalled depth and innovative bonus games is what makes our games a preferred choice for players and casino operators. 2
Play our games at MAGNETGAMING.COM 3
WHAT WE DO Magnet Gaming is a developer of games for the online gaming industry. Our development teams design and implement everything required to bring engaging online slot machines to life - Including concepts, gameplay, math models, artwork, music and sound, and programming. We also build and maintain all the required backend infrastructure to make the games securely available across multiple jurisdictions around the world. COMPANY STRUCTURE TECHNOLOGY Magnet Gaming was founded in 2014 as a subsidiary of CEGO ApS, a company with over ten years of experience in developing online casual and casino games. All Magnet Gaming slot machines are developed in HTML5, and are designed and optimized to deliver the ultimate experience on browsers across all major devices, including PC, mobile and tablet. The games are easily integrated into any online casino, either directly through a RESTful API, or through various 3rd party platform providers. The CEGO group develops games and runs licensed casinos in Denmark under a DGA license. The CEGO group is owned 60% by Danske Spil A/S (the Danish national lottery) and 40% by the founders and management of CEGO. Magnet Gaming has developed its own Remote Gambling Server and Random Number Generator. This offers secure and reliable gambling, is scalable and cost efficient and deploys quickly to data centers across the globe. REGULATED MARKETS Magnet Gaming believes in fair, secure gambling. Casino operators in regulated markets trust us and our games because we always work with leading partners for testing and certification to ensure games fully meet local requirements. 4
MAGNET GAMING FACTS & FIGURES Retention Active players Statement #1 We make our games a preferred choice for players and casino operators 30% 20% 10% OTHER LEADING GAME PROVIDERS 6 months 12 months...after game release IMPROVING RETENTION Fans of Magnet Gaming slots stick around. Data from some of Denmarks leading casinos show that players, who regularly play Magnet Gaming slots, keep playing for longer than players who regularly play slots developed by other leading game providers. Over a 12 month period, the retention for Magnet Gaming slots is more than double that of other leading providers. Loyal customers reduce player churn and boosts player lifetime value. 5
MAGNET GAMING FACTS & FIGURES EQUAL PLAY A casual approach to gambling motivates a wider audience to play. Data from some of Denmarks leading casinos shows that the mix of men and women playing Magnet Gaming slots regularely is very close to 50/50. Also, Women, who regularely play Magnet Gaming slots, play more than men. Out of a total userbase with 55% men / 45% women, total sessions played were 51% men, 49% women. 49% OF ACTIVE PLAYERS ARE WOMEN MEN REPRESENTS 55% OF PLAYER ACCOUNTS Statement #2 WOMEN PLAY MORE OFTEN THAN MEN TOP PERFORMING GAMES IN DENMARK - JANUARY 2015 ACTIVE PLAYER STATS IN DENMARK - JANUARY 2015 1 DAILY AVERAGE PLAYER USAGE 9,2% 2 3 110 min = OF THE AVERAGE 17 HOURS AWAKE 4 KEEPING PLAYERS PLAYING Engaging, varied gameplay keeps players playing. Data from some of Denmarks leading casinos show that players spend an average of 110 minutes a day on Magnet Gaming slots. A major reason for this is the amount of development effort put into the bonus games - players keep playing in anticipation of what will happen on the next win. 6
TECHNICAL OVERVIEW CASINO OPERATOR Magnet Gaming operates Remote Game Servers from secure locations, with games and features made available to casino servers through a RESTful API. INTERNET Players register and access online casino. Are seamlessly directed to Magnet Gaming RGS for Magnet Gaming slots content and server-side functionality. PLAYERS & CUSTOMERS Online casino handles player management and funds. HOW IT WORKS Magnet Gaming provides and operates its own Remote Game Servers and Random Number Generator, fully certified to operate in multiple regulated juristictions. Integration into any platform is effortless through a modern RESTful API, delivering any frontend and backend features and data neccessary to an elegant integration. API BACKOFFICE Painless integration of games and backend data from any platform. A modern RESTful interface makes all features and data available. Access to all important usage and configuration data through a dedicated website. Optionally stream usage data into your existing platform automatically. EVENTS WALLETS Set up notifications at any important player events. Notifications can go straight to your systems for collection or reporting. Handle money in a number of different ways for smooth integration. Player wallets can be set up to track player balance, or to forward any transaction to your own platform. PLAYER INCENTIVES JACKPOTS Several mechanics to help attract and retain players. Take advantage of bonus-, free spin- and play for fun game features. Jackpot features in all games. Supports multiple different configurations to ensure optimal integration - including standalone and shared jackpots. 7
OUR VALUES Entertainment: We consider our selves to be in the entertainment industry just as much as the gambling industry. Our games should be fun to play for everyone no matter if they win or lose. Re-invention: We are re-inventing how gambling is done. We have merged casual and casino gaming together and made a product with some of the lowest churn rates seen in the casino industry. Accountability: We exhibit diligence and integrity. We only offer our services to companies who operate under a valid and locally accepted gaming license in the market which they operate. If you are looking to offer the best games to your players, get in touch at sales@magnetgaming.com, or call +45 44 400 005. 8
Attractive games. Everywhere. Magnet Gaming Lauritzens Plads 1 DK-9000 Aalborg, Denmark +45 44 400 005 sales@magnetgaming.com 9