Agenda. SMB Market Trends and Challenges. The OpenScape Business Answer. Networking & Deployment. Sales Structure. Support Included.



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OpenScape Business

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 2

SMB market shows room for improvement with communications, and SMBs plan $8 Billion Addressable opportunity for the SMB TDM/IP Market in 2012 SMB s use many tools E-Mail Phone Phone Conferences 100% 80 60 40 20 0 Most SMBs are still using traditional tools to collaborate Interest in UC is growing 80% of SMB s currently implementing or planning to implement UC Interest in IP is growing 25% Interest in IP is growing Big opportunity to improve teams Only a very few SMBs have formal team performance management systems in place 8% Customer Service is key 55% of respondents want to improve customer service by improving or upgrading their contact center environment Copyright Unify GmbH & Co. KG 2014. All rights reserved. 3

SMBs can leverage UC to better equip employees and focus on Revenue What s important? To find people quickly A shipment is heading to the warehouse Who will receive it? A deal will close if the owner can talk to the prospect Can I reach the owner in time Presence Saves Time What s important? Never missing a message from a customer or coworker A multi-tasking sales person won t miss a voice or fax message because they will automatically appear via e-mail A Single Inbox What s important? Not wasting time transferring data Law firms can track voice communications automatically. If a customer calls, their CRM data will automatically open on your desktop Integration Can Help 32 Mins Average time saved because UC helps you to find the person you need on the first attempt 43 Mins Average time saved by managing emails, voicemails and faxes from one inbox 3 Benefits 1- Time Savings 2- Better Accuracy 3- Real-Time Data Access Copyright Unify GmbH & Co. KG 2014. All rights reserved. 4

Research results: SMB customers are looking at 6 key elements to ensure success Ease of Installation/Support: System that easily allows the implementation of UC, migration to IP and upgrades with little risk or complex installations Scalability: A simple Voice and UC solution that grows with their business Mobility/Distributed Workforce: Experience independent mobility and collaborate anywhere Management of Operational Costs: Investment protection by migration Productivity and Customer Service: Boost employee productivity and get more done, while serving customers and employees even better to increase retention and loyalty Support: Vendor-backed service support inclusive in product for added peace of mind Copyright Unify GmbH & Co. KG 2014. All rights reserved. 5

How these 6 elements will driver higher margin (UC) business for you Ease of Installation/Support: Leverage your knowledge and training on H3K and OSO to bring customers into the UC World with minimal effort Scalability and Flexibility: Customer Relationship Management, mid- and longterm, starting with Voice and easily bringing customers into the UC World Mobility/Distributed Workforce: Have the answers to how your customers can manage BYOD and bring them Presence and Social Media integration Management of Operational Costs: Help Progressive SMBs utilize their IT budgets to invest in a modern UC solution at minimized cost because they can migrate existing investments instead of a rip and replace Productivity and Customer Service: Show your UC and Contact Center competence, becoming a trusted partner to your customers Support: With a simplified and all-inclusive license structure, benefit from Support and free software Upgrade for 3 years Copyright Unify GmbH & Co. KG 2014. All rights reserved. 6

What does Unify SMB business look like today? 1 HiPath 3000 Installed Base Attacking the just change the PABX system mentality and add feature values to make money A worldwide global installed base with over 500,000 systems, 12.5 million lines Migrate 2 3 Innovative HiPath 3000 Customers Customers requesting state-of-the-art UC by enhancing their current PABX System Acquire new customers Those with a competitor s phone system today or those looking for UC with flexible deployments A growing demand for UC attached to the HiPath 3000 by using OpenScape Office HX Enhance A growing demand on UC. More than 8000 activated base licenses for OpenScape Office Transform + 4 The SMB Market shows great business opportunities Market Opportunity Globally, there are 55M companies in this segment and the SMB is the fastest growing UC and telephony market segment where lines are growing at 4.6% (Source: SMB Market Book) Why not address these needs with a single solution? Copyright Unify GmbH & Co. KG 2014. All rights reserved. 7

OpenScape Business combines the best of our SMB products Common Platform Flexible Upgrading Standard Devices The perfect solution for SMBs is OpenScape Business OpenScape Business -The most flexible and unified investment Copyright Unify GmbH & Co. KG 2014. All rights reserved. 8

OpenScape Business addresses SMB customer needs Unmatched in value, scalability and ease of installation Feature Ease of Installation/Support Scalability Mobility TCO Serviceability & Productivity Differentiators Full UC solution More UC functionality in one box than any other vendor Embedded UC regardless of Voice Infrastructure (TDM / IP) Supports All Devices and Clients Available on more mobile platforms than competitors Has Apple Mac OS client, where other vendors only have Web-based solutions Supports Dual-Mode, WLAN, DECT/Wireless DECT ONE Solution Architecture No rip and replace to upgrade from voice to UC, add more functionality, or to support more users Single UCC Domain Ease of Management Easy to support with Web-based management tools Flexible licensing on-line Flexible deployment Copyright Unify GmbH & Co. KG 2014. All rights reserved. All-in-One Appliance or virtualized option with Software 9

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 10

OpenScape Business Simplifying how SMBs adopt and leverage UCC OpenScape Business Unified Communication All-in-One UCC for SMBs ONE Solution Architecture UCC for Standalone and Multisite environments Voice, Presence, Conferencing, Contact Center, Messaging, IM, Mobility, Fax UI Integration OpenScape Web Collaboration Unified Design: Common SW & HW solution across all deployments Reduced and optimized hardware: One main board for UC, VoIP & Data integrated All-In-One solution supporting all interfaces: Full IP, digital-, analog-, DECT- Voice & UCC For our Partners Copyright Unify GmbH & Co. KG 2014. All rights reserved. Generate value with the easiest path from Voice to UCC (on-board UC) Investment Protection & Migration: Keep the box & phones, just change the board Make money: Fulfill the customer s needs perfectly with one product 11

Continuous Software Releases UC Smart GUI optimization Mobility myportal to go Web Edition License Enhancements, Infrastructure, support of up to 15 DECT base stations SIP@Home MR3.2 released Flexible User Licensing for IP-, TDM-, Mobility-, Deskshare User OSBiz S user based HD requirements DeskPhone IP35 Eco OpenStage S5 DECT Phone Service Improvements: OSBiz Assistant MR3.3 released V2 R0 V2 Planned release June 2015 D V2 R1. V2 Roadmap Continuous release of new feature updates for OpenScape Business V2 D Copyright Unify GmbH & Co. KG 2015. All rights reserved. 12

OpenScape Business X1 The new member of the OpenScape Business Family Professional All-In-One Voice, UC & Mobility for IP & TDM Solution for smaller businesses Supports up to 30 users at an attractive positioning and pricing level below OpenScape Business X3 For small customers with SIP Trunk CO connect Copyright Unify GmbH & Co. KG 2014. All rights reserved. 13

Providing ease of installation and support Using a common architecture across all deployments All-in-one UC Appliance OpenScape Business X1 / X3 / X5 / X8 Up to 500 users ( up to 30 Users for X1 ) Incl. on board UC Smart Advanced UC for X3/X5/X8 Suite via: Pre-Installed Systems UC Booster Card UC Booster- Server OR Software UC OpenScape Business S Up to 500 users Server-based UC with voice Virtualization with VMware UC Software X1* X3 / X5 X8 A common solution architecture across all deployments Copyright Unify GmbH & Co. KG 2014. All rights reserved. 14

Limiting HW costs and providing scalability between voice platforms, adding UC to grow business UC Booster Card UC Suite for up to 150 Users Advanced UCC for X3R / X5R / X8 Plug & play sub board Completely pre-installed, UCC Installation Wizards Plugged on option board slot UC Booster-Server UC Suite for up to 500 Users Advanced UCC for X3 / X5 / X8 for up to 500 Users UC Software Expansion Server Based or virtualized Same administration interface as UC Booster Card Business S UC Suite incl. Voice for up to 500 Users All-in-one UC PBX as a pure software solution Virtualized or server based Virtualization with VMware UC Software Both UC Booster Options are fully integrated in the database and administration of OpenScape Business Copyright Unify GmbH & Co. KG 2014. All rights reserved. 15

OpenScape Business Next generation technology with integrated on board UC One UC Mainboard for X3 & X5 (OCCM/R) One UC Mainboard for X1 (OCCS) UC Smart Client, incl. VoiceMail, full VoIP & Data integrated 8 UPO/E, 2BRI, 4FXS, DECT 8 DSP Channel on board for TDM to IP switching SW preinstalled on SDHC card USB Slot for easy backup & restore options MoH: via Wave-File, day/night, analog Port, Audio In Port One UC Mainboard for X8 (OCCL) UC Smart Client, incl. VoiceMail, full VoIP & Data integrated, supports up to 30 User 8 UPO/E, 2BRI, 4FXS, DECT 8 DSP Channel on board SW preinstalled on SDHC card MoH: via Wave-File, day/night, analog Port, Audio In Port UC Smart, incl. VoiceMail, full VoIP & Data integrated 8 DSP Channel Resources on board for TDM to IP Switching SW preinstalled on SDHC card USB Slot for easy backup & restore options MoH: via Wave-File, day/night, analog Port, Audio In Port It s All In: Reducing Hardware Complexity Integrated on the new UC Mainboard: HG1500, EVM, CMS, SSDP, LIM, myportal for Mobile/Tablet Copyright Unify GmbH & Co. KG 2014. All rights reserved. 16

Leverage existing investments Innovative Migration for your existing HiPath 3000 V9 & OSO HX / LX Easy migration path for HiPath 3000 (incl. OpenScape Office HX) customers Exchange your mainboard Migration Path for OpenScape Office LX Customers Free of charge upgrade license Investment Protection Keep your hardware, phones and cables Flexibility to move from TDM to IP Exchange your mainboard Upgrade to full featured UCC and use Presence, Fax, Conferencing, Contact Center and much more Copyright Unify GmbH & Co. KG 2014. All rights reserved. 17

New Features for Your Installed Base Migrate HiPath 3000 V9 base to full Unified Communication Up-Sell Opportunities Upgrade to OpenScape Business Keep the box & change the board, upgrade via SW license to integrated UC Smart Generate Additional Business Enhance to full Unified Communication with the UC Server Card to get the entire Advanced UC feature set A huge installed base of HiPath 3000 worldwide more than 500.000 existing HiPath 3000 systems worldwide Copyright Unify GmbH & Co. KG 2014. All rights reserved. Reuse existing HiPath 3000 interfaces, option boards & Phones 18

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 19

UC Suite Boosters/Software UC Smart Embedded Packaged UC: UC Smart and UC Suite Embedded and boosters/software myportal Smart Integrated on the new UC Mainboard, per User License for X1, X3, X5, X8 Presence including status-based announcements Favorites including Call Status Call Journal Visual VoiceMail Control (with Voicemail license) Ad Hoc Conferencing Directory Access Chat & Reminder For Apple MAC OS & Windows myportal for Outlook Per User License Requires Booster Card/Server, Business S Visual Voicemail Control (with VoiceMail license) Directory Search Favorites & IM Call History Visual & Audio Presence myportal for Mobile/Tablet (requires Mobility User license) Rule Management Personal IVR Live Call Recording Call Me Calendar Integration Desktop Dialing + Outlook Integration More UC UC-Conference Requires UC Suite myportal for Desktop Per User License Requires Booster Card/Server, Business S Visual Voicemail Control (with VoiceMail license) Directory Search Favorites & IM Call History Visual & Audio Presence myportal for Mobile/Tablet (requires Mobility User license) + Rule Management + Personal IVR + Live Call Recording + Call Me + Calendar Integration + Desktop Dialing + Desktop Dialing UC-Fax Requires UC Suite Copyright Unify GmbH & Co. KG 2014. All rights reserved. 20

OpenScape Business Updated features and clients OpenScape Business Unified Communication Anwender-Clients und Groupware myportal Smart, myportal for Desktop, myportal for Outlook, myportal to go / Mobile/ Tablet Multichannel Contact Center available now for all deployment models Voice- und Video-Clients all OpenStage/Desk HFA, T & SIP devices, Video with OpenScape Personal Edition SIP Attendant Console & Applications myattendant & OSBiz Att enhancements OpenStage GateView, Application Launcher Copyright Unify GmbH & Co. KG 2014. All rights reserved. 21

OpenScape Business UC Clients suitable for any workplace myportal Smart The powerful entry into the world of UC For office based users with the most common OS (Windows & MAC) Desktop & Groupware Integration myportal for Outlook & Desktop Full feature diversity on the Desktop or integrated into Outlook myportal for Outlook The perfect solution for users of Microsoft Outlook Desktop Clients Mobility Clients myportal to go for Android & ios myportal to go Web Edition myportal for Mobile myportal for Tablet For mobile users offering UC everywhere on almost every device myportal for OpenStage Allowing office based workers fast change of their presence status and fast & comfortable access to their voice mail box On the Phone Copyright Unify GmbH & Co. KG 2014. All rights reserved. 22

OpenScape Business Powerful UC Smart already on board Provides a simple process to move from Voice to UC with integrated on board UC Smart available for X1, X3, X5 and X8 myportal smart grey Skin Presence incl. status based announcements Favorites incl. Call Status Call Pick Up from Favorites Call Journal enhancements, for e.g. forwarded Visual VoiceMail Control Voicemail to email Service HotKey / Click to Dial Ad Hoc Conferencing Directory Access incl. CSV/XML Import Live Text Search in directories Chat incl. History Reminder For Apple MAC OS & Windows Integrated on the new UC Mainboard for up to 50 Users Copyright Unify GmbH & Co. KG 2014. All rights reserved. Find detailed feature information in OpenScape Business Sales Information 23

Embedded UC Product enhancements Access your desktop and voice control from anywhere Voicemail Fully integrated into UC Smart up to 300 Voicemail boxes 10 Channels, 32h recording TUI or UC Smart controlled Voice Quality G.711 Wave Enhanced password security Announcement port start/stop or Loop Group Mailbox (MWI to all members) Announcement & Password change within UC Smart new! Auto Attendant - No need for additional hardware up to 100 Auto Attendant Mailboxes Multi Level Attendant, AA to AA, Mailbox or numbers 4 Auto Attendant Greetings for: night/day, manual selection, etc. Parallel signaling on Attendant during call waiting new! Powerful Voice & UC Feature Values embedded in the box Copyright Unify GmbH & Co. KG 2014. All rights reserved. 24

OpenScape Business UC Suite myportal for Desktop and myportal for Outlook Web-Collaboration Outlook Integration Call Recording Integrated Presence Visual Voicemail Fax Mailbox Call Journal Directory Access Favorites Instant Messaging Drag & Drop Conference Call Pop-Ups One Number Service Personal Notification Social Media Personal Auto-Attendant Dial per Mouse Click Mobility Speed up your communication with a comprehensive UC feature set integrated into the familiar Microsoft Outlook interface UC Suite available with UC Booster Card, Booster Server or Business S Copyright Unify GmbH & Co. KG 2014. All rights reserved. 25 Find detailed feature information in OpenScape Business Sales Information

myportal to go as an native APP or Web Edition myportal to go for UC Smart and Suite The OpenScape Business user interface for mobile employees using Android or ios with a real native App which can be downloaded from the know App Stores free of charge New: myportal to go Web Edition as an alternative for Windows Phone, Blackberry, et. Access to Favorites, Presence incl. Hook States, Visual VoiceMail, Call Journal, Directories Enhanced UC feature set for managing calls directly from the mobile phone (incl. conferencing, consultation and call transfer) Access to local Smartphone Directory with the new App ( for Web Edition via Import of Outlook Contacts ) No need of a parallel fixed phone anymore with the new mobility user license / Using UC Suite as the Desktop for use at Home Office, Hotel with Call Me Service For OpenScape Business X1, X3, X5, X8 & Business S Copyright Unify GmbH & Co. KG 2014. All rights reserved.

SIP@Home, provides anywhere Mobility Be reachable via your Office Number on your preferred Client: Use your wired SIP Phone @ Home Use your mobile device in public areas Via WLAN / LAN / Mobile Network* Direct voice connection (no VPN) supporting SIP Clients with STUN STUN Service provided by Service Providers SIP device with STUN SIP Client App with STUN Internet STUN Server Expanding the integrated OpenScape Business Mobility Options to provide more flexibility for anywhere worker Copyright Unify GmbH & Co. KG 2014 All rights reserved. * Voice Data requires permission from your Service Provider 27

OpenScape Business Introducing Open Directory Services Open Directory Services for business process integration Access to all OSBiz directories from 3rd party applications, OpenStage or IP-DECT through an embedded LDAP Server interface Connection to multiple external databases: PostgreSQL Microsoft SQL Server 2000 / 2005 / 2008 Sybase SQL Server V10 and later Combines internal OSBiz directories and external databases into a single unified search engine UI Easy to manage and configure through well-known OpenScape Business Web based Management Available with UC Booster Card/Server or Business S Combine internal and external directories into a single unified search engine Copyright Unify GmbH & Co. KG 2014. All rights reserved.

Application Launcher Integrated in the main board No additional hardware needed Business Process Integration Start customers business application via batch or HTTP/S Command Access to LDAP & OSBiz based directories for name resolution. Deliver up to 5 criterias via Batch File Execution -CRM applications URL Execution online phone books, Google Maps To customers business application Start up of customer s business application manual by clicking App launcher Action Button or automatically during an incoming call UC Booster Card / Server / Business S with ODS(OpenDirectory Service) needed if there is a need to access an external database ( SQL ) or LDAP based directories Flexible Approach to open up customer s business application Copyright Unify GmbH & Co. KG 2014. All rights reserved. 29

OpenScape Business attendant and BLF Stand-alone or network-wide presence support with BLF server OpenScape Business Attendant Display and change presence status on Attendant BLF Show BLF with Feature keys ( Hold, Day/Night ) New Phonebook : System Speed dial "All in one window" for small systems Support of OpenStage 30T Network wide Call Status & Presence View for up to 4 Nodes (with BLF Server), more on a PSF base Different Skin variants OpenScape Business BLF (Busy Lamp Field) Network-wide Call Status & Presence view for up to 4 Nodes Display Presence status for other users & Change own Presence Up to 50 Business BLF Users per node Caller Journal in/out Dial via Web Service Interface (CTI Control) Business BLF is a Stand-Alone Application, BLF Server for network-wide use Copyright Unify GmbH & Co. KG 2014. All rights reserved. 30

OpenScape Business Attendant Console myattendant for UC Suite myattendant for operators to handle calls fast and efficient and for the managing of teams The prefered choice for single or network-wide view (UC Networking) Change Presence from other users, acess to Voicemail & Fax with given rights only Stay in control of your business and see at a glance who is available, and who is not UC Suite available with UC Booster Card, Booster Server or Business S Copyright Unify GmbH & Co. KG 2014. All rights reserved. 31

OpenScape Business On-Premise Mobility Solutions DECT & DECT IP DECT Classic Strong feature set and GUI known from HP3000 DECT Light integrated on X3 and X5 Motherboard 15 x Base Stations / 32 User for X3 and X5 SLC 16N for X5 (wall) and X8(SLCN) supported CMA for DECT Light for X3 and X5, in case multiple base stations are needed No need for CMS anymore No need of BS4-Channel license anymore. All channels can be used License per handset. BS3 BS4 BS DECT IP DECT IP Phonebook via LDAP Call waiting and call forwarding Caller Name on display and differentiation of calls (internal/external) Message Waiting Indication Call Pick up from groups Copyright Unify GmbH & Co. KG 2014. All rights reserved. UC Smart Support for DECT and DECT IP No need of specific BS4-Channel licensing anymore 32

OpenScape Business Full range of UC enabled Devices and Voice Clients OS10 OS15 OS30 OS40 OS60 IP35/55 (HFA/SIP) OpenStage HFA, SIP and T and OpenScape DeskPhone HFA/SIP secure and reliable advanced phones Migration of existing optipoint Phones possible Mobile UC CMI, IP DECT and WLAN Soft Clients Copyright Unify GmbH & Co. KG 2014. All rights reserved. 33

OpenScape Business UCC Integration of OpenScape Web Collaboration Services OpenScape Web Collaboration launched via OpenScape Business User Interface Full-featured OpenScape Web Collaboration integrates text, data, web, and multi-party H.264 desktop video conferencing Mobile client that runs on any smartphone device including iphone, ipad, ipod Touch and Android clients Highly secure 256-bit AES encryption Launched via OpenScape Business Drag & Drop Conferencing Service or from call pop-up window Web Collaboration hosted by Unify s FastViewer to save hardware and installations costs on-site, easy to deploy and maintain, recurring business opportunities 5 minute Demo access to show OpenScape Web Collaboration to every customer (available with every UC Suite Installation) Available with UC Suite (UC Booster Card/Server or Business S) Please find detailed information about OpenScape Web Collaboration in UNIFY Partner Portal Copyright Unify GmbH & Co. KG 2014. All rights reserved. 34

OpenStage Gate View Integrated surveillance solution with OpenScape Business OpenStage Gate View - deliver affordable surveillance for SMB OpenStage Gate View is a user-friendly, security solution offering real-time video surveillance to observe or control your business from any location Control and observe via real-time video on broad range of device options PC Desktops (web-client) OpenStage 60 / OpenScape Desk Phone IP55 iphone/ipad - OpenStage Gate View app Range of certified IP web-cameras available (click here for more information) Support of flexible video recording to secure and observe important areas (e.g. entrance hall, parking lots, doors, etc.) Video-control entrance areas and grant access via OpenStage phones together with video door-phone solutions Available with UC Suite (UC Booster Card/Server or Business S) Copyright Unify GmbH & Co. KG 2014. All rights reserved. 35

OpenScape Business with UC Suite Integrated Contact Center Improving Customer Services OpenScape Business Contact Center Integrated Multimedia Contact Center Deliver the complete range of customer engagement options (voice, email, fax, chat) Intelligent routing capabilities Maximizing first contact resolution with integrated skill-based, CLIP or VIP routing to always ensure reaching the right agent Business Process Integration Connectivity to external customer databases and launch of 3rd party CRM applications Easy Management & reporting Integrated Administration tools to allow easy contact center setup incl. call flows, announcements and customized reporting Copyright Unify GmbH & Co. KG 2014. All rights reserved. 36

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 37

OpenScape Business NEW integrated features The most integrated UC with ease of management UC Smart Voicemail Auto Attendant Application Launcher MyPortal to go Mobile/Tablet Embedded UC OpenScape Business Intuitive Management Common Architecture Centralized Management Flexible Deployment Stand-alone or Network-wide Presence Support with BLF Simplified Licensing WBM for Licensing Copyright Unify GmbH & Co. KG 2014. All rights reserved. 38

Serviceability and manageability improvements WBM and wizards make things easy no need for a robust IT staff Less effort needed to bring H3K or OSO service technicians to the OpenScape Business level Central Licensing within WBM for network-wide easy move and changes Licenses can be shifted within the network without CLS Easy Migration Path to exchange HiPath 3000 to OpenScape Business Common SW setup One Installation DVD Media for server-based deployments Intuitive wizards for voice and UC simplify the setup and configuration Reuse of existing extension boards for TDM, DECT SLC cards and IVM SSDP ready Improved remote and secure serviceability Centralized Management Installation Wizards Pre Installed system and UCC Server PlugIn No Linux know-how required Reuse of existing extensions cards Copyright Unify GmbH & Co. KG 2014. All rights reserved. 39

Web Based Management for Service Centralized Web Based Management for X1/X3/X5/X8 & Business S WBM: All-In-One View, Software, Licensing, current systemstatus Service Center contains all required Software for UC & Applications Deployment Service enhancements, for e.g. Switch Port activate/deactivate New installation wizards for networks and Smart VM WBM User role for Remote Service Support Details please see OpenScape Business Sales Informtation OpenScape Business WBM: new all-in-one landing page Easy up service & installation out from a centralized and wizard controlled Web Based Management Copyright Unify GmbH & Co. KG 2013. All rights reserved. 40

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 41

OpenScape Business Networking The powerful evolution of HiPath 3000 and OpenScape Office Voice and UC Networking is important for SMBs Many Businesses have multiple locations (branches, sales offices, etc.) or offices on a single campus Site expansion is also typical as small and medium sized businesses grow The need to communicate and collaborate as one entity is especially critical for smaller companies trying to compete with large enterprises Benefits Always know the availability of your colleagues in other locations Stay within reach of your colleagues and customers from any device and location Managing a single UC domain vs. multiple redundant standalone deployments OpenScape Business Voice and UC Networking Growing demand on SMB customers with multi-site environments Copyright Unify GmbH & Co. KG 2014. All rights reserved. 42

OpenScape Business Networking Voice and UC Networking scenarios OpenScape Business Deployments Multiple networked OpenScape Business X1/X3/X5/X8 Voice Networking ( X1 only Voice Networking ) UC Networking with UC Booster Card/Server Mixed OpenScape Business X1/X3/X5/X8 with OpenScape Business S Voice Networking UC Networking with UC Booster Card / Server OpenScape Business S utilizing OpenScape Business X1/X3/ X5/X8 as a gateway Single or Multi Gateway Option OpenScape Business SIP Interconnection Connection of certified 3rd Party SIP Applications Networking with Large Enterprise OpenScape Business X1/X3/X5/X8 networked with OpenScape 4000 V7 OpenScape Business networked with OpenScape Enterprise V8 A broad range of Voice and UC networking capabilities for multi-site SMBs The right networking solution depending on customer requirements Copyright Unify GmbH & Co. KG 2014. All rights reserved. 43

OpenScape Business Voice & UC Networking Multiple networked OpenScape Business X1/X3/X5/X8 and Business S Voice Networking OpenScape Business X1/X3/X5/X8 & S up to 32 Nodes (more on PSF base) Up to 1000 Users in a network (more on PSF base) UC Networking with OpenScape Business X3/X5/X8 & S Up to 8 Nodes (more on PSF base) Up to 1000 Users in a network (more on PSF base) Requires Booster Card / Server per system Network-wide License Shifting License Shift the easy way via WBM no CLS needed UC Suite/Smart User, IP User, TDM User, VoiceMail User, etc. Network-wide installation and administration via WBM (Wizards) As known from OpenScape Office, enhanced Wizard Functionality No need of HiPath 5000RSM anymore A common network-wide solution architecture: centralized management & licensing Save costs & energy, reduced hardware complexity Copyright Unify GmbH & Co. KG 2014. All rights reserved. 44

OpenScape Business UC Networking UC Suite Features in the Network Voice supported presence management (presence visibility) Network-wide call status (ringing, on call, active mobile device) Call Pick Up via myportal Instant Messaging including multi user chats Drag & Drop Conferencing in the network Network-wide Web Collaboration (with Desktop Sharing & Video) Voicemail forwarding in the network Business Attendant and myattendant change presence status for all users System-wide internal directory and favorites External directories via Open Directory Services Integration into MS Exchange calendar and public folders XMPP based presence & chat support to external partners Providing network-wide busy lamp indication on DSS Phone Keys UC Suite with X3/X5/X8 UC Booster-Card and/ or -Server OpenScape Business S Copyright Unify GmbH & Co. KG 2014. All rights reserved. 45

OpenScape Business Survivability options OpenScape Business Survivability It is your choice High Availability Server HW Dedicated Standard Industry Server Redundant power supply Linux SW based redundant hard disks (RAID) two physical HD s recommended ECC RAM to detect and correct RAM errors X1/X3/X5/X8 failover - survivability OpenScape Business S to X1/X3/X5/X8 failover scenario, when OpenScape Business X1/X3/X5/X8 is used as gateway In case of Business S emergency, OS IP devices will automatically reregister via second standby registration setting towards existing X1/X3/X5/X8 system Voice functionality can be used during the emergency mode VMware High Availability Monitors and detects virtual machines for guest OS failures and automatically starts virtual machines Detects server failures automatically, using a heartbeat on servers Restarts virtual machines almost instantly without human intervention on a different physical server In case of fail over Business S will restart immediately with existing configuration; no further licenses needed Copyright Unify GmbH & Co. KG 2014. All rights reserved. 46

Virtualization Enabling IT so that it is always on OpenScape Business S and UC Booster Server Software based UC Solutions for SMB s allowing Virtualization Benefits and motivation of virtualized environments: Reduction of physical Server-Parks -> HW costs, Space Re-organization due to server rank-growth (server farms got out hand) Need of Centralized Management due to high number of applications Enhanced reliability Ease of Data Backup and Restore Scalability Monitoring Re-use of old OS systems in a virtual environment Green IT aspects (One Server needs less power) Reduced Service Hours OpenScape Business supports virtualization with Copyright Unify GmbH & Co. KG 2014. All rights reserved. 47

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 48

OpenScape Business Licenses The most flexible licensing structure for individual use Partner Benefits Greater flexibility and ability to tailor the solution according to customer requirements Reduce Partner & Distributors inventory by reducing prices for hardware components Change from HW to SW Business. Licenses can be ordered from Unify within an hour; no need for stock Positive financial impact for all Partners All licenses can be shifted within the WBM no need for complex shift on CLS anymore Reduced license complexity due to a common OSBiz architecture for all deployments (X1/X3/X5/X8 & UC Booster Card/Server, Business S) Customer Benefits Tailored to customer needs: Customers are only paying for the functionality they are using UC for up to 50 Users is simply a matter of activating an additional license, no need for additional HW Licenses can be activated easily via Remote Easy upgrade options from UC Smart to UC Suite if a customer wants to have more A flexible licensing structure from entry level Voice to advanced level UC to address every customer s budget Copyright Unify GmbH & Co. KG 2014. All rights reserved. 49

OpenScape Business Reduced complexity Only one base package across all deployments No need for BS4-Channel License anymore Channel per voice trunk No need for complex B-Channel Licensing for HG1500 anymore DSP No need for a Contact Center Base license anymore Basis Copyright Unify GmbH & Co. KG 2014. All rights reserved. 50

License modifications enhanced flexibility IP User License can also be used for TDM, Mobility or DeskShare User (one Option per IP User License) Provides 100% flexibility, depends on how the customer want to use the license for Valid also for already installed OSBiz systems and IP Users today, just reload the license file from CLS VoiceMail User License always contains VoiceMail to email Service, no additional UC Smart or UC Suite License required New OpenScape Business Gateway Licenses as a price attractive alternative for 3rd Party Gateway Provider Can be used as an PSTN Voice Gateway for OpenScape Business S Inlcudes alrady OSBiz Base License, Networking License, 4 TDM User OpenScape Business Gateway License can only be enhanced with OSBiz Trunk Licenses OSBiz X1 Gateway License L30250-U622-B629; OSBiz X3/X5/X8 Gateway License L30250-U622-B628 Copyright Unify GmbH & Co. KG 2014. All rights reserved. Up from 4th of nov. 2014 >MR3.2 Software required 51

3 Basic Functions Flexible License Structure of OpenScape Business 3 Options to run the System Turn on the System OpenScape Business Base license One order position for X3/X5/X8 and Business S OpenScape Business X1 Base license One order position for X1 Option: OpenScape Business Gateway Lizenz: Voice Gateway foropenscape Business S, incl. Base-, Networking-, 4 TDM licenses incl. 3 years of free software upgrades 1 2 3 IP-User for HFA & SIP Phone, or: TDM, Mobility, DeskShare User Choose the right voice licenses for your employees. TDM-User UP0E, analogue, DECT, ISDN Phones TUI or Smart UC/ UC Suite controlled Voicemail User High Quality Voice G.711 Integrated on the new UC Mainboard, per User Incl. VoiceMail to email Service Mobility User Cell & Smart Phone Integration How many people need a voicemail box? Always available up to 300 Voicemail boxes 10 Channels, 32h recording Are SIP-Trunk or PRI used in the system? OpenScape Business Trunking-License per Channel (for SIP -and PRI Provider) or DeskSharing User Per User Log-In Enhanced with UC-Booster card up to 500 Voicemail boxes 30 Channels, 150h recording Please note:all licenses except base license are also valid and available for OSBiz X1 Copyright Unify GmbH & Co. KG 2013. All rights reserved. 52

UC Suite UC Smart Flexible License Structure of OpenScape Business Choose the right UC Option 4 One License to get myportal Smart Integrated on the new UC Mainboard, per User License for X1, X3, X5, X8 Presence incl. status based announcements Favorites incl. Call Status Call Journal Visual VoiceMail Control (with Voicemail license) For Apple MAC OS & Windows Ad Hoc Conferencing Directory Access Chat & Reminder myportal to go/ Mobile/Tablet (with Mobility User license) Or choose Enhanced UC for X3, X5, X8 with UC Booster Card, Server or OpenScape Business S Empower people to be more efficient 4 Two License to get full UC myportal for Desktop Per User License to run myportal Client Common feature set of myportal for Desktop and Outlook Visual Voicemail Control (requires VoiceMail license) Directory Search Favorites & IM Call History Visual & Audio Presence myportal to go/mobile/tablet (req. Mobility User) + Rule Management + Personal IVR + Live Call Recording + Call Me + Calendar Integration + Desktop Dialing myportal for Outlook Per User License to run the Outlook Plug-In Two Options to get more done UC-Fax for myportal & myportal for Outlook UC-Conference for myportal & myportal for Outlook Copyright Unify GmbH & Co. KG 2013. All rights reserved. 53

System Level Options Client Options Flexible License Structure of OpenScape Business Choose the needed Add-On Options Is an attendant console needed? 5 myattendant Requires UC Booster Card/Server / Business S or Application Launcher Requires UC Smart or UC Suite Available also for X1 OS Business Attendant Requires optional UC Suite or Smart license Available also for X1 optional Integration Options in Customer CRM Systems TAPI 120*/170 User Requires UC Booster Card/ Server, Business S, TAPI 120 also for X1 OS Business BLF Requires UC Suite or Smart license Available also for X1 Enhance the system by adding functions 6 UC & Voice Networking Requires UC Booster Card/Server or Business S for UC networking, Available also for X1 OpenDirectory Connector Per data base Company Auto Attendant Per Node, also available for X1 OpenStage Gate View Per Camera Web Collaboration Connector Per Node * Connect up to 30 TAPI 120 User via UC Mainboard, OSBiz TAPI 120 license needed Copyright Unify GmbH & Co. KG 2013. All rights reserved. 54

Upgrade Options Flexible License Structure of OpenScape Business Contact Center and Upgrade Options Contact Center 7 One Agent Licenses Flexible Contact Center options myagent Requires UC Booster Card/Server or Business S + 3 Options Contact Center Fax Requires UC Booster Card/Server or Business S Contact Center E-mail Requires UC Booster Card/Server or Business S Contact Center Reporting Requires UC Booster Card/Server or Business S 8 Upgrade of HiPath 3000 and OpenScape Office LX & More Upgrade from HiPath 3000 V9 (incl. HX*) Upgrade from HiPath 3000 V5-V8 Upgrade to full UC/IP if a customer requests more Upgrade myportal Smart to myportal for Desktop Upgrade myportal for Desktop to myportal for Outlook Upgrade from OSO V3 LX to Business S* Upgrade TDM to IP User Copyright Unify GmbH & Co. KG 2013. All rights reserved. 55

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 56

Inclusive Partner Support Meeting SMB Partners business needs Product inclusive Support I Reliable and transparent SLA s I Software Upgrades Expert Assistance* Remote Service Platform* Knowledge Database* Partner * Find Details in Partner Support description Ticket Management* Software Upgrades* Included: Expert Assistance Hotline in 4 languages: Priority phone access to Unify Level 2 expert engineers for immediate support needs 24x7 Self-service Web access to Real-time Known Error resolution repository Ticket Management for seamless, closed-loop communication during incident handling Remote Service Platform (RSP) - fast, secure remote access solution for partner technicians Response SLA Priority 1: 1 hour Software Upgrades Included in product price for 3 years Copyright Unify GmbH & Co. KG 2014. All rights reserved. 57

Inclusive Partner Support Recurring revenue opportunity for partners, peace of mind for customers Partner Benefits Competitive vendor support offering, tangible re-sellable service features Simple inclusive support offering easy to process, no separate order handling Reduced risk in deployment and support for the new solution elements Reliable and transparent SLAs position partner as expert resource Elevation of partner to trusted business advisor increases up-sell /renewal potential Increased customer wallet share by offering a mix of own and Unify value add services. Longer-term fixed recurring service revenue and margin potential Customer Benefits Peace of mind in the event of an issue with guaranteed support by Unify as the vendor Enhanced customer satisfaction and loyalty Trusted advisor will help SMBs keep up with the speed of business and their growing needs around communication solutions and corresponding services Investment Protection and Stability in an otherwise ever changing business environment Flexible Service models that complement the dynamics of the SMB business and their communication and support needs Copyright Unify GmbH & Co. KG 2014. All rights reserved. 58

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 59

OpenScape Business Special channel partner opportunities Chancen Attractive on-boarding program to minimize a partners time to money Demo packages (via Go Forward! Program) OpenScape Business S Demo DVD - (ready to show OSBiz Live!) SEBA to access Marketing tools Digital Channel Presentation/Datasheets Competitive QRG Flash Demo and Videos Free 30 day Activation Period for all features (one time) Free 90 day Evaluation for UC, CRM Integration and Contact Center Promotionen Migration Promotion for HiPath 3000 installed base and OpenScape Office Copyright Unify GmbH & Co. KG 2014. All rights reserved. 60

Flexible License Structure Try & Buy Options 30 Days Unlimited Let customers fall in love with unlimited use of all OpenScape Business features UC Suite features available with UC Booster Card/Server, Business S Copyright Unify GmbH & Co. KG 2014. All rights reserved. 61

Flexible License Structure Enhanced Try & Buy Options Use the opportunity to order and install the evaluation licenses free of charge Use90Days UC evaluation mode After sale, drive customers curious about the UC Application values UC Suite features available with UC Booster Card/Server, Business S OS Business Attendant Evaluation Incl. all available Attendant features * * OS Business BLF Evaluation Incl. all available BLF features * Copyright Unify GmbH & Co. KG 2014. All rights reserved. Evaluation UC Smart * / UC Suite Evaluation UC Suite requiers Booster Card/Server, Business S Incl. all UC Smart and UC Suite features,, myportal Smart, myportal für Desktop/Outlook, UC Fax, UC Conference, myattendant, etc.. Contact Center Evaluation Requires UC Booster Card/Server, Business S Incl. all Contact Center features set 64 Agents, Fax, E-Mail & myreports CRM Evaluation Requires UC Smart or UC Booster Card/Server. Business S Incl. TAPI 120*/170, OpenDirectory Service, Application Launcher* OpenScape Business Trunk License for SIP To connect ITSP Service Provider, Available up from 1.12.2014 * can be used with UC Smart and also for OpenScape Business X1 62

Agenda SMB Market Trends and Challenges The OpenScape Business Answer One Architecture UC Solution and Features Networking & Deployment Sales Structure Support Included Partner Sales Support Key Takeaways Solution Manageability Copyright Unify GmbH & Co. KG 2014. All rights reserved. 63

OpenScape Business Why Partners and Customers like the product Our SMB customers want the most from their investment and need tools to retain their employees and customers. OpenScape Business provides the flexibility and scalability to support the communications needs of both. Lee Conde, Sales Manager, Lloyds IP Serve your customers and employees better Get more done In order to best serve our customers, we need communications tools that can keep up with our employees wherever we are and that can grow with us as our business needs change. OpenScape Business from Unify got us up and running quickly, and our team has already realized the real productivity benefits of UC. Scott Brenchley, Director, MCC Apple Centre, Warrington "We are pleased to add OpenScape Business to our portfolio and are excited to bring a UC solution to our TDM customers. As a partner who has sold HiPath 3000 systems for many years, we see OpenScape Business as a natural evolution of this product family that brings our customers the latest in communications technology." Ian Allmark, Managing Director, Lloyds IP Ease of installation/ support Serve your customers and employees better With OpenScape Business Field Trial our expectations are confirmed. It delivers thru continuity and product evolution the latest of Unified Communication Technology all that with a minimal impact on budget and operations. Sergio Srdjan Vemic, CTO Chief Technical Officer, Telmekom Italy Copyright Unify GmbH & Co. KG 2014. All rights reserved. 64

OpenScape Business converges HiPath 3000 and OpenScape Office to provide higher margin business Key Takeaways Streamlined product portfolio (i.e. less cables, less hardware boards) will simplify the product and increase overall margin Driving more business with OpenScape Business X1 designed for smaller customers More business opportunities and recurring business with Web Collaboration hosted Designed as an All-in-One Appliance with TDM, analogue, DECT, IP and UC as default capabilities, driving Partners toward this higher margin business by selling UC on top of a voice solution, new real Mobile App Packaging scenarios simplifies sales and drive SMB Customers toward IP and UC, the higher margin business New license model lowers the Channel s upfront investment and can be ordered and activated online during installation 3 years SW Software Upgrades are included, receive all upgrades and updates for free 3 years of Partner Support is included with premium hotline, remote access platform* * Find Details in Partner Support description Copyright Unify GmbH & Co. KG 2014. All rights reserved. 65

OpenScape Business Simplifying how SMBs adopt and leverage UCC OpenScape Business Unified Communication All-in-One UCC for SMBs ONE Solution Architecture For our Partners UCC for Standalone and Multisite environments Voice, Presence, Conferencing, Contact Center, Messaging, IM, Mobility, Fax UI Integration OpenScape Web Collaboration Unified Design: Common SW & HW solution across all deployments Reduced and optimized hardware: One main board for UC, VoIP & Data integrated All-In-One solution supporting all interfaces: Full IP, digital-, analog-, DECT- Voice & UCC Generate value with the easiest path from Voice to UCC (on-board UC) Investment Protection & Migration: Keep the box & phones, just change the board Make money: Fulfill the customer s needs perfectly with one product Copyright Unify GmbH & Co. KG 2014. All rights reserved. 66

OpenScape Business Messages to help you sell LEAD WITH BENEFITS OF UC: The most complete, embedded, All-in-One UC offering for SMBs including Voice, Presence, Conferencing, Web Collaboration, Messaging, IM, Fax and Contact Center CAPITALIZE ON DEPLOYMENT OPTIONS: The most flexible and scalable deployment from standalone to multisite, from converged to full IP, as appliance, on standard server and for virtualized environments, providing UC with ANY + WITH FEATURES TO INCREASE EMPLOYEE SATISFACTION: The most innovative user experience for PC Desktops (Windows & Mac OS), MS Outlook & Groupware Integration, supporting all Smartphones, Unify Desktop-Phones and Tablets Copyright Unify GmbH & Co. KG 2014. All rights reserved. 67

Let s Go! Here s All You Need To Do To Get Started 1 Say Yes! Speak to your Unify Channel Manager or your distributor Sign up to bring this exciting solution into your portfolio 2 3 Get Trained Start with free Upgrades and Try & Buy We will arrange for your sales and technical staff to be trained Demonstration systems are available at special rates Be part of a 5 star Go-Forward partner program High customer value Simple to understand Return on Investment (ROI) Creates a positive customer response every time 4 Great margins available, especially for SW based solutions (virtualization) Make Money High opportunity for wider project scope Increase professional service opportunity Copyright Unify GmbH & Co. KG 2014. All rights reserved. 68

Unify Thank you! Copyright Unify GmbH & Co. KG 2014. All rights reserved. 69

OpenScape Business Enhanced deployments Deployment X1 X3R X3W X5R X5W X8 Business S BRI Trunks 4 20 2* STLSX4 20 2* STSLX4 52 6* STSLX4 52 6* STSLX4 64 4*STMD3 X1/X3/X5/X8 Gateway PRI Trunks 0 0 0 30 1* TS2 30 1* TS2 180 3*DIUT2 X5/X8 Gateway ITSP Trunks 30 60 60 60 60 60 128 Analog Stations 4 20 2* SLAD8 20 2* SLAD8 52 6* SLAD8 + 4MB 68 6* SLAD16 384 16*SLMA Via X1/X3/X5/X8 Gateway Digital Phones 8 24 2* SLU8 24 2* SLU8 56 6* SLU8 56 6* SLU8 384 16*SLMO2 Via X1/X3/X5/X8 Gateway IP Phones 20 500 500 500 500 500 500 DECT Digital Phones 16 32 32 32 64 1* SLC16N 250 4*SLCN DECT IP DECT Digital Base Stations 7 15 15 15 16 64 via BS IP max. Trunks 250 250 250 250 250 250 250 Max. stations 30 500 500 500 500 500 500 Copyright Unify GmbH & Co. KG 2014. All rights reserved. 70

OpenScape Business Interface & Integration in Detail Desktop OS Windows XP, 7, 8 (32 & 64 bit) MAC OS 10.9 Mavericks MS Terminal Server Windows Server 2008 R2 64Bit Windows Server 2012 64Bit CITRIX Support XenApp 6.0, 6.5 Open Directory Services PostgreSQL, MS SQL, Sybase SQL Microsoft Outlook Integration Outlook 2010, 2013 (32 & 64 bit) Microsoft Office Dial from any application Office 2010 & 365 & 2013 Mobile Browser Support Firefox Internet Explorer Safari Open Interfaces & SDK CSTA, TAPI, LDAP, XMPP Microsoft SBS VMware Virtualization Browser Support Small Business Server 2011 Small Business Server 2012 (essential) VMware vsphere 5 Firefox >=19 Internet Explorer >=10 Microsoft Exchange Connectivity Exchange 2013 (64 Bit) Exchange 2010 (64 Bit) Exchange 2007 (64 Bit) Server OS Linux Support Novell SUSE Linux Enterprise 11 SP3 64Bit Ongoing support for the current & most used operating systems 71 Copyright Unify GmbH & Co. KG 2014. All rights reserved.

Base System Voice License Order Devices UC License Additional Functional Licenses OpenScape Business licenses summary 3 Key licenses and add-on s UC Smart UC Suite Add: UC Conference UC Fax Contact Center myagent E-mail Reporting Fax System Level User Level Upgrades IP TDM Mobility Desk Sharing Trunk License Voicemail X1/X3/X5/X8 & Business S Copyright Unify GmbH & Co. KG 2014. All rights reserved. 72