Telecom Expense Management State of the Market The Telecom Expense Management (TEM) market has undergone significant changes in the recent past due to the proliferation of mobile devices, including smartphones and tablets. This report highlights those changes and provides targeted profiles of Tangoe and SOTI/eMOBUS, Mobile Device Management vendors who distinguish themselves among a crowded field of MDM players due to their integrated TEM/MDM offerings. Galvin Consulting, LLC EXECUTIVE SUMMARY
TABLE OF CONTENTS Executive Summary...2 Telecom Expense Management Market: Overview...3 TEM Market Structure...4 Independent TEM Providers...4 Telcos...4 System Integrators...5 Large System Management Vendors...6 Mobile Device Management (MDM) Vendors...6 Key TEM Trends...7 Company Profiles of MDM-based TEM Vendors...8 Tangoe...8 Tangoe s Real-Time TEM...9 Tangoe s M&As... 10 Tangoe s Competitive Differentiators... 12 Tangoe s Competitive Threats... 15 Tangoe Company Background... 15 SOTI and emobus... 16 emobus Platform... 16 emobus Focus and TEM Strategy... 17 SOTI and emobus Competitive Differentiators... 18 SOTI and emobus Competitive Threats... 19 SOTI and emobus Company Backgrounds... 19 About Galvin Consulting... 21 Page 1
Executive Summary Although initially devised to handle fixed telecom costs, Telecom Expense Management (TEM) has gained momentum in the recent past due to the explosive growth in mobile device usage. As more employees bring their personal mobile devices to work, IT managers want to ensure that telecom costs, including roaming charges, remain under control. TEM entails the management of voice, data and wireless costs, allowing organizations to minimize and avoid overages by ensuring users are on the right plan and, if not, move them to the right plan, sometimes in real-time. Real-time TEM, or rtem, is increasingly utilized by customers who want to understand their employees usage patterns instantly, instead of waiting until the end of every month to retroactively view and correct overages. Key players in the TEM market include independent TEM providers, telcos, system integrators, large system management vendors, and select mobile device management vendors. Consolidation is taking place among smaller, independent TEM players, while global telcos are sharpening their TEM focus, either through organic offerings or through acquisitions, such as Vodafone s acquisition of Quickcomm and TnT Expense Management. Mobile Device Management vendors who also play in the TEM market are a small and select group. While several MDM vendors attempted to offer TEM solutions in the past, most have abandoned the market or are partnering with knowledgeable TEM vendors, discovering that TEM is far more complex than simply providing users with roaming alerts. Invoice processing, interacting with carrier billing formats, and charge back for bill-back and expense recovery are some of the more complex requirements of deeply embedded TEM offerings. Tangoe and SOTI (through its partnership with emobus) are two MDM vendors that have successfully launched TEM offerings. Tangoe foresees MDM and TEM as increasingly intertwined, and company executives believe they are uniquely positioned in the Communications Lifecycle Management space to offer customers comprehensive TEM services, particularly given Tangoe s strong relationships with global carriers and its recent series of acquisitions. SOTI, through a strategic partnership it signed with emobus in May 2012, is utilizing its MobiControl MDM platform and emobus telecom expense platform in a single console, providing customers with a centralized, holistic interface to manage the mobility lifecycles of their devices. SOTI and emobus executives state that they are working toward a tighter, more seamless integration of their offerings. Page 2
METHODOLOGY Galvin Consulting relied on primary and secondary information sources for this study, including in-depth interviews with senior executives at Tangoe, SOTI, emobus, and LANDesk (Wavelink), along with an evaluation of recent industry articles, industry studies, social media, online blogs and user communities centered around the Telecom Expense Management market. Interviews were completed during July, and secondary research took place during June. Galvin Consulting also relied upon the ongoing and extensive research it has collected for indepth studies on the mobility market during the past 18 months, including reports on the Mobile Device Management market, the Mobile Security market, and the mhealth market. PRICING INFORMATION Individual License: $1,250 for 1 designated internal user with no rights of distribution to additional internal users or third parties. Team License: $1,500 for 2-5 designated internal users with no rights of distribution to additional internal users or third parties. Enterprise License: employees. $1,750 for unlimited usage and distribution rights for all internal Report Briefing: $750 for a 45-minute briefing, including an explanation of key findings and the fielding of questions. Page 3
ABOUT GALVIN CONSULTING Galvin Consulting publishes syndicated research on mobile technology, including Smartphones in the US Enterprise, Transforming Healthcare through mhealth Solutions, Mobile Device Management: Key Considerations in Evaluating & Selecting a MDM Solution, MDM Vendor Profiles, and US Mobile Security: State of the Industry. Additionally, Galvin Consulting has supported direct clients and mid-tier research firms on custom market intelligence and primary research projects. Analyst expertise extends from mature hardware and software technology to emerging markets. For more information, please contact: Carolyn Galvin 206.347.7552 info@galvinconsulting.net Page 4