Strategic Outlook on the Global Commercial Vehicle Telematics Market in 2013 Fleet Management Vendors Test Waters in Emerging Economies March 2013
Contents Section Slide Numbers Executive Summary 4 Research Scope, Objectives, Background, and Methodology 9 Definitions and Segmentation 14 Overview of Commercial Vehicle Telematics Market 2012 17 Global Commercial Vehicle Telematics Market Size and Forecasts 2013 26 FMS Road Map Evolution 37 Key Legislation and Regulations 40 European Fleet Managers Willingness to Pay for FMS 2012 43 Key Conclusions 49 Appendix 53 3
Independent Vendor to Fleet owner Telecom Offering FMS Directly (e.g., Verizon Wireless; using Xora) OEM to Fleet Owner Commercial Vehicle Telematics Ecosystem North America and Europe Many real-time information providers for services such as tolling, secured route, and parking spots, are likely to join the ecosystem. Commercial Vehicle Telematics Market: FMS Value Chain, North America and Europe, 2012 OEM through Independent Vendor to Fleet Owner (e.g., IVECO through Qualcomm) Independent Telematics Vendor Component Suppliers OEM Mobile Phone Cloud Data Aggregation Management Wireless Provider Dealer Network or Leasing Company Billing Engine Key: Fleet Operator Current Solution Future Solution Information Flow Note: FMS = Fleet Management Systems. 5
FMS Opportunities by Region/Country Demand is growing in North America, Europe, Russia, Brazil, and South Africa; the Middle East and Asia will likely gain momentum beyond 2015; European and North American vendors plan to enter the Brazilian market. Commercial Vehicle Telematics Market: FMS Opportunities by Region/Country, Global, 2013 Europe TomTom; Masternaut; Transics; Qualcomm; Microlise; FleetBoard; Dynafleet; MixTelematics; Trimble; Novacom; Schmitz Cargobull; IDEM-Krone Turkey Mobiliz; Arvento; Vektor; Infotech; Solit; Satko; Pergo North America Qualcomm; Trimble/ PeopleNet; XATA; Teletrac; WebTech Wireless; Telogis; Network fleet; FleetMatics; Actsoft; SkyBitz; ID Systems Key: 1 Brazil Autotrac; Zatix; Onixsat; WirelessCar China China GPS Ltd; FleetBoard; Navman Wireless; Trimble India Arya Omnitalk; elogistics; CMC Limited; Pricol; Mahindra Telematics; Ashok Leyland; 5 Trimble; itrack; MobiApp South Africa MixTelematics; Digicore; Altech Netstar; Tracker Opportunities Beyond 2015 1 North America 2 Europe 3 Turkey 4 Brazil 5 South Africa 6 Middle East 7 Asia Indicates Countries with Market Potential 4 2 3 6 7 Indicates Telematics Expansion 6
FMS Installed Base 2013 The adoption of telematics will be greater in North America, at %, and Europe, at %, compared to the rest of the world. Commercial Vehicle Telematics Market: FMS Vehicles in Operation and Installed Base, North America and Europe, 2013 North America Europe 35.0 35.0 Vehicles in Operation (Million) 30.0 25.0 20.0 15.0 10.0 5.0 Installed Base (Million) 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 Vehicles in Operation (Million) 30.0 25.0 20.0 15.0 10.0 5.0 Installed Base (Million) 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 Trailers M/HCV 2013 0.0 Installed Base 2013 0.0 Trailers M/HCV 2013 0.0 Installed Base 2013 LCV LCV 7
Big Predictions for 2013 Low-cost solutions are likely to influence the light commercial vehicle (LCV) telematics segment in 2013. Self-installed onboard diagnostics II (OBD-II) dongles can monitor vehicle and driver behavior and integrate services, such as usage-based insurance (UBI), and regulatory mandates. Mobile devices, XRS, and Audiovox are a few examples. Most value-chain participants, including wireless providers, component manufacturers, and software and analytics companies, will introduce proprietary solutions in 2013. Revenue generation likely will be dominated by the business model based on how the distribution channel is defined. The surge of smartphone-based applications and solutions in the industry suggests non-automotive participants in the value chain will continue to grow through application development. Globally, regulatory mandates are paving the way for telematics. In 2013, participants in the value chain likely will focus on product development and promote solutions that support upcoming mandates, such as the eco-tax, the electronic onboard recorder (EOBR), and Brazil s CONTRAN. The consolidation trend will continue, and this will strengthen vendors expanding into new geographies, addressing targeted markets and businesses, and adding features, such as UBI and smartphone-based applications. In 2012, vehicle manufacturers increased their presence in telematics by entering new geographies and shipping telematics boxes as standard in trucks. The increase in imports of trucks from countries such as Russia, Brazil, and China will advance the reach of OEM telematics. 8
Research Scope Base Year 2012 Study Period 2012 2013 Forecast Period 2013 Vehicle Type Geographic Regions Commercial vehicles (CVs), including: LCVs Medium commercial vehicles (MCVs) Heavy commercial vehicle (HCVs) Trailers The regional markets covered in this research service are: North America: United States and Canada Europe: Western Europe, Eastern Europe, and Russia Asia-Pacific: Includes China, India, and Korea Latin America: Includes Brazil and Mexico Rest of World: Includes Africa and the Middle East 10
Research Aim and Objectives Aim The aim of this research service is to provide an executive outlook of growth opportunities in the global commercial vehicle telematics market for 2013. Objectives Provide a strategic overview of key Mega Trends influencing the global CV industry in 2013. Provide market drivers, restraints, and opportunities for the global market and regional influences on the market dynamics. Provide insights into the global economy and the impact on freight demand in the global markets. Provide market forecasts of global vehicle sales of MCVs and HCVs in 2013. Provide the market size for advanced powertrain technologies and penetration rates on a global scale. Provide market share analysis on a global scale. Develop an actionable set of recommendations for market entry and growth. 11
Key Questions This Study Will Answer What are the predictions for 2013 in the LCV, MCV, and HCV markets globally? Which trends affected the market in 2012? What are the impacts of regulations across different regions, and which solutions would get a potential boost through these regulations? Which are the major market participants across different regions? What is the level of involvement of OEMs in telematics? What is the new value chain, and what changes has it brought in industry dynamics? Which are the key fleet management services that are likely to be favored across different regions? 12
Research Background and Methodology Research Background: This research service is a summary of content from several recently published and ongoing studies of the commercial vehicles telematics market. This research is also supplemented by Frost & Sullivan s interactions with vehicle manufacturers, suppliers, service providers, and software providers in connected vehicle services. Research Methodology: Frost & Sullivan s research services are based on primary and secondary research data. Primary research entails more than telephone interviews senior consultants/industry analysts conducted with original equipment suppliers, regulation authorities, and distributors. Primary research comprises 80 percent of the total research. Secondary research includes the extraction of information from existing reports and project material within the Frost & Sullivan database, including data and information gathered from technical papers, specialized magazines, seminars, and the Internet. Commercial Vehicle Telematics Market: Partial List of Industry Participants, Global, 2012 Vehicle Type North America Europe Rest of World LCVs Medium and heavy commercial vehicles (M/HCVs) Trailers Telogis, Network Fleet, FleetMatics, Trimble, Teletrac, Ford, Xata, Actsoft, Zoomsafe Qualcomm, Trimble, XATA, Teletrac, WebTech Wireless SkyBitz, ID Systems, Qualcomm, Star Trak, PAR LMS, TransCore, Thermo King TomTom, Masternaut, Microlise, Digicore, Citroen, Mix Telematics, Navman Wireless, Trimble Transics, Qualcomm, TomTom, FleetBoard, Dynafleet, Scania, MixTelematics, GreenCat, Trimble, Microlise Novacom Europe, Schmitz Cargobull, IDEM-Krone, Qualcomm Autotrac, Zatix, Onixsat, WirelessCar, Tracker, Mobiliz, Arvento, Vektor, Infotech, Solit, Satko, Pergo, Arya Omnitalk, elogistics, CMC Limited, Pricol, itrack, MobiApp, Altech Netstar 13