How to Generate 100 Cloud Leads in a Month www.cognoscape.com
How to Generate 100 Cloud Leads in a Month Are you ready to grow your cloud leads and expand your client base? Here s a strategy for generating 100 or more cloud leads in a month: an Office Makeover Campaign. Most everyone is aware of the Extreme Home Makeover television show, where a deserving family gets a high quality renovation or a completely new home built for them. You can set up an Extreme Office Makeover contest and invite people to sign up to win and before you know it, you ll have more leads than ever before! The Extreme Office Makeover Campaign You re going to promote this campaign and people are going to find it hard to ignore and that means a ton of new leads for you. Who wouldn t want a new office and upgraded technology for their business? People want to have the latest and best technology and they want to be more efficient, but with the poor economy, most businesses have been trying to make it work with their out of date equipment. Figure out what you will offer to the winner of The Extreme Office Makeover you ll want to redo the office technology for the winner, giving them a way for employees to work from anywhere and any device. You can set up virtualized servers and upgrade their software, maybe set them up with a backup and business continuity plan. Think about what services you offer in the cloud and put together a prize package that clearly shows businesses how it would help them become more profitable and efficient if they won the makeover. 2 cognoscape.com
Promote The Extreme Office Makeover Send postcards to your existing list of leads inviting them to visit your website to sign up for the giveaway. If you have an email list of current or potential clients get an email campaign going to advertise the Office Makeover giveaway and start collecting information from everyone who is interested. You can expand your reach outside of your existing lists of leads by setting up a pay per click campaign for your extreme office makeover giveaway just make sure you target people in the geographical area where you want to provide cloud services to customers. You can set up virtualized servers and upgrade their software, maybe set them up with a backup and business continuity plan. How Does Giving Away Cloud Services Benefit You? You re probably calculating the costs of giving a business an extreme office makeover in your head, and wondering how giving away these cloud services will benefit your cognoscape.com 3
company. As people start signing up to win the contest through your promotional campaign, you re growing your list of cloud leads. Companies who want to win this makeover are all interested in having cloud services in their office, or wish they could improve the technology in their workplace. Once businesses begin signing up for the giveaway, you can also add them to your list of cloud leads for future marketing and communication to introduce them to your services at a later date. During the giveaway promotion, you can pick about 20 or 30 businesses from all who sign up to win that you would want to work with. Invite Once businesses begin signing up for the giveaway, you can also add them to your list of cloud leads. 4 cognoscape.com
these prime leads to a luncheon where you will announce the winner of the Office Makeover. During the luncheon, you also have the opportunity to deliver a sales pitch. One company will get the makeover for free as the winner of your giveaway, while the others will hopefully be so impressed with the delivery of your sales pitch that you ll start signing up new clients on the spot! Don t forget to make a timesensitive offer they can t possibly refuse in order to encourage the most number of clients to sign up for your services during your luncheon. cognoscape.com 5
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