Welcome to The biggest Storage launch in HP History Steve Kelly General Manager, HP Storage
AGENDA HP Storage Launch overview Steve Kelly Why legacy storage can t meet new demands HP Converged Storage HP 3PAR StoreServ 7000 HP StoreAll Storage HP StoreEasy Storage HP StoreOnce Backup HP StoreVirtual Storage 2
Storage for the next era of IT
What organizations are looking for from their storage Seamless delivery of IT Services Primary storage to support all applications and data types across physical, virtual, and cloud More value from information Information retention and analytics for archival and search within massive big data content repositories Reduction in risk exposure Information protection via disk with deduplication for efficient and high speed backup/recovery 4
Legacy storage can t meet new demands Established storage designs from legacy storage vendors are 15 to 20 years old Impossible to adjust to new trends Mainframe Client/Server The Internet Mobile, Social, Big Data & Cloud Evolution to delivery of ITaaS/Cloud Explosion of Human Information Converged Infrastructure Software Defined Datacenters 5
Transforming the industry with HP Converged Storage HP Converged Storage: Designed for the next era Converged Storage portfolio, all HP owned IP, up 38% FY12 Mobile, Social, Big Data & Cloud HP Converged Storage 2011 HP 3PAR StoreServ: HP s largest storage platform Over 75% growth Y/Y FY12. 3PAR gained 2.6% in market share in the high-end since Q410 1 HP StoreOnce: Record setting performance StoreOnce up 45% FY12. 3.3% share gain Y/Y in purpose-built backup appliances CYQ2 2 HP StoreVirtual: Software defined storage Over 150,000 VSAs distributed WW 6 1. Quarterly Statistics: Disk Array Storage, All Regions, All Countries, 2Q12 Update Gartner August 31, 2012 2. IDC Worldwide Quarterly Purpose Built Backup Appliance Tracker, Sept. 2012
HP s biggest storage announcement ever with breakthrough innovation in every category Primary Storage HP 3PAR StoreServ New Tier 1 enterprise features and the industry s first Tier 1 midrange storage system HP StoreVirtual Simple. Scalable. Highly Available. Software Defined Storage built for virtualization. Information Retention & Analytics HP StoreAll Storage The most scalable object and file platform to tame and mine big data in record speed Information Protection HP StoreOnce Backup Federated Deduplication leadership from SMB to Service Providers
HP 3PAR StoreServ Leading tier 1 storage in the high-end 3 of the top 4 Global Managed Hosting Vendors 1 Over 1200 new customers 1. 451 Research - Market Monitor, 2012
HP 3PAR StoreServ Industry s first tier 1 storage in the midrange 1. IDC Worldwide Quarterly Disk Storage Systems Tracker, 2012Q2. 2013 Total. PB 4-6. Ext. Storage
Eliminating distinctions between Midrange and Tier 1 Polymorphic Simplicity: Storage Without Boundaries New 3PAR StoreServ 7000 New 3PAR File Services New All-SSD Array New EVA to 3PAR Upgrade Path ONE Architecture mid to high Only HP HP 3PAR StoreServ 7400 HP 3PAR StoreServ 10400 HP 3PAR StoreServ 10800 HP 3PAR StoreServ 7200 NEW NEW Redefining the Midrange from $32K! 10
Tier 1 with midrange affordability NEW: HP 3PAR StoreServ 7000 with 3PAR StoreServ File Services Effortless: Reduce time spent managing storage by 90% Self-configuring, provisioning, and optimizing via autonomic management Efficient: Reduce capacity requirements 50% - Guaranteed! Hardware enabled thin technologies, advanced tiering, and thin persistence for both file and block data Bulletproof: Tier 1 features. Midrange price. 2x VM density Guaranteed! Quad controller resiliency, multi-tenant design, SSD models with QoS, and mixed workload optimization Futureproof: Grow with freedom in any direction Scale-out hardware and federate with HP Peer Motion to for virtually limitless scale from SMB to Enterprise 11
HP 3PAR StoreServ Efficiency Real life savings Start Thin - Thin Provisioning No extra pool management or reservations necessary Finest capacity allocation unit (up 1000 times more efficient than competition) Built-in, not bold on fully integrated with all features; no performance impact Get Thin - Thin Conversion Reclaim unused capacity immediately when migration to HP 3PAR StoreServ via HW enabled zero bit detection Eliminate time & complexity of migration via inline Thin Conversion no post processing necessary Stay Thin - Thin Persistence Reclaim free capacity and make available to other applications immediately Fully automated reclamation integrated with Windows, Vmware, Symantec, Oracle and others Snapshots & Remote Copies stay thin over time 12
Converged File & Block with HP 3PAR StoreServ StoreServ File Services with the StoreEasy 3830 Gateway Common Addressable Pool of Storage competitive advantage! File and block services available from the SAME efficient storage infrastructure to allow most flexibility Repurposed on demand to the appropriate services as your business evolves Efficient storage utilization with fully integrated 3PAR Thin Reclamation and Windows 2012 DeDuplication Encrypted file data from the client down to drive on the 3PAR array with Windows 2012 SMB 3.0 and Bit-Locker Encryptions Converged Management via Windows Server Manager Enables you to access, manage and monitor file and block services through a single dynamic management interface No loss of benefits from the HP 3PAR SW Suites Common Pool for File & Block Thin Provisioning and Reclamation De-Duplication Encryption Integrated Management 13
Leadership Performance and Guaranteed Quality of Service NEW: All-SSD 3PAR StoreServ 7000 Up to 240 SSDs Up to 320,000 IOPS NEW: Priority Optimization Guaranteed performance: IOPS and bandwidth at the tenant and application level Available for any 3PAR StoreServ model 2.4x Tenant Performance Advantage vs. Closest Competitor 1 (20,000 IOPS) Over-commits at 150% of assigned IOPS Application 1 (10,000 IOPS) Application 2 (10,000 IOPS) Tenant 2 (100,000 IOPS) Application 3 (10,000 IOPS) Application 4 (100,000 IOPS) *Priority Optimization is available in 1H13
Everything you d want in a next generation EVA A pain free and risk free evolution that takes the best of EVA into the future of storage EVA DNA Smart Start setup tool Online Import from EVA to 3PAR directly from EVA Command View
HP 3PAR StoreServ 7000 Promo Bundles Entry level Starter Kits 3PAR StoreServ 7200 10.8TB 3PAR StoreServ 7200 21.6TB 2 nodes 2 nodes 10.8TB raw (24 x 450GB SAS) 21.6TB raw (48 x 450GB SAS) OS Suite, Reporting Suite, Virtual Copy, App Suite for VMware OS Suite, Reporting Suite, Virtual Copy, App Suite for VMware 3yr 4hr 24x7 Proactive Support 3yr 4hr 24x7 Proactive Support Less than $35K Less than $50K Advanced Configurations 3PAR StoreServ 7400 45.6TB 2 nodes 45.6TB raw (48 x 450GB SAS & 12 x 2TB NL) OS Suite, Data Opt suite, Reporting Suite, Virtual Copy 3yr 4hr 24x7 Proactive Support Less than $80K 3PAR StoreServ 7400 46.4TB 2 nodes 46.4TB raw (8 x 100GB SSD, 48 x 450GB, 12 x 2TB NL SAS) OS Suite, Data Opt suite, Reporting Suite, Virtual Copy 3yr 4hr 24x7 Proactive Support Less than $100K 16 Special pricing valid until 28 th February 2013, contact Triforce for up to date pricing after this time
HP StoreAll Storage Tame and mine object and file data thousands of times faster than ever before
Big Data scale to tame and mine object and file content NEW: HP StoreAll Storage with StoreAll Express Query from HP Labs Hyperscale: Massive Object and File scalability without complexity Scale to over 1000 nodes,16pb, and billions of objects and files in a single namespace Harnessed: Structure for unstructured data Custom meta tagging, retention policies and WORM, and autonomic protection for data durability Instant: Ultra-fast search and value extraction at petabyte scale Discovery, compliance, and analytics with Express Query and Autonomy IDOL integration Economic: Scale down costs of storing data over time Policy-based tiering and cost-efficient capacity with a scale-out pay-as-you-grow architecture 18
Massively scalable cloud storage NEW: Object Storage interface for HP StoreAll Support new enterprise cloud storage applications Simple REST API allows sync/share application deployments at massive scale File Object Support object and file requirements without creating another storage silo HP StoreAll uniquely provides concurrent access of object and file across nodes and shares 16 PB Single namespace 1000 Concurrent nodes for Object & File 19
HP StoreEasy Storage File and application storage made easy
File and application storage made easy HP StoreEasy Storage Efficient Save money and time Support for thousands of concurrent users, multiple diverse workloads, space saving de-duplication, and a straightforward, consistent management experience Secure Keep data protected always Built-in encryption at rest and in flight, sophisticated access controls, and the ability to run endpoint protection and backup software securely onboard Highly available Prevent business and user disruption Turnkey clustered configurations with transparent failover and online patching for continuous availability New StoreEasy 1000, 3000, and 5000 Series Built on Microsoft Windows Storage Server 2012 Powered by HP ProLiant Gen8 servers 21
Advanced storage capabilities What s new New product family brand: StoreEasy 1000/3000/5000 Entire StoreEasy line based on Microsoft Windows Storage Server 2012 Standard Edition Refresh of StoreEasy 1000/3000 with HP ProLiant Gen8 hardware* Converged file and block with HP 3PAR StoreServ Storage Common addressable pool of storage File and block services from the same efficient storage infrastructure Integrated management Manage file and block services through Microsoft Windows Server Manager 22
HP StoreOnce Backup Leading performance and efficiency from SMBs to Service Providers
HP s modern architecture advantage High-end momentum with 3.3% share gain in PBBU CY Q2. 5x Rapid backup and recovery performance Autonomic Restart with no single point of failure Flexible to dedupe and replicate backup anywhere Centralized control to eliminate complexity 3x Yes 31 TB/hr. 7.5 TB/hr. EMC Data Domain vs. StoreOnce NO Autonomic Restart 100TB/HR Backup Speed 40TB/HR Restore Speed 24 EMC DD990 with EMC Boost vs. HP StoreOnce B6200 with StoreOnce Catalyst
HP StoreOnce performance Business impact: Increase revenue by converting up to 6 hours per day from backup to business operations 3 extra months/year Enabling technology Fastest available backup performance Up to 100 TB/hr with StoreOnce catalyst only with StoreOnce Up to 40 TB/hr using VTL emulation only with StoreOnce Industry-leading restore performance Up to 34 TB/hr with StoreOnce catalyst only with StoreOnce Up to 40 TB/hr using VTL emulation only with StoreOnce Exclusive high availability No single point of failure -- anywhere Autonomic failover ensures backup operations continue even in the event of a node failure only with StoreOnce 25
Information protection leadership from low to high NEW: StoreOnce 2000/4000 Backup Systems now with StoreOnce Catalyst 3x faster recovery than competitors. HP 4420 than EMC DD640 1 3x faster backup than previous generations 2 50% to 70% lower $/TB per hr. vs. competitors 3 NEW: Enhanced 6000 series multi-tenancy for Enterprises and Service Providers Granular reporting to facilitate client billing Flexible permissions for admins and users Separation of management and data traffic 2 Polymorphic Simplicity: Software to Scale-Out. Source to Target. 26 1 Based on HP comparisons of publicly available data on HP and EMC data sheets. EMC restore performance estimated to be 50 percent of backup performance as cited by the Evaluator Group, June 2012. 2 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Comparison of performance improvements using StoreOnce Catalyst. 3 Based on US list pricing and publically available performance information from competitiors.
HP StoreVirtual Storage Versatile software defined storage any way you want it.
Software-defined storage from HP From enterprise ROBO to independent public clouds Hardware agnostic: Any x86 server or storage platform An open pool of shared capacity Hypervisor independent: VMware and Microsoft Hyper-V Span multiple hypervisors Federated and scale-out: Scale and move data easily Non-disruptive response to demands Available today with HP StoreVirtual as VSA or turnkey appliance built on HP ProLiant Gen8 servers 28
HP StoreVirtual Software Defined Storage. Built for virtualization. Simple: Simple management for virtualization Common management, all-inclusive licensing, and integration into hypervisor management tools. Scalable: Grow without disruption Linear scale-out of performance, capacity, and network bandwidth for spinning disk and solid-state. Highly Available: Keep your applications running Proven 5 9 s availability and unique multi-site clustering for transparent failover and simple disaster recovery. Versatile: delivered as a VSA or natively on x86 rack/blade 29
Delivering more full-featured capabilities HP StoreVirtual 4000 Storage Next-generation SMB/ROBO portfolio based on HP ProLiant Gen8 server technology Lower entry: 4130 with four drives 4x density: 4330 with eight drives Investment protection: Fibre Channel support on new hardware models New StoreVirtual VSA features now available Up to 2x performance: two virtual CPUs now supported 30
IOPS Axis Title 2X VSA Performance Improvement! 3 node cluster with SSD 60000 50000 LeftHand OS 10.0 (2 CPU) 40000 LeftHand OS 9.5 (2 CPU) 30000 20000 LeftHand OS 9.5 (1 CPU) 10000 0 1 2 3 4 5 6 7 8 Queue depth 31
HP StoreVirtual the versatile platform Whatever the environment there s a StoreVirtual platform that fits HP StoreVirtual 4800 HP StoreVirtual 4130, 4330, 4500, 4900 Consolidate storage on performance or capacity optimized tiers Storage for a converged infrastructure HP StoreVirtual VSA Turn any server into a virtual array Scale from VSA to BladeSystem as the business grows or use a combination of StoreVirtual platforms same features, same management 32
HP StoreVirtual Pricing Bundle starter kits StoreVirtual 4130 4.8TB 2 nodes (2*B7E16A) Note nodes sold individually. TWO must be ordered. 4.8TB RAW LeftHand OS Suite, Thin prov, network raid, remote copy, 3yr 13X5 NBD Less than $13,000 StoreVirtual 4330 14.4TB 2 nodes (2*B7E18A) Note nodes sold individually. TWO must be ordered. 14.4TB RAW LeftHand OS Suite, Thin prov, network raid, remote copy, 3yr 13X5 NBD Less than $28K 33 Special pricing valid until 28 th February 2013, contact Triforce for up to date pricing after this time
THANK YOU Please contact the Triforce Storage Specialists for further information on 1300 664 637.