C O M M O N T H R E A D S A U S T I N C H I C A G O D C L O S A N G E L E S J A C K S O N V I L L E M I A M I N E W Y O R K
W H O W E A R E & W H A T W E D O COMMON THREADS TEACHES UNDERSERVED KIDS AND FAMILIES TO COOK FOR A HEALTHIER LIFE, EMPOWERING THEM TO MAKE HEALTHY CHOICES IN THE KITCHEN AND BEYOND, AND TO BE CHANGE AGENTS IN THEIR SCHOOLS AND COMMUNITIES. 2
O U R K I D S A R E A T R I S K 51% 22% 16M X3 FAMILY MEALS DECLINE 51% of kids in U.S. public schools qualify for free or reducedprice lunches, up from 38% in 2000. Food insecurity in America puts children at a 22% greater risk of becoming obese. Nearly 16 million kids face hunger in America. Since 1980, obesity rates have tripled among children ages 8-12. Families who eat together, stay together; kids less likely to have eating disorders, use drugs/alcohol. 3
O U R S O L U T I O N Nutrition Education Teaching Kids How & What to Cook as an Essential Life Skill In- & After-School Connecting Families & Cultures Outcomes Healthier Families, Schools & Communities. Improved Nutrition & Wellness 4
OUR METHOD: WORKING TOWARD OUR END GAME EDUCATE EVALUATE CONNECT OUTCOME NUTRITION EDUCATION & SKILL DEVELOPMENT MEASURABLE BEHAVIORAL CHANGE PEER RELATIONSHIPS & ADULT MENTORSHIP KIDS COOKING FOR LIFE 5
OUR R EACH SINCE INCEPTION At the end of the 2014-2015 school year, CT will have reached 84,000 STUDENTS since 2003 (inception). Provided curriculum for 600 TEACHERS since 2003 (inception). At the end of the 2014-2015 school year, CT students will have cooked and served 825,000 MEALS & SNACKS. At the end of the 2014-2015 school year, CT students will have provided 890,00 HOURS of cooking and nutrition education. 6
O U R 2 0 1 4-2015 P R O J E C T E D R E A C H I N F I V E D E M O N S T R A T I O N M A R K E T S 80 schools BOSTON LOS ANGELES St. LOUIS CHICAGO PITTSBURGH DISTRICT OF COLUMBIA NEW YORK Launched 15 schools for 2014-2015 17 schools 190 schools = TARGETED EXPANSION MARKETS AUSTIN NOLA Launching 10 schools for 2015-2016 JACKSONVILLE MIAMI 97 schools 7
OUR CORE PROGRAMS In-school nutrition programs Small Bites : 8 nutrition lessons and recipes Garden Class: 6 lessons with hands-on learning After-school cooking programs Cooking Skills & World Cuisine: 10 lessons, cooking healthy dinner with global recipes Advanced Cooking Skills & World Cuisine: 10 lessons, exploring different countries cuisine Family Cooking Class: 6 lessons for parents and students to learn how to cook healthy and economic meals Teacher Trainings Professional Development on basic nutrition, healthy cooking, and integrating nutrition into the core content areas Parent Workshops Interactive presentations on basic nutrition, grocery shopping, and cooking with kids 8
C O M M O N T H R E A D S A N N U A L E V A L U A T I O N S School Year 2013/14 Highlights Cooking self-efficacy is improved: 84% of students who were not confident in their cooking skills at the beginning of class increased their cooking confidence Consumption of healthy foods is increased: 51% of students not eating at least 3 servings of fruits, vegetables, and whole grains at baseline ate these foods more frequently Nutrition knowledge is enhanced: 81% of students who could not identify the components of a healthy meal on the pre-survey were able to at the end of our programs 9
C O M M O N T H R E A D S R E S U L T S Students activate positive behavioral changes in themselves and their families 25% 70% 63% of Students ask their parents and family to buy the foods talked about class in of students reported doing more grocery shopping with their parents. of students have tried cooking at home the foods learned about in class 10
OUR 2014 2015 PROJECTED IMPACT IN FIVE DEMONSTRATION MARKETS MORE THAN 446,815 MEALS AND SNACKS 500 TEACHERS TRAINED OVER 40,000 STUDENTS REACHED 496,449 PROGRAM HOURS NEARLY 940 VOLUNTEERS 400 SCHOOLS 11
TESTIMONIALS Not only did the program bring families closer together, our school grade also improved from the state-assigned grade of a "D" to an "A". I have no doubt that the Common Threads Program contributed to this success. All disciplines Reading, Mathematics, Science and the Social Sciences are intertwined into the program. It is a well thought out and put together effort to nurture the whole child. Dr. Johnson, Miami, FL School Principal My daughter is still talking about the wonderful time she had at Common Threads. She has had me in the kitchen trying one recipe after another. Juanita, mother of Indira (age 9), Chicago, IL What I like about [Common Threads] is that you get to eat healthy, be healthy, be active, and make friends and you get to share your life with them. Mosi (age 10), Washington, D.C. 12
COOKING FOR LIFE HANDBOOK SUPPORTING FAMILIES TO MAKE HEALTHY CHOICES 8-Week s of Menu Planning, Recipes, and Shopping Guides to share with program participants and partners and online SNAP-budget aligned Tips for WIC ingredient use & getting your kids cooking 13
COMMON BYTES Our first digital presence: state-of-the-art technology platform to share our information and knowledge pertaining to nutrition and overall physical health in a self-empowering, meaningful, and motivating format that will: Enhance the effectiveness, reach and impact of our nutrition-centric educational programs Strengthen connections between individual participants, schools, and the health and wellness community Bring improved dietary intake behaviors, including increased frequency of choosing vegetables, increased cooking at home, and increased cooking self-efficacy, to children, families, teachers, and program providers in so-far inaccessible but high-need communities 14
M i s s i o n p a r t n e r O P P O R T U N I T I E S Program Integration Collaboration on Resources Employee Engagement Marketing & Promotional Benefits 15
SKILLS BASED VOLUNTEER OPPORTUNITIES Recipe development & nutritional review for curriculum updates Collaborate with Shopper Marketing teams for in-store lessons and grocery tours at retail partners House program manager office in shared markets Lead volunteer management system in new shared market Support launch and implementation of CommonBytes, such as advising on market launch plans and scope of app use Help develop quality business management systems and program ROI evaluation in shared markets 16
EMPLOYEE ENGAGEMENT OPPORTUNITIES Leadership roles with associate or advisory board participation Dedicated employee volunteer days at local programs in schools Onsite cooking classes or demos and access to cooking and nutrition resources to support employee wellness programs Guest Chef Instructors featuring corporate Chefs, Dieticians, and other Culinary Department stakeholders Champion the program and facilitate meetings with community partners to increase impact 17
B U I L D I N G M O M E N T U M S U P P O R T E D B Y T O P B R A N D S 18
THANK YOU FOR MORE INFORMATION S C O T T C R E W S D I R E C T O R O F P A R T N E R S H I P S & E N G A G E M E N T 5 1 2. 2 9 7. 5 0 3 7 S C R E W S @ C O M M O N T H R E A D S. O R G C O M M O N T H R E A D S. O R G 19