Feasibility study for the introduction of a Smart Ticketing System in Thessaloniki



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The Feasibility Study as a powerful tool in our hands Training Course, AUTh, 11 th September 2012 Feasibility study for the introduction of a Smart Ticketing System in Thessaloniki A. Deloukas ATTIKO METRO SA Ch. Vizmpa THEPTA

SMART INTEGRATED TICKETING SYSTEM (SITS) Integrated system An integrated ticket is any kind of ticket that can be used to more than one Public Transport (PT) operators (multi-operator) or more than one transport modes (multi-modal) Smart system A smart ticket is a ticket electronically stored in a microchip. This microchip is embedded into a card - the smart card. A smart card reader reads the information stored into the ticket electronically. The device records the transaction and the associated information and sends these information to a Back office system Smart Integrated Ticketing System (SITS)

SUCCESS DRIVERS OF A SMART INTEGRATED TICKETING SYSTEM (SITS) Key success drivers of an effective SITS in Thessaloniki: Multimodal PT system with high intermodality The 2016 opening of the new metro system in Thessaloniki fulfils this condition Low-cost SITS implementation The SITS metro costs are already included in the investment cost of the Thessaloniki Metro and are considered as sunk costs by 2016. This parameter greatly enhances the business case of the overall SITS Adoption rate of the Smart Card (SC): It is assumed throughout the analysis that within a short period (depending on incentives and an initial discount scheme), the penetration of the SC will reach a 85% of the PT users (= upper threshold)

KEY STAKEHOLDERS OF SITS The Feasibility Study of SITS considers total costs and benefits from the perspective of the users, the operators and the community The benefits and to a lesser extent the costs of SITS are not easily quantifiable, let alone monetizable. Some of them incorporate uncertainties and are treated in a qualitative manner The business case of SITS gives insight into the financial viability of the system seen from the perspective of the operator (investor). The business case contains operator costs and financial benefits (OPEX savings, fraud savings, new net revenues). The results of the business case gives the profit or (in case of losses) the amount the government would have to contribute to make the project viable for the operator (investor). The reasoning for the government contribution is the public good property of the PT.

a1. Increased convenience USER BENEFITS ease of use (less need to carry cash, no need to remove SC from wallet) more flexible choice of PT mode easier transfer and seamless travel value protection in case of lost /stolen SC Convenience benefits of SITS lead overall to a 5% ticket ridership increase (UK-DfT). The annual users of the bus-metro system will conduct 208 mil journeys, whereas 60% of them will be ticket users. The long term fare elasticity amounts to -1,1 (Athens MDS model) and a 5% ticket ridership increase equals a ticket fare reduction of 0,054. The overall convenience benefits of SITS amount to 6,7 mil per year. a2. Time saving of ticket holders The Value of Time/VoT of PT users amounts to 3,8 /hour Bus: Less ticket buying time at POS Time savings: 6 sec/ticket and 80mil bus ticket journeys lead to 0,44mil annual benefits Metro: Less queues and waiting time at gates Time savings: 2sec/ticket and 45mil metro ticket journeys lead to 0,08 mil annual benefits

OPERATORS BENEFITS (1/3) The financial benefits of the operators and SITS management entities consist of efficiency benefits, reduced revenue losses and new net revenues b1. Operational & Maintenance cost savings (=efficiency benefits) b1.1. Cash fare collection cost savings The cash fare collection corresponds to a 6% of the revenue collected over bus and urban rail modes. About 2% pertain to production and distribution of paper media and 4% to collection and processing (including cash handling). A 85% SC penetration would induce 33% savings of the cash fare collection costs Mean farebox revenue per journey (2016, 2012 prices): bus: 0,5, metro: 0,6 with expected annual revenues of: bus: 71 mil, metro: 45mi, Τhe related savings amount to: bus: 1,42 mil, metro: 0,90 mil Tickets sellers for metro as well as commission costs for the bus ticket POS will be considerably reduced b1.2. Maintenance and repair cost savings for ticket validators SC readers do not have ink or paper (jam) problems of conventional validators The annual savings corresponding to 5% of validators CAPEX amount to bus: 0,18 mil and metro: 0,06 mil

OPERATORS BENEFITS (2/3) b2. Ticket fraud reduction OASTH: 15-20% non-economic ridership (2010: 172 mil boardings overall) OASA bus in Athens: 20% fraud rate (reaching even 40% in certain lines and time periods) OASA metro in Athens: 10-15% fraud rate Three (3) scenarios pertaining to the fraud rate are investigated : Before the introduction of SC Fraud rate Metro Bus Scenario A (Low) 5% 10% Scenario B (Base) 10% 20% Scenario C (High) 15% 30% The introduction of smart cards severely inhibits the use of forged tickets or the re-use of valid tickets by third persons. Bus overriding will exist in the future however. The conjunction of the SC and gated stations at the metro and the entrance through the drivers door in the buses respectively, will reduce the fraud rate: Metro: Only 25% of fare inspectors are required compared to the paper media system Bus: Only 50% of inspectors are required compared to the existing system

b3. New net ticket revenues OPERATORS BENEFITS (3/3) The new gross revenues of 5% increase of PT ticket users due to SITS amounts to 6,24 mil. Following 50% cost estimation power rule, the new net revenues free of additional costs induced, amount to 3,12 mil b4. Qualitative indirect benefits of flexible tariff structures SITS enables a flexible fare policy scoping to specific market segments. It is an essential precondition for additional new net revenues due to tariff differentiation (e.g. introduction of fare discounts, off peak discount to save peak costs, guaranteed price cap, distance based fare structure) b5. Qualitative planning benefits of operators and SITS managing entities SITS improves the PT statistics providing for instance loadings, O-D data per time period etc. These statistics enable: b5.1 Improved tactical planning (routes, lines etc.) b5.2 Improved operational planning (scheduling, service frequency etc.) b5.3 Improved marketing through loyalty schemes b5.4 More effective, accurate and faster farebox revenue apportionment among operators Monetizing planning benefits is an uncertain exercise however

COMMUNITY BENEFITS The community and the PT non-users are also beneficiaries of SITS c1. Car traffic reduction Some people diverted to PT due to SITS are ex-car users, so that car traffic reduces overall. The 5% ticket ridership increase equals a ticket fare reduction of 0,054 (see a1) The PT fare (cross)-elasticity of car traffic demand amounts to -0,05 (Athens MDS). Given 360 mil annual car trips in Thessaloniki, the traffic reduction amounts to ca. 880.000 car trips. With a mean car trip distance of 7 kms, about 6,1 mil car-kms are saved. With unit costs of 0,29 /carkm for accidents and 0,04 /car-km for air pollution (Athens MDS), the accident and pollution benefits amount to 1,79 mil and 0,24mil respectively. With a release of 224 gr CO 2 /car-km and 20 /ton CO 2, the climate benefits amount to 0,03 mil. The estimation of travel time savings and de-congestion benefits is an uncertain exercise c2. Qualitative indirect community benefits ITS know-how diffusion into other sectors of the local economy The multi-application potential of smart cards facilitates an integrated mobility (car parking, public bike hiring, urban seaborne transportation) and an integrated consumption economy (e-purse, e-wallet)

COSTS OF SITS Optimism bias and unforeseen costs Optimism bias is a systematic, non-realistic assessment that a project is less exposed to risks than other comparable projects. Possible causes are errors due to missing information, psychological or political economic reasons etc. SITS as an IT-heavy project, still not implemented in a local or national context, needs a bias correction. In the UK, the costs of ITS projects are corrected upwards to 66% on the average (Flyvbjerg 2005). Given that the SITS implementation in Los Angeles by 2005 exhibited a 42% cost overrun (including unforeseen costs, risk contingencies etc.), we apply for Thessaloniki SITS CAPEX an optimism bias uplift of 22% as well as 20% contingencies. The latter include also overruns due to interoperability problems or institutional barriers delaying the project. The rule applied is that risks or uncertainties with costs are dealt with uplifts explicitly, whereas risks or uncertainties associated with benefits are dealt with sensitivity or scenario analysis (e.g. fraud rate)

INVESTMENT COSTS d1. Capital costs Metro :The SITS implementation cost is contained within the overall cost of the tendered project (and the contractor s offer); it considered as a sunk cost by 2016 system operation start. The cost includes card issuing machines, middle-ware, add-value chargers, card readers at the gates, handheld equipment, training etc. It comprises also the due proportion of the overall SITS costs for the initial SC stock and the back-office servers for data processing and card management. Bus: The restructured PT system after the Metro opening will require about 500 peak vehicles. The SITS implementation cost contains on-board driver console units, card readers, addvalue chargers, (out- of-bus) card issuing machines, handheld inspector units, add-value mobile units, middle-ware etc. It comprises also the due proportion of the overall SITS costs for the initial SC stock and the back-office setup. A top down costing approach is adopted. The average SITS costs per 500 peak vehicles for the Los Angeles county and the Philadelphia SEPTA amount to 23 mil$ (2006).The 2006 parity 1 =1,31$ applies as well as 20% inflation rate up to 2012. The base costs amount 21,1 mil (2012) and the 42% uplift for optimism bias and contingencies results into 29,9 mil System integration of bus-metro and consultancy services of about 1 mil are required d2. Training costs A one-off training expenditure of 0,3 mil for bus personnel is anticipated (MTS San Francisco)

OPERATIONS AND MAINTENANCE COSTS e1. O&M costs Operating cost of back- and middle-offices as well as system management costs Transaction collection and card issuing costs are labour- and (for the bus sales channel) commission- heavy Equipment maintenance cost is labour- and material- heavy Metro labour costs: SITS-relevant personnel of 30 employees (card issuers, technicians, cash collectors, inspectors, back & middle office operators, supervisor and helpdesk officer). A mean salary cost of 32.000 leads to 950.000 annual labour costs Bus labour costs: SITS-relevant personnel of 80 employees (supervisors, technicians, cash collectors, inspectors, back- & middle-office operators, secretaries and helpdesk officers). About 2/3 of them consist of existing and 1/3 of new personnel. SITS manning and labour corresponds to 3% of existing OASTH figures respectively. A mean salary cost of 41.200 leads to 3,3 mil labour costs. Other costs: 1) Spare costs: Bus 180.000, Metro 150.000 2) 5% commission for 300.000 cards issued and charged over bus card sales channel (150 POS), Bus: 600.000 3) System management costs and s/w maintenance: 200.000 4) Renewal of 300.000 cards after 5 years: 200.000, equally allocated over 10 years Total O&M costs: 5,4 mil annually (78% labour costs)

CLEARING HOUSE COSTS The business model of a financial consortium acting as a clearing house should be profit-making in the long term. For an initial SITS period up to three years, a government contribution may be necessary, but this will be the result of a tender Basic activities are data processing, financial reporting and revenue apportionment Gross cost estimation is based on adjusted Los Angeles clearing house costs and reaches 1,8 mil Profit or net cost estimation should consider: interest income on pre-paid card balance (deposited funds) commission fees from non-transport vendors accepting the smart card commission as card issuer and charger (own card sales) license fee for third party plate card issuers

TOTAL BENEFITS AND COSTS

FINDINGS (1/2) A. Business case Operators financial benefits exceed operators total costs. In the Base scenario B, SITS is comfortably profitable, in the Low scenario C is marginally viable. In the counterfactual case that SITS capital costs for metro were not sunk costs, a government contribution would be unavoidable to ensure financial viability. Key viability driver is the fraud rate B. Benefits over costs ratio (B/C) In all fraud rate benefit scenarios, SITS turns out to be socio-economically feasible. The Base scenario shows a B/C= 2,7, the Low scenario B/C=2,0 and the High scenario B/C=3,1 Note: i. Manifold potential benefits increasing the B/C ratio - have not been monetized (e.g. survey cost savings, flexible tariff facilitation, planning benefits, multi-application benefits, know-how diffusion, de-congestion) ii. potential capital costs (optimism bias, contingencies) have been on the other side considered iii. Due to i) and ii), the results are safe downwards

FINDINGS (2/2) C. Main beneficiaries Main beneficiaries of SITS are the operators, seconded by the users. Community represents also a winning stakeholder D. Sensitivity analysis A prolongation of the SITS useful life from 10 to 15 years improves the B/C ratio from 2,3 (Low scenario) to 3,5 (High scenario) An increase of the real loan interest rate from 6% (=3% risk free + 3% risk component) to 8% (=3% risk free + 5% risk component), reduces marginally the B/C ratio from 1,9 (Low scenario) to 3,0 (High scenario)

THANK YOU FOR YOUR ATTENTION A. Deloukas ATTIKO METRO SA email: adeloukas@ametro.gr Ch. Vizmpa THEPTA email: vizmpa_chrysa@sasth.gr