The Human Dimensions of. Plug-In Hybrid Electric Vehicles in Boulder

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Preliminary Findings The Human Dimensions of Barbara C. Farhar, Ph.D. Principal Investigator Dragan Maksimovic, Ph.D. Co-Principal Investigator Alison Peters, Senior Manager Plug-In Hybrid Electric Vehicles in Boulder Future Mobility Seminar Presentation 16 October 2012

Barbara C. Farhar, Ph.D. 2 Outline of Presentation Part One: Introduction, research design, interest in PHV purchase, feedback, and charging behavior Part Two: Vehicle and smartplug data Part Three: Ongoing analysis and preliminary conclusions

Community Context 3

4 Introduction to the Research Toyota sponsored the research at CU Xcel Energy was a study partner Purposes of the research Household selection process Charging and gasoline cost estimates provided Household requirements All family members over 21 participated Household is an economic unit Safe driving records Usable garage with outlet Wireless internet capability Smart meters already installed

Methods Sampling Matrix and Rate Structure 5 Standard pricing Time-of-use pricing Total n Unmanaged charging 31 40 71 Managed charging 34 37 71 Total n 65 77 142 Peak: 2 pm to 8 pm Off-peak: 8 pm to 2 pm Summer: June 1 through September 30 Winter: October 1 through May 31 Rate Structure $/kwh* Standard Winter (all kwh) and summer (0-500 kwh/month) 0.096 Summer (500+ kwh/month) 0.14 Time-of-use Summer on-peak 0.232 Winter on-peak 0.11 Year round off-peak 0.089 *Rates include all riders and adjustments by the utility equaling approximately $0.05/kWh

Data Events collection Methods 6 Data Collection Data sources: 284 face-to-face two-hour qualitative family interviews (pre- and post-) 512 driver questionnaires administered in-person (pre- and post-) 142 sets of open-ended online diaries 142 sets of smart plug data in 5-minute increments for 9 weeks 142 sets of 18-month household electricity data in 15-minute increments 142 sets of monthly utility bills for 18 months 102 sets of data-logger data from the Boulder PHVs Week 1 Initial contact Weeks 2-3 Informed consent meeting Week 3 DMV check Week 4 Smart plug installation/ training and vehicle pickup Week 13 Vehicle return Month 1 Month 2 Month 3 Month 4 Weeks 2-3 Pre-interview/ questionnaire Weeks 4-13 Weekly online diary entries Weeks 13-14 Post-interview/ questionnaire

7 Selected Sample Descriptors Number of households: 142 Number of drivers: 265 (129 female, 136 male) Households that currently own Toyota vehicles: 60 (42%) Households that own hybrid vehicles: 32 (23%) Range Mean Vehicles owned 1 5 2.25 Miles driven/year 1,500 50,000 miles 16,628 miles* Miles/gallon (primary vehicle) 12 51 25.5 *National average = 12,000 to 15,000 miles per annum

Selected Demographics 8 Age (21 to 89) % Under 25 1 25 to 40 21 41 to 60 51 Over 60 27 Political views % Very liberal/liberal 72 Neither 19 Very conservative/ conservative Pre-questionnaire (n = 265 drivers) 9 Education % Less than 4 years of college 6 4-year college degree 37 Advanced degree 57 Household income % Less than $100,000 25 $100,000 to $150,000 36 Greater than $150,000 38 Total 99* *Does not add to 100 due to rounding

Reasons for Participating in the Study Why are you interested in being part of the PHV field test? (open-ended question) 9 Response % of all responses Practical 33 Altruistic 27 Technological 22 Personal enjoyment 14 Voluntary simplicity/localization 4 Total 100 Pre-interview (n = 142 households with 328 total volunteered responses)

Top Car Likes 10 open-ended question 753 total volunteered responses to car likes Post-interview (n=142 households)

11 Percent of all households 77 Symbolic Meaning of the Car Environmentally conscious What kind of statement do you think the car makes? 23 20 Technologically cutting edge Trendsetter, early adopter Post-interview (n = 142 households) 13 Saving money, efficient Proud, smug, status symbol 12 11 Responsible, virtuous, helping society 11 Hip, cool, very Boulder 6 Affluent, yuppie Unmanly 5 4 Nerdy 4 Slow driver, old, conservative 3 Flashy, pretentious 2 Not environmentally conscious

12 Interest in PHV Purchase and EV Range Would you consider buying a PHV? Response % Yes 71 No 29 Total 100 How satisfied are you with the EV range of 14 miles? Response % Very satisfied 8 Somewhat satisfied 39 Somewhat dissatisfied 33 Not at all satisfied 20 Total 100 Post-questionnaire (n = 264 drivers) What would be the ideal EV range (miles) for the PHV? 60 86 80 75 50 45 100 51-99 12% 41-50 18% 40 14 19 150 100+ 13% 31-40 15% 38 14-20 16% 35 21-30 29% 33 Post-interview (n = 142 households) 20 30 25 28

13 Dashboard Feedback How useful were the feedback displays in the car? Did you sometimes drive in a way to optimize fuel economy? Response % Almost always 28 Most of the time 31 Some of the time 23 Hardly ever 8 Never 10 Total 100 Post-questionnaire (n=261 drivers)

14 Smart-Meter Feedback How often are you looking at the feedback on your household electricity consumption from the smart meter? (Pre) Never 100% Rarely 80% 46 Once a month 60% 40% 20% 0% 25 20 35 1 A few times a month Once a week Daily Pre-interview (n = 80 households)

Feedback Smart-Meter and Smart-Plug Feedback How often did you look at the smart-meter and smart-plug websites? (Post) Website Never, once or twice Percentages A few times Often Totals Smart meter 68 21 12 100 Smart plug 70 22 9 101* 15 Smart-meter website Smart-plug website *Does not add to 100 due to rounding Post-interview (n = 141 households)

Charging Behavior 16 Charging Scenarios Beginning Pricing Ending Standard Time-of-use Standard Time-of-use Unmanaged Charging 22% 24% 38% 18% Unmanaged Managed 25% 29% 9% 35% Managed Chi square = 20.326, p.000 (n = 92 households, modified sample)

Charging Behavior 17 Anomalous Cases (S/M) 9% Standard/Managed/Managed (7 cases) 3 forgot how to program their plugs 2 thought they had TOU rates but didn t 1 was being conscientious for the sake of the study (wanted to change) 1 changed to unmanaged when they wanted to charge during the day but went back to managed otherwise Standard/Unmanaged/Managed (1 case) 1 changed to managed halfway through the study so their car wasn t charging when their Christmas lights were on Post-interview (n = 92 households)

Charging Behavior 18 Anomalous Cases (T/U) 18% Time-of-Use/Unmanaged/Unmanaged (11 cases) 2 forgot how to program their plugs 4 self-managed charging behavior 3 experimented with managed, but decided it was not worth the hassle 2 realized it was cheaper to drive on electricity, even with TOU rates Time-of-Use/Managed/Unmanaged (5 cases) 3 did not like set charging schedule; too inconvenient 1 eventually left unmanaged because they did not want to buy gas 1 changed to unmanaged on November 1 when they thought TOU rates were over (actually September 30 was end of summer on-peak rates) Post-interview (n = 92 households)

Charging Behavior 19 Patterns of Change Changed or experimented S T U n = 16 Stayed the same S T M n = 40 U n = 20 M n = 10

Charging Behavior 20 Charging Management Behaviors 25 20 15 10 5 22 18 14 11 9 9 3 TMM TUM TMU TUU SMM SUM 0 SMU SUU Number of households Post-interview (n = 86 households)

21 Electricity Cost $/kwh Cost per charge Electric equivalent $/gal. of gas Savings per gallon Electricity vs. Gasoline Standard Tier 1 Source: Xcel Energy, Inc. Costs per Charge Standard vehicle: 30 mpg; fuel cost - $3.75/gal. PHV: Battery size (kwh): 5.2 Range (miles): 13 Gals. equivalent: 0.43 Standard Tier 2 TOU Summer On-peak TOU Winter On-peak TOU Off-peak $0.46 $0.73 $1.22 $0.55 $0.42 $1.07 $1.68 $2.82 $1.26 $0.98 $2.68 $2.07 $0.93 $2.49 $2.77

22 Part Two Summary of vehicle and smart-plug data analysis Driving patterns Charging patterns Comparisons between ending charging scenarios: managed and unmanaged households Slides for Part Two were prepared by Dragan Maksimovic, Ph.D., Co-PI

23 Analysis Overview Data from 27 vehicles in 138 Boulder households Smart plug data on vehicle electricity use Around 12,000 vehicle trips, total of 91,000 miles Total of around 27 MWh of electricity used for charging

SOC level (%) smart plug charging power (kw) speed (kmh) 24 An Example of Data Logged Vehicle speed [km/h] 100 50 5.2 miles trip 0.2 miles trip 1.8 miles trip 1.9 miles trip 0 14 15 16 17 18 19 20 From vehicle data logger Charging power [kw] 2 1 2.7 kwh charging event 2.1 kwh charging event 0 14 15 16 17 18 19 20 From smartplug data logger Battery EV state of charge (SOC) [%] 100 50 0 14 15 16 17 18 19 20 hour (time of day) Combined vehicle and smartplug data

Summary 25 Boulder average US-wide average Fuel economy [mpg] 68 56 Trip distance [mile] 7.5 11.1 Number of trips per day 3.2 2.6 Number of charging events per day 0.8 0.5 Charging electricity consumption per day [kwh] 2.3 1.5 Driving in EV mode [%] 42 27 Energy consumed [Wh/mile] Fuel 500 600 Electricity 90 50 Total 590 650

probability distribution Boulder Households Summary Distribution of Fuel Economy 26 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 40 60 80 100 120 140 160 180 average fuel economy (mpg) Average for Boulder households: 68 mpg

probability distribution probability distribution Boulder Households: Driving Patterns Driving Patterns Average trip distance: 7.6 miles (12.2 km ) Average number of trips per day: 3.2 27 Distribution of the average number of trips per day Distribution of the average trip distance 0.4 0.25 0.3 0.2 0.2 0.15 0.1 0.1 0.05 0 1 2 3 4 5 6 # of trips per day 0 5 10 15 20 average trip distance (mile)

fuel economy (mpg) Boulder Households: Driving Patterns Fuel Economy vs. Trip Distance 28 110 EV range 100 90 80 70 60 50 1 2 5 10 20 50 trip distance (mile) 88% of trips are shorter than 13.2 miles (vehicle EV range) On average fuel economy peaks at over 90 mpg for 2- to 5-mile trips On longer trips, fuel economy converges to an average of 54.4 mpg

energy consumption (kwh/mile) Boulder Households: Driving Patterns Energy Consumption Versus Trip Distance 29 1 0.8 fuel consumption(kwh equivalent) electricity consumption overall energy consumption 0.6 0.4 0.2 0 1 2 5 10 20 50 trip distance (mile) On short trips, up to about one third of energy consumed comes from electricity Energy consumption lowest (about 500 Wh/mile) for 2-8 mile (3-12 km ) trips

energy consumption (kwh/mile) Boulder Households: Driving Patterns Energy Consumption Versus Temperature 30 1 0.8 fuel consumption(kwh equivalent) electricity consumption overall energy consumption 0.6 0.4 0.2 0 0 10 20 30 ambient temperature (Celsius) Lowest overall energy consumption around 20 o C (70 o F) Patterns observed are expected; extra energy used for heating or cooling

probability distribution probability distribution Boulder Households: Charging Patterns 31 Average number of charging events per day: 0.8 Average charging electricity consumed per day: 2.3 kwh 0.2 Distribution of the average number of charging events per day 0.2 Distribution of the average charging electricity consumption per day 0.15 0.15 0.1 0.1 0.05 0.05 0 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 charging events per day 0 0 1 2 3 4 electricity consumption per day (kwh)

average fuel economy (mpg) Boulder Households: Charging Patterns Impact of Distance between Charging on Fuel Economy 32 250 EV range 200 fit experimental 150 100 50 5 10 20 50 100 200 distance distance between between charging charging(mile) (mile) Distance traveled between charging events is less than 13.2 miles (EV range) in almost 57% of the cases

Boulder Households: Charging Patterns Parking and Charging Locations 33 Finishing a trip 42% 58% At home Outside home 25% 17% 2% 56% Charge No charge Charge No charge 20% 4% Charge at smart plug Charge at ordinary plugs Real-life limitations Lack of charging infrastructure, and other real-life limitations 27% of trips followed by a charging event

Boulder Households: Charging Patterns 34 At home parked at home 40% 20% 0% yes charging no <1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 >8 parked away from home Away from home 40% yes charging 20% no 0% <1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 >8 Overall 40% yes charging 20% no 0% <1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 >8 hours a vehicle is parked About 60% of trips ending at home followed by charging About 3% of trips ending away from home followed by charging Overall, 27% of trips followed by charging

probability distribution Boulder Households Charging Patterns: Managed vs. Unmanaged 35 When does charging occur? 0.4 0.3 ending as unmanaged ending as managed 0.2 0.1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 plug charging start time (hour of day) For managed households, probability of charging events peaks from 8 pm to 10 pm

Summary Vehicle & Smart-Plug Analysis 36 Summary of Data Logger and Smart-Plug Data Analysis Overall fuel economy depends primarily on o Trip length o Frequency of charging In Boulder, majority (around 88%) of trips are within the vehicle EV range Electricity displaces up to about 30% of total of energy consumed per mile In Boulder, about 27% of trips are followed by a charging event o Many different real-life reasons o Lack of charging infrastructure

Barbara C. Farhar, Ph.D. 37 Part Three Ongoing analysis Preliminary conclusions

Ongoing Analysis 38 Use of Charging Stations Alfalfa s Market

Ongoing Analysis 39 Use of Charging Stations North Boulder Rec Center 39

Ongoing Analysis 40 Use of Charging Stations South Boulder Rec Center

Ongoing Analysis 41 Use of Charging Stations Wolf Law Building

Ongoing Analysis: Opportunities for Charging Infrastructure 42 Ideal Electricity Demand Potentials for Hypothetical Public Charging Stations in Boulder 0.09 kwh per day per vehicle A D 0.12 kwh per day per vehicle B Ideal potential electricity demand computed based on the time per day a vehicle spends parked on average in the area shown 0.41 kwh per day per vehicle C 1.13 kwh per day per vehicle A North Broadway shopping center B 28 th & Diagonal C Multiple parking lots around 29 th St. Mall D Multiple downtown parking lots

Ongoing Analysis 43 Satisfaction with the PHV (Interview and Data Logger Data) Is higher when the starting and ending SOC is higher Is higher when the cars used more electricity each day Is higher when the distance between charges is shorter How did you like driving the PHV? % Loved it 57 Liked it 37 Did not like it 6 Total n 142 Correlations significant at p 0.01

Ongoing Analysis 44 Satisfaction with EV Range (Interview and Data Logger Data) Is higher at lower household average speeds Is higher when average household trips are shorter Is higher when more driving is in EV mode Is lower as kwh/km goes up Satisfaction with EV Range % No 76 Yes 24 Total n 135 Correlations significant at p 0.01

Ongoing Analysis Off-site Charging TOU s used significantly more kwh s overall... At home Trips Away from home 45 At home, TOU and standard households used essentially the same number of kwh s Std TOU TOU households drove more miles and took more trips, but durations of trips and distances travelled were essentially the same TOU Std Away from home, TOU households used significantly more kwh s and charged longer Std TOU

Preliminary Conclusions 46 Preliminary Conclusions By and large, households actively managed their charging We discovered seven discrete categories* of chargingmanagement behavior Most households did not use online feedback to manage their vehicle charging *Set smart-plug programming for unmanaged, set around TOU hours, set for overnight, left programming as it was, forgot about it, self-managed, stayed managed

Preliminary Conclusions 47 Preliminary Conclusions, cont d. Households tended to find managed charging inconvenient To use managed charging, TOU households prefer a simple set-it-and-forget-it approach with easy override Electricity pricing drove charging-management behavior Time-cost/convenience were also important

48 Thank you! Any questions? Barbara C. Farhar, Ph.D. Principal Investigator 303-492-5452 barbara.farhar@colorado.edu