Feeding and Caring of Google, WordPress Style

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Transcription:

Feeding and Caring of Google, WordPress Style Rod Holmes

Components of Google s Ranking Algorithm* * http://www.seomoz.org/article/search-ranking-factors#overview

We Can Improve Two Areas On-site On-page

On-Site Improvements

On-Site Improvements Canonical Homepage

On-Site Improvements Canonical Homepage 404 Page

On-Site Improvements Canonical Homepage 404 Page Robots.txt

On-Site Improvements Canonical Homepage 404 Page Robots.txt XML Sitemap

On-Site Improvements Canonical Homepage 404 Page Robots.txt XML Sitemap Privacy Policy

On-Site Improvements Canonical Homepage 404 Page Robots.txt XML Sitemap Privacy Policy Page Speed

On-Site Improvements Canonical Homepage

On-Site Improvements Canonical Homepage www.chicagostyleseo.com or ChicagoStyleSEO.com

On-Site Improvements Canonical Homepage.htaccess file in the root

On-Site Improvements Canonical Homepage.htaccess file in the root Options +FollowSymLinks RewriteEngine on RewriteCond %{HTTP_HOST} ^example.com [NC] RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]

On-Site Improvements 404 Pages

On-Site Improvements 404 Pages Hosting s System Create a Page in WordPress Full Navigation Search Bar Sorry or Humor

On-Site Improvements Robots.txt

On-Site Improvements Robots.txt

On-Site Improvements Robots.txt User-agent: * Disallow:

On-Site Improvements sitemap.xml <? xml?>

On-Site Improvements sitemap.xml <? xml?> Google XML Sitemaps Plugin

On-Site Improvements Privacy Policy In the footer Find one you like and adjust it

On-Site Improvements Privacy Policy In the footer Find one you like and adjust it

On-Site Improvements Privacy Policy In the footer Find one you like and adjust it

On-Site Improvements Page Speed

On-Site Improvements Page Speed Step 1: Test

On-Site Improvements Page Speed Step 1: Test Firefox Firebug Yslow Google PageSpeed Chrome Inspect Element

On-Site Improvements Page Speed Step 2: Fix with Plugins

On-Site Improvements Page Speed Step 2: Fix with Plugins W3 Super Cache

On-Site Improvements Page Speed Step 2: Fix with Plugins W3 Super Cache W3 Total Cache

On-Page Improvements

Optimized URLs

Optimized URLs Unique, Optimized Page Titles

Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags

Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags H1 Tags

Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags H1 Tags Blog Linking

Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags H1 Tags Blog Linking Broken Links

Optimized URLs

Optimized URLs

Optimized URLs

Optimized URLs

Optimized URLs

Optimized URLs

Optimized URLs

Optimized URLs The Slug Is Your Friend

Optimized URLs The Slug Is Your Friend

Optimized URLs The Slug Is Your Friend

Unique, Optimized Page Titles <title>page Title Brand</title>

Unique, Optimized Page Titles <title>page Title Brand</title> <title>about Us Chicago Style SEO</title>

Unique, Optimized Page Titles

Unique, Optimized Page Titles

Unique, Optimized Page Titles All in One SEO Pack WordPress SEO by Yoast HeadSpace2

Unique, Optimized Page Titles

Optimized Alt Tags

Optimized Alt Tags

Optimized Alt Tags

H1 Tags Handled by Your Template

H1 Tags Handled by Your Template <h1> </h1>

Blog Linking Each Blog Post Should Have...

Blog Linking Each Blog Post Should Have... 3 Internal Links

Blog Linking Each Blog Post Should Have... 3 Internal Links 3 External Links to BLOGS

Blog Linking Zemanta Can Help

Blog Linking Zemanta Can Help

Broken Links

Broken Links

Broken Links Xenu s Link Sleuth

Broken Links Xenu s Link Sleuth

Broken Links Xenu s Link Sleuth PeacockMedia s Integrity

We Can Improve Two Areas On-site On-page

Feeding and Caring of Google, WordPress Style Rod Holmes