G-Cloud 4 Framework Website Design and Development Service Definition
1. Overview of the Service 1.1. Overview Clare Associates Ltd can provide website design and development services to departments and organisations looking for anything from a simple website to a database-driven content management system. 1.2. Our skillset We produce search-engine friendly, accessible websites using the latest responsive design techniques. Our skillset includes: HTML / CSS / Javascript / Ajax PHP / MySQL Drupal / WordPress content management systems (CMS) WooCommerce ecommerce systems Social media integration Online booking systems Online surveys and feedback collection 2. Product Features - How Clare Associates can help Clients almost never want is to just design their websites even when they say they do. We don t just do design. What we do is website creation. Our service gives you a lot more than just web design. 2.1. What is good web design? A website may look good, but if nobody knows it s out there, then it is not fulfilling its function. A website needs to be search engine friendly, with relevant content that will attract the right visitors. Submitting and resubmitting the web site to search engines won t bring any traffic if the site doesn t contain the words that people are searching the web for. 2.1.1. Search Engine Friendly Design Websites we build are structured to be search engine friendly. We target the major search engines that will drive the majority of traffic to your site. This approach can
mean the difference between a place in the top ten search results or a listing further down the ranks. 2.1.2. Accessibility and Usability When someone visits your website, we want them to stay! The look of the site is important, the web is a visual medium after all, but it also needs to be easy to use. That means a clear layout that works on old and new computers. People use a wide range of software to browse the web, and it doesn t all work in the same way. Your site needs to be accessible to everyone so you won t be the only one looking at it. 2.1.3. Responsive Design With more and more people accessing websites using smartphones and tablets, it is increasingly important that websites display properly across a variety of screen resolutions. We specialise in responsive design websites sites that dynamically adjust how they display according to the resolution of the viewer s device. 2.2. Content Management Systems When the information on a website needs to be updated frequently, a content management system is essential. You should not have to rely on your web designer to add new pages, text or images. We can produce websites using the Drupal and WordPress content management systems. These are both very powerful open source content management systems that allow non-
technical staff to maintain your website using only a small amount of additional training (which can be provided by us). 2.3. Online Booking Systems Our work in the travel industry with tour operators, accommodation providers and airlines has given us considerable experience of online booking systems. In the public sector, this experience is directly translatable to online booking of college and university courses. 2.4. Online surveys and feedback collection We have significant experience in the creation of online surveys, including ones conducted for university research purposes. 3. Information Assurance 3.1. Information Security Accreditation This is a service suitable for IL0 if using our own resold web hosting. For higher Impact Levels, we can work with your own hosting provider. 3.2. Connectivity Available All connectivity is via the internet.
4. Backup / Restore and Disaster Recovery Where websites are maintained on our own resold hosting, a full backup / restore and disaster recovery service is provided and maintained by the hosting provider. Where websites are maintained on your hosting, you would be responsible for ensuring backup / restore and disaster recovery functionality. 5. On-Boarding and Off-Boarding Process We will work with you to agree a reasonable timetable for development of new websites. It is important to note that you will always have full administrator access to your site and intellectual property rights to content you have created. Off-boarding can be processed immediately, at your request. Transferring access to the site to another agency is a simple process. It is also simple to take down individual sites or pages.
6. Pricing We believe in transparent pricing. Our fees are based on a daily rate of 490 per day ( 420 per day for educational and research clients). We will give a firm estimate of development time at the enquiry stage, and our fee will be based on that estimate multiplied by our daily rate. Where additional functionality is requested after our initial quote, that extra work will be charged at the rate of 70 per hour ( 60 per hour for educational and research clients), subject to your approval. We are often asked to continue to manage websites that we have created. Such management may include minor changes, on-going technical support, training of your staff etc. We charge this management time at the same hourly rate. For more details on our website management service, see our separate G-Cloud service offering Website Management. Our quotation will assume up to three sets of amendments and revisions to our first draft website. We are very happy to go on amending the appearance of the website after that, but please note that there would be an extra charge for this. We find this approach helps our customers focus on the areas of the design that really affect their user experience and decide what is most important, while still giving a lot of flexibility and not increasing costs. 7. Product / Service Options As described above, Clare Associates can produce a variety of different types of websites to suit your needs: Simple websites which do not require frequent updating. Content management systems. On-going management of websites. 8. Service Constraints No service constraints exist, beyond those imposed by the hosting provider. 9. Service Levels Service availability is dependent upon the uptime of the hosting provider. While we will advise on the choice of hosting provider, and will manage your relationship with the provider, Clare Associates is not responsible for the service level provided by the hosting provider.
10. Financial Recompense Model Clare Associates accepts no responsibility if, for reasons beyond our control, your website is suffers significant downtime. If our service to you falls below the agreed level, you will be eligible for a refund appropriate commensurate with the deficiency. 11. Training Where we install a content management system with the intention that your staff will be partly or fully responsible for content, we can, at your discretion, provide training to the relevant staff. This training will be provided at our regular daily or hourly rate (see Pricing above). 12. Ordering and Invoicing Process For website design and development jobs, we invoice 20% of the fee upon completion of our initial scoping of the job requirements and agreement with you, 50% after we have completed our first draft of the site and submitted it to you for comment, and the remaining 30% after the site is complete and ready to go live. For on-going management, we invoice monthly where the time involved is four or more hours per month or quarterly when the time involved is less than four hours per month. Credit terms are 30 days from invoice date. Payment can be made by cheque or BACS. 13. Termination You may terminate your contract with us at any time. We will issue a final invoice covering any work done since the last invoice billed by the hour. There are no termination administration fees. Conversely, we may also terminate the contract at any time. However, we will provide a minimum of 30 days notice. 14. Data Restoration / Service Migration You will have administrator-level access to your website (including any content management system) at all times (subject to availability of the service see section 9 above).
15. Customer Responsibilities You are responsible for: Content of the website unless you ask us to prepare or edit content as part of our contract. Informing us of the ultimate purpose of the website so that we can best advise you. 16. Technical Requirements Where you retain some responsibility for content updating and editing, those individual users will require internet access in order to access the web-based interface for the content management system. 17. Details of Any Trial Service Available A trial period is not available for our service. 18. About Clare Associates Clare Associates Ltd is based in Cornwall, but our client portfolio is national. Founded in 2002, we have considerable experience of business, internet technologies and online marketing, and are Google AdWords Certified Partners. We can come up with ideas and solutions for your problems in a clear, easy to understand way that avoids jargon. Our approach is to work with you to discover what your organisation needs, and use our experience to work out a solution that fits both your needs and your budget. Clare Associates Ltd provides solutions that can help you achieve more than you expected, whether by building a website or a pay per click Adwords campaign, by helping you use website visitor statistics to understand how people use your organisation s website, or by reporting on business risks and competitor strategy. We are committed to helping and partnering your organisation in the long term. We are very proud of our diverse client list, with clients in the private, public and voluntary sectors. We have worked for organisations as small as single schools and as large as major multinationals. Public sector clients have included Plymouth City Council, Devon Renaissance, the North Devon Enterprise Agency, Saltash Town Council, Launceston Town Council, Holsworthy Town Council, Torridge District Council, Estover Community College and Newcastle University.
18.1. Our full list of services http://www.clareassoc.co.uk/services/ Web Development - Making Your Website Work Website Design & Creation Website Management Writing Copy and Content Hosting & Domain Management 21 st Century Marketing 21 st Century Marketing for 20 th Century Marketers Google AdWords / PPC Consultancy and Management Search Engine Optimisation (SEO) Social Media Newsletters and Mailing Lists Business Development Business Development for Small Organisations Business Simulations Business Strategy Coaching and Mentoring Employee Surveys Financial Operation and Control Financial Training for Non-Financial Managers Innovation Programmes Leadership and Team Management Training Making an Impact Personal Effectiveness and Time Management Presentation and Impact for Students Presentation Skills Real Team Building Recruitment Services Staff Appraisal Systems that Work Talent Identification Writing Skills