Cloud Services Brokerage: Technology and Market Assessment 2014-2019

Cloud Services Brokerage: Technology and Market Assessment 2014-2019 Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com

Cloud Services Brokerage: Technology and Market Assessment 2014-2019 Date: December 1, 2014 Pages: 106 Price: US$ 2,995.00 ID: C1AB11686A9EN Overview: Cloud services have already caused a major transformation in technologies and a shift in business operations focus that has affected everything from ERP to datacenter planning. One of the crucial aspects of the next phases in the evolution of Cloud Services will be the extent to which various players can deal with the anticipated scope of many supplier/customer relationships and associated scale of data exchange and transactions. The industry has evolved from in-app authorization to standard interfaces/procedures to centralized abstraction and now to Cloud Service Brokers (CSB). The fundamental CSB functions are to aggregate, simplify, secure, and integrate data, communications, and commerce between vendors. These functions are often referred to as Cloud Intermediation services and include both technical and business process mediation on a cloud-to-cloud basis. This report provides an assessment for cloud service brokerage industry, including definition, advantages, enabling technologies, roles, business models, future outlook and an assessment of the major industry players. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report. Target Audience: Telecom service providers API management companies Datacenter services companies Cloud and virtualization vendors Telecom managed service providers Wireless/mobile infrastructure providers Cloud infrastructure and service providers Enterprise infrastructure and service providers Report Benefits: CSB market forecasts Analysis of CSB architecture Assessment of CSB challenges Analysis of major CSB vendors Outlook for future of CSB market Analysis of workflow and broker roles Evaluation of CSB enabling technologies Companies in Report: Amazon Cloud Services Brokerage: Technology and Market Assessment 2014-2019 2

AppDirect Appirio BlueWolf Capgemini Cloud Compare Clouditalia CloudMore Coresite Dell Deutsche B? rse Cloud Exchange Equinix Gravitant Green Cloud Technologies IBM Infosys Issal Jamcracker Liasion Technologies Nephos Networks Nephos Technologies Nuvotera SaaSMAX SoftChoice Cloud Verio Verizon Virtacore Zimory Table of Content 1 REPORT ABSTRACT 1.1 EXECUTIVE SUMMARY 1.2 REPORT COVERAGE 1.3 COMPANIES MENTIONED REPORT 1.4 TABLE OF CONTENTS 1.5 LIST OF FIGURES 2 OVERVIEW OF CLOUD COMPUTING 2.1 CLOUD COMPUTING DELIVERY MODELS 2.1.1 Software as a Service (SaaS) 2.1.1.1 SaaS Show Case 2.1.1.1.1 Microsoft Office Live 2.1.1.1.1.1 Office Live Workspace 2.1.1.1.1.2 Office Live Small Business 2.1.1.1.2 Google Apps 2.1.1.1.2.1 Advantages of Google Apps 2.1.1.1.2.1.1 Custom-Domain 2.1.1.1.2.1.2 Wide Set of Tools 2.1.1.1.2.1.3 Security 2.1.1.1.2.1.4 Collaboration 2.1.1.1.2.1.5 Publishing 2.1.1.1.2.2 Disadvantage of Google Apps Cloud Services Brokerage: Technology and Market Assessment 2014-2019 3

2.1.2 Platform as a Service (PaaS) 2.1.2.1 PaaS Show Case 2.1.2.1.1 Windows Azure Platform 2.1.2.1.1.1 Components of Windows Azure 2.1.2.1.1.1.1 Windows Azure 2.1.2.1.1.1.2 SQL Azure 2.1.2.1.1.1.2.1 Advantages of SQL Azure 2.1.2.1.1.1.2.1.1 Easy Deployment 2.1.2.1.1.1.2.1.2 Highly Managable 2.1.2.1.1.1.2.1.3 Replication 2.1.2.1.1.1.3 AppFabric 2.1.2.2 SaaS/PaaS Show Case 2.1.2.2.1 SalesForce.com 2.1.2.2.1.1 Customization 2.1.2.2.1.2 Rich Web Services API 2.1.2.2.2 Force.com Platform 2.1.2.2.2.1 Force Data Persistency Layer 2.1.2.2.2.2 Platform Data Security 2.1.2.2.3 Google AppEngine 2.1.3 Infrastructure as a Service (IaaS) 2.1.3.1 IaaS Show Case 2.1.3.1.1 Amazon Web Services 2.1.3.1.1.1 Amazon EC2 2.1.3.1.1.2 Amazon S3 2.1.3.1.1.3 Amazon CloudFront 2.1.3.1.1.4 Amazon SimpleDB 2.1.3.1.1.5 Amazon SQS 2.1.3.1.1.6 Amazon VPC 2.1.3.1.2 VMware vcloud 2.1.3.1.2.1 vcloud Express 2.2 CLOUD DEPLOYMENT STRATEGIES 2.2.1 Public Cloud 2.2.2 Private Cloud 2.2.2.1 On-premise Private Cloud 2.2.2.2 Externally hosted Private Cloud 2.2.3 Hybrid Cloud 2.2.4 Community cloud 3 DEFINING CLOUD SERVICE BROKERAGE (CSB) 3.1 KEY ADVANTAGES OF CSB 3.1.1 Ease of Use 3.1.2 New Services 3.1.3 Comparison Shopping 3.1.4 Cloud Bartering 3.1.5 Easy-to-Understand SLA 3.1.6 Brokerage 3.1.7 Simplified Deployment 3.1.8 Better Interface 3.1.9 Lower Cost 3.1.10 Support and Troubleshooting 3.2 CLOUD ENVIRONMENT ENABLING TECHNOLOGIES 3.2.1 Infrastructure Scaling 3.2.2 Virtualization 3.2.3 Virtual Machine Migration Cloud Services Brokerage: Technology and Market Assessment 2014-2019 4

3.2.4 Equipment Power State Adjustment 3.3 THE ROLE OF CLOUD BROKERS 3.3.1 Basic Service Oriented Architecture (SOA) 3.3.2 Basic Cloud Service Brokerage 3.4 CLOUD SERVICE BROKERAGE WORKFLOW 3.4.1 Service Engineering Phase 3.4.2 Service Onboarding Phase 3.4.3 Service Operation Phase 3.4.4 Service Evolution Phase 4 CSB SYSTEM ARCHITECTURE 4.1 CLOUD SERVICE BROKER INTERACTIONS 4.1.1 Service Consumer / Broker Interactions 4.1.2 Service Provider / Broker Interactions 4.1.3 Hosting Platform / Broker Interactions 4.1.4 SLM Events Summary 5 CLOUD SERVICE BROKERAGE SERVICES 5.1 CLOUD AGGREGATION 5.2 CLOUD ARBITRAGE 5.3 CLOUD SERVICE INTERMEDIATION 6 CSB DEPLOYMENT TYPES 6.1 INTERNAL CSBS 6.1.1 The Business Case for an Internal CSB role 6.1.1.1 The Evolution of Hybrid IT 6.1.1.2 Multiple Clouds, Multiple Challenges 6.1.1.3 SaaS Sprawl 6.1.1.4 IT as a Service 6.2 EXTERNAL CSBS 6.2.1 The Business Case for External CSB Role 6.2.1.1 Telecommunications Service Providers 6.2.1.2 IT Distributors and Service Providers 6.2.1.3 Technology Providers 7 CLOUD SERVICE BROKERAGE CHALLENGES 7.1 INTEROPERABILITY 7.2 AUTOMATION 7.3 MARKETPLACE 7.4 COMMODITIZATION 7.5 FEDERATED CLOUDS 8 CSB BUSINESS MODELS AND ELEMENTS 8.1 SERVICE CATALOGING / ORDERING / BILLING 8.1.1 Demand on Cloud Service Catalogs 8.1.2 Advantages of Cloud Service Catalog 8.1.2.1 Cataloging Services 8.1.2.2 Ordering Platform 8.1.2.3 Demand Management Platform 8.1.3 Infrastructure Capabilities vs. Business Requirements Cloud Services Brokerage: Technology and Market Assessment 2014-2019 5

8.1.4 Cloud Service Catalog Design Guidelines 8.1.5 Order / Billing Management System 8.2 DATA ANALYTICS / DATA-AS-A-SERVICE 8.2.1 Functional Elements of a DAaaS Solution 8.2.1.1 Storage 8.2.1.2 Processing 8.2.1.3 Analytics 8.2.1.4 Analytic Apps 8.2.1.5 Visualization / Reporting 8.2.1.6 App Store 8.2.2 Challenges 8.2.2.1 Information Lifecycle Management 8.2.2.2 Data Model Diversity 8.2.2.3 Analytic Knowledge 8.2.2.4 Data Volume 8.2.2.5 Real-time Analytics 8.2.2.6 Security 8.2.2.7 Privacy 8.2.3 Demand 8.3 SECURITY / SECURE SAAS 8.3.1 Demand for SaaS Security 8.3.1.1 Government Demand 8.3.2 Growth Drivers 8.3.2.1 Growing Cyber-attacks 8.3.2.2 Sophisticated Threats 8.3.2.3 Government Security Requirements 8.3.3 Challenges 8.3.3.1 Identity Management 8.3.3.2 Weak Cloud Security Standards 8.3.3.3 Secrecy 8.3.3.4 Risks of Cloud Access Anywhere Capability 8.3.4 Cloud Security Brokerage 8.4 LOW-COST COMPUTING 8.4.1 Demand for Low Cost Computing 8.4.2 Challenges for Low Cost Computing 8.4.2.1 In-Efficient Cost of On-Demand Computing Services 8.4.2.2 Resource Capacity Reservation 8.4.3 Low Cost Computing through Cloud Service Brokerage 8.4.3.1 Better Usage Options 8.4.3.2 Partial Usage 8.4.3.3 Volume Services 8.5 CLOUD MANAGEMENT 8.5.1 Cloud Broker Platform 8.5.2 Cloud Marketplace 8.6 RESOURCE CONTENTION MANAGEMENT 8.6.1 Computing Resources 8.6.2 Networking Resources 8.6.3 Storage Resources 8.6.4 Power Resources 8.6.5 Resource Demand Pro??ling 8.6.5.1 Cases for Web Applications Demand Profiling 8.6.6 Resource Utilization Estimation 8.7 SERVICE MANAGEMENT 8.8 MOBILITY Cloud Services Brokerage: Technology and Market Assessment 2014-2019 6

9 CSB MARKET ASSESSMENT 9.1 MARKET OVERVIEW 9.2 CLOUD SERVICE BROKERAGE GROWTH DRIVERS 9.2.1 Ease of Use 9.2.2 Finding New Services 9.2.3 Comparison Shopping 9.2.4 Cloud Bartering 9.2.5 Easy-to-Understand SLA 9.2.6 Brokerage 9.2.7 Simplified Deployment 9.2.8 Better Interface 9.2.9 Lower Cost 9.2.10 Support and Troubleshooting 10 CLOUD SERVICE BROKERAGE FUTURE OUTLOOK 10.1 SHAPING FUTURE BUSINESS MODELS FOR THE CLOUD 10.2 SAAS BROKERAGE FOR TELECOM COMPANIES 10.3 IAAS BROKERAGE FOR ENTERPRISES 10.4 THE UNIFIED CLOUD BROKERAGE MODEL 10.5 SAAS AND IAAS POTENTIAL INTERCHANGE 11 CLOUD COMPUTING FORECASTS 2014-2019 11.1 GLOBAL MARKET VALUE 2014-2019 11.2 CLOUD MARKET VALUE BY REGION 2014-2019 11.3 CLOUD MARKET VALUE BY SEGMENT 2014-2019 11.4 GLOBAL CLOUD SERVICE BROKER MARKET 2014-2019 12 CLOUD SERVICE PROVIDERS 12.1 APPDIRECT 12.1.1 AppDirect Brokerage Services 12.1.2 SWOT Analysis 12.2 APPIRIO 12.2.1 Appirio Brokerage Services 12.2.1.1 Cloud Integration Services 12.2.2 SWOT Analysis 12.3 AWS MARKETPLACE FROM AMAZON 12.3.1 AWS Brokerage Services 12.3.2 SWOT Analysis 12.4 BLUEWOLF 12.4.1 Bluewolf Brokerage Services 12.4.2 SWOT Analysis 12.5 CAPGEMINI SA 12.5.1 CapGemini Cloud Brokerage Services 12.5.2 SWOT Analysis 12.6 CLOUDMORE 12.6.1 CloudMore Brokerage Services 12.6.2 SWOT Analysis 12.7 CLOUDITALIA 12.7.1 Clouditalia Brokerage Services 12.7.1.1 Integration Services 12.7.2 SWOT Analysis Cloud Services Brokerage: Technology and Market Assessment 2014-2019 7

12.8 CLOUD COMPARE 12.8.1 Cloud Compare Brokerage Services 12.8.1.1 Integration and Migration Services 12.8.2 SWOT Analysis 12.9 CAPGEMINI SA 12.9.1 CapGemini Cloud Brokerage Services 12.9.2 SWOT Analysis 12.10 DELL INC. 12.10.1 Dell Cloud Brokerage Services 12.10.2 SWOT Analysis 12.11 GRAVITANT 12.11.1 Gravitant Brokerage Services 12.11.2 SWOT Analysis 12.12 GREEN CLOUD TECHNOLOGIES 12.12.1 Green Cloud Brokerage Services 12.12.2 SWOT Analysis 12.13 INFOSYS 12.13.1 Infosys Brokerage Services 12.13.2 SWOT Analysis 12.14 ISSAL 12.14.1 Issal Brokerage Services 12.14.2 SWOT Analysis 12.15 IBM 12.15.1 IBM Cloud Brokerage Services 12.15.2 SWOT Analysis 12.16 JAMCRACKER 12.16.1 Jamcracker Brokerage Services 12.16.2 SWOT Analysis 12.17 LIAISON TECHNOLOGIES 12.17.1 Liaison Brokerage Services 12.17.2 SWOT Analysis 12.18 NEPHOS NETWORKS 12.18.1 Nephos Networks Brokerage Services 12.18.2 SWOT Analysis 12.19 NEPHOS TECHNOLOGIES 12.19.1 Nephos Technologies Brokerage Services 12.19.2 SWOT Analysis 12.20 NUVOTERA 12.20.1 Nuvotera Brokerage Services 12.20.2 SWOT Analysis 12.21 SAASMAX 12.21.1 SaaSMax Brokerage Services 12.21.2 SWOT Analysis 12.22 SOFTCHOICE CLOUD 12.22.1 SoftChoice Brokerage Services 12.22.2 SWOT Analysis 12.23 VERIO 12.23.1 Verio Brokerage Services 12.23.2 SWOT Analysis 12.24 VIRTACORE 12.24.1 Virtacore Brokerage Services 12.24.2 SWOT Analysis 13 CONCLUSIONS Cloud Services Brokerage: Technology and Market Assessment 2014-2019 8

FIGURES FIGURE 1 - CSB RELATIVE TO OTHER FUNCTIONS FIGURE 2 - BASIC SERVICE ORIENTED ARCHITECTURE FIGURE 3 - BASIC CLOUD SERVICE BROKERAGE FIGURE 4 - CLOUD SERVICE BROKERAGE WORKFLOW FIGURE 5 - SLM EVENTS FIGURE 6 - DELIVERING ITAAS IS A TOP PRIORITY FOR MANY ORGANIZATIONS FIGURE 7 - CLOUD-BASED SECURITY SERVICES MARKET FIGURE 8 - GLOBAL SPENDING FOR IT CLOUD SERVICES BY SECTOR FIGURE 9 - HISTORICAL AND ANTICIPATED CLOUD COMPUTING INVESTMENT FIGURE 10 - SAAS, IAAS, AND PAAS TRENDING AND POTENTIAL FIGURE 11 - GLOBAL CLOUD COMPUTING MARKET VALUE 2014-2019 FIGURE 12 - MARKET VALUE BY REGION 2014-2019 FIGURE 13 - CLOUD MARKET VALUE BY SEGMENT 2014-2019 FIGURE 14 - GLOBAL CSB REVENUE 2014-2019 FIGURE 15 - GLOBAL CSB ENABLEMENT REVENUE 2014-2019 FIGURE 16 - GLOBAL CSB ENABLEMENT VS. OTHER CSB REVENUE 2014-2019 Cloud Services Brokerage: Technology and Market Assessment 2014-2019 9

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