HP Converged Cloud Speaker s name / Month day, 2012

HP Converged Cloud Speaker s name / Month day, 2012

Customer challenges SPEED INNOVATION ENHANCE AGILITY IMPROVE FINANCIAL MANAGEMENT 2

Accelerating innovation & change kaggle Pandora Music SolidFire Scribd. SmugMug ihandy Amazon Finance SuperCam salesforce.com AppFog Joyent Plex Systems Travel Snapfish Urban DCC Google Xactly Facebook Parse Product SAP ebay Dragon Diction GoGrid PingMe LinkedIn Reference HP Configurator CCC CRM Hosting.com UPS Mobile Tata Communications Bromium Atlassian Bills of Material buzzd Lifestyle Engineering Ariba NetReach Amazon Web Services SCM Inventory Quickbooks Splunk Sport Quality Control NetDocuments Zoho Scanner Pro LimeLight EMC box.net ScaleXtreme Burroughs HCM Alterian Foursquare Datapipe Qvidian Taleo Education Pinterest Hitachi Cost Management OpenText Hyland IBM Manufacturing Projects MRM Workscape Unisys Sage NetSuite Order Entry Mainframe Client/Server The Internet Mobile, Social, Big Data & The Cloud 98,000 tweets 23,148 apps downloaded 400,710 ads requests every 60 seconds New technology access methods Cash Management CyberShift PaperHost DocuSign CloudSigma NEC Bull Yandex ERP HCM Hootsuite Games Baidu Xerox Yahoo! Fijitsu Time and Expense Microsoft Serif nebula YouTube Accounts Fixed Assets HP eprint Atlassian Costing OpSource SLI Systems Workbrain Zynga Navigation Receivable Avid Elemica Workday Mixi Billing ischedule cloudability ADP VirtualEdge Yandex Payroll Photo & Video Activity PLM Corel SCM Khan Academy Twitter Heroku Management Adobe CyberShift Zillabyte Yammer Training Renren Entertainment Sales tracking & Yahoo SuccessFactors Viber Time & Rostering Kinaxis Marketing Microsoft SugarCRM News Atlassian Answers.com Attendance Service Saba Social Networking Commissions PPM BrainPOP RightScale Sonar6 Database Quadrem CYworld Claim Processing Kenexa Sonar6 MobileFrame.com Saba Business Jive Software myhomework Data Warehousing Softscape NetSuite Tumblr. Qzone Intacct Fring Toggl Amazon dotcloud Cornerstone ondemand Exact Online Cookie Doodle Xing Mozy FinancialForce.com New Relic Softscape MailChimp PingMe Utilities Zynga Ah! Fasion Girl IntraLinks Volusion Associatedcontent BeyondCore SmugMug MobilieIron Fed Ex Mobile Productivity Rackspace Flickr Twitter Paint.NET TripIt 2000 lyrics played on Tunewiki 1,500 pings sent on PingMe 34,597 people are using Zinio 208,333 minutes Angry Birds played Change how technology is consumed & value it can bring Open up new business models Remove current inhibitors & unleash power of innovation 3

Shifts enabling unconstrained IT access Infrastructure ANYWHERE Applications ANYWHERE = Services ANYWHERE Information ANYWHERE

Services Anywhere with hybrid delivery Build on-premises cloud services Consume off-premises services IT Imperatives Build & consume right mix of services based on service requirements Leverage best of traditional IT, private, managed & public cloud Manage & secure hybrid environment to reap value & mitigate risk Manage & Secure 5

Hybrid delivery engineered for the future Traditional IT Evolving Current State Future Private Cloud Traditional Managed Cloud Public Cloud Traditional Private Cloud Managed Cloud Public Cloud Dedicated Physical Homogenous Inflexible Disparate Architectures Different Management & Security Inconsistent Development Environments Increased Complexity Common Architecture Converged Management & Security Open & Standards Based Develop Once, Run Anywhere Flexibility & Portability 6

HP Converged Cloud Hybrid delivery based on common architecture across traditional & all cloud models Choice Open standards-based across all delivery models Heterogeneous hypervisors, development, infrastructure Extensible partner ecosystem Confidence Security across info, apps, infrastructure, delivery models Management end to end Automation for cloud based architectures & processes Traditional Private Cloud Managed Cloud Public Cloud Consistency Common architecture across all delivery models Portability for flexibility & optimization Consumption experience one simple model 7

HP Converged Cloud Built on market leading HP intellectual property & OpenStack technology HYBRID DELIVERY Traditional Private Cloud Managed Cloud Public Cloud HP Converged Information Structured, Unstructured HP Converged Management & Security Monitoring, Security, Automation HP Converged Infrastructure as a service Servers, Storage, Network

HP Converged Cloud Portfolio BUILD, MANAGE & SECURE (across all models) CloudSystem IT Performance Suite Converged Infrastructure Traditional Private Cloud Managed Cloud Public Cloud CONSUME Off-premise services Managed Cloud Enterprise Cloud Services IT Performance Suite Services Autonomy Protect & Promote Services Public Cloud HP Cloud Services 9 PROFESSIONAL SERVICES Consulting & implementation Financing Education

It will be a journey with different on-ramps Customers will start with different use cases and create unique paths Standardize, Consolidate, Virtualize, Automate Packaged Applications Packaged Applications Build Cloud Dev/Test Cloud Build Cloud Traditional Private Cloud Managed Cloud Public Cloud Converged Cloud Build Cloud Dev/Test Cloud Application Transformation (re-architect/replace) Dev/Test Cloud SaaS Applications Application Transformation (re-architect/replace) 10

Examples paths to Converged Cloud RENOVATE & BUSINESS PROCESSES Dev/Test Cloud Application Transformation Public Cloud Only CLOUD-ENABLE THE DATACENTER Build Cloud Application Transformation Source External SaaS SHARED SERVICES CLOUD-ENABLE DATACENTER/ SERVICE PROVIDER Build Cloud Cloud Enable Business Source External SaaS EXTERNALLY DELIVERED SERVICES 11

HP Converged Cloud in action Hybrid Delivery Traditional Private Cloud Managed Cloud Public Cloud 1 1 2 2 3 3 4 4 Develop & test new application in public cloud with policy-based, model driven approach Deploy & run application in private cloud production environment, integrating with existing company databases Burst workload to public or managed cloud when additional on-demand capacity is needed Manage & secure composite applications and services across hybrid environment Note: future availability of hybrid capabilities

Market Adoption, Collaboration & Experience 8 out of 10 4 out of 5 3 most popular 4 of 5 leading of the world s most trafficked websites of the world s largest search engines social media properties in the U.S. hosting providers recognized by analysts 13 Powering ~575 private and public clouds with HP CloudSystem ~180 Managed Cloud customers Launched HP (Public) Cloud Services (Thousands of registered customers) > 100 Cloud Maps for key partners Managing world s largest private cloud with 50PB of storage (Autonomy) Delivering services to 90+ million Snapfish users CloudAgile Program

HP Converged Cloud is uniquely positioned BEST-IN-CLASS TECHNOLOGY HYBRID DELIVERY OPEN, EXTENSIBLE ARCHITECTURE EXPERIENCE Converged Infrastructure Converged Management & Security Converged Information Spans traditional IT, private, managed & public cloud Supports infrastructure, applications & information Enables service flexibility & portability Heterogeneous (hypervisor, deployment, development, infrastructure) Thousands of customer engagements Knowledge running largescale cloud environments Designed with partners in mind 16

HP Converged Cloud Traditional Private Cloud Managed Cloud Public Cloud Choice Confidence Consistency 17

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